Discover the world of photography and creativity with Fujifilm’s range of consumer products, including digital cameras, Instax instant cameras, and photo printing solutions.
From July 1 to 6, 2024, immerse yourself in the world of photography at FUJIKINA Arles 2024. We are proud to host this event during the opening week of the prestigious Les Rencontres d’Arlesphoto festival. Held in the historic Hôtel Quiqueran de Beaujeu, FUJIKINA Arles promises a week full of creativity, learning, and inspiration.
FUJIKINA ARLES 2024
Register now and receive a “FUJIKINA Arles 2024 Tote Bag (Limited Edition)” at the information desk*
* Upon presentation of your ticket and within the limit of the available stock on site
A Unique Partnership with Magnum Photos We are thrilled to partner with Magnum Photos to bring you exclusive insights and exhibitions. Don’t miss the debut of a brand-new project that will be showcased for the first time at FUJIKINA Arles.
Why Attend FUJIKINA Arles 2024? FUJIKINA Arles is a one-of-a-kind experience designed to inspire and educate photographers of all levels. Here’s what you can look forward to:
Live Talks
Our Live Talks, featuring renowned photographers and industry professionals, are a must-attend. Free entry is available after registration at FUJIKINA. These sessions promise to inspire and educate, providing invaluable insights into the world of photography.
Join Julien Apruzzese every day from 3:00 p.m. to 5:30 p.m. to witness the creation of his triptych series from shooting to post-production. This session, in partnership with Profoto, Capture One, and Eizo, offers a rare behind-the-scenes look at a master at work.
Don’t own a FUJIFILM camera? Want to try before you buy, or considering a specific FUJINON lens? Our free loan service lets you test our equipment throughout the week. Simply bring a valid ID or passport and enjoy an hour of hands-on experience.
Reward yourself with a free service check for your FUJIFILM cameras and lenses. Our service includes external cleaning, functional checks, sensor cleaning for system cameras, and firmware updates. Limited to two products per person, available daily from 10 a.m. to 5 p.m.
Workshops
Explore our full programme of workshops led by X-Photographer ambassadors and renowned professionals. These sessions, running daily from 3:00 p.m. to 4:30 p.m., offer in-depth learning opportunities for all skill levels.
Join our Photo Walks led by X-Photographer ambassadors. These guided tours offer a unique perspective on capturing the beauty of Arles and its surroundings.
Midsommar is one of the most celebrated holidays in Sweden which marks the summer solstice and the longest day of the year. It is always filled with joy, tradition, and stunning scenery. From dancing around the maypole to enjoying sumptuous feasts, every moment is worth capturing and cherishing. One of the best ways to immortalize these memories is by creating a personalized festival photo book, preserving the magic of Midsommar for years to come. You can easily transform your festival memories into a stunning photo book with MyFUJIFILM products and your X-Series camera or smartphone. And here’s how to get started.
Step 1. Select photos
Begin by reviewing your collection of Midsommar photos. Choose the ones that evoke the strongest emotions and best capture the spirit of the event. Whether it’s a panoramic view of the midsummer pole against a backdrop of clear blue skies or a candid shot of your friends adorned with flower crowns, each photo should contribute to the overall story you want to tell.
Step 2. Choose a theme
To add a sense of cohesiveness to your photo book, consider selecting a theme that aligns with Midsommar’s atmosphere. For instance, you could opt for a nature-themed layout to reflect the lush greenery and floral decorations typical of the festival.
Step 3. Lay out your book
MyFUJIFILM offers user-friendly tools for creating photo books. Arrange your selected photos in a visually appealing sequence, experimenting with different layouts and designs to find the one that best compliments your chosen theme. And there you have it – your festival photos brought to life in your very own photo scrapbook.
Step 4. Add captions and mementos
Personalize your photo book by adding captions that describe the precious moments captured in each photo. You can also include mementos such as pressed flowers, handwritten notes, or ticket stubs to make it even more personalised. This way, as you flip through the pages of your scrapbook, you’ll be transported back to the warmth and joy of the celebration.
Now, just you can share these memories with friends and family and celebrate the spirit of Midsommar all year round. For more inspiration, check out a blog post by our UK colleagues on MyFUJIFILM.
What is MyFUJIFILM?
MyFUJIFILM is your ultimate destination for all photo printing needs, offering high-quality prints on Fujifilm’s renowned photographic paper. Whether you’re looking to print photos, create photo books, or design personalised gifts, they have you covered. Their blog provides endless inspiration for your creative projects, operating in Germany, Sweden, the Netherlands, France, and the UK. Check it out and turn your cherished memories into beautiful prints and keepsakes!
