Author: Fujifilm EMEA

This blog account is managed by the Corporate Communication team for Fujifilm in EMEA.

Spill the Beans and discover the instax SQ40.

Join Fuji Guy Francis as he gives you an exclusive first look at the latest Instax camera

Fujifilm has just announced the arrival of the highly anticipated instax square SQ40, a brand new instant camera that will ignite your creativity and transport you to a world of nostalgic charm.

In a recent YouTube video, our Fuji Guys colleague, Francis, took a close look at this analog marvel. Let’s dive into the key highlights!

The Instax Square SQ40 introduces a captivating square format, offering a fresh perspective to your instant photography adventures. From the moment you set eyes on it, you’ll be captivated by its elegant design. The camera features a timeless leather-like finish with striking silver accents, exuding a luxurious feel that perfectly complements its artistic capabilities.

When unboxing the SQ40, you’ll find everything you need to start capturing memories: an instruction manual, a convenient shoulder strap, CR2 batteries, and of course, the star of the show—the Instax Square SQ40 camera itself. It’s a comprehensive package that ensures you can dive right into the world of instant photography without delay.

Exploring the camera’s features, Francis guides us through its components. The back cover lock secures your precious film, while the film counter keeps you informed about the number of shots remaining in your pack. The viewfinder ensures precise framing, and the film ejection slot delivers your printed masterpiece. One of the standout features is the intuitive auto-exposure functionality. The SQ40 boasts a built-in flash that automatically fires when needed, making it effortless to capture perfectly exposed photos. The camera’s light sensor and flashlight sensor work harmoniously to calculate the ideal lighting conditions, allowing you to focus on your creative vision without worrying about technical adjustments.

Moreover, the SQ40 comes with a selfie mirror that enhances your self-portraits and close-up shots. By simply rotating the lens, you can activate the selfie mode, which adapts the camera’s settings to optimize your self-captured moments. Remember to maintain the recommended distance from your subject for crystal-clear prints.

To further fuel your creativity, Francis shares some expert tips. Experiment with centered compositions to create visually stunning images. Leave clear space around your subject to make them pop and stand out from the background. Symmetry can also work wonders, providing a pathway to captivating abstract shots. Additionally, negative space framing and other composition techniques can elevate your instant photography game.

For more information about the Instax Square SQ40 and other Fujifilm products, visit our official country websites on instax.eu or our global instax.com.

INSTAX SQUARE SQ40. Bringing exciting updates to instant Photography.

We are thrilled to announce the latest addition to the Fujifilm INSTAX family – the INSTAX SQUARE SQ40 instant camera. This new camera joins our lineup of instant cameras and brings the charm of the SQUARE format to our beloved INSTAX fans. Alongside the SQ40, we are also introducing a brand new INSTAX SQUARE instant film variety called “Sunset,” inspired by the serene and peaceful colors of a sunset.

The INSTAX SQUARE SQ40 captures the essence of instant photography with its classic design and innovative features. One of its key features is the Automatic Exposure function, which ensures that every photo you take is perfectly adjusted to the surrounding light conditions. Whether you’re indoors or outdoors, the SQ40 optimizes the shutter speed and flash output to produce high-quality photos on-the-spot, even for novice INSTAX camera users.

Selfie enthusiasts will be delighted with the SQ40’s Selfie Mode, designed for quick and effortless self-portraits and close-up shots. Simply twist the lens after powering on the camera, and you’re ready to capture stunning selfies with ease. We believe that capturing special moments should be both fun and convenient, and the SQ40 delivers on both fronts.

But that’s not all – we are also introducing the INSTAX SQUARE “Sunset” instant film variety. This new film features a range of soft color gradients in its film borders, evoking the beauty of a serene sunset. With 10 exposures in a single pack, you can immortalize your memories with a touch of artistic flair.

At Fujifilm, we are dedicated to providing our customers with innovative and creative tools to capture and cherish their memories. The INSTAX SQUARE SQ40, the new “Sunset” film, and the Brown variation of the MINI EVO are just the latest additions to our ever-expanding INSTAX lineup. Stay tuned for more exciting announcements and continue to explore the world of instant photography with Fujifilm.

