Welcome to the Fujifilm House of Photography in the heart of London, UK. Opening its doors at the beginning of 2020, only to close them a few weeks later due to a crisis that dominates our daily lives. Nevertheless, this project has proven to be a great success and welcomes thousands of visitors every week.
Fujifilm House of Photography, located in the heart of Convent Garden, London, is the UK’s first experience center around photography, celebrating all aspects of taking, making and sharing photos. Three floors are dedicated exclusively to Fujifilm products, including our instax cameras and printers, as well as our X and GFX camera systems, lenses, accessories and more.
Want to do a photo shoot but do not know where? No problem, the Fujifilm House of Photography has it all. Our House of Photography has its own studio that YOU can rent. It is equipped with professional lighting, creative backgrounds and accessories, so you can learn, experiment and take great pictures. Of course, this is a place for beginners and experienced photographers alike. Fujifilm’s expert staff is on hand to assist you if needed, and you can use Fujifilm cameras and lenses for FREE during your stay at the studio.
Want to learn more about cameras and how to get the most out of them? Take one of our photography classes or join other like-minded people to try out a new genre of photography or our equipment while exploring new places t one of our photowalks.
Another highlight is hidden on the second floor, dedicated to photographers and their work. Welcome to the small but mighty photography gallery at the House of Photography in London. Experience the work of passionate photographers in the frequently changing gallery. Pro-tip: The window above “The House of Fujifilm” sign, which you can see from the street, already gives you a hint of what the current exhibition is about.
There’s more to the Fujifilm House of Photography than you might think. If you’re in London, you should definitely put it on your bucket list!
You have probably heard and seen it already, but just in case, our INSTAX mini 12 is finally here and will be available everywhere from 16 March! Unlimited joy and your favorite colors combined in one instant film camera. Our colleagues from instax have created such an amazing post, deep diving into the newest features of mini 12. Here are all essential facts you need to know:
Instant photos & unlimited joy
It is all about living in the moment and with the instax mini 12 it is time to capture all your delicious meals, exciting events, or whatever you want to capture and turn into an unforgettable memory.
Improved auto exposure (shoot in all lights), automatic adjustable flash and a lens with some handy features (turn once to turn it on, twice for Close-up Mode, all the way back to switch it off) make the mini 12 easy to handle for everyone.
Your favorite new color
INSTAX mini 12 comes in five cute colors – Blossom Pink, Mint Green, Clay White, Lilac Purple and Pastel Blue.
Which one is your favorite? Choose one and get started.
Selfies made simple
Where are the selfie lovers?
With the new and improved Close-up Mode and the selfie mirror on the front, you can kiss goodbye guesswork.
Let’s get digital
Along with the INSTAX mini 12 we also launched the new INSTAX UP! app, allowing you to scan and drop every print into a custom background.
It is easy to share your prints with everyone online afterward, you can also get inspo on INSTAX DIY projects and all the other features the app has to offer.
We have stumbled upon a remarkable tutorial on our colleague’s YouTube channel that we would like to share with you. This tutorial is an excellent resource for anyone looking to learn something new or expand their knowledge on interviewing someone for the production of a documentary.
But first one step after the other: Are you interested in creating an urban documentary using your Fujifilm X-H2S camera? Documentaries are a powerful medium that can convey important messages and spark meaningful conversations. However, producing a documentary requires careful planning, attention to detail, and the right equipment. We recently stumbled across an intriguing YouTube video by our Belgian colleagues on tips for urban documentary. In this blog post, we’ll be sharing tips from X-Creator David Lambot (also known as Monsieur Camera) on how to conduct interviews for your documentary or commercial using the Fujifilm X-H2S camera.
Tip 1: Recording Your A Footage
Your A footage is the main footage used to interview your subject, and it forms the basis of your editing. Therefore, it’s crucial to pay attention to your framing, lighting, and location. When filming your interview, consider using a wide-angle shot and a narrow-angle shot to simulate the presence of two cameras. This will allow you to capture different perspectives that you can later use to enhance the visual appeal of your documentary.
When choosing your location, ensure that it’s not too noisy or has too many disruptive elements that can interfere with your recording. You can also use your grid of thirds to frame your subject in a visually appealing way.
If you’re filming outdoors, try to schedule your interview two to three hours after sunrise or three to four hours before sunset. This is the golden hour when the lighting is soft and warm. Avoid filming when the sun is directly overhead as it can create harsh shadows and make it difficult to control your exposure.
