Category: Consumer

X Summit NYC: September 2022

Are you already as excited as we are?

Introducing FUJIFILM X-H2

Equipped with the new 40.2MP “X-Trans™ CMOS 5 HR” sensor to deliver the highest image quality in the history of the X Series

FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce the launch of the mirrorless digital camera “FUJIFILM X-H2”. The camera joins the lineup of the X Series of mirrorless digital cameras, which are renowned for their outstanding image quality in both stills and videos, delivered with Fujifilm’s proprietary color reproduction technology.

The X-H2 features the new back-illuminated 40.2MP “X-Trans™ CMOS 5 HR”1 sensor and the high-speed “X-Processor 5.” This is a new flagship model boasting the highest resolution in the history of the X Series in both stills and videos, delivering high-resolution stills as well as becoming the world’s first2 APS-C camera to enable 8K/30P Apple ProRes*3 internal recording.

Product Information
News Release

Introducing GF20-35mmF4 R WR

GF lens series’ widest-angle zoom to expand wide-angle photographic potential
FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce the launch of the “FUJINON GF20-35mmF4 R WR”. It will be a new addition to the lineup of interchangeable GF lenses designed for the GFX Series of mirrorless digital cameras, incorporating a large-format sensor approximately 1.7 times larger than a full-frame 35mm sensor.

Product Information
News Release

Introducing XF56mmF1.2 R WR

Stunning bokeh from this fast mid-telephoto lens broadens the potential of visual expressions
FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce the launch of the “FUJINON XF56mmF1.2 R WR”. It will be a new addition to the lineup of interchangeable XF lenses designed for the X Series of mirrorless digital cameras, which are renowned for their compact and lightweight design and outstanding image quality delivered with Fujifilm’s proprietary color reproduction technology.

Product Information
News Release

X Summit Livestream

We brought some exciting reveals to the big Apple, New York City, USA on September 8, 2022. Thank you to everyone who joined us, and we cannot wait for the next X-Summit in…

Did you miss the live event? No worries! Watch the whole live event here again and get all necessary information about our new products.

Picture Perfect in Stockholm

It is not always easy to find the perfect photoshoot spot in every city. To help you find the perfect shooting spot in Sweden’s capital city, Stockholm, our colleagues from instax have created a guide for you so you do not have to search for the perfect picture. Let’s get you inspired so that you only need to put on a cool outfit, grab a friend to bring with you, and you are ready to discover Stockholm in the best way!

NEW Firmware Updates for X-Series

Fujifilm is always striving to improve its products and quality for its customers. Therefore, it is essential to keep our camera system’s firmware up-to-date. Subsequently, we launched many new firmware updates for all our X-Series cameras in June and July 2022, providing you with the latest bug fixes and improvements.

If you are an owner of an X-T3, X-T4, X-T30, X-t100, X-T200, an X-A7, X-A5, X-S10, X100V, X-Pro3, X-H1 or X-H2S then you should check NEWS | FUJIFILM X Series & GFX – Global for all relevant information about the latest firmware version. Additionally, all GFX 50S, GFX 50R, GFX100 and GFX100S owners can also rejoice since there have been new updates for these camera systems as well.

Printlife@home is Back

Following last years’ successful exhibitions and a 15-year history of hosting public photo exhibitions, Fujifilm is launching its third printlife@home exhibition.

We invite everyone from all around Europe to share your favorite photos or take new ones inspired by the weekly theme, at fujifilm-printlife.eu from early August until 4th December 2022. You have the chance to win one of our amazing prizes every single week if you are one of the lucky five who get selected each week as winner of the weekly photo challenge.