 23 Products take home the “iF Design Award 2023”

We are proud to announce that we have won 23 iF Design Awards for our products, marking yet another milestone in our commitment to creating exceptional designs that reflect both beauty and functionality. The iF Design Award is one of the most prestigious international design awards, and our products were recognized among 11,000 entries from 56 countries and regions around the world.

Our commitment to design excellence has paid off once again with the 23 iF Design Awards. Our dedication to creating new product values will continue to drive our design development, ensuring that each new product we release is not only visually stunning, but also reflects our commitment to ease of use and comfort.

At our company, the pursuit of design excellence is a core philosophy. We believe that design development should leverage superior functionality and performance, and that every product should be designed with portability and operability in mind. These values are reflected in each of our award-winning products.

All award-winning products include a wide range of business fields, from mirrorless digital cameras to cosmetics and medical devices. Our design team is known for not only creating visually stunning products, but also products that achieve advanced performance and excellent operability.

Water-based inkjet press for flexible packaging “Jet Press FP790”
Flatbed inkjet printer “Acuity Prime L”
Metallic inkjet technology
Structural color inkjet technology
Ultra-short throw projector “FUJIFILM PROJECTOR Z6000”
Image-stabilized binoculars “FUJINON BINOCULAR TECHNOSTABI TS-X 1440” Navy, Yellow
“Remote Rec Function”
Interchangeable lens for the GFX Series of mirrorless digital cameras “FUJINON GF20-35mmF4 R WR”
Interchangeable lens for the X Series of mirrorless digital cameras “FUJINON XF30mmF2.8 R LM WR Macro”
Interchangeable lens for the X Series of mirrorless digital cameras “FUJINON XF150-600mmF5.6-8 R LM OIS WR”
Cooling fan “FAN-001”
Vertical battery grip “VG-XH”*2 File transmitter “FT-XH”*2
Mirrorless digital camera “FUJIFILM X-T5”
Mirrorless digital camera “FUJIFILM X-H2S / FUJIFILM X-H2”
Highly Functional beauty essence series
Skincare series
Reagent labels design relaunch
Grasping forceps “TRACMOTION”
Digital radiography “FUJIFILM DR CALNEO Flow G80”
Cassette-size digital radiography “FUJIFILM DR CALNEO Flow”
X-ray diagnostic system
Mobile X-ray fluoroscopy system “FUJIFILM DR CALNEO CROSS”
Interchangeable lens for the X Series of mirrorless digital cameras “FUJINON XF150-600mmF5.6-8 R LM OIS WR”
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Fujifilm Wins 23 Red Dot Design Awards – including “Best of the Best”

The Red Dot Design Award is one of the world’s three most prestigious design awards, alongside Germany’s “iF design award” and the United States the “International Design Excellence Awards (IDEA)“. Fujifilm’s commitment to offering portability and operability for ease of use and comfort, while creating new product values, has earned them a well-deserved place among the best design companies in the world. With this recognition, Fujifilm is expected to continue to work on creating designs that not only have beautiful appearance but also reflect its commitment to offering outstanding functionality and performance.

Fujifilm has recently announced that 23 of its products have been awarded the prestigious “Red Dot Design Award: Product Design 2023,” with two products receiving the highest accolade of “Best of the Best Award.” The Red Dot Design Award is an international design award program that recognizes products with excellence in design innovation, functionality, ergonomics, ecological compatibility, and durability. Fujifilm’s commitment to design development that leverages superior functionality and performance has been recognized by a panel of internationally renowned design experts.

