em – Fujifilm Corporate Blog

High-Quality Beer…Thanks to Film technology

by em January 19, 2022 Comments0

For 88 years now, Fujifilm continued to transform itself. Photographic film technologies have always been at the core of our business, and over many years, we have applied these technologies to a wide range of uses. But did you know we are also part of the beer production with our technology?

Since 1970, Fujifilm has been helping beer manufacturers develop new delicious beer.

YEAST FILTERS

In the final process of beer production, there is a process of “filtering yeast” so that the taste does not change in cans and bottles. Now we come into play with our technology. The secret: We have adapted the technologies we have accumulated in the photographic field to build porous yeast filters with holes one-millionth of an inch in diameter. This technology is assisting brewers to filter more yeast and bacteria to deliver tastier, high-quality beer.

This evolution in filtration technology made a huge impact on beer production. Since the filter was able to remove the tiny yeast particles, it became possible to put draft beer in cans and bottles without the need for pasteurization. Previously, draft beer had only been available at bars and restaurants. However, using micro filters guarantees the complete removal of yeast and bacteria from the beer without the need for heat treatment, and changes the common sense of beer.

So, the next time you enjoy a Japanese draft beer from a bottle or can, remember the filter from Fujifilm, which is derived from film technology made it possible!

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How Fujifilm’s Innovation Has Made It Prime for the 21st Century

by em December 29, 2021 Comments0

Once best known as a leading maker of photographic film, Fujifilm has reinvented itself through innovation and diversification into new business areas.
“How Fujifilm’s Innovation Has Made It Prime for the 21st Century” is an interview with Teiichi Goto, President of FUJIFILM Holdings, who talks about Fujifilm’s innovation, leadership, and other features.

“We utilized our expertise in the photographic industry to build a new base for the business, allowing our extensive portfolio to become highly rational and technologically in sync. Under the slogan of “a second foundation”, we implemented a series of reforms which allowed us to not only survive, but thrive as a first-rate enterprise.”
Teiichi Goto, CEO, Fujifilm Holdings

Since its founding in 1934, as a maker of photographic film, Fujifilm’s story has been one of technological excellence and diversification in keeping with changing times. Foreseeing the advancement of digitization in the marketplace, it boldly embarked upon the challenge of developing digital imaging cameras and other key technologies in the digital era.

With demand for photographic film declining sharply since 2000, Fujifilm leveraged its expertise to push growth in healthcare, materials, and business innovation.

This revenue composition ratio is provisional numbers for FY2020 after changing in segment from FY2021.

Fujifilm’s corporate slogan, “Value from Innovation”, reflects its commitment to creating innovative technologies, products, and services to provide new value to the world by taking on challenges and growing together with the spirit of “NEVER STOP”.

The two phrases “express our corporate stance, our DNA, and represent our strong will to continue to improve and make society, the world, and the future better,” says Goto.

Teiichi Goto puts emphasis on “trust” and “integrity”, which he describes as “the most important values underlying the corporate culture of the Fujifilm”. This has set the foundation for the company, and it will continue to grow its business through implementing new initiatives with an eye on the future.

Read here the full article: The Pursuit of Innovation | Fujifilm which has been produced in partnership with CNN International Commercial and FUJIFILM Global.

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EXHIBITION “DEL VENDRELL AL MÓN” – Rafa Pérez

by em December 26, 2021 Comments0

“These photographs are a small sample of my view of the world, of my philias and my phobias. In short, my way of being in the world” with this phrase Rafa Pérez summarizes his exhibition which can be visited during the coming weeks.

The hall of Portal del Pardo (c/ Mayor, 20, El Vendrell, Barcelona) hosts, since last December 10, the exhibition ‘Del Vendrell al món’ of the photographer and journalist Rafa Pérez. The exhibition can be visited until February 19, 2022.

In the words of the author himself: “Travelling has to do with a deep desire to understand. To travel is to look for something, in my case the effect that light has on things and from here to interpret it, to believe that for an instant you can play with time. I have not travelled alone, literature and art, essentially painting, have always accompanied me. They are elements that have conditioned my gaze and, therefore, my way of photographing. My travels have always had a point of departure and return: El Vendrell and the Mediterranean lifestyle, with long after-dinner meals with friends, cheese and good wine. From this little corner of the Penedès, I have been broadening my horizon in two directions. First, towards those places that are common to me, places trodden by our ancestors, to find similarities and recognize myself in other places. On the other hand, I have also gone in search of the singular fact, that which differentiates us and which makes human beings so extraordinary.”

Almost all the photographs in the exhibition (28 out of 30) were taken with cameras (X-T1, X-T2 and X-T3) and lenses from Fujifilm’s X series (Fujinon XF16-55mm F2.8 and the XF50-140 F2.8, among others). The copying on Fujicolor Crystal Archive Professional Maxima paper has been excellent, with very good reproduction of warm tones and very deep blacks.

Thanks to our colleagues of Original Photopaper.

Filed under blog photographs Travel

More than 35,000 photos at Fujifilm’s printlife@home exhibition

by em December 22, 2021 Comments0

Welcome to our virtual Printlife Exhibition.

At Fujifilm, we strongly believe in the power of photography to capture and preserve memories for years to come.

Receiving more than 35,000 submissions from 21 countries from across the continent, the result is an exhibition that provides a unique snapshot of 2021. Whether you consider yourself a professional photographer or prefer to capture your memories on your smartphone camera, each photo tells its own unique story.
The exhibition shows that despite living through the second year of a global pandemic, creating new memories with family, friends, and loved ones have never been more important.

Throughout printlife@home, Fujifilm has also celebrated the most creative contributions and meaningful stories by choosing five Photos of the Week, with 90 prizes awarded overall. A selection of the best of these Photos of the Week, selected by a Fujifilm jury, is just a tiny snapshot of life shared by Europe’s public.

Visit the digital Photo Exhibition and have a look on all these individual stories: Printlife Exhibition (fujifilm-printlife.eu)

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