Category: blog

“NOTES FOR AN EYE FIRE”

by maurice kammholz January 27, 2022 Comments0

Aleix Plademunt’s long-term, research-based projects are replete with philosophical questions that explore issues of time and distance, and examine how photography conditions the way we see things.

Formerly, he wanted to become an engineer, but quickly realized that photography was his passion. Consequently, he abandoned his technical engineering studies and dedicated himself fully to photography. Since his graduation in 2003 he has not stopped working on personal projects such as Espectadores (Spectators; 2006), Nada (Nothing; 2007), Trafalgar (2019), Iberia (2019), Intempèries (Hinterlands; 2021) and many more. Plademunt is also an author of eight books, has been an artist-in-residence several times and has received different scholarships to develop or continue with his projects.

The “Almost There” project has been one of the highlights of his career, hosted in the Le Bal room (Paris), IMA Gallery (Tokyo) and the Centro de Arte Alcobendas (CAA; Madrid, 2016). Overall, he has had more than 20 individual and more than 50 collective exhibitions since he finished his photography based studies. His next exhibition will be presented by the Sala Canal de Isabel II (Madrid) the Matter project in its entirety in May 2022.

Aleix Plademunt’s work unpacks constellations of images that put carefully composed photographs into relation with one another to generate new dimensions of meaning. His project “Notes for an Eye Fire” is the first exhibition of a new series of transdisciplinary projects entitled Panorama. It displays 18 photographs expressing ontological contemplations of human culture, its origins and evolution, and its relationship to the universe, the earth, and matter. Accompanying the photographic installation is a panel with footnotes that shed light on the artist’s motives for choosing these very specific themes. He is taking us on a journey that begins with the static noise of an analogue television and ends with a sunset in Hostalric, his birthplace in Spain.

Practically all photographs in the exhibition have been taken with the Fujifilm GFX 50R large format camera and GF series lenses. Additionally, the copying carried out in the Dinasa professional laboratory has been of optimum quality thanks to the Fujicolor Crystal Archive Professional Maxima paper. The exhibition will be displayed until February 27, 2022 in the Museu d’Art Contemporani de Barcelona.

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How to: The Perfect Winter Photo

by maurice kammholz January 22, 2022 Comments0

The skiing trip is just around the corner, the winter clothes are already packed, and the camera cannot be missing either to capture the beautiful moments and the winter wonderland we all dream about. The Winter season always comes with its magical moods that can become unique shots if you stage them correctly. Here are three important tips we want to share with you to make your winter photography experience even better.

1. Outsmarting the pitfalls of photographing in winter sceneries

Underexposure

Larger white spaces in a motive can irritate the exposure meter because the system records too much light, which causes the aperture to close. Consequently, this will cause the picture to be underexposed. to prevent something like this from happening, use the function “exposure corrections” and try to experiment a little to find the perfect settings suiting your wishes. It is also possible to adjust the value of the ISO. If you reduce it by half, the amount of exposure should double. Perhaps, your camera even offers a preset “snow” programme, which definitely will spare you some time and nerves.

White Balance

Do not despair if the colour scheme is not optimal when having a look at your final results. Nowadays, there are many good photo editing software programmes out there that will help you to adjust the colour scheme accordingly. Simply use a filter that helps to correct colours or selectively choose the colours you want to adjust.

2. Perfect winter motives

The Winter season is perfect for macro shots. Look for details in your motives, like flowers covered in a unique layer of ice. Thereby, it is important to pay attention to a steady camera position, which is essential because the exposure time is longer and the depth of field is only a few millimetres compared to usual shots. Most of the time, digital compact cameras already offer you a preset macro programme. If you can set the aperture, then you should use a small aperture to get the sharpest possible pictures (e.g., f11 to f22).

3. The best equipment

No winter wonderland without some pitfalls. Cold and humid weather are two dangerous characteristics that, eventually, will harm your equipment. The cold weather will decrease battery performance and might cause other damage as well. Subsequently, be prepared and bring additional batteries and keep them close to your body to keep them warm at all times. Additionally, when changing from cold to warm temperatures, be careful not to expose the camera to a sudden change in temperature. This might cause condensation to settle in the camera’s body and harm internal technology. Having a look at the camera’s manual can help to prevent damages too.

Now that we provided you with some useful and important tips, we hope you are even more prepared to shoot some amazing pictures in awesome winter scenery.

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High-Quality Beer…Thanks to Film technology

by em January 19, 2022 Comments0

For 88 years now, Fujifilm continued to transform itself. Photographic film technologies have always been at the core of our business, and over many years, we have applied these technologies to a wide range of uses. But did you know we are also part of the beer production with our technology?

Since 1970, Fujifilm has been helping beer manufacturers develop new delicious beer.

YEAST FILTERS

In the final process of beer production, there is a process of “filtering yeast” so that the taste does not change in cans and bottles. Now we come into play with our technology. The secret: We have adapted the technologies we have accumulated in the photographic field to build porous yeast filters with holes one-millionth of an inch in diameter. This technology is assisting brewers to filter more yeast and bacteria to deliver tastier, high-quality beer.

This evolution in filtration technology made a huge impact on beer production. Since the filter was able to remove the tiny yeast particles, it became possible to put draft beer in cans and bottles without the need for pasteurization. Previously, draft beer had only been available at bars and restaurants. However, using micro filters guarantees the complete removal of yeast and bacteria from the beer without the need for heat treatment, and changes the common sense of beer.

So, the next time you enjoy a Japanese draft beer from a bottle or can, remember the filter from Fujifilm, which is derived from film technology made it possible!

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Women4Women – The Green Issue

by maurice kammholz January 15, 2022 Comments0

There are more than 7.5 billion people in the world, and human beings have a tendency to separate the animal/natural world from the human world, as if they were two separate things. But in reality, human beings are part of nature, and despite the technological advances that have allowed us to do great things, we are part of this ecosystem. Hence, we must remember to protect and take care of it.

Sustainability is more important than ever before especially, we, as major companies and global players, have to start making changes and rethink our operations. Therefore, the Women4Women magazine goes green. Not only, our newest and already 4th issue of the Fujifilm #Women4Women magazine is all about sustainability in our private and professional lives also the magazine itself is printed on recycled paper.

In the recent issue, women from all around the world share their story about how they got involved in a sustainable work, lifestyle or, why it is so important for them in general. All of these powerful women are already committed to protect the planet and share with us how we can turn our lives “green” with only a few simple daily gestures.

We need to stop being selfish and start to think about the exhausted and drained world and resources we will leave to our future generations. At that point it is no longer about our lives because most dramatic changes will not be visible to most of us and consequently, not affect the older generations.

It is now clearer than ever, that the incredible global sanitary crisis and the acceleration of natural disasters brought us all in front of our responsibilities and made clear that our health is inevitably bound up with the health of the eco-system.

Mary Valsama

Reduction of waste, renewable energies, waste water handling, less overconsumption and many more factors are important to take into consideration. However, not we as individuals are able to change and safe the planet on our own. Companies and corporations are playing a major role in this process as well. Businesses need to adapt the way they use and reuse resources and have to decrease their environmental footprint drastically.

This magazine aims to support and empower women in the business world, but especially the 4th issue also raises awareness concerning an inevitable issue for everyone. Climate change and sustainability in all areas of life matter to ALL OF US!

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