Category: blog

World Water Day: A reminder of the importance of water conservation

Every year on March 22, the entire world comes together to celebrate World Water Day as a reminder of the importance of water and the need to preserve this precious resource for future generations. With over 70% of the earth’s surface covered by water, it is easy to take it for granted. However, with population growth, increased urbanization, and climate change, water is becoming increasingly scarce, and the need to conserve water has never been more urgent.

This year’s World Water Day is themed “Valuing Water” to highlight the importance of recognizing the true value of water in all its forms, beyond the economic. Water is essential for human health, ecosystems and agriculture, and we must learn to use and manage it more sustainably.

One example of sustainable water management is Fujifilm Tilburg’s water treatment plant in the Netherlands. Fujifilm and neighboring companies Coca-Cola European Partners Nederland B.V., International Flavors and Fragrances (IFF Nederland) and Agristo are jointly purifying water on-site and reducing waste by working together. The plant is over 3,000 square meters in size and can purify 10 million liters of process water every day. This makes it one of the largest industrial membrane bioreactor (MBR) plants of its kind in the Netherlands.

Alex van Rijn, Environment, Safety, Health and Sustainability Manager at Fujifilm Tilburg, explains that the joint water treatment plant was an initiative of the four neighboring companies ten years ago. The wastewater from all four companies contains similar contaminants, allowing it to be combined, treated and discharged in a safe and efficient manner. By reducing waste and reusing water, Fujifilm and its neighbours are setting an example for other companies to follow.

Saving water is important not only for the environment, but also for business. By using water sparingly, companies can reduce their costs, improve their reputation and strengthen their sustainability efforts. To conserve water, businesses can take simple steps such as fixing leaks, using water-efficient equipment and collecting rainwater for irrigation.

Individuals can also take measures to conserve water. Simple solutions like turning off the faucet when brushing teeth, taking shorter showers, and using a bucket to collect water when washing dishes or laundry can make a big difference. Consumer choice can make a difference too by supporting businesses that promote sustainability and water conservation.

In summary, World Water Day is a reminder of the importance of saving water. By recognizing the value of water in all its forms and taking action to conserve it, we can ensure that this precious resource is available for future generations. Whether through innovative solutions like the collective water treatment plant at Fujifilm Tilburg or simple measures like fixing leaks and taking shorter showers, every effort counts in the fight for sustainable water management.

Planting Trees – Planting Future

Did you know that most aspects of our lives, such as drinking a glass of water or taking medicine for a fever, are linked to some extent to forests? Today, March 21, 2023, we celebrate the International Day of Forests. Back in 2012 the United Nations General Assembly proclaimed 21 March the International Day of Forests, celebrating and raising awareness of the importance of all types of forests.

In the COP27, the 2022 United Nations Climate Change Conference, the heads of countries around the globe cam together to agree on policies to limit global temperature rises and adapt to impacts associated with climate change. We at Fujifilm joined PLANT MY TREE, Germany’s largest tree planting tour that started on 02.11.2022, to do our part against climate change. 

PLANT MY TREE travelled across Germany to plant 100,000 trees in 10 selected cities, including ours. Looking ahead, thinking in the long term and act thoughtfully on the ground in the interests of nature and climate protection is the claim of PLANT MY TREE foundation. And also for us, sustainability is of fundamental importance, and we want to make the greatest possible contribution to preserving nature as a healthy, valuable habitat. Together with the PLANT MY TREE team, we donated and planted 1,000 trees in the Dusseldorf area, around 8 km from our headquarters. As a Christmas gift, each Fujifilm employee based in Germany was gifted their own tree. We are aiming to try to cover the CO2 emissions of each of us partially with this action.   

Geo-coordinates such as 51°20’45.9”N 6°47’48.5”E have been provided to each employee making it easy to locate the planting area where our trees were planted. Now each of our employees can visit the Fujifilm forest and their own tree whenever they want and accompany them on their way to becoming a mature forest. To ensure that the tree population can grow again in a controlled manner, PLANT MY TREE carries out their plantings specifically on their own areas. Thus, they ensure that the trees in these areas remain standing and cannot be used for industrial recycling and protect the area from unwelcome visitors. 

Obviously, we know that this is not enough to protect the climate, nature and the environment. However, it is another step forward in Fujifilm’s commitment to the environment. This commitment was already outlined in the SVP2030(1) plan which, amongst other things, aims to reduce CO2 emissions in Fujifilm’s company operations and develop as well as promote environmentally conscious products and services. 

Enabling ink technology in the digitization of industrial applications

Fujifilm Ink Solutions Group, a leading provider of printing technology and solutions, is pleased to announce its participation in the upcoming InPrint Munich 2023 event. The event, scheduled for 14-16 March 2023 in Munich, Germany, is a technical conference dedicated to showcasing inkjet printing machinery and the technology that enables it.

As a provider of cutting-edge ink technology solutions, Fujifilm is excited to be part of this premier event. The company’s participation will include a presentation by Rachel Li, Segment Marketing Manager (Industrial) at Fujifilm, titled “Enabling ink technology in the digitization of industrial applications.” This exciting talk will take place on the 15th of March from 13:00 to 13:10, and attendees can expect to learn about the latest developments in digital, inkjet, screen, and speciality printing.

Fujifilm’s participation at InPrint Munich 2023 is a testament to the company’s commitment to delivering innovative solutions and driving success in the printing and industrial manufacturing sector. Attendees are invited to join Rachel Li and the Fujifilm team to discuss their industrial printing applications and projects. With expertise in ink and printing technology, Fujifilm is poised to support attendees in achieving commercial success in inkjet.

Overall, InPrint Munich 2023 promises to be a dynamic event, bringing together an emerging community of printing and industrial manufacturing specialists. Fujifilm’s participation underscores the company’s position as a leading provider of cutting-edge printing technology and solutions. Attendees can expect to gain valuable insights into the latest developments in the industry and learn about the role of ink technology in driving the digitization of industrial applications.

Pumped for INSTAX mini 12

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You have probably heard and seen it already, but just in case, our INSTAX mini 12 is finally here and will be available everywhere from 16 March! Unlimited joy and your favorite colors combined in one instant film camera. Our colleagues from instax have created such an amazing post, deep diving into the newest features of mini 12. Here are all essential facts you need to know:

Instant photos & unlimited joy

It is all about living in the moment and with the instax mini 12 it is time to capture all your delicious meals, exciting events, or whatever you want to capture and turn into an unforgettable memory.

Improved auto exposure (shoot in all lights), automatic adjustable flash and a lens with some handy features (turn once to turn it on, twice for Close-up Mode, all the way back to switch it off) make the mini 12 easy to handle for everyone.

Your favorite new color

INSTAX mini 12 comes in five cute colors – Blossom Pink, Mint Green, Clay White, Lilac Purple and Pastel Blue.

Which one is your favorite? Choose one and get started.

Selfies made simple

Where are the selfie lovers?

With the new and improved Close-up Mode and the selfie mirror on the front, you can kiss goodbye guesswork.

Let’s get digital

Along with the INSTAX mini 12 we also launched the new INSTAX UP! app, allowing you to scan and drop every print into a custom background.

It is easy to share your prints with everyone online afterward, you can also get inspo on INSTAX DIY projects and all the other features the app has to offer.