Author: Fujifilm EMEA

This blog account is managed by the Corporate Communication team for Fujifilm in EMEA.

X-Summit Tokyo 2022

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Check out the “X Summit Tokyo 2022” and find out more about the new additions to the Fujifilm X system. The new products will be presented by Fujifilm and X photographers will tell their thoughts about them. Do not miss the exciting news!

Fujifilm launches FUJIFILM X-T5

  • Featuring the latest 40.2MP sensor and image processing engine to deliver superior image quality and fast AF
  • Equipped with three dials on the top panel and a three-way tilting LCD monitor despite being lightweight and compact

X-T5 features the fifth-generation devices, i.e. the back-illuminated 40.2MP sensor “X-TransTM CMOS 5 HR” and the high-speed image processing engine “X-Processor 5.” Its superior image quality and high mobility make it a perfect choice for still photography. The compact camera body, weighing just 557g, is equipped with advanced features including the five-axis in-body image stabilization (IBIS) of up to 7.0 stops, as well as AI-based subject-detection AF and high-speed AF. Other features include three dials: ISO, shutter speed and exposure compensation, and three-way tilting LCD monitor delivering greater comfort in photo shooting. The X-T5 will be a perfect companion to cover a wide variety of photographic genres from snapshots / documentary photography, in which its portability is a major asset, to landscape photography and portraiture, which demands superior image quality.

Fujifilm launches FUJINON XF30mmF2.8 R LM WR Macro

  • Introducing a standard macro lens for mirrorless digital cameras with the minimum focus distance of 10cm and maximum magnification ratio of 1:1
  • Delivering high mobility thanks to compact design and fast, accurate and quiet AF

The XF30mmF2.8 R LM WR Macro is a standard prime lens with the focal length of 30mm (equivalent to 46mm in the 35mm film format). Its standard 30mm focal length provides the angle of view perfect for portraiture and snapshots that take advantage of natural perspectives. The minimum focus distance of 10cm and the maximum magnification ratio of 1:1 (equivalent to 1.5x in the 35mm film format) mean the lens is highly versatile, adapting to a variety of situations, with its capacity to go up close and personal to the subject in limited space, e.g. tabletop photography of food. It is designed compact and equipped with fast, accurate and quiet AF for high mobility.

X Summit Tokyo 2022

You can watch the recording of the livestream here as well as even more recordings of past Summits or on our Official FUJIFILM X Series YouTube channel.

Welcome to the new Open Innovation Hub

At Fujifilm, we are continuously innovating and creating new technologies, products and services that inspire and excite people everywhere. Our goal is to empower the potential and expand the horizons of tomorrow’s businesses and lifestyles.

The Open Innovation Hub, opened in July 2022 at Fujifilm Europe’s headquarters in Ratingen, Germany, is a place where different stakeholders, like customers, prospects, universities, creators and opinion makers can interact with Fujifilm to co-create new value by combining state-of-the-art core technologies developed by Fujifilm that are based on its expertise on photosensitive materials and ongoing projects with your needs and ideas. Visitors get acquainted with Fujifilm’s history, business transformation and diversification and learn more about our core technologies that is used in a broad area of applications.

Under the CSR Plan “Sustainable Value Plan 2030 (SVP2030),” the Fujifilm Group aims to contribute globally to solving social issues through its business activities. The Open Innovation Hub is an open innovation base that aims to solve social issues and to “co-create new values,” while experiencing related technologies and visions under the four themes of Environment, Health, Daily Life and Work Style, which are positioned as priority areas in SVP2030. 

We utilize “open innovation” methods to boost our innovation activities. We co-create new solutions with partners, and are looking for opportunities to acquire technologies and businesses with our investment, either through M&A or small investments in start-ups. To foster these open innovation approaches, we provide our visitors with facilities for inspiration, discussions and brainstorming.

Get a preview of the #OIHexperience

The Open Innovation Hub is currently active globally with three collaborating bases: Tokyo (Japan), Silicon Valley (US), and Ratingen (Germany). While the underlying concept of each hub is the same, the exhibitions and activities are geared for each market environment and the specific character of each region.

Have we sparked your interest in visiting the Open Innovation Hub? Then you have the chance to book your visit via this website: www.fujifilminnovation.eu 

We are looking forward to welcoming you at the Open Innovation Hub! 

Fujifilm reveals FUJIFILM PROJECTOR Z6000

The development of the new FUJIFILM Projector Z6000 was announced, joining the lineup of the Z Series of ultra-short-throw projectors equipped with the world’s first “folded two-axial rotatable lens.”

The lens can be tilted 90 degrees from the lens mount axis and rotated 360 degrees on the lens axis

In recent years, the field of application for projectors has changed from business presentations or video projection at offices and educational institutions, to spatial design at commercial facilities, museums, and art galleries. Consequently, expectations towards projectors and their features are changing.

Graphic Systems on the Fast Lane

The last couple of weeks, have been very exciting and interesting for our Graphic Systems business domain.

For Fujifilm’s Graphic Systems department, the fiscal year 2021-2022 was its best ever for Jet Press sales globally. The early success of its newly launched Revoria range in selected European territories further enhances its growing credentials as a market leader in commercial digital print. More than 50 new Jet Press installations globally in 2021-22 – 14 of them in Europe – contributed to the company’s success.

Developing partnerships with local dealerships has been crucial to our sales strategy to date, and we’ve been working with some of the most well-connected and knowledgeable organizations in the industry to help us to reach the right customers. In turn, we’re offering them a hugely attractive product for their portfolios.

Mark Lawn, Fujifilm Europe’s Head of POD Solutions