The two products that received the “Best of the Best Award” are the Mobile X-ray fluoroscopy system “FUJIFILM DR CALNEO CROSS” and the Broadcast zoom lens “FUJINON HZK25-1000mm.” The “FUJIFILM DR CALNEO CROSS” is a lightweight X-ray fluoroscopy system for surgical application that enables both X-ray movies and still images to be taken with a single unit. It provides an efficient surgical workflow, from intra-operative fluoroscopy to post-operative radiography, without the need to change equipment. The “FUJINON HZK25-1000mm” is a box-type broadcast lens with the world’s highest 40x zoom, covering focal lengths from 25mm wide angle to the world’s longest telephoto 1000mm, enabling a wide range of moving subjects to be captured at their intended size.

Other products that received the award include a Densitometry analyzer “FUJIFILM SILVAMP Reader”, “rasping forceps “TRACMOTION”, Cassette-size digital radiography “FDR D-EVO Ⅲ”, Digital radiography “FDR D-EVOⅢ G80i”, Mirrorless digital camera “FUJIFILM X-H2S / FUJIFILM X-H2”, Smartphone printer “INSTAX SQUARE Link”, Smartphone printer “INSTAX mini Link 2”, Tripod grip “TG-BT1”, Vertical battery grip “VG-XH” & File transmitter “FT-XH”, Mirrorless digital camera “FUJIFILM X-T5”, Interchangeable lens for the X Series of mirrorless digital cameras “FUJINON XF150-600mmF5.6-8 R LM OIS WR”, Interchangeable lens for the X Series of mirrorless digital cameras “FUJINON XF18-120mmF4 LM PZ WR”, Interchangeable lens for the X Series of mirrorless digital cameras “FUJINON XF30mmF2.8 R LM WR Macro”, Interchangeable lens for the X Series of mirrorless digital cameras “FUJINON XF56mmF1.2 R WR”, Interchangeable lens for the GFX Series of mirrorless digital cameras “FUJINON GF20-35mmF4 R WR”, Cooling fan “FAN-001”, Image-stabilized binoculars “FUJINON BINOCULAR TECHNOSTABI TS-X 1440” , “Structural color inkjet technology“, “Metallic inkjet technology“, Flatbed inkjet printer “Acuity Prime L” and Ultra-short throw projector “FUJIFILM PROJECTOR Z6000”. All these products have been recognized for their beautiful appearance and design achieving outstanding functionality and performance.

How To: 3 Ideas for Capturing the Beauty of Spring

Spring is a wonderful time of year for photography, as nature comes back to life and offers us a wealth of colors and subjects. Here are three ideas for perfect spring photos and the right camera settings for the Fujifilm X-T4.

Capture blossoms

In spring, many trees and shrubs are in full bloom, providing a great opportunity for colorful and beautiful photos. To capture the beauty of the blossoms, it is recommended to use a large aperture to achieve a shallow depth of field and highlight the main subject. The Fujifilm X-T4 offers a maximum aperture of f/1.2, which is ideal for this type of photo.

Camera settings for flower photography:

  • Aperture: f/1.2 – f/2.8
  • ISO: 100 – 400
  • Shutter speed: Depending on the brightness of the day and movement of the subject, between 1/60 – 1/200 seconds.
  • Focus: Set the focus on the main subject to bring it into sharp focus, and use the bokeh effect for an attractive background blur.
Capture landscapes in full bloom

Spring is also a great time to take landscape photos to capture the beauty of nature. When photographing a wide landscape with flowering trees or fields, it is recommended to use a small aperture to achieve a greater depth of field and capture more details in the landscape.

The Fujifilm X-T4 offers a maximum aperture of f/16, which is ideal for these types of photos.Spring is also a great time to take landscape photos to capture the beauty of nature. When photographing a wide landscape with flowering trees or fields, it is recommended to use a small aperture to achieve a greater depth of field and capture more details in the landscape. The Fujifilm X-T4 offers a maximum aperture of f/16, which is ideal for these types of photos.

Camera settings for landscape photography:

  • Aperture: f/11 – f/16
  • ISO: 100 – 400
  • Shutter speed: Depending on the brightness of the day, between 1/125 – 1/500 seconds
  • Focus: Use manual focus to focus on the main subject, or autofocus to focus on the landscape. Also use hyperfocal distance to achieve a greater depth of field.

