INSTAX Pal lands in TIME’s Best Inventions of 2023

The new INSTAX Pal gets a Special Mention in TIME’s Best Inventions of 2023 list, setting the next standard of what instant photography can be.

Big news for INSTAX! Right at the doorstep of brand’s 25th anniversary, its latest newbie, a palm-sized digital camera INSTAX Pal, has been selected as TIME’s BEST INVENTIONS of 2023 in the Special Mention section. It marks a great milestone for INSTAX series, recognizing our commitment to pushing the limits of photography and changing lives by transforming the way we create and share memories.

“These days, snapping photos with your phone is so universal it’s almost boring. If you’re looking for a more tactile experience but still want to keep things simple, the pocket-sized Fujifilm INSTAX Pal camera offers the benefits of a digital camera — like the option to add filters or share your photos — as well as the ability to print out mini snapshots in 15 seconds,”


Every year, TIME magazine unveils the list that sets the world abuzz, showing off the most impactful products and ideas from around the world. It became a hallmark of technological and creative breakthroughs that have the potential to change the way we live, work, and interact with the world. This year’s roundup includes “200 groundbreaking inventions” and 50 “Special Mention” inventionsand for the first time, INSTAX product landed among them in the TIME’s list.

What makes INSTAX Pal standout?

Continue reading “INSTAX Pal lands in TIME’s Best Inventions of 2023”

Capture Life’s Moments Like Never Before with INSTAX Pal

In an age where small moments mean the world, our latest innovation among digital cameras is set to redefine how we capture memories. In the end of September, our colleagues from the Imaging Solutions division, proudly unveiled the INSTAX Pal digital camera – a ground-breaking addition to the acclaimed INSTAX series.

The INSTAX Pal’s here to transform the way you experience photography. This palm-sized camera joins small moments and big memories, making photography more accessible and engaging. Designed to make your shooting experience truly enjoyable, it’s all about simplicity, creativity, and a whole lot of fun. Let’s delve into the world of INSTAX Pal and discover what’s the whole buzz is about.

Continue reading “Capture Life’s Moments Like Never Before with INSTAX Pal”

Fujifilm gears up for drupa 2024 with new extensive product portfolio

The world’s #1 print technology trade fair drupa 2024 is back to town – and from May 28 to June 7, we are heading to Düsseldorf with an extensive range of our new pre-press, print and finishing production.

For the last few years, Fujifilm’s product portfolio faced a significant transformation across all market sectors, so this time, we’ve booked a 20% larger stand to showcase all the latest novelties and developments together in one place for the first time.

What’s on the list?

Since 2021, we redesigned and relaunched our Acuity wide format printer range, and upgraded the analogue packaging portfolio. We’ve also launched our first digital flexible packaging press, and notably expanded the range of our toner press solutions for the commercial print market with two new mid-range models – the Revoria Press EC1100 and the Revoria SC170/180. They were already showcased this autumn, at major global global events for printing, packaging, and visual communication – Sign & Print in Sweden, C!Print in Spain, and The Print Show in the UK.

“With the launch of the Revoria Press and ApeosPro ranges, combined with the industry-leading Jet Press 750S High Speed Model, we now have a full range of inkjet and toner solutions to offer the best of both worlds to any commercial print business, whatever the demands of their customers,”

Taku Ueno, Senior Vice President, Graphic Communications Division, FUJIFILM Europe GmbH.

And there’s more to come! We cannot wait to share with you the latest ground-breaking news about our toner portfolio and show how Fujifilm’s expanded portfolio, in conjunction with our industry-leading partners, can help print businesses across all sectors.

This year, drupa 2024 once again turns into one of the biggest global meeting points of industry leaders, start-ups, and innovators from all around the world, and it’s your best chance to network and explore the latest trends and insights at Five Special Forums:

drupa CUBE

Here, leading experts from different corners of the planet will give you valuable insights for putting into practice in your own business. You’ll learn about current trends and best technologies, and see the true future of printing.

drupa NEXT AGE – dna

As there are few points of contact between industry newcomers and established companies in daily business, drupa NEXT AGE provides a networking space for newcomers, young talents, start-ups and established companies to come together as equals.

Tounchpoint Textile

It’s a unique platform introducing a modern, connected method of creating products, from conception to the finished product in various cutting-edge fields as well as the textile industry’s business models.

Touchpoint Packaging

It’s an open platform for all packaging experts engaged in developing future-oriented solutions for packaging, to showcase the best practices and innovative packaging design concepts.