Lastly, use the autofocus feature of your Fujifilm camera. The Fujifilm X-H2S camera allows you to configure it on eye detection, which will ensure that your subject is always in focus.
Tip 2: Audio Recording
The audio recording is arguably the most critical aspect of your documentary production. Without clear, high-quality audio, your documentary will not be successful. Therefore, invest in a quality lavalier microphone or shotgun mic that will capture your subject’s voice clearly without any background noise or interference.
If your Fujifilm camera allows it, consider using an XLR type audio module to use professional equipment. The Tascam XLR audio module is specifically designed for Fujifilm and communicates through the flash shoe. Use headphones to monitor your recording and ensure that external noise reduction is enabled to avoid any distractions.
Tip 3: B Footage
Your B footage is the illustration footage used to complement your subject’s words. To ensure that your B footage is relevant, consider recording it after the interview. This way, you can concentrate on capturing footage that relates to your subject’s speech.
When filming B footage, use classic framing techniques that can be applied to any project. For instance, the rule of thirds or the leading lines technique can be used to create visually appealing footage.
Tip 4: Prepare Your Questions
Before conducting your interview, prepare your questions carefully. This will help you stay on track and ensure that you cover all the essential points. Start with general questions and then move on to more specific ones.
When conducting your interview, remember to be patient and listen actively. Give your subject enough time to respond and avoid interrupting them. By doing so, you’ll be able to capture authentic and meaningful responses that will make your documentary more impactful.
Producing a documentary requires careful planning and attention to detail. By following these tips, you can use your Fujifilm X-H2S camera to create a powerful urban documentary that conveys your message effectively. Remember to pay attention to your framing, lighting, and audio recording, and prepare your questions carefully. Good luck with your documentary!
Located in Zaventem, Belgium, the Fujifilm Advanced Print Technology Centre (APTC) is a state-of-the-art printing center that provides the latest technology and services for a wide range of industries. From printing books and magazines to packaging, the APTC is a hub of innovation and technology that showcases the latest advancements in print.
At the APTC, customers have access to a wide range of cutting-edge printing technologies, including digital printing, offset printing, and packaging printing. The facility is equipped with the latest printers, software, and equipment, and offers customers the opportunity to test and experience new technologies and techniques. This allows customers to make informed decisions about their printing needs, and to stay ahead of the curve when it comes to the latest advancements in printing technology.
In addition to providing access to the latest printing technology, the APTC offers a range of services and support to customers. The center’s experts provide technical support, training, and advice, and are available to help customers with their printing needs. Whether it’s printing a small batch of brochures or producing a large print run, the APTC is equipped to handle a wide range of projects, and offers customers the expertise and support they need to achieve the best results.
Welcome to the interview series ‘Toshi’s Guest’ where Toshi Iida, President and Managing Director of Fujifilm Europe, welcomes different guests from the company. He meets and interviews interesting women through Fujifilm Europe while learning about their soft skills, goals, and roles as professionals, leaders, mothers, and women.
Today’s guest: Antonina Realmuto, Group Sustainability Director for Fujifilm Ink Solutions Group.
“To prosper over time every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”
In the Green Issue of Women4Women, Antonina has already highlighted the importance of building and embedding Sustainability in all our activities and the need to create value for the next generation.
Together with Chromos Group AG in Switzerland, our colleague Rob van der Spank, Manager of the CCTV, Machine Vision and Binoculars department FUJIFILM Europe, tested the SX801, which was launched in late 2021. On one of the highest mountains, the Chäserrug mountain near the Chromos office, this FUJINON long range camera system was put to the test.
One of my responsibilities is the SX surveillance camera system range, of which I am very proud when I present this monster at exhibitions or during field tests, as we did in Switzerland for the SX800 back in 2019.
Rob van der Spank
This advanced camera system is a further development of the FUJINON SX800 with Full-HD resolution and a stabilized 40x zoom lens that was introduced at Milipol 2019. Thanks to its powerful 1/1.8” image sensor, the long focal length range of 20 mm to 800 mm and state-of-the-art image processing technology, the FUJINON SX800 and SX801 are ideally suited for advanced long-range surveillance applications. This makes it the perfect application to protect critical infrastructure and transportation networks, including airports, harbors, highways, borders, and the environment in general.
