INSTAX Van Hits the Road: A Fun-Filled Tour of the UK Universities

Hey there, INSTAX enthusiasts! If you’re a student in the UK, get ready for an exciting adventure this September as the INSTAX Van gears up to hit the road for a university tour like no other. Our colleagues from the INSTAX team in the UK have organized an incredible journey, and we, from the European team, are thrilled to support and highlight this fantastic event.

The INSTAX team in the UK is making Freshers’ Week even more memorable by bringing the magic of instant photography right to your campus!

Our beloved INSTAX van has been on a whirlwind summer journey, gracing events across the UK and spreading the joy of instant photography. Now, it’s packing up its instant cameras and smartphone printers and embarking on a mission to capture the moments that matter most during Freshers’ Week.

So, what’s in store for you during this fantastic university tour? Let’s dive right in!

Instant Memories with INSTAX

If you’re a new or returning student heading to any of the universities on our destination list, you’re in for a treat. The INSTAX van will be making appearances at your local Freshers’ events, ensuring you have the opportunity to experience the magic of instant photography firsthand.

The INSTAX Kitchen Photobooth

Ever heard of an INSTAX kitchen photobooth? Well, get ready to be amazed! Inside our INSTAX van, you’ll step into a whimsical world of creativity. Equipped with utensils, ingredients, and your INSTAX camera, you can whip up a selfie that’s Instagram-worthy.

Free INSTAX Prints for All

We believe that every memory is precious and deserves to be cherished. That’s why we’re giving away free INSTAX prints to every visitor to the van. Whether it’s a snapshot with your new flatmates or a candid shot from a university event, you’ll have a physical memory to decorate your new uni digs.

Don’t miss out on the chance to create memories, make friends, and capture the essence of your university journey with INSTAX. Mark your calendars and make sure to visit the INSTAX van at your university’s Freshers’ event. We can’t wait to see you there!

University Tour Dates

11.09 – Coventry University

13.09 – University of Glasgow

15.09 – University of Edinburgh

19.09 – University of Manchester

20.09 – Nottingham Trent University

22.09 – Queen Mary University of London

23.09 – University of Bournemouth

27.09 – University of the West of England

28.09 – Swansea University

29.09 – University of Bath

30.09 – Boundary Festival

Spread the word and let your fellow students know about this fantastic opportunity to embrace the magic of instant photography during Freshers’ Week. Who knows, perhaps this could be an inspiring idea for other countries to consider for their upcoming semesters. After all, life is full of moments worth capturing, and INSTAX is here to help you seize them in an instant!

Exploring Oslo – Picture perfect places.

Summer and free time present the perfect opportunity to embark on a city trip, capture amazing photos, and discover new places.

Our Norwegian instax colleagues have shared their experiences in Oslo, offering inspiration (maybe) for (y)our next vacation 😉 Let’s explore some “Picture Perfect” locations around the city that are ideal for framing memories and creating an aesthetic appeal. Whether you reside in Oslo or elsewhere, these places can serve as inspiration to find similar gems in your hometown.

Botanical Garden (Botanisk Hage): Amidst colorful flowers, lush trees, and abundant greenery, the Botanical Garden at Grünerløkka is a photographer’s paradise. The garden not only offers a variety of beautiful flowers to capture but also provides stunning backdrops for your photoshoots. Immerse yourself in the diverse collection of flowers and discover numerous photo-worthy objects. With its pastel colors and romantic round shape, the instax mini 11 fits seamlessly into this serene environment. For a larger format, opt for the instax SQUARE SQ1 to encompass even more floral beauty within the frame.

The Opera House (Operahuset): No visit to Oslo is complete without exploring the renowned Opera House in the city center. This architectural marvel not only offers breathtaking views but also serves as a stylish background for group shots. Climb to the roof for a panoramic view of Oslo, a captivating subject for your photographs. To ensure you capture all the beauty, we recommend using the Link WIDE printer, which produces photos in the largest format offered by instax. The Link WIDE printer also enables you to seamlessly print photos taken on your phone once you return home, allowing you to relive the memories in tangible form.

Getting the most out of your Photos: Once you have a collection of stunning photos from your city trip, it’s time to make the most of them. Here are some fantastic ideas for preserving your memories:


Create a visually appealing scrapbook, combining your photos with mementos and personal touches.

Photo Album

Compile your favorite pictures in a beautifully designed photo album, allowing you to flip through them anytime.

Gift Them

Share your cherished memories by giving printed photos to someone you love, adding a personal touch by writing on the frames.

Photo Wall

Transform a blank wall into a gallery of memories by hanging your photos using double-sided tape or wire.

DIY Projects

Explore your creativity by using your photos to customize a mobile cover, frame, or any other DIY project that speaks to you.

INSTAX Biz – Create Memorable Prints

Capture and Share Life’s Precious Moments with INSTAX Biz – The Ultimate Customer Engagement Tool

Create Memorable Prints with Exclusive Templates Anywhere and Anytime

In today’s fast-paced world, people want instant gratification, including when it comes to capturing and sharing their special moments. This is where INSTAX Biz comes in – a service that enables businesses to provide their customers with an INSTAX photo that includes a customized template.

The INSTAX series, which includes instant cameras and Smartphone printers, has gained immense popularity among Gen Z and Millennial users worldwide. These devices have become a communication tool and a means for self-expression for capturing and sharing life’s precious moments.

With INSTAX Biz, businesses can take advantage of this trend and provide their customers with a unique experience. They can create their own INSTAX prints with freely designed templates, making their photos memorable and worth looking back at again and again.

