Each day, 42 million trees in the world are cut down. That is more than 15 billion trees per year. Humans have already destroyed more than 40% of all the trees on the planet, and speed and intensity of the destruction leaves no space for optimism. Deforestation is beginning to take its toll as global temperatures rise and the effects of climate change become noticeable.
Only two years ago, at the UN Climate Change Conference, over 130 countries representing 85% of the world’s forests made pledges to stop and reverse deforestation by 2030. And now, the WWF publishes its fresh Forest Pathways 2023 report, claiming that the world is already off track to reach the goal in time. Reforestation is struggling to catch up, and the lack of progress on commitments clearly puts the world at risk of missing key targets.
Taking a Stand for Nature
During the month of COP28, we launched a reforestation project in collaboration with the PLANT-MY-TREE®. After the 1000 trees planted last year in Düsseldorf, one more thousand of trees were planted in Ratingen on November 9th, aiming to reduce our environmental impact and contribute to biodiversity. This project also supports our Sustainable Value Plan 2030 which aims to eliminate CO2 emissions by FY2040 and reflects our ongoing commitment to protect nature and safeguard the planet. To ensure the long-term impact and strong and healthy tree growth while preserving the area, we will put our newborn mixed forest under the regular monitoring.
Why is it important?
Trees are what makes this planet “breathe”. They soak up carbon dioxide and generate clean air, helping reduce the concentration of greenhouse gases and being the devoted partner in a fight against global warming. Apart of that, a single tree can be a home for hundreds of plants, insects, moss, and mammals. Bringing back trees through reforestation supports their natural habitats and creates a safe environment for plants, insects, birds, and other creatures. It preserves biodiversity and helps stop the extinction of species.
“Planting trees is not only about creating a carbon reserve, but also about reducing the risk of flooding and erosion, improving the water cycle and air quality, and providing valuable resources to local communities, such as the one in Ratingen where we operate our European headquarters,”
Luana Porfido, European Head of Corporate Communication and ESG Management FUJIFILM Europe GmbH.
Through this collaborative effort, we aim to contribute to a safer future for new generations, and we encourage you to join. You can help directly by planting or purchasing trees, or you can also promote the initiative among friends and family, fostering the awareness. Step by step toward a change!
