We have moved! As of today, 2 May 2022, you will find the Headquarters of Fujifilm Europe and Fujifilm Deutschland on our new premises at Balcke-Dürr-Allee 6, in 40882 Ratingen. Here we will move into three floors in the building “The Square” on the Schwarzbach-Quartier.
During the planning process, our Management attached great importance to an office concept that benefits our employees as well as their cooperation – modernly designed office space, various meeting rooms as well as places for casual exchange among colleagues therefore complement each other.
In addition to the new office space, the building will soon be home to various exhibition rooms for the multi-technology company’s different products and services. The company will also open its new European Fujifilm Open Innovation Hub (OIH) at the new Headquarters’ site. This OIH will be an exhibition as well as a place to create new solutions. The place will exhibit Fujifilm’s products, services and know-how, but also offer space to meet up with internal and external cooperation partners in order to work out new approaches.
In a world of digitalization, the amount of data is constantly increasing. Creating, maintaining, and using digital material consumes energy, yet according to some estimations, 90% of data is useless.
Unnecessary emails, files, apps, duplicates of photos and videos are all digital waste that creates digital pollution. Digital trash sits in the backups on servers that provide us with cloud service and continue consuming electricity. Each year the internet and its supporting systems produce 900 million tons of CO2, which’s more than the annual output of the whole of Germany. Some studies estimate that in a decade the internet network will consume 20 percent of the world’s total energy.
By deleting unnecessary files, apps, photos, videos and emails from our computers and mobile phones, not only do we decrease digital pollution, but we also preserve the quality of our tools.
For 88 years now, Fujifilm continued to transform itself. Photographic film technologies have always been at the core of our business, and over many years, we have applied these technologies to a wide range of uses. But did you know we are also part of the beer production with our technology?
Since 1970, Fujifilm has been helping beer manufacturers develop new delicious beer.
In the final process of beer production, there is a process of “filtering yeast” so that the taste does not change in cans and bottles. Now we come into play with our technology. The secret: We have adapted the technologies we have accumulated in the photographic field to build porous yeast filters with holes one-millionth of an inch in diameter. This technology is assisting brewers to filter more yeast and bacteria to deliver tastier, high-quality beer.
This evolution in filtration technology made a huge impact on beer production. Since the filter was able to remove the tiny yeast particles, it became possible to put draft beer in cans and bottles without the need for pasteurization. Previously, draft beer had only been available at bars and restaurants. However, using micro filters guarantees the complete removal of yeast and bacteria from the beer without the need for heat treatment, and changes the common sense of beer.
So, the next time you enjoy a Japanese draft beer from a bottle or can, remember the filter from Fujifilm, which is derived from film technology made it possible!
Once best known as a leading maker of photographic film, Fujifilm has reinvented itself through innovation and diversification into new business areas. “How Fujifilm’s Innovation Has Made It Prime for the 21st Century” is an interview with Teiichi Goto, President of FUJIFILM Holdings, who talks about Fujifilm’s innovation, leadership, and other features.
“We utilized our expertise in the photographic industry to build a new base for the business, allowing our extensive portfolio to become highly rational and technologically in sync. Under the slogan of “a second foundation”, we implemented a series of reforms which allowed us to not only survive, but thrive as a first-rate enterprise.”
Teiichi Goto, CEO, Fujifilm Holdings
Since its founding in 1934, as a maker of photographic film, Fujifilm’s story has been one of technological excellence and diversification in keeping with changing times. Foreseeing the advancement of digitization in the marketplace, it boldly embarked upon the challenge of developing digital imaging cameras and other key technologies in the digital era.
With demand for photographic film declining sharply since 2000, Fujifilm leveraged its expertise to push growth in healthcare, materials, and business innovation.
Fujifilm’s corporate slogan, “Value from Innovation”, reflects its commitment to creating innovative technologies, products, and services to provide new value to the world by taking on challenges and growing together with the spirit of “NEVER STOP”.
The two phrases “express our corporate stance, our DNA, and represent our strong will to continue to improve and make society, the world, and the future better,” says Goto.
Teiichi Goto puts emphasis on “trust” and “integrity”, which he describes as “the most important values underlying the corporate culture of the Fujifilm”. This has set the foundation for the company, and it will continue to grow its business through implementing new initiatives with an eye on the future.