Tania Malkin, a renowned aerial photographer based in Australia, has always had a profound love for landscapes. From the serene beauty of bushlands to the awe-inspiring vistas of Shark Bay, her passion for capturing the natural world is undeniable. Recently, Tania had an opportunity to use the new GFX100S II camera on one of her projects in Western Australia, and her experience has been nothing short of transformative.
Shark Bay, with its diverse landscapes and stunning contrasts where the desert meets the ocean, has always been her favorite spot. And the GFX100S II has proven to be an exceptional tool to capture this from the air.
“I normally take one camera and one lens. Because size is important and I don’t want to be mucking around with equipment. And I like to be able to firstly trust the equipment that I have, and secondly, it needs to be small and compact and not heavy and not impact. I’m holding it solid shooting for 2.5 to 3 hours and I don’t put it down.”
It will be the latest addition to the GFX Series of mirrorless digital cameras incorporating the large-format image sensor approximately 1.7 times larger than a 35mm full-frame sensor. The camera is equipped with the newly developed 102MP sensor, GFX 102MP CMOS II, and our cutting-edge image processor, X-Processor 5. While having these powerful elements, it is still quite compact, weighing approximately 883g. This makes it the lightest among the 102MP large-format cameras in the line-up and allows for effortless handheld shooting, with minimised camera shake.
GFX100S II
With the 102 megapixels, there’s no more need to stitch panoramas to create large artworks and prints. The detail and clarity are mind-blowing. The camera is also equipped with a powerful image stabilizer and a high-speed AF function for enhanced user experience and unparalleled image quality.
“The 8.0 stops IBIS is fantastic because I don’t have to worry that even though I have the amazing autofocus, that the image is still potentially and not going to be sharp. But with the IBIS on the GFX 100S II, I was very confident that the images were going to be sharp, even with the wind resistance and the vibrations from the aircraft.”
“The camera captures the colours and the details of that particular area so beautifully. The sharpness, because of the IBIS, and then the 102MP with the incredible details of the sands and the ocean and the wildlife, the dynamic range that I was getting with the whitecaps on the water, and then the turquoise blue of the ocean with the rich red colours that would normally be out of gamut. It reads everything beautifully. Nothing was blown out. It was just incredible.”
Curious to know more features of the GFX100S II? Check here.
Three months after the Tokyo Summit, we’ve just celebrated our second X Summit in 2024 taking place in Sydney. And, of course, with new awesome launches! Today, we introduced our new cameras and lenses in the X and GFX Series, showcasing their advanced features together with professional photographers who got a chance to test our newbies in the field. Here’s a short glimpse into what’s new.
Fujifilm X-T50
The first newcomer introduced at today’s X Summit is a FUJIFILM X-T50 camera. It is sleek and compact, which makes it an ideal camera to carry with you wherever you go, without compromising on quality or performance. It has maintained the classic look but with a new rounded shape for a better holding grip experience. Despite being slightly larger than its predecessor, the X-T50 grip feels snug, making it feel smaller in your hand. The thumb grip extends smoothly outward compared to previous models, providing a better ergonomic feel.
What’s exciting, it’s the first X Series camera to feature a Film Simulation Dial, with 20 simulations to choose from, including the “REALA ACE”. Turning this dial on the top of the camera while shooting lets you enjoy the colours, as if changing film in real-time.
Looking inside, you’ll find the 5th generation X-Trans CMOS 5 HR sensor and the X-Processor 5, enabling high-speed and accurate autofocus and subject detection. The new camera also features a 5-axis IBIS image stabilisation, up to 7.0 stops, achieving clear, high-resolution 40.2MP images. Not to compromise the X-T50’s compact size, we reviewed the structure and arrangement of various parts and units required for IBIS implementation. So, now you have the 7.0 stops IBIS performance in the compact size of X-T30II.
“With the 40.2MP I’m finding that I’m able to really zoom in on the image, even when it’s on the screen and it’s showing so much detail. It’s really amazing to both get that detail when you’re shooting wide and you’re shooting close up as well. It just is holding so much data and I’m absolutely loving it,” – Rachel Claire, travel and lifestyle photographer.
FUJINON XF16-50mmF2.8-4.8 R LM WR
This new featherweight zoom lens elevates the capabilities of the X-T50, taking it to the next level. It is compatible with the X-T50 and other 40MP models with the X-Trans CMOS 5 HR sensor. At merely 240g, it is the lightest zoom lens in the XF line-up. Equipped with dustproof and weather-resistant features, it is a perfect choice for all weather conditions. Covering a popular wide-angle of 16mm to a mid-telephoto of 50mm, it offers high-speed, high-definition AF for exceptionally clear shots.
