Category: Consumer

Discover the new Wonder Photo Shop Barcelona concept

The successful Wonder Photo Shop concept, a new era of photoshops, continues to evolve seven years after its launch, true to the FUJIFILM motto “Never Stop”. Wonder Photo Shop is becoming a reference for photo culture, appealing to the entire community: from analogue and instant photography enthusiasts to photo amateurs and professional digital photographers.

On 8 October 2015, the first Wonder Photo Shop in Europe opened in Barcelona on Gran de Gràcia street. Since then, the concept has spread worldwide, offering a perfect place where creativity, design, and technology come together to transform our memories and special moments into a unique and personal experience.

At Wonder Photo Shop, there is something for everyone! Besides inspiration for photographic projects or crafts, you can also discover the advanced technology of digital cameras and the most eco-friendly photo printing systems or start capturing your favorite memories with analogue cameras like in the good old days. Why not try the disposable cameras, films, and instant cameras that are once again becoming popular with young people? In addition, there will soon be new services and attractive new products that will delight photography lovers.

“We hope that all our friends will join us in this new 360º degrees project and that we can continue to expand the number of followers that Wonder Photo Shop Barcelona has garnered over the years, the origin of a large global community that continues to promote photography in all its dimensions, from analogue to digital and including the most disruptive technologies such as AI,”

Eduardo López, Director of Imaging and Recording Media at Fujifilm Europe Gmb, Sucursal en España.

You can find more Wonder Photo Shops near you, even outside Barcelona! Click here to discover more locations:

See you at the Wonder Photo Shop!

Tell their stories with instax

“Sometimes as humans, it’s really hard to communicate the feelings we have inside and it’s easier to express them in a creative way.”

Héctor Bellerín 

Save the Children’s Coaching For Life programme and The Arsenal Foundation have documented the lives of young Syrian refugees living in Za’atari Refugee Camp (Syria) with the power of instax. Fronted by renowned photographer Pixie Levinson and Arsenal soccer player Héctor Bellerín – a passionate photographer – the project saw donated instax SQ1 SQUARE cameras given to Syrian refugee children to tell their own stories through the camera lens to help the children express themselves through the creative medium.

Yara is 17 years old and fled her home in Syria eight years ago: “I felt lost, unsafe and sad leaving my homeland. I have left everything beautiful behind and I miss my friends and family. The most difficult thing about living in Za’atari is feeling alienated, but football and photography have helped me feel less alone. Coaching for Life has taught me patience and teamwork. I love making decisions as a team – we are one soul. Also, the photography project has allowed me to express myself – the photograph I took of the flower represents my hope for the future, because every time the flower falls it springs up again. One day, I hope to become a journalist to show people the authentic stories behind the news.”

At the end of the project, Héctor and Pixie curated a collection of their favourite instax prints, like Yara’s, to mark ten years since the war in Syria began on 15th March 2011.

To find out more about this life-changing programme and help build a better future for children, visit

instaXmas – Get closer to your loved ones with instax

2020 has been and still is a particular year to all of us. Now that we are facing Christmas time we all are asked to find new ways of celebrating togetherness while keeping our loved ones safe through distancing. Our instaXmas DIYs can help you to be close to family and friends during December – even in those times of social distancing. Have yourself a festive Advent Season and “instax” your Christmas.

Many thanks to instax UK for the inspiration and the shots! Check out their instax Blog to get even more inspirational instax DIY ideas.

What you’ll need:
-Clear DIY 100mm baubles
-Festive string
-instax prints
-Shredded paper/tinsel

The DIY baubles need to measure 100mm or your instax prints won’t fit.

Gently open a bauble and place your instax print in one half and fill the other half with shredded paper/tinsel and then carefully fit the bauble back together. This may take a few attempts, to ensure that none of the paper or tinsel hangs out or obstructs your instax print, but we know you’ll be pleased with the results! Once slotted together, thread some festive string through the whole in the top. Check the string length for hanging and once you’ve got your desired length tie a knot.

What you’ll need:
-Festive string
-Hole punch, or needle
-instax prints

If you don’t fancy trapping your instax prints in baubles then why not simply let them hang free? Using the instax SHARE app, print your favourite pictures upside down so that the wider white area is at the top of your image. Use a hole punch to make a hole in the widest part, or if you’d prefer a smaller hole, carefully use a needle.

Important – never punch a hole into undeveloped film as the chemicals sit inside the wide white part of the film and will be harmful to your skin! If you don’t want to punch a hole, you can print as normal and stick the instax print to a piece of card and punch the hole in the card instead.

Thread through your string, tie a knot then get decorating. We definitely recommend this idea for your office Christmas tree, especially if you have shots from any Christmas jumper days!

Who says you’re too old for a stocking? Not us! These personalised stockings can make a great gift bag alternative or make yourself one (and hope it gets filled!).

What you’ll need:
-Christmas stocking
-Glue gun or craft glue
-Crafty extras of your choice

Print off your instax pictures of yourself if the stocking’s for you, the person you’re gifting it to or a festive-themed image.

Place your pictures on the stocking to lay out the design – we advise doing this before you glue anything down so you can see what everything looks like. Arrange your crafty bits and then when you’re happy with your layout, get gluing! Take care as glue guns get hot. Make sure to let your design dry before you fill or hang your stocking.

We wish you a festive Advent Season and creative time together with beautiful pictures to share with your loved ones.

New European Wonder Photo Shop

What a start for autumn 2020: Not only did we have the pleasure of opening the new Wonder Photo Shop in Berlin but also to launch our new instax SQUARE SQ1 exactly there, in the heart of Berlin’s Ku’damm.

Wonder Photo Shop – that is Fujifilm’s worldwide concept for a store that offers space for its guests to print their own pictures and worship those memories on paper by being creative – with every possibility of being arty in one place.

Here you can buy the whole instax range from cameras to pictures. Or print your digitised smartphone or camera pictures directly in store and – in a next step – get creative and work on scrap books and presents for yourself or your beloved ones.

Gerd-Peter Huber (Fotocenter Berlin) who has made this new store possible by working in cooperation with Fujifilm said:

“People of every age appreciate to save their memories on paper and prepare creative art works to share with their beloved. Berlin as a center of art and culture, not only in Germany but all over Europe, is a perfect spot to enable people to live according to their needs of creativity. Additionally, the instant picture product range of instax enables young and old to experience a moment of self-empowerment by taking a picture and directly being able to watch and share the moment’s result with the help of instax photos. We believe that especially when people are facing a crisis – like the whole world is doing this year – creativity can be a possibility of processing. This is why we are very happy to open the “Fotocenter Berlin – Wonder Photo Shop” at Ku’damm this autumn.”

During September, one of the first big events of the new store took place. Though COVID-19 changed a lot of plans, the German Fujifilm instax team made the launch of its latest instax square product possible: this year’s autumn is an instax SQUARE SQ 1 autumn. There might be cold and rainy days coming in Europe, but the new instax SQ1 will be able to offer some distraction with the help of its reduced and very simple design and an only analogue system. The popular selfie mirror for easy handling of one’s own portraits will enable every instax fan, whether in the outdoors or in quarantine “at home”, to keep going and creating his or her own protocol of autumn experiences.

Thank you to our instax Germany team from Fujifilm Imaging Systems, who have kindly shared these insights with us. To learn more about the world of instax, visit their homepage (in German). For our readers outside of Germany, please visit our European presence.