Author: Fujifilm EMEA

This blog account is managed by the Corporate Communication team for Fujifilm in EMEA.

5 Ingenious Photo Tips For Your Christmas Celebration

Christmas is right around the corner and most of us want to capture the sparkle in the children’s eyes when unpacking their presents, baking cookies together and a delicious Christmas feast or simply to capture the great Christmas spirit. Thereby, Christmas lights and darkness are making it difficult to take the perfect shots. Here are 5 tips to catch the festive highlights in perfect quality.

1. Plan Your Photo Equipment

The better prepared you are, the more fun and successful your Christmas shoot will be. Before your family and friends arrive, or you leave to visit them, check if you have enough memory cards. Are the batteries charged? Do you need a tripod or a remote control for the self-timer? If everything is packed and prepared, you are ready to go!

2. Timing Is Everything

To be sure that every facial expression is captured when unpacking the presents, the serial image setting in combination with the sports mode for moving pictures will be the perfect solution. Simply hold down the shutter button to snap as many pictures as your card will hold.

3. Avoid Direct Flashlight

We recommend: Do not use the flashlight! Many of us believe that the flashlight function makes pictures in the cosy, dark light turns out brighter. Unfortunately, most of the time this is not the case. Instead, opt for the night setting together with a slower shutter speed, which will ensure that enough ambient light is captured and create a warm Christmas atmosphere.

4. Magical Christmas Photos With The Bokeh Effect

Christmas decoration creates many opportunities for you to experiment and work with interesting effects. The bokeh-effect is one of our favourites. The term bokeh comes from Japanese and means blurred or out of focus. In photography, it is intentionally blurred parts of a photo that are created by the lens. If you want to isolate a Christmas tree bauble from the background, use a large aperture (e.g., f/1.8). This creates bright circles or other shapes that create wonderful Christmas magic over your pictures.

5. Shooting On Christmas Markets

For most of us, taking a stroll on one of the local Christmas markets creates the perfect pre-Christmas feeling. Of course, it is also perfect scenery to take a nice picture. However, Christmas markets are usually packed. Therefore, ensure that the autofocus is switched off, otherwise the camera will not find a reference point for focusing. Pictures taken in RAW mode will give you the possibility to adjust the white balance afterwards with certain image editing programmes.

Now you are perfectly prepared to capture this year’s Christmas. Try things out and have fun taking images of your special moments!

What does NEVER STOP mean to you?

At Fujifilm, we NEVER STOP thinking in new ways to make the world healthier, safer and kinder for you. In EMEA, we meet this challenge with a strong, motivated and curious team of Fujifilm colleagues, our Fujifilm Family.

This winter, we asked our colleagues what our slogan “NEVER STOP” means to them personally. “What does NEVER STOP mean to you?” What drives the people who look after products and services in the fields of medical technology, biopharmaceuticals, electronic materials, industrial products, chemicals, graphic systems, optical devices, data storage and all aspects of photography for the global multi-technology company Fujifilm.

Watch our latest video and meet the people behind Fujifilm.

GFX Challenge Grant Program

The GFX Challenge Grant Program 2021, sponsored by FUJIFILM, is a grant program that awards 5 Global Grant Awards and 10 Regional Grant Awards to help aspiring creatives bring their imaging projects to life. It is designed to nurture and develop the skills of emerging and promising content creators, giving them the opportunity to create content on topics that have significant meaning to them, while gaining experience using FUJIFILM GFX System gear.

Proposed projects may be submitted as still photography or in a movie format. Submit a project proposal now for a chance to receive one of the desired awards, and take the first step in turning your creative idea into reality!

At the conclusion of the production period in August 2022, the award recipients’ final content will be showcased on the Fujifilm-X website.

Entry Period: November 10, 2021 to January 5, 2022

Menstruation is NOT a Problem – “THE PINK CUP”

What is wrong with us that we do not see something that is so natural as natural? Something that happens to half of the world’s population over a large portion of their lives? Menstruation is not a problem, the problem is everything that surrounds it. How men have used it to oppress women, to keep them uninformed, to deny them opportunities. In the 21st century it is unacceptable that a girl should stop going to class because she is menstruating, but in countries like Chad, Africa it is still the norm…

Menstruation has always been and most of the time still is a taboo topic. Especially, in developing countries with a lower lever of reconnaissance, women get excluded and laughed at when they have menstruation. For example, they are not allowed to cook when having their periods. Girls even avoid going to school during that time because they cannot help getting bloodstained and their classmates laugh at them. All these problems occur because of sanitary issues and women kept uninformed. Being able to use a menstruation cup which usually appears in a pink colour would prevent these women from getting bloodstained. Consequently, they are able to continue going to school while being on their period and no longer miss a month and a half per year of classes. Subsequently, females would no longer have a tremendous disadvantage compared to their male counterparts.

Regarding this important matter, photographer Antonio López Díaz created a photo exhibition exclusively concerning this issue. From October 10 to November 7, 2021, he exhibited “The Pink Cup”, the theme of his photo series, at the EFTI International Centre of Photography and Film in Madrid, Spain. His event was sponsored by Fujifilm and all his pictures have been taken with a Fujifilm X-Pro2 camera and various Fujinon XF lenses. Additionally, all the images that can be seen in this exhibition have been captured on “Maxima Fujicolor Crystal Archive” professional silver halide paper at the Dinasa photo lab. The exhibition also documents the Grosso Foundation project, in which gynecologist Laura de Mingo gave informative classes on menstruation and female anatomy to Chadian women. She explained the advantages of the menstrual cup for the conditions in which they experience their menstruation.

Anzonio López Díaz knew it was not an easy task to figure out how to capture menstruation in an image, but he believes that he solved this problem with dignity.