Given it’s a standard zoom that you carry all the time, close-up performance is very important. That’s why we’ve incorporated the maximum magnification of 0.3x and the minimum focusing distance of 24cm, enabling close-up photography at 15cm from the lens tip.
FUJINON GF500mmF5.6 R LM OIS WR
With a focal length of 500mm, it’s the longest telephoto prime among our GF lenses which offers one of the highest-class quality and resolution. Size and weight really make it stand out. The weight of the lens is only approximately 1,375g, while there’s absolutely no compromise about image quality. Chromatic aberration is minimized to the limit. The new lens is equipped with a powerful 6.0 stops image stabilization system, enabling comfortable handheld shooting and significantly minimizing camera shake. Its AF drive system with linear motors allows for fast and high-precision autofocusing that overturns the conventional wisdom of large-format cameras and lenses.
“The autofocus is so good. It just snaps onto the bird, so like when the bird’s in the sky, I get out and bang, you’re on it. And then you just as you move with the bird, the tracking is fantastic,” – Shelley Pearson, bird and wildlife photographer.
“The thing that really stood out for me is that especially being a large-format sensor system, I can fit this in my bag with the lens on the camera. And that’s incredible, because, normally, when I’m traveling I’m always worried about the weight restrictions on airplanes and how to get it into one bag. And then, of course, we’re on a pretty adventurous trip, so being able to carry it around all day and not need to use a monopod – I think that was a really big advantage,” – Matt Krumins, wildlife, nature, and underwater photographer.
“One of the scenarios we had was in rapids in a river, and these birds were just sitting dead still on the logs. And the ability to handhold a long exposure shot to get the movement of the water, but still capture the 102MP of the birds was just fantastic. It’s an F5.6 lens, but when it’s paired with a large sensor format, it doesn’t actually behave like an F5.6 lens from a depth-of-field perspective. It is great for wildlife,” – Matt Krumins, wildlife, nature, and underwater photographer.
Fujifilm GFX100S II
Since we first launched the GFX100 in 2019 as the first 102MP large format camera, it has become a favourite among many professionals for its outstanding image quality, AF and IBIS. Additionally, we launched the compact GFX100S, a smaller model offering the same user-friendly experience as the GFX100, making it very accessible. Aiming to bring the appeal of large-format photography to more photo enthusiasts, we’ve created the GFX 100S II.
This camera makes no compromises, delivering top-notch performance. It is equipped with the newly developed 102MP sensor, GFX 102MP CMOS II, and our cutting-edge X-Processor 5, maintaining the best of the GFX 100S… and advancing even further. Weighting only 883g, it’s the lightest 102MP model in GFX Series. The GFX100S II offers the highest image quality in the GFX Series. By improving the pixel structure on the new sensor, we’ve extended the standard sensitivity to ISO 80. This means you can now capture images with a wider dynamic range and lower noise.
What’s more? You will definitely make use of the Face/Eye Detection AF and subject detection AF. Advanced AF prediction algorithms have improved the detection accuracy and tracking performance of moving subjects, so you can leave autofocusing to the camera and concentrate on the shutter release opportunity and composition. In addition, we’ve upgraded the IBIS performance too. The gyro and acceleration sensors accurately capture even the slightest movement, and the correction accuracy is improved, providing up to 8.0 stops of anti-shake performance.
Open up more possibilities with Film Simulations
To celebrate the 20th anniversary of our Film Simulation, we’re also launching the Film Simulation special content website. On this platform, you will learn more about all our film simulations, compare their characteristics, and open new possibilities for experiments that you’ve never thought about before. Stay tuned to be in the first row to check it out!
As the saying goes, joy shared is joy doubled. So what could be better than sharing it? My name is Lennart Speer, I’m a professional photographer from Essen, and this January, my camera went on a mission.
A few weeks ago, I rediscovered my twelve-year-old Fujifilm FinePix X10. Fujifilm cameras seem to never get out of fashion, and it was truly a pleasure to photograph with the X10 again. I wanted to share my joy of photography with others, to get them to love it as much as I do. That’s how the #OneYearOneCamera project started. Now, over the course of 12 months, my camera travels to 12 different individuals capturing their unique stories and perspectives through one lens.
The journey began in January with Milena Gaede in Oxford, England. Next the camera will travel to Italy, Germany, Switzerland, France, Indonesia and the Netherlands. For me photos unfold their full potential when they are printed. Especially then, I believe they can have a long lasting effect on people. So, at the end of the year, there will be an exhibition and a calendar for 2025, featuring one photo for every month.