Touchpoint Sustainability

Touchpoint Sustainability offers exhibitors, who contribute to greater sustainability with innovative solutions, a central platform and stage to transfer top-class expertise, present their concepts, solutions and best practices.

Meet us in the Messe Düsseldorf (Hall 8). Trust us, you’re not going to pass by!:)

Get your ticket here!

Welcome to the new Open Innovation Hub

At Fujifilm, we are continuously innovating and creating new technologies, products and services that inspire and excite people everywhere. Our goal is to empower the potential and expand the horizons of tomorrow’s businesses and lifestyles.

The Open Innovation Hub, opened in July 2022 at Fujifilm Europe’s headquarters in Ratingen, Germany, is a place where different stakeholders, like customers, prospects, universities, creators and opinion makers can interact with Fujifilm to co-create new value by combining state-of-the-art core technologies developed by Fujifilm that are based on its expertise on photosensitive materials and ongoing projects with your needs and ideas. Visitors get acquainted with Fujifilm’s history, business transformation and diversification and learn more about our core technologies that is used in a broad area of applications.

Under the CSR Plan “Sustainable Value Plan 2030 (SVP2030),” the Fujifilm Group aims to contribute globally to solving social issues through its business activities. The Open Innovation Hub is an open innovation base that aims to solve social issues and to “co-create new values,” while experiencing related technologies and visions under the four themes of Environment, Health, Daily Life and Work Style, which are positioned as priority areas in SVP2030. 

We utilize “open innovation” methods to boost our innovation activities. We co-create new solutions with partners, and are looking for opportunities to acquire technologies and businesses with our investment, either through M&A or small investments in start-ups. To foster these open innovation approaches, we provide our visitors with facilities for inspiration, discussions and brainstorming.

Get a preview of the #OIHexperience

The Open Innovation Hub is currently active globally with three collaborating bases: Tokyo (Japan), Silicon Valley (US), and Ratingen (Germany). While the underlying concept of each hub is the same, the exhibitions and activities are geared for each market environment and the specific character of each region.

Have we sparked your interest in visiting the Open Innovation Hub? Then you have the chance to book your visit via this website: 

We are looking forward to welcoming you at the Open Innovation Hub! 

How Fujifilm’s Innovation Has Made It Prime for the 21st Century

Once best known as a leading maker of photographic film, Fujifilm has reinvented itself through innovation and diversification into new business areas.
“How Fujifilm’s Innovation Has Made It Prime for the 21st Century” is an interview with Teiichi Goto, President of FUJIFILM Holdings, who talks about Fujifilm’s innovation, leadership, and other features.

“We utilized our expertise in the photographic industry to build a new base for the business, allowing our extensive portfolio to become highly rational and technologically in sync. Under the slogan of “a second foundation”, we implemented a series of reforms which allowed us to not only survive, but thrive as a first-rate enterprise.”

Teiichi Goto, CEO, Fujifilm Holdings

Since its founding in 1934, as a maker of photographic film, Fujifilm’s story has been one of technological excellence and diversification in keeping with changing times. Foreseeing the advancement of digitization in the marketplace, it boldly embarked upon the challenge of developing digital imaging cameras and other key technologies in the digital era.

With demand for photographic film declining sharply since 2000, Fujifilm leveraged its expertise to push growth in healthcare, materials, and business innovation.

This revenue composition ratio is provisional numbers for FY2020 after changing in segment from FY2021.

Fujifilm’s corporate slogan, “Value from Innovation”, reflects its commitment to creating innovative technologies, products, and services to provide new value to the world by taking on challenges and growing together with the spirit of “NEVER STOP”.

The two phrases “express our corporate stance, our DNA, and represent our strong will to continue to improve and make society, the world, and the future better,” says Goto.

Teiichi Goto puts emphasis on “trust” and “integrity”, which he describes as “the most important values underlying the corporate culture of the Fujifilm”. This has set the foundation for the company, and it will continue to grow its business through implementing new initiatives with an eye on the future.

Read here the full article: The Pursuit of Innovation | Fujifilm which has been produced in partnership with CNN International Commercial and FUJIFILM Global.

Boosting Quality, While Saving Money and Time

Innovation in the world of printing businesses – Verhoef, a leader in the Dutch printing sector, invested in the Acuity B1 in early 2019 after already owning an Onset X1. Find out in our blog post how the acquisition of an Acuity B1 helped to push quality, delivery speed and cost-efficiency to even higher levels than before in order to stay on top of the market – together with Fujifilm.