Category: Consumer

New European Wonder Photo Shop

What a start for autumn 2020: Not only did we have the pleasure of opening the new Wonder Photo Shop in Berlin but also to launch our new instax SQUARE SQ1 exactly there, in the heart of Berlin’s Ku’damm.

Wonder Photo Shop – that is Fujifilm’s worldwide concept for a store that offers space for its guests to print their own pictures and worship those memories on paper by being creative – with every possibility of being arty in one place.

Here you can buy the whole instax range from cameras to pictures. Or print your digitised smartphone or camera pictures directly in store and – in a next step – get creative and work on scrap books and presents for yourself or your beloved ones.

Gerd-Peter Huber (Fotocenter Berlin) who has made this new store possible by working in cooperation with Fujifilm said:

“People of every age appreciate to save their memories on paper and prepare creative art works to share with their beloved. Berlin as a center of art and culture, not only in Germany but all over Europe, is a perfect spot to enable people to live according to their needs of creativity. Additionally, the instant picture product range of instax enables young and old to experience a moment of self-empowerment by taking a picture and directly being able to watch and share the moment’s result with the help of instax photos. We believe that especially when people are facing a crisis – like the whole world is doing this year – creativity can be a possibility of processing. This is why we are very happy to open the “Fotocenter Berlin – Wonder Photo Shop” at Ku’damm this autumn.”

During September, one of the first big events of the new store took place. Though COVID-19 changed a lot of plans, the German Fujifilm instax team made the launch of its latest instax square product possible: this year’s autumn is an instax SQUARE SQ 1 autumn. There might be cold and rainy days coming in Europe, but the new instax SQ1 will be able to offer some distraction with the help of its reduced and very simple design and an only analogue system. The popular selfie mirror for easy handling of one’s own portraits will enable every instax fan, whether in the outdoors or in quarantine “at home”, to keep going and creating his or her own protocol of autumn experiences.

Thank you to our instax Germany team from Fujifilm Imaging Systems, who have kindly shared these insights with us. To learn more about the world of instax, visit their homepage (in German). For our readers outside of Germany, please visit our European presence.

Halloween DIY: Have Fun While Staying Safe


Many thanks to instax UK for the inspiration and the shots! Check out their instax Blog to get even more inspirational instax DIY ideas.


Some Halloween traditions may look different this year, but it can still be a lot of fun. Celebrate the spookiest time of year safely with your family at home and make sure the only thing to be scared of is the costumes. Make it safe, keep it fun!
Here are some quick and easy tips to add a fun, creative edge using instax prints! Take the chance for you and the members of your household to get creative, and maybe even invent some new traditions for your family!

Toffee Apple Treat Tags

What you need:

  • 6 apples
  • 350g sugar (golden caster sugar or brown sugar)
  • 100ml water
  • 35g butter
  • 2tsp white vinegar
  • 2tbsp golden syrup
  • Baking paper
  • Wooden toffee apple sticks/lollipop sticks
  • Clear film or bagsSugar thermometer (optional)
  • Ribbon
  • Scissors
  • Hole punch

How to create:

Clean your apples and dry them thoroughly.
Twist off each stalk and push a wooden stick into the stalk end of each apple.
Cut a piece of baking paper big enough for all the apples with generous space between them.
Put the sugar and water into a pan on a medium heat. Cook until the sugar has dissolved and then stir in the butter, vinegar and golden syrup.
TIP: If you have a sugar thermometer boil to around 120°C, or test the toffee by spooning a small amount into a bowl of cold water. If it’s ready it will ball up and harden; if it’s not, it will break up.
When it’s ready, turn off the heat.

Now you need to work quickly. Dip each apple into the toffee. Make sure it’s covered before taking it out – let any excess toffee drip off back into the pan. Place it on the baking paper to dry.
The apples should take around 15 minutes to fully dry, then it’s time to get wrapping and gift tagging.

Turn on your instax  Printer and connect your camera using the instax SHARE app.
Select a picture to print, click edit and rotate the image 180° so it looks upside down. This is so when you punch a hole in the top of the print, the gift tag hangs so the picture is the right way up (Important – never punch a hole into undeveloped film as the chemicals sit inside the wide white part of the film and will be harmful to your skin!).
If you don’t want to punch a hole, you can print as normal and stick the instax print to a piece of card and punch the hole in the card instead.
Wrap your toffee apple with film or place it in a film bag (stick upwards),
thread your ribbon through the hole in the print, then wrap it around the film and tie it in a bow.

