Tag: featured

September – Beginning of Grape Harvest Season

That’s right, grape harvest season is here and it is probably the favorite season of all wine lovers and connoisseurs.

X-Photographer Thomas B. Jones is a German/American photographer specialized in portrait and documentary photography. Meeting interesting people, exploring exciting places and capturing otherwise fleeting moments nourish his passion for photography. 

In Germany, grape harvesting usually starts around mid-September, fitting this occasion, we found this xX-story documentation “Generation change at the Kusterer winery” by @thomas_jones_fotografie.

Since July 2020, Maximilian Kusterer has been the owner of the Kusterer Winery in Esslingen, which he took over from his parents. In 2012, he created his first own wine and today, he focuses primarily on elegant fruit and a discreet use of wood.

DMEXCO 2022 – Finally On Site Again

Last Wednesday and Thursday, September 21 and 22, Europe’s leading digital and marketing event 2022 was finally back on site in Cologne, Germany. After a break of around three years due to the pandemic, DMEXCO celebrated a brilliant new start with around 40,000 visitors from 91 countries at the Köln Messe. Around 560 partner companies such as Google, Akeneo, Twitter, Pinterest, Fiverr, Trusted Shops and many more took part in Europe’s most important conference fair for digital marketing and tech this year. More than 770 speakers, including Sarah Personette, Chief Client Officer Twitter, Matt Brittin, President Google EMEA and Anke Herbener, CEO TWT Digital Group GmbH shared their thoughts and experiences with us. This year it was all about the three main topics: Retail Media as a growth driver for digital advertising, Data-Driven Creativity and Sustainability, and Web3.0. Of course, true to the DMEXCO motto, “We progress together”.

How to: Creating Light Painting

You might have seen it a few times already, but probably not under its correct name… We are talking about light painting, or also called light drawing. Most of us are familiar with the term and photo technique ‘long exposure’ (longer exposure time). Light painting is a form of long exposure, but brings it to the next level whilst creating an art piece that looks like it has been drawn even though it was taken with a camera.

Terry Hall with FUJIFILM X-T2 + XF16-55mmF2.8 R LM WR – F18, ISO 200, 10.0 sec

Light Painting

We all have seen those stunning images of streets where streetlights or headlights on cars become trails and melt together, creating something special without seeing the actual vehicle. This unique effect in cityscape images can be created while shooting at night or in low light with longer exposure times. Of course, this is nothing new, but creating and sketching scenes and photographs specifically to use the unique effect of long exposure to create something similar to a painting is referred to as “light painting”. Photographers are specifically looking for a moving light source such as a candle, flashlight, LED lights or another light source, aiming to alter an image while using long exposure. Thus, light-painters not only take the picture as-is instead add another element by highlighting a subject, creating trails of light, flashes, and other special elements like these.

New Fujifilm Office in Madrid

What an exciting day for our colleagues in Spain – last week’s opening event of Fujifilm’s new office in Alcobendas, Madrid. Both Toshi Ida, President and Managing Director, FUJIFILM Europe GmbH, and the Managing Director of Fujifilm Iberia, Pedro Mesquita, served to officially open Fujifilm’s new facilities. During the event, a press conference was held with healthcare and economic media journalists attending Toshi Iida’s presentation. The Madrid office is the most important in the Iberia region, after the also newly renovated headquarters located in Barcelona, embracing all the company’s areas of work: Healthcare, Photography and Graphic Communication, industrial materials and solutions, business innovation, etc.

Did you know that the most essential area for Fujifilm in Spain is healthcare? During a presentation that day, Toshi Ida confirmed the fact that Healthcare accounts for 45% of business in Spain, compared to 32% worldwide. Overall, all the Fujifilm divisions worldwide recorded almost 18.4 billion euros in annual turnover in March 2022. Of which 82 million euros were generated in the Spanish market, showing its importance.