Author: em

Toshi’s Guests: Annika Schulz

Welcome to the interview series ‘Toshi’s Guest’ where Toshi Iida, President and Managing Director of Fujifilm Europe, welcomes different guests from the company. He meets and interviews interesting women through Fujifilm Europe while learning about their soft skills, goals, and roles as professionals, leaders, mothers, and women.

The new year starts with Annika Schulz as an interview guest, who is Internal Communication and Branding Officer for Fujifilm Europe.

Starting her career as a dual student at Fujifilm, Annika has constantly evolved and becomes now an important member of the European Coproparte Communication team, based in Ratingen. Her out-of-the-box thinking, big passion and enthusiastic energy have led her to achieve some great achievements.

But for Annika, there is nothing such as great success. She aims to be the best version of herself every day and for the maximum outcome of every project also if this means walking the extra mile.

Fujifilm opens new Headquarters of Fujifilm Europe and Fujifilm Deutschland

We have moved! As of today, 2 May 2022, you will find the Headquarters of Fujifilm Europe and Fujifilm Deutschland on our new premises at Balcke-Dürr-Allee 6, in 40882 Ratingen. Here we will move into three floors in the building “The Square” on the Schwarzbach-Quartier.

During the planning process, our Management attached great importance to an office concept that benefits our employees as well as their cooperation – modernly designed office space, various meeting rooms as well as places for casual exchange among colleagues therefore complement each other.

Welcome to Fujifilm’s new Headquarters. Photo: Ant Palmer

In addition to the new office space, the building will soon be home to various exhibition rooms for the multi-technology company’s different products and services. The company will also open its new European Fujifilm Open Innovation Hub (OIH) at the new Headquarters’ site. This OIH will be an exhibition as well as a place to create new solutions. The place will exhibit Fujifilm’s products, services and know-how, but also offer space to meet up with internal and external cooperation partners in order to work out new approaches.

Digital Cleanup Day 2022

In a world of digitalization, the amount of data is constantly increasing. Creating, maintaining, and using digital material consumes energy, yet according to some estimations, 90% of data is useless.

Unnecessary emails, files, apps, duplicates of photos and videos are all digital waste that creates digital pollution. Digital trash sits in the backups on servers that provide us with cloud service and continue consuming electricity. Each year the internet and its supporting systems produce 900 million tons of CO2, which’s more than the annual output of the whole of Germany. Some studies estimate that in a decade the internet network will consume 20 percent of the world’s total energy.

By deleting unnecessary files, apps, photos, videos and emails from our computers and mobile phones, not only do we decrease digital pollution, but we also preserve the quality of our tools.

High-Quality Beer…Thanks to Film technology

For 88 years now, Fujifilm continued to transform itself. Photographic film technologies have always been at the core of our business, and over many years, we have applied these technologies to a wide range of uses. But did you know we are also part of the beer production with our technology?

Since 1970, Fujifilm has been helping beer manufacturers develop new delicious beer.


In the final process of beer production, there is a process of “filtering yeast” so that the taste does not change in cans and bottles. Now we come into play with our technology. The secret: We have adapted the technologies we have accumulated in the photographic field to build porous yeast filters with holes one-millionth of an inch in diameter. This technology is assisting brewers to filter more yeast and bacteria to deliver tastier, high-quality beer.

This evolution in filtration technology made a huge impact on beer production. Since the filter was able to remove the tiny yeast particles, it became possible to put draft beer in cans and bottles without the need for pasteurization. Previously, draft beer had only been available at bars and restaurants. However, using micro filters guarantees the complete removal of yeast and bacteria from the beer without the need for heat treatment, and changes the common sense of beer.

So, the next time you enjoy a Japanese draft beer from a bottle or can, remember the filter from Fujifilm, which is derived from film technology made it possible!