Macro shots of flowers and insects

In spring, there are many insects and flowers that provide an excellent opportunity for macro shots. For such shots, it is advisable to use a high depth of field to bring the subject into focus and capture details. The Fujifilm X-T4 offers a maximum magnification of 0.5x, which is ideal for these types of photos.

Camera settings for macrophotography:

  • Aperture: f/8 – f/16
  • ISO: 200 – 800
  • Shutter speed: Depending on the brightness of the day, between 1/125 – 1/500 seconds
  • Focus: Use manual focus or autofocus with spot metering to focus on the main subject. Also use focus peaking mode to check the focus point and make sure the subject is in focus.

Additional tips for perfect spring photos:

  • Use the natural light of the day for natural and soft lighting in your photos. Avoid direct sunlight or strong shadows, which can affect colors or overexpose the subject.
  • Experiment with different perspectives to capture the subject from different angles and create interesting compositions.
  • Use RAW mode to have more flexibility in post-processing your photos.
  • Also use the Fujifilm X-T4’s Film Simulation mode to create different color effects and moods in your photos.

With these tips and camera settings, you can take beautiful and perfect photos with your Fujifilm X-T4 this spring. Have fun with your photography!

Fujifilm and Henkel Partnership to Boost Sustainable Packaging Solutions

Fujifilm Graphic Communications has announced a new partnership agreement with Henkel Adhesive Technologies to provide production and sustainability benefits to customers of Fujifilm’s upcoming digital inkjet water-based Jet Press FP790 flexible packaging solution.

Henkel Adhesive Technologies is a renowned global brand that produces innovative adhesives, sealants and functional coatings for the packaging sector. The collaboration between the two companies has facilitated extensive testing of Henkel’s laminating adhesives during the development of the Jet Press FP790.

The partnership has undertaken a series of post-press tests to ensure compatibility with the Jet Press FP790 ink as well as verify adhesion properties and lamination performance in post-press production. Henkel’s solvent-free laminating adhesives have produced excellent results, making them Fujifilm’s recommended solution for use in combination with its Jet Press FP790 digital flexible packaging press.

“With the challenging demands of the flexible packaging market, particularly the short turnaround times and regulatory requirements, we wanted customers of our Jet Press FP790 to be in the best possible position to maximize the production opportunities from day one. Working with such a renowned global brand as Henkel, and having access to its market-leading laminating adhesives and the support of its technical team, has enabled us to undertake thorough post-press testing of flexible packages produced by the Jet Press FP790.”

Manuel Schrutt, Head of Packaging at Fujifilm Graphic Communications EMEA

Fujifilm’s Jet Press FP790 digital inkjet flexible packaging solution is set to be launched later this year, offering high-quality 1200 x 1200 dpi image reproduction and the ability to reproduce over 90% of the PANTONE color gamut. The solution also incorporates an environmentally friendly design that uses water-based inkjet print technologies to deliver high production output for mainstream applications. It features two dedicated white inkjet channels for high white opacity, making it an ideal solution for sustainable packaging.

Stefan Gloetzel, Senior Business Development Manager, Packaging Adhesives at Henkel Adhesive Technologies, was delighted with the outcome of the partnership. He said,

“It is always gratifying to work with like-minded organizations that are committed to delivering the best possible solutions for their customers. We have been extremely impressed with the test results, which demonstrated that the solvent-free laminating adhesives, including grades from our RE range, perform seamlessly with the quality print output from Fujifilm’s FP790 digital packaging press.”

Stefan Gloetzel, Henkel Adhesive Technologies

The new Jet Press FP790 digital flexible packaging solution, along with examples of post-press lamination solutions using Henkel’s solvent-free laminating adhesives range, will be showcased on Fujifilm’s stand at Interpack 2023 (Hall 8a, Stand F65).

The partnership between Fujifilm and Henkel is an excellent example of how collaboration between industry leaders can help to drive sustainable packaging solutions forward. By working together, companies can bring together their expertise to produce environmentally friendly and efficient products that meet the demanding needs of the market while reducing their impact on the environment.