January with Milena Gaede
January with Milena Gaede
January with Milena Gaede
January with Milena Gaede
January with Milena Gaede
January with Milena Gaede
January with Milena Gaede
January with Milena Gaede
January with Milena Gaede
January with Milena Gaede
Shortly after the call on Instagram in January, a wide variety of people came forward to take part in the #OneYearOneCamera project. Including for example a student, a radio presenter, a business consultant, a musician, a camerawoman, a firefighter, a bar owner or a pharmacist. They show that anyone is an artist. So far, 400-700 pictures have been taken each month. In collaboration with the photographers, I make a selection and take care of the post-processing. The first three months are already online.
February with Gavin Karlmeier
February with Gavin Karlmeier
February with Gavin Karlmeier
February with Gavin Karlmeier
February with Gavin Karlmeier
February with Gavin Karlmeier
February with Gavin Karlmeier
February with Gavin Karlmeier
A camera with a story
The X10 was the perfect camera for the job: it is small, well-built, has a wide-aperture zoom lens and overall good image quality. Launched in 2011 and in 2024, it is still a great camera for every day: it is light and compact. It has different film simulations and can output raw-data. The 2/3-inch CMOS sensor has 12 megapixels and the built-in zoom lens has an aperture of f/2.0- f/2.8 with an equivalent focal length range of 28-112mm. Perfect for street and travel photography and all in a beautiful vintage charm housing.
Back in 2012, I bought the X10 to document one of the world’s most dangerous school routes in Nepal for the German/French TV channel ARTE. Every morning, the schoolchildren had to cross a river on a tightrope to get to school on the other side.
At certain times of the year, the river is particularly wild and the children are afraid of falling in. Falling into the raging waters is fatal for non-swimmers. But to get to school, there is no way around it. Only a rusty and untrustworthy wire rope with a basket leads across the other side of the river, which is almost 60 meters wide.
A schoolgirl in the village of Kumpur
“One year, one camera, one incredible adventure for everybody! Connecting people through the art of photography, unveiling their unique perspectives and experiences – what can better reflect the essence of what we’re doing. And we are happy to see it works!“ –Fujifilm Europe GmbH.
A photographer from Essen, Germany, specializing in art, band, and TV productions photography. In addition to photography, also works as a teacher. The current project can be found at: www.oneyearonecamera.com
COVID-19 has become a serious global challenge that has tangibly changed the shape of societies and work environments all around the world. But it has also become a wake-up call that has shown just how invaluable access to real-time data can be, especially when it comes to critical care and life-saving services.
Since most EU countries urged workers to stay at home, setting up long-term lockdowns and restrictions, companies faced an urgent need for quick digital solutions that would facilitate their operations and keep them on track. So did Presbyterian Support Northern (PSN).
PSN is a health and social service organisation that provides practical and compassionate support to New Zealanders. One of their services, Lifeline Aotearoa, runs a 24-hour crisis helpline, providing support to people in distress, including those at high risk of suicide. In 2020, in response to the pandemic, the New Zealand government declared a national lockdown, forcing all employees to stay home. The PSN and its mental health helpline service team had only 48 hours to find and set up a quick and effective digital solution for remote working so that they could continue to help people needing mental and emotional support.
“Before COVID, we supported about 8,000 calls every month. And since COVID, we’re now supporting 10,000 calls a month. And we support about 15 to 25 people every day that are at high risk of self-harm,”– Helena de Fontenay, Lifeline Aotearoa, a service of Presbyterian Support Northern.
For Fujifilm CodeBlue, it became a priority to effectively address this challenge, as they witnessed its magnitude. For almost 20 years, they’ve been helping businesses throughout Australia and New Zealand access affordable and forward-thinking technology solutions – from managed IT services and cloud solutions, to video conferencing and project management – to help them work smarter and more efficiently.
The company has already been providing IT support to the PSN Lifeline team for some time, but this case was especially urgent. After the lockdown, there was a huge increase in calls, and the Lifeline team could not work from home. Fujifilm CodeBlue had to quickly provide a remote working environment that allowed the team to access their systems and collaborate with the same level of flexibility that they would have from the office. It allowed to respond to calls and texts around the clock and ensured secure communication for the staff and people calling the helpline.
“During lockdown we had a call from a young lady who was having thoughts of wanting to hurt herself or self-harm. And she really didn’t see what her value was in this world. Through talking to her, we could find what was important to her. And what was important to her was her peers at school, and that she brought a shining light to them. Her self-harming or not being here anymore meant that shining light wasn’t going to be there. Finding that meant that the thoughts around self-harm or ending her life had faded. And every call like that means that we can support someone that needs us,” – Daniel Mclvor, Fujifilm CodeBlue New Zealand.
