Category: Spotlight

INSTAX Christmas decoration DIY

Only 24 days let until it is Christmastime again! Today, we show you how you can quickly create a unique Christmas decoration with your favorite photos.

For this you will need:

  • 1 glass
  • Water
  • Water beads
  • Mini Christmas decoration
  • 1 floating candle
  • Your favorite Christmas photo
  • Transparent tape if needed

First, put the water beads in a bowl with water and let them swell overnight.

The next day you can print out your Christmas motive with your INSTAX-Square Smartphone Printer like here, or you shoot a new one with your INSTAX camera. If you want to protect it from water, you can try wrapping it in clear tape.

Now take your jar and alternate filling it with a little of the decoration and the water beads. In the middle you put the INSTAX instant picture. When the glass is almost full, fill it up with water – and all at once the water pearls disappear!

Now your INSTAX photo floats in the middle of your great Christmas decoration! You can round off your DIY now, in which you put a floating candle in your glass, so you have conjured up a double eye-catcher.

A few tips: it’s best not to use real candy canes, because they dissolve quickly. Please note that it is possible that the INSTAX instant picture may change if it is in the water for a longer time.

See the video for more detailed instructions!

XSummit OMIYA 2022

Video

We at Fujifilm are happy to announce the extension of our FUJIFILM X-H camera series by adding the new FUJIFILM X-H2S. It’s FASTER than ever, More POWERFUL than ever and LIGHTER than ever, featuring a 5th generation sensor and processor the X-TRANS CMOS 5 HS and X-Processor 5.

Additionally, we launched two new lenses. The #FUJINON XF150-600mm, a small and light super telephoto zoom lens with high-speed autofocus, and the FUJINON XF18-120mm, tailor-made for motion production professionals and enthusiasts alike.

Discover the new Wonder Photo Shop Barcelona concept

The successful Wonder Photo Shop concept, a new era of photoshops, continues to evolve seven years after its launch, true to the FUJIFILM motto “Never Stop”. Wonder Photo Shop is becoming a reference for photo culture, appealing to the entire community: from analogue and instant photography enthusiasts to photo amateurs and professional digital photographers.

History:
On 8 October 2015, the first Wonder Photo Shop in Europe opened in Barcelona on Gran de Gràcia street. Since then, the concept has spread worldwide, offering a perfect place where creativity, design, and technology come together to transform our memories and special moments into a unique and personal experience.

At Wonder Photo Shop, there is something for everyone! Besides inspiration for photographic projects or crafts, you can also discover the advanced technology of digital cameras and the most eco-friendly photo printing systems or start capturing your favorite memories with analogue cameras like in the good old days. Why not try the disposable cameras, films, and instant cameras that are once again becoming popular with young people? In addition, there will soon be new services and attractive new products that will delight photography lovers.

“We hope that all our friends will join us in this new 360º degrees project and that we can continue to expand the number of followers that Wonder Photo Shop Barcelona has garnered over the years, the origin of a large global community that continues to promote photography in all its dimensions, from analogue to digital and including the most disruptive technologies such as AI,”

Eduardo López, Director of Imaging and Recording Media at Fujifilm Europe Gmb, Sucursal en España.

You can find more Wonder Photo Shops near you, even outside Barcelona! Click here to discover more locations: https://wonderphotoshop-eu.fujifilm.com/#store

See you at the Wonder Photo Shop!

How Fujifilm’s Innovation Has Made It Prime for the 21st Century

Once best known as a leading maker of photographic film, Fujifilm has reinvented itself through innovation and diversification into new business areas.
“How Fujifilm’s Innovation Has Made It Prime for the 21st Century” is an interview with Teiichi Goto, President of FUJIFILM Holdings, who talks about Fujifilm’s innovation, leadership, and other features.

“We utilized our expertise in the photographic industry to build a new base for the business, allowing our extensive portfolio to become highly rational and technologically in sync. Under the slogan of “a second foundation”, we implemented a series of reforms which allowed us to not only survive, but thrive as a first-rate enterprise.”

Teiichi Goto, CEO, Fujifilm Holdings

Since its founding in 1934, as a maker of photographic film, Fujifilm’s story has been one of technological excellence and diversification in keeping with changing times. Foreseeing the advancement of digitization in the marketplace, it boldly embarked upon the challenge of developing digital imaging cameras and other key technologies in the digital era.

With demand for photographic film declining sharply since 2000, Fujifilm leveraged its expertise to push growth in healthcare, materials, and business innovation.

This revenue composition ratio is provisional numbers for FY2020 after changing in segment from FY2021.

Fujifilm’s corporate slogan, “Value from Innovation”, reflects its commitment to creating innovative technologies, products, and services to provide new value to the world by taking on challenges and growing together with the spirit of “NEVER STOP”.

The two phrases “express our corporate stance, our DNA, and represent our strong will to continue to improve and make society, the