Photography – Fujifilm Corporate Blog

Fujifilm House of Photography London

Welcome to the Fujifilm House of Photography in the heart of London, UK. Opening its doors at the beginning of 2020, only to close them a few weeks later due to a crisis that dominates our daily lives. Nevertheless, this project has proven to be a great success and welcomes thousands of visitors every week.

Fujifilm House of Photography, located in the heart of Convent Garden, London, is the UK’s first experience center around photography, celebrating all aspects of taking, making and sharing photos. Three floors are dedicated exclusively to Fujifilm products, including our instax cameras and printers, as well as our X and GFX camera systems, lenses, accessories and more.

Want to do a photo shoot but do not know where? No problem, the Fujifilm House of Photography has it all. Our House of Photography has its own studio that YOU can rent. It is equipped with professional lighting, creative backgrounds and accessories, so you can learn, experiment and take great pictures. Of course, this is a place for beginners and experienced photographers alike. Fujifilm’s expert staff is on hand to assist you if needed, and you can use Fujifilm cameras and lenses for FREE during your stay at the studio.

Want to learn more about cameras and how to get the most out of them? Take one of our photography classes or join other like-minded people to try out a new genre of photography or our equipment while exploring new places t one of our photowalks.

Another highlight is hidden on the second floor, dedicated to photographers and their work. Welcome to the small but mighty photography gallery at the House of Photography in London. Experience the work of passionate photographers in the frequently changing gallery. Pro-tip: The window above “The House of Fujifilm” sign, which you can see from the street, already gives you a hint of what the current exhibition is about.

There’s more to the Fujifilm House of Photography than you might think. If you’re in London, you should definitely put it on your bucket list!

GFX Cameras: The Ultimate Solution for Absolute Accuracy and Flexibility in Commercial and Scientific Imaging

In today’s fast-moving world, businesses need the best tools to meet their constantly growing demands. This is especially true in the field of imaging and photography, where quality is paramount. With the GFX system camera and its accessories, Fujifilm Digital Imaging Solutions offers a versatile and unparalleled imaging solution that meets the diverse needs of commercial imaging applications.

At the heart of each GFX system camera is a 43.8mm x 32.9mm CMOS image sensor that delivers incredible image quality. This makes the camera ideal for a wide range of commercial imaging applications that require flexibility and versatility. From product photography to architectural photography and everything in between, the GFX system camera is designed to meet the needs of the most demanding professionals.

At moments when absolute color accuracy and pixel information are critical, Fujifilm’s latest Pixel Shift technology, available on the GFX100, GFX100 IR or GFX100S cameras, produces incredibly detailed images with a maximum resolution of 400MP. This is of immediate benefit to institutions or organizations conducting historical research, archival projects or scientific studies where accuracy and precision are paramount.

Pages: 12

Wonder Photo Shop – Fujifilm Europe Brings Back the Joy of Printing & Displaying Your Photos

The “Wonder Photo Shop” is a place where customers can come and create their own personalized photo products. The store offers a wide range of services including photo printing, album and book creation, personalized photo gifts and accessories, and even photo workshops. It is a one-stop-shop for all your photo needs.

With the rise of digital photography and the decline of film photography, the art of printing photos has somewhat been lost. The process of printing and displaying your photographs has become more difficult and less accessible, with many people opting to simply store their pictures on a computer or phone. However, the “Wonder Photo Shop” powered by Fujifilm Europe has created a new era of photo printing stores, bringing back the joy of printing and displaying your photos.

One of the most unique features of the “Wonder Photo Shop” is the Fujifilm instax range. This range offers instant film cameras and printers, allowing customers to capture and print their memories in seconds. The instax range has become increasingly popular over the years and is now available in many variations and colors, including the latest instax mini Link printer, which connects to your phone via Bluetooth.

Pages: 12

FUJIFILM SX1600 – The Long Range Multi-Purpose Camera

Fujifilm Releases Lens-Integrated Long-Range Camera “FUJIFILM SX1600”: World’s Longest 1600mm Telephoto and 40x Optical Zoom for Broad Applications Including Surveillance and Inspections.

On April 12, 2023, FUJIFILM Corporation announced the release of the “FUJIFILM SX1600” which will join the SX Series of lens-integrated long-range camera systems. The SX1600 is a long-range camera system featuring a 40x-zoom FUJINON lens that covers a focal length range from the wide-angle 40mm to the world’s longest 1600mm telephoto. It is equipped with a newly developed image stabilization system as well as fast and accurate AF to capture a distant subject clearly and instantaneously.

Thanks to these specifications, the SX1600 can be used for a wide range of applications, including surveillance of international borders, forests, and large-scale public facilities such as airports, ports, highways and remote inspections of infrastructure facilities such as wind turbines and transmission cables.