What’s more, the operation of INSTAX Biz is incredibly easy. With just one tap, customers can instantly print photos taken with their smartphone or tablet. The handheld and lightweight printer works without an internet connection, making it ideal for use anywhere. It’s also rechargeable, so it can be used continuously without any hassle.

There are numerous ways that businesses can use INSTAX Biz to increase customer engagement. For example, hotels and restaurants can give customers INSTAX photos that include a template with the date of their wedding, anniversary, or special event. Storefronts and salons can host special events and provide customers with an INSTAX photo that includes a unique seasonal template. For events, businesses can set up a photo booth and give customers an INSTAX photo with a unique template specific to their event. This could also include a QR code allowing customers to access special deals from the QR code on the print. Tourist attractions can also provide customers with an INSTAX photo commemorating their experience, reminding visitors of the destination and inspiring them to visit again.

INSTAX SQUARE SQ40. Bringing exciting updates to instant Photography.

We are thrilled to announce the latest addition to the Fujifilm INSTAX family – the INSTAX SQUARE SQ40 instant camera. This new camera joins our lineup of instant cameras and brings the charm of the SQUARE format to our beloved INSTAX fans. Alongside the SQ40, we are also introducing a brand new INSTAX SQUARE instant film variety called “Sunset,” inspired by the serene and peaceful colors of a sunset.

The INSTAX SQUARE SQ40 captures the essence of instant photography with its classic design and innovative features. One of its key features is the Automatic Exposure function, which ensures that every photo you take is perfectly adjusted to the surrounding light conditions. Whether you’re indoors or outdoors, the SQ40 optimizes the shutter speed and flash output to produce high-quality photos on-the-spot, even for novice INSTAX camera users.

Selfie enthusiasts will be delighted with the SQ40’s Selfie Mode, designed for quick and effortless self-portraits and close-up shots. Simply twist the lens after powering on the camera, and you’re ready to capture stunning selfies with ease. We believe that capturing special moments should be both fun and convenient, and the SQ40 delivers on both fronts.

But that’s not all – we are also introducing the INSTAX SQUARE “Sunset” instant film variety. This new film features a range of soft color gradients in its film borders, evoking the beauty of a serene sunset. With 10 exposures in a single pack, you can immortalize your memories with a touch of artistic flair.

At Fujifilm, we are dedicated to providing our customers with innovative and creative tools to capture and cherish their memories. The INSTAX SQUARE SQ40, the new “Sunset” film, and the Brown variation of the MINI EVO are just the latest additions to our ever-expanding INSTAX lineup. Stay tuned for more exciting announcements and continue to explore the world of instant photography with Fujifilm.

Fujifilm House of Photography London

Welcome to the Fujifilm House of Photography in the heart of London, UK. Opening its doors at the beginning of 2020, only to close them a few weeks later due to a crisis that dominates our daily lives. Nevertheless, this project has proven to be a great success and welcomes thousands of visitors every week.

Fujifilm House of Photography, located in the heart of Convent Garden, London, is the UK’s first experience center around photography, celebrating all aspects of taking, making and sharing photos. Three floors are dedicated exclusively to Fujifilm products, including our instax cameras and printers, as well as our X and GFX camera systems, lenses, accessories and more.

Want to do a photo shoot but do not know where? No problem, the Fujifilm House of Photography has it all. Our House of Photography has its own studio that YOU can rent. It is equipped with professional lighting, creative backgrounds and accessories, so you can learn, experiment and take great pictures. Of course, this is a place for beginners and experienced photographers alike. Fujifilm’s expert staff is on hand to assist you if needed, and you can use Fujifilm cameras and lenses for FREE during your stay at the studio.

Want to learn more about cameras and how to get the most out of them? Take one of our photography classes or join other like-minded people to try out a new genre of photography or our equipment while exploring new places t one of our photowalks.

Another highlight is hidden on the second floor, dedicated to photographers and their work. Welcome to the small but mighty photography gallery at the House of Photography in London. Experience the work of passionate photographers in the frequently changing gallery. Pro-tip: The window above “The House of Fujifilm” sign, which you can see from the street, already gives you a hint of what the current exhibition is about.

There’s more to the Fujifilm House of Photography than you might think. If you’re in London, you should definitely put it on your bucket list!

Pumped for INSTAX mini 12

You have probably heard and seen it already, but just in case, our INSTAX mini 12 is finally here and will be available everywhere from 16 March! Unlimited joy and your favorite colors combined in one instant film camera. Our colleagues from instax have created such an amazing post, deep diving into the newest features of mini 12. Here are all essential facts you need to know:

Instant photos & unlimited joy

It is all about living in the moment and with the instax mini 12 it is time to capture all your delicious meals, exciting events, or whatever you want to capture and turn into an unforgettable memory.

Improved auto exposure (shoot in all lights), automatic adjustable flash and a lens with some handy features (turn once to turn it on, twice for Close-up Mode, all the way back to switch it off) make the mini 12 easy to handle for everyone.

Your favorite new color

INSTAX mini 12 comes in five cute colors – Blossom Pink, Mint Green, Clay White, Lilac Purple and Pastel Blue.

Which one is your favorite? Choose one and get started.

Selfies made simple

Where are the selfie lovers?

With the new and improved Close-up Mode and the selfie mirror on the front, you can kiss goodbye guesswork.

Let’s get digital

Along with the INSTAX mini 12 we also launched the new INSTAX UP! app, allowing you to scan and drop every print into a custom background.

It is easy to share your prints with everyone online afterward, you can also get inspo on INSTAX DIY projects and all the other features the app has to offer.