Unlike the FUJINON SX800, the SX801 can output three streams in parallel. It also comes with a new host software for easy configuration, playback and live-streaming.
It was an amazing experience as you can see in the movie and the performance of the SX801 was outstanding especially on the long(er) range surveillance. If we ever go back to Switzerland to shoot another movie? Who knows, if I were you, I would keep my eyes open somewhere in April next year.
Rob van der Spank
Check out the video down below to learn more from Rob about the FUJINON SX801 and its features.
Have we sparked your interest? Then, check our website or contact us for more information.
Check out the “X Summit Tokyo 2022” and find out more about the new additions to the Fujifilm X system. The new products will be presented by Fujifilm and X photographers will tell their thoughts about them. Do not miss the exciting news!
Fujifilm launches FUJIFILM X-T5
Featuring the latest 40.2MP sensor and image processing engine to deliver superior image quality and fast AF
Equipped with three dials on the top panel and a three-way tilting LCD monitor despite being lightweight and compact
X-T5 features the fifth-generation devices, i.e. the back-illuminated 40.2MP sensor “X-TransTM CMOS 5 HR” and the high-speed image processing engine “X-Processor 5.” Its superior image quality and high mobility make it a perfect choice for still photography. The compact camera body, weighing just 557g, is equipped with advanced features including the five-axis in-body image stabilization (IBIS) of up to 7.0 stops, as well as AI-based subject-detection AF and high-speed AF. Other features include three dials: ISO, shutter speed and exposure compensation, and three-way tilting LCD monitor delivering greater comfort in photo shooting. The X-T5 will be a perfect companion to cover a wide variety of photographic genres from snapshots / documentary photography, in which its portability is a major asset, to landscape photography and portraiture, which demands superior image quality.
Fujifilm launches FUJINON XF30mmF2.8 R LM WR Macro
Introducing a standard macro lens for mirrorless digital cameras with the minimum focus distance of 10cm and maximum magnification ratio of 1:1
Delivering high mobility thanks to compact design and fast, accurate and quiet AF
The XF30mmF2.8 R LM WR Macro is a standard prime lens with the focal length of 30mm (equivalent to 46mm in the 35mm film format). Its standard 30mm focal length provides the angle of view perfect for portraiture and snapshots that take advantage of natural perspectives. The minimum focus distance of 10cm and the maximum magnification ratio of 1:1 (equivalent to 1.5x in the 35mm film format) mean the lens is highly versatile, adapting to a variety of situations, with its capacity to go up close and personal to the subject in limited space, e.g. tabletop photography of food. It is designed compact and equipped with fast, accurate and quiet AF for high mobility.
Back in 2016 FUJIFILM Europe GmbH outsourced part of its administrative activities to its European Shared Services Center in Gdańsk, Poland. Starting with only 30 employees, the so-called competence center now offers more than 130 dedicated professionals the opportunity for professional development.
FEBS performs operational activities for FUJIFILM Europe which HQ is located in Ratingen, Germany in particular in the area of Finance, Procurement and Human Relations as a European Shared Services Center.
President and Managing Director of FUJIFILM Europe GmbH Toshi Iida said about his last visit to the Gdańsk office:
“On site, I was able to get an impression of the collaborative office environment in which operational processes are carried out for FUJIFILM in Europe. It was interesting to learn directly from the young and dynamic FEBS team about their current and past years’ achievements. I’m really impressed by their NeverStop attitude.”
Of course, the team in Gdańsk had to share an office tour and an insight into their operations with all of us. Enjoy the video, and we guarantee you, it is a masterpiece. 😉
We still cannot believe that we officially inaugurated our new FUJIFILM Europe Headquarters at last week’s official opening event. Leaving our old HQ in Düsseldorf, Germany for our new home in Ratingen, Germany.
On June 12, 2022, our NEW FUJIFILM Europe Headquarters in Ratingen, Germany was officially inaugurated by Teiichi Goto, President & CEO of FUJIFILM Holdings Corporation. We had the honor to welcome three special guests to this event: Teiichi Goto, President & CEO of FUJIFILM Holdings Corporation, Mona Neubaur, Deputy Prime Minister, North Rhine-Westphalia and Mayor Klaus Pesch, City of Ratingen. Additionally, everyone was excited to finally see our new office space, our brand-new showrooms and of course, our new Open Innovation Hub.