Author: Fujifilm EMEA

This blog account is managed by the Corporate Communication team for Fujifilm in EMEA.

The Peak Performance Print Experience

Fujifilm Spain has held ‘The Peak Performance Print Experience’, an open day held with print industry professionals and customers from all over Spain at Fujifilm’s newly opened Barcelona facilities. A live demo of the new Revoria Press PC1120, one of the multinational’s latest launches, was held with the company’s technical professionals as well as Acuity Prime. The new Revoria Press PC1120 stands out with its six-colour, high-definition print engine and some new other features. Generally, the unique features of the Revoria range include digital printers using dry toner technology, which improve image quality and also productivity with new applications, AI, and automation technologies.

Fujifilm aims to maintain its position as a leading technology partner in quality and production efficiency, and its commitment to innovation and environmental care. This is demonstrated by the presentation of this new series.

In general, we see a great interest in the company’s innovations, both new equipment and printing solutions. The industry in Spain is recovering at a rapid pace, and that means new investments by print houses, especially to improve the quality of their end products through cost-effective production, reduce investment costs and be environmentally friendly.

 Joan Casas, Manager of Graphic Systems, Fujifilm Spain

#10YearsOfXMount – 30 camera models and 40 lenses

We announced our first interchangeable-lens mirrorless camera X-Pro1 with three XF prime lenses on 9th of January, 2012. This is where the history of the X mount began, and this year marks the 10th anniversary.

Our colleagues in the digital camera department have been extremely excited and busy over the last few weeks – now we know why: “The year 2022 is a special year for Fujifilm. On the 9th of January 2012, we have announced our first interchangeable-lens mirrorless camera X-Pro1 with three lenses. The history of the X Mount system began since then and this year marks its 10th anniversary. Over the past 10 years, we have introduced close to 30 X models and 40 lenses, thanks to the growing popularity of X Series.”
We appreciate everyone for choosing and supporting our products. What’s been built in the past 10 years will be the foundation for the 10 years to come. The evolution of X mount will continue.

Our colleagues have thought about some actions and events and have already started their first hashtag campaign – you can participate via the hashtag #10YearsOfXMount…

Art Calendar 2022 by Kim Leuenberger

“That intense need of running far, far away from everything that you know. That need to explore new sights and feel the excitement of the unknown running through you.”, by Kim Leuenberger. She is a photographer and location scout, teacher and speaker, originating from Switzerland who always wanted to capture it all, and never got enough of that rush of seeing something new. Suddenly, Kim Leuenberger was forced to become sedentary and stopped taking pictures.

Something had to change, and she had to find a new way to escape reality. Soon enough, she learned that it is not necessary to travel in order to escape reality. Already, “holding a camera in your hands is a gateway to a parallel universe to your normal daily mortal life.”

New Climate Action Targets

We, as global players, have to change our mindsets and need to actively try to change and contribute to a more sustainable future. The FUJIFILM Holdings Corporation has announced new climate action targets to reduce CO2 emissions. The long term goal is to accelerate initiatives towards a zero-carbon future. This also includes reducing CO2 emissions across the entire product life cycle, from the procurement of raw materials to sales and transportation.

Fujifilm has been actively promoting actions to reduce the impact of climate change based on a strong and fundamental belief that environmental conservation is at the core of all Fujifilm’s corporate activities.

Chisato Yoshizawa, corporate vice president, ESG, FUJIFILM Holdings Corporation

Moreover, Fujifilm launched a new Fujifilm Group environmental strategy, “Green Value Climate Strategy,” to further enhance the process of achieving these targets by FY2030.