Photo Piñata

Buy a spooky-themed piñata for your party. Fill it with sweets and instax pictures so it will be even more of a surprise when the winner smashes it open.

Pumpkin Carving

This is one Halloween tradition that is as safe and fun as ever – apart from carving injuries! So as always, please be careful with the knife!
Create some scary pumpkin faces and make it an unforgettable event with your family by taking some snaps with your instax camera.
TIP: Roast the pumpkin’s seeds for a healthy snack!

Ghoulish Goodie Bags

So no sweets and snacks get left behind, create personalised gift bags for your friends and surprise them. Choose some pictures from last year’s Halloween parties which have great memories for you and your friends, stick them to the goodie bags and decorate in Halloween bits. Hand out the candy bags by placing them in front of their door. So this is a way to still feel connected to your friends, even during COVID and by keeping distance.

7 Fun Ways Your instax Can Make You Smile


Many thanks to instax UK and Mollie Rose for the inspiration and the shots! Check out their instax Blog to get even more inspirational instax DIY ideas.


You are looking for some new ways to keep yourself entertained? Let’ s sit down on a sunday afternoon and explore some ways your instax camera can bring some laughter to your day.

1. Give your furry friend a moustache or a crown

To achieve this we used the instax mini LiPlay camera. Via the mini LiPlay App, you choose the frames you like the most and add them onto the ‘favourites’ so you could experiment (you’ll find the 1,2,3 buttons on the side of your mini LiPlay), and then position your furry friend to match up to them perfectly. Extra tip: A treat in front of the camera will get your pet posing.

2. Create abstract patterns and art with ‘boring’ random objects that you find in your house.

The top left image was taken when Molly rested her instax SQUARE SQ20 on her red sun lounger outside. We love how it created an obscure pattern with the grass peeking through the criss-cross pattern on the sunbed. The other images were achieved with water, ice, glass and a phone torch. Placing a phone torchlight shining underneath a glass illuminates it and ‘backlights’ whatever is in the glass. This is what creates the depth and gives your abstract image a cool aesthetic.

Using cranberry juice will create a gorgeous pink colour, and adding soda water will give you some bubbles. After that, add some ice, if you look carefully you can spy this in the top right and bottom left images.  The digital screen of the instax SQUARE SQ20 will help you to position and expose your abstract images. Have a look around your kitchen and see what you can create!

3. Print out your favourite old photos of your friends on the instax mini Link printer and post them for a surprise!

Do you remeber the last trip with your bestie or the best party ever you had together? Go through you phone and dicover your favourite old photos and make these memories last forever by printing them on the instax mini Link printer. And now you can put a smile on your friends’ faces.

4. Fancy partaking in a makeup or face paint challenge?

Reckon you could do your makeup or face paint in 5 minutes? Yep? What about when you’re only allowed to look into the teeny tiny instax selfie mirror on the front of most cameras!? It’s definitely harder than it seems! Snap a selfie afterwards and tag #InstaxSelfieMirrorChallenge.

5. Play a homemade game of Noughts & Crosses!

You can do this with any two themes of instant print images you choose. Give your opposition one theme whilst you take the other; these are your new Noughts & Crosses! And you know the rest…first to 3 in a row wins. In total, you’ll need 5 prints of each theme to play a full game.

6. Master a handstand without even trying!

Here you may have guessed that Mollies hands are her feet and her feet are her hands (…there’s also a football in her hood!). You may have seen the upside-down challenge on TikTok… why not try making it into an instant print too?!
By using the instax SQUARE SQ20 you can try it with the ‘timeshift’ mode. This breaks the scene up into 4 different images, moments apart. However, you can make regular prints on all the other instax cameras.

7. Play with perspectives!

Here you can see the tulip is the skirt! Just place the flower in the foreground of the camera (ensure you’re not too close so your instax camera still focuses on the foreground). Then let someone else, who takes the photo, direct you into position.

Have fun while trying all the creative features with your instax and enjoy your weekend with a lot of laughter!

Cookbook with instax photos

Don’t you feel the same way? It’s difficult to try out a recipe without taking a picture. How wonderful would it be if you could create your own book of all your favourite recipes with cool instax pics?
Keep the recipes for making breakfast, lunch, dinner and desserts, etc. in your personalized cookbook. Write down the required ingredients and steps, and decorate each page with pretty instax photos.

1. Write the recipe down in a notebook, and then prepare the necessary ingredients.

2. Start making the food and take photos of the important steps with your instax.

3. When all is finished, take a photo of the food. Zoom in so the image fills the frame, making it look really tasty.

4. Paste the photos in the notebook. Now your original cookbook is ready.