INSTAX Biz – Your Perfect Business Marketing Tool

What makes you memorable in the sea of handshakes and small talk? Is it your pixie haircut, glow-in-the-dark sneakers, contagious laugh, or funny stories you make up on-go? In a saturated market, standing out is a necessity. Your brand needs that “glow-in-the-dark sneakers” – a distinctive element that makes people go “ah, that’s the one!” You have to turn a casual passer-by into a loyal fan, and it’s not about being louder – it’s about creating lasting memories.

With this in mind, we are launching a revolutionary business and event-oriented marketing tool – INSTAX Biz. It’s a free smartphone app that offers a seamless solution for elevating your brand presence, with unparalleled opportunities for creativity and personalization. Just in a few clicks, it totally transforms your promotional game, and here’s how.

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Celebrating 25 Years of INSTAX

Remember how you used to sit on a sofa with your grandma, looking through those old family polaroids, putting them on your knees, one by one. There was something that made her hands tenderly hold the picture a little bit longer. Something making her breath rhythm changed. It was not a photograph but a story, a raw moment of presence, a memory that could never be repeated. And then you got it in your hands, with this unexplainable feeling of touching a true treasure. It felt like magic, didn’t it?

And now look, that’s you holding the instant photo taken with your best friend in a crowded street last week. Both showered by rain, shining with joy, with a coffee in your hand and sincere laugh being the only sources of warmth that day. And now you’re fingering this feeling caught in a photo and smiling. And getting warmer.

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INSTAX Pal lands in TIME’s Best Inventions of 2023

The new INSTAX Pal gets a Special Mention in TIME’s Best Inventions of 2023 list, setting the next standard of what instant photography can be.

Big news for INSTAX! Right at the doorstep of brand’s 25th anniversary, its latest newbie, a palm-sized digital camera INSTAX Pal, has been selected as TIME’s BEST INVENTIONS of 2023 in the Special Mention section. It marks a great milestone for INSTAX series, recognizing our commitment to pushing the limits of photography and changing lives by transforming the way we create and share memories.

“These days, snapping photos with your phone is so universal it’s almost boring. If you’re looking for a more tactile experience but still want to keep things simple, the pocket-sized Fujifilm INSTAX Pal camera offers the benefits of a digital camera — like the option to add filters or share your photos — as well as the ability to print out mini snapshots in 15 seconds,”


Every year, TIME magazine unveils the list that sets the world abuzz, showing off the most impactful products and ideas from around the world. It became a hallmark of technological and creative breakthroughs that have the potential to change the way we live, work, and interact with the world. This year’s roundup includes “200 groundbreaking inventions” and 50 “Special Mention” inventionsand for the first time, INSTAX product landed among them in the TIME’s list.

What makes INSTAX Pal standout?

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Zooming in on Wildlife: GFX100 II Test-Drive with Shelley Pearson

Bird photography is a delicate art that requires patience, precision, and a dash of wonder. Each bird presents a unique challenge. You learn to anticipate their moves, study their habits and habitats, becoming a part of their world. Every click of your camera is a hunt for a perfect moment, and your lens must be incredibly accurate and responsive to capture the elegance of a hummingbird’s glance or the wild spirit of an eagle’s flight. It’s about capturing life in its tiniest and the grandest. 

Based in Australia’s west coast, a professional bird and wildlife photographer Shelley Pearson tried the new GFX100 II camera paired with the Fujifilm GF 250mm F4 LM OIS WR prime lens and the Fujifilm teleconverter GF 1.4X TC WR in the field.

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Click, Whirr, Captured! INSTAX shows up at the University of Porto

There are fairy times when technology and creativity blend in a unique way. That is when true wonders are born – and INSTAX is a real pro at this mastery. On October 10-12, Fujifilm Portugal thunderstruck the FEUP Career Fair 2023 – the biggest recruitment event in the School of Engineering of Porto University.

With leading-edge INSTAX Link printers and the very first digital camera in the lineup INSTAX Pal, we turned the campus into the live lab for creating memories. Young talents could discover the transformative power of photography and the art of turning small moments into big, everlasting memories.

It is not just about showcasing cutting-edge technology. It’s a reminder that everything is possible if glimpsing out of the box.

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Explore Marvels in The Deep with Emily Endean and the FUJIFILM X-T5

Underwater photography is always a dance with the unknown. Here, where gravity seems optional and light is oddly distorted, you face a completely alien world of colour that challenges basics of conventional photography.

As you go deeper, the water filters out colours from the spectrum. Red, for instance, is among the first colours to disappear, which can result in photos dominated by blues and greens. Water’s higher density affects how light and objects are perceived, causing distortions in size, shape, and perspective. Thus, achieving sharp focus, balanced lighting, and vibrant colours here demands dedication and expertise. And this world requires a camera as adventurous as the photographer to unlock and capture what’s hidden in the deep.

For the UK based nature photographer Emily Endean, the underwater world is a bottomless well of inspiration. Following it, she grabs her FUJIFILM X-T5 and dives into the waves to document the morning beauty of the water landscape.

FUJIFILM X-T3 + FUJINON XF18-55mmF2.8-4 R LM OIS, 1/250 sec | F4 | ISO 250