The Evolution of Long-Range Cameras

Fujifilm has been marketing the SX Series of lens-integrated long-range cameras since 2019. Today, the company meets a wide variety of needs from surveillance to inspections with the SX1600 is an ideal solution for various industrial applications that require remote monitoring or inspection. For example, it caSince the SX800 was launched in 2019, Fujifilm has been marketing the SX Series of lens-integrated long-range cameras, Fujifilm continues to develop innovative products that meet the needs of customers and markets. The SX1600 represents a significant milestone in the company’s ongoing commitment to excellence in optical technology and image processing.n be used in the oil and gas industry to inspect offshore oil rigs or pipelines, in the construction industry to monitor large construction sites, and in the transportation industry to monitor railways or highways. With its exceptional zoom range and advanced image stabilization system, the SX1600 is capable of capturing clear and detailed images even in challenging environments.

Long Range Telephoto

The SX1600 is equipped with a newly developed image stabilization system that enables cooperative control of optical image stabilization (OIS) and electronic image stabilization (EIS) to accurately correct image shakes.

Newly Developed Image Stabilization System

The new SX1600 is a lens-integrated long-range camera system that supports the 1.1” effective image size and boasts double the focal length range of SX800, covering the wide angle 40mm to the world’s longest 1600mm telephoto.

Fast and Accurate Autofocus

Another notable feature of the SX1600 is its fast and accurate autofocus system. With a focus speed of just 0.1 seconds, the camera can quickly lock onto the subject and capture it with stunning clarity. This is particularly important for surveillance applications, where speed and accuracy are essential for identifying potential security threats.

Heat Haze and Fog Reduction

The SX1600 also boasts excellent heat haze and fog reduction functions, which help to ensure that images remain clear and sharp even in adverse weather conditions. This is particularly important for applications such as airport or port surveillance, where visibility can be compromised by fog or other weather conditions.

Compact and Light Weight

In terms of design, the SX1600 is both compact and lightweight, making it easy to install and operate in a variety of settings. It features a housing that can withstand harsh environments and ensure reliable performance even in extreme conditions.

How to: 8 Tips for Photographing Comets

How to take stunning pictures of comets – from beginner to pro.

There are few things as fascinating and awe-inspiring as the sight of a comet in the sky. But what is the best way to capture this special moment? In this article, we will share 8 important tips for photographing comets with you. These tips are suitable for both beginners and experienced photographers and will help you capture stunning shots of comets.

Comets are a rare and fascinating phenomenon that always attract avid nature watchers and photographers. However, there are some challenges to consider when photographing comets:

Choose the right time: The best time to photograph a comet is usually just before sunrise or just after sunset, when the sky is still dark and the comet is most visible.
Tripod is key: A comet moves relatively fast in the sky, so it is essential to use a tripod to keep your camera stable and avoid camera shake.
Use a long exposure time: To get a clear and sharp image of the comet and its tail, you should use a long exposure time. Try exposure times between 10 and 20 seconds.
Apply a high ISO sensitivity: To enable a long exposure time, consider using a high ISO sensitivity. Try ISO sensitivities between 800 and 1600.
Take advantage of a large aperture: A large aperture, such as f/2.8 or f/4, will help to block out the sky behind the comet and make it stand out more clearly.
Use a wide-angle lens: A wide-angle lens helps to capture the sky and the comet in a single image. We recommend a focal length between 14 and 24 mm.
Opt for a remote control or self-timer: To avoid camera shake, use either a remote control or a self-timer to trigger your camera.
Experiment with different settings: Comets are unpredictable and difficult to capture.

They are fascinating and rare phenomena in space that are high on the list for many photographers. We wish you good luck and patience and look forward to seeing your stunning shots of these cosmic visitors!

Thousands of Photos from Across Europe

For the third consecutive year, from August to December 2022, Fujifilm has invited the whole of Europe to share new photographs, taken with a smartphone or digital camera, for the online exhibition Printlife@home 2022 – Print Your Photos. Share your life. 16,000 photos from 16 countries were collected, capturing a special memory and sharing a unique story.

Printlife@home celebrates not only the loveliness of printed photography, but also the sharing of photographs with friends and loved ones that has become a regular part of our lives.
The photos have the power not only to preserve memories of events but also to add color to our everyday lives, to enrich our lives and occasionally to move people. Moreover, photography has the power to inspire many people and could lead to a change for the better.

More than 1,100 photos entered into printlife@home and have been showcased in the biggest European on site photography exhibitions: in September at The Photography Show in the UK and in October at the Salon de la Photo in Paris and at PHOTOPIA in Hamburg. Hence, continuing Fujifilm’s 16-years history of hosting public photo exhibitions.
These on-site photography exhibitions were attended by more than 55k visitors, who had the opportunity to see and experience printlife@home’s extensive photo gallery of unique shots and stories from all over Europe.

THANK YOU to everyone who participated in the Printlife@home2022 online exhibition. We hope to see you participate again next time!

Here you can find some photos of our weekly winners which have been chosen by our Fujifilm jury: