Author: Fujifilm EMEA

This blog account is managed by the Corporate Communication team for Fujifilm in EMEA.

Fujifilm and Henkel Partnership to Boost Sustainable Packaging Solutions

Fujifilm Graphic Communications has announced a new partnership agreement with Henkel Adhesive Technologies to provide production and sustainability benefits to customers of Fujifilm’s upcoming digital inkjet water-based Jet Press FP790 flexible packaging solution.

Henkel Adhesive Technologies is a renowned global brand that produces innovative adhesives, sealants and functional coatings for the packaging sector. The collaboration between the two companies has facilitated extensive testing of Henkel’s laminating adhesives during the development of the Jet Press FP790.

The partnership has undertaken a series of post-press tests to ensure compatibility with the Jet Press FP790 ink as well as verify adhesion properties and lamination performance in post-press production. Henkel’s solvent-free laminating adhesives have produced excellent results, making them Fujifilm’s recommended solution for use in combination with its Jet Press FP790 digital flexible packaging press.

“With the challenging demands of the flexible packaging market, particularly the short turnaround times and regulatory requirements, we wanted customers of our Jet Press FP790 to be in the best possible position to maximize the production opportunities from day one. Working with such a renowned global brand as Henkel, and having access to its market-leading laminating adhesives and the support of its technical team, has enabled us to undertake thorough post-press testing of flexible packages produced by the Jet Press FP790.”

Manuel Schrutt, Head of Packaging at Fujifilm Graphic Communications EMEA

Fujifilm’s Jet Press FP790 digital inkjet flexible packaging solution is set to be launched later this year, offering high-quality 1200 x 1200 dpi image reproduction and the ability to reproduce over 90% of the PANTONE color gamut. The solution also incorporates an environmentally friendly design that uses water-based inkjet print technologies to deliver high production output for mainstream applications. It features two dedicated white inkjet channels for high white opacity, making it an ideal solution for sustainable packaging.

Stefan Gloetzel, Senior Business Development Manager, Packaging Adhesives at Henkel Adhesive Technologies, was delighted with the outcome of the partnership. He said,

“It is always gratifying to work with like-minded organizations that are committed to delivering the best possible solutions for their customers. We have been extremely impressed with the test results, which demonstrated that the solvent-free laminating adhesives, including grades from our RE range, perform seamlessly with the quality print output from Fujifilm’s FP790 digital packaging press.”

Stefan Gloetzel, Henkel Adhesive Technologies

The new Jet Press FP790 digital flexible packaging solution, along with examples of post-press lamination solutions using Henkel’s solvent-free laminating adhesives range, will be showcased on Fujifilm’s stand at Interpack 2023 (Hall 8a, Stand F65).

The partnership between Fujifilm and Henkel is an excellent example of how collaboration between industry leaders can help to drive sustainable packaging solutions forward. By working together, companies can bring together their expertise to produce environmentally friendly and efficient products that meet the demanding needs of the market while reducing their impact on the environment.

World Water Day: A reminder of the importance of water conservation

Every year on March 22, the entire world comes together to celebrate World Water Day as a reminder of the importance of water and the need to preserve this precious resource for future generations. With over 70% of the earth’s surface covered by water, it is easy to take it for granted. However, with population growth, increased urbanization, and climate change, water is becoming increasingly scarce, and the need to conserve water has never been more urgent.

This year’s World Water Day is themed “Valuing Water” to highlight the importance of recognizing the true value of water in all its forms, beyond the economic. Water is essential for human health, ecosystems and agriculture, and we must learn to use and manage it more sustainably.

One example of sustainable water management is Fujifilm Tilburg’s water treatment plant in the Netherlands. Fujifilm and neighboring companies Coca-Cola European Partners Nederland B.V., International Flavors and Fragrances (IFF Nederland) and Agristo are jointly purifying water on-site and reducing waste by working together. The plant is over 3,000 square meters in size and can purify 10 million liters of process water every day. This makes it one of the largest industrial membrane bioreactor (MBR) plants of its kind in the Netherlands.

Alex van Rijn, Environment, Safety, Health and Sustainability Manager at Fujifilm Tilburg, explains that the joint water treatment plant was an initiative of the four neighboring companies ten years ago. The wastewater from all four companies contains similar contaminants, allowing it to be combined, treated and discharged in a safe and efficient manner. By reducing waste and reusing water, Fujifilm and its neighbours are setting an example for other companies to follow.

Saving water is important not only for the environment, but also for business. By using water sparingly, companies can reduce their costs, improve their reputation and strengthen their sustainability efforts. To conserve water, businesses can take simple steps such as fixing leaks, using water-efficient equipment and collecting rainwater for irrigation.

Individuals can also take measures to conserve water. Simple solutions like turning off the faucet when brushing teeth, taking shorter showers, and using a bucket to collect water when washing dishes or laundry can make a big difference. Consumer choice can make a difference too by supporting businesses that promote sustainability and water conservation.

In summary, World Water Day is a reminder of the importance of saving water. By recognizing the value of water in all its forms and taking action to conserve it, we can ensure that this precious resource is available for future generations. Whether through innovative solutions like the collective water treatment plant at Fujifilm Tilburg or simple measures like fixing leaks and taking shorter showers, every effort counts in the fight for sustainable water management.

Enabling ink technology in the digitization of industrial applications

Fujifilm Ink Solutions Group, a leading provider of printing technology and solutions, is pleased to announce its participation in the upcoming InPrint Munich 2023 event. The event, scheduled for 14-16 March 2023 in Munich, Germany, is a technical conference dedicated to showcasing inkjet printing machinery and the technology that enables it.

As a provider of cutting-edge ink technology solutions, Fujifilm is excited to be part of this premier event. The company’s participation will include a presentation by Rachel Li, Segment Marketing Manager (Industrial) at Fujifilm, titled “Enabling ink technology in the digitization of industrial applications.” This exciting talk will take place on the 15th of March from 13:00 to 13:10, and attendees can expect to learn about the latest developments in digital, inkjet, screen, and speciality printing.

Fujifilm’s participation at InPrint Munich 2023 is a testament to the company’s commitment to delivering innovative solutions and driving success in the printing and industrial manufacturing sector. Attendees are invited to join Rachel Li and the Fujifilm team to discuss their industrial printing applications and projects. With expertise in ink and printing technology, Fujifilm is poised to support attendees in achieving commercial success in inkjet.

Overall, InPrint Munich 2023 promises to be a dynamic event, bringing together an emerging community of printing and industrial manufacturing specialists. Fujifilm’s participation underscores the company’s position as a leading provider of cutting-edge printing technology and solutions. Attendees can expect to gain valuable insights into the latest developments in the industry and learn about the role of ink technology in driving the digitization of industrial applications.

Urban documentary tips with Fujifilm X-H2S by David Lambot

We have stumbled upon a remarkable tutorial on our colleague’s YouTube channel that we would like to share with you. This tutorial is an excellent resource for anyone looking to learn something new or expand their knowledge on interviewing someone for the production of a documentary.

But first one step after the other: Are you interested in creating an urban documentary using your Fujifilm X-H2S camera? Documentaries are a powerful medium that can convey important messages and spark meaningful conversations. However, producing a documentary requires careful planning, attention to detail, and the right equipment. We recently stumbled across an intriguing YouTube video by our Belgian colleagues on tips for urban documentary. In this blog post, we’ll be sharing tips from X-Creator David Lambot (also known as Monsieur Camera) on how to conduct interviews for your documentary or commercial using the Fujifilm X-H2S camera.

Tip 1: Recording Your A Footage

Your A footage is the main footage used to interview your subject, and it forms the basis of your editing. Therefore, it’s crucial to pay attention to your framing, lighting, and location. When filming your interview, consider using a wide-angle shot and a narrow-angle shot to simulate the presence of two cameras. This will allow you to capture different perspectives that you can later use to enhance the visual appeal of your documentary.

When choosing your location, ensure that it’s not too noisy or has too many disruptive elements that can interfere with your recording. You can also use your grid of thirds to frame your subject in a visually appealing way.

If you’re filming outdoors, try to schedule your interview two to three hours after sunrise or three to four hours before sunset. This is the golden hour when the lighting is soft and warm. Avoid filming when the sun is directly overhead as it can create harsh shadows and make it difficult to control your exposure.

Lastly, use the autofocus feature of your Fujifilm camera. The Fujifilm X-H2S camera allows you to configure it on eye detection, which will ensure that your subject is always in focus.

Tip 2: Audio Recording

The audio recording is arguably the most critical aspect of your documentary production. Without clear, high-quality audio, your documentary will not be successful. Therefore, invest in a quality lavalier microphone or shotgun mic that will capture your subject’s voice clearly without any background noise or interference.

If your Fujifilm camera allows it, consider using an XLR type audio module to use professional equipment. The Tascam XLR audio module is specifically designed for Fujifilm and communicates through the flash shoe. Use headphones to monitor your recording and ensure that external noise reduction is enabled to avoid any distractions.

Tip 3: B Footage

Your B footage is the illustration footage used to complement your subject’s words. To ensure that your B footage is relevant, consider recording it after the interview. This way, you can concentrate on capturing footage that relates to your subject’s speech.

When filming B footage, use classic framing techniques that can be applied to any project. For instance, the rule of thirds or the leading lines technique can be used to create visually appealing footage.

Tip 4: Prepare Your Questions

Before conducting your interview, prepare your questions carefully. This will help you stay on track and ensure that you cover all the essential points. Start with general questions and then move on to more specific ones.

When conducting your interview, remember to be patient and listen actively. Give your subject enough time to respond and avoid interrupting them. By doing so, you’ll be able to capture authentic and meaningful responses that will make your documentary more impactful.

Producing a documentary requires careful planning and attention to detail. By following these tips, you can use your Fujifilm X-H2S camera to create a powerful urban documentary that conveys your message effectively. Remember to pay attention to your framing, lighting, and audio recording, and prepare your questions carefully. Good luck with your documentary!

Fujifilm’s APTC in Zaventem: Where Innovation meet Print Perfection

Located in Zaventem, Belgium, the Fujifilm Advanced Print Technology Centre (APTC) is a state-of-the-art printing center that provides the latest technology and services for a wide range of industries. From printing books and magazines to packaging, the APTC is a hub of innovation and technology that showcases the latest advancements in print.

At the APTC, customers have access to a wide range of cutting-edge printing technologies, including digital printing, offset printing, and packaging printing. The facility is equipped with the latest printers, software, and equipment, and offers customers the opportunity to test and experience new technologies and techniques. This allows customers to make informed decisions about their printing needs, and to stay ahead of the curve when it comes to the latest advancements in printing technology.

In addition to providing access to the latest printing technology, the APTC offers a range of services and support to customers. The center’s experts provide technical support, training, and advice, and are available to help customers with their printing needs. Whether it’s printing a small batch of brochures or producing a large print run, the APTC is equipped to handle a wide range of projects, and offers customers the expertise and support they need to achieve the best results.

Continue reading “Fujifilm’s APTC in Zaventem: Where Innovation meet Print Perfection”

Women4Women – The Food Issue 

The Women4Women magazine is back with a new and already 6th issue. Who does not love food?! And who knows, maybe we can inspire you to also jump on the cooking, gardening or baking lane. 😊 Let us dive into the world of food, flavors and different countries’ cuisines.  

 “Food keeps us alive, making us strong and happy!”

The Food edition addresses our women contributors’ passion to cook, bake, garden and experiment with everything the vast area of food has to offer. From Japan to South Africa and back to us here in Europe, we give you the chance to experience all the different countries’ flavors and experiences. 

Japan

YURIKO ODA is Manager Bio Science & Engineering Laboratory FUJIFILM Corporation & Products Planning & Brand Promotion Headquarters Manager FUJIFILM Healthcare Laboratory Co., Ltd. based in Fujifilm’s home country Japa. As Fujifilm is a chemical manufacturer, so we did not have an in-depth, Yuriko is part of the supplement business. In her story, she shares with us her experiences and advice regarding supplements, and which impact they might have

Singapore 

In Singapore, you have the chance to meet Ivy Leng Yen Hwee, Head of Business Development, FUJIFILM Business Innovation Singapore. Since Singapore is multi-racial society, she is glad that she took up home economics classes in high school for five years which equipped her with the knowledge to prepare many diverse types of dishes. Check out the delicious meal she shared with us! 

South Africa 

Amanda Ollis, Key Account Manager, Imaging Solutions Division, FUJIFILM South Africa Ltd., takes us to beautiful and colorful South Africa. While she is doing a fantastic job within our instax Family, she lacks some talent in the cooking area, as she says herself. However, she faced the unknown and started her cooking journey and one dish is the clear winner: Cape Malay Bobotie – comfort food at its best. 

UAE 

The UAE has a lot to offer regarding spices and culinary flavors. Wajiha Zafar, Application Specialist IVD Business Division FUJIFILM Middle East FZE, presents to us her culture’s cuisine. Do you know what ‘Desi Chinese Food’ is? Better check out her story. 

Turkey 

Welcome to Turkey! Nathalie Stoyanof Suda the Beyaz Fırın General Manager and 5. Generation Representative. The bakery was established back in 1836 and has been in the family ever since. Believe it or not, she is the first women to manage the bakery. Keeping tradition and future in mind, the bakery follows and addresses issues regarding sustainability and society while keeping its traditional touch. 

Italy

Giulia VIllaniI is part of the Marketing & Pre-Sales Team, Medical Systems Division of FUJIFILM Italia SpA. She is the mother of a little boy and shares her experiences about pregnancy and maternity in general with us from a nutrition point of view. Finally, you should check out her ‘Pumpkin goat’s cheese risotto.’

Portugal 

In Portugal, you have the chance to meet our lovely colleagues Monica Carvalho, Lilia Marques and Sofia Santos from FUJIFILM Portugal, S.A. Christmas was approaching, so they followed the theme ‘Bringing people together through food – the Portuguese way.’ 

UK 

Who loves gardening? Sally-Ann Pilcher, Personal Assistant Imaging Solutions UKFUJIFILM UK Ltd., always loved gardening because it keeps her fit both physically and mentally. She noticed a common habit among her colleagues and

Netherlands 

Tessa de Kok, Marketing Lead at instax Netherlands FUJIFILM Imaging Products & Solutions, combines her knowledge of Marketing with her passion for cooking and food. What do both have in common? She reveals this answer in her story

Germany 

Marie-Sophie Klüber is only 20 years old and one of our trainees here at Fujifilm Europe’s Headquarters in Germany. Read more about her story and about the project ‘Gardening4Ju’ which elicited her passion for gardening.  

Poland 

Last but definitely not the least Ana Potasiak who is also the photographer in charge of this W4W edition. She is a Polish-born free-lance food photographer and stylist living in England with her husband, two children and their golden retriever. She shoots for a variety of clients, from bigger companies and marketing agencies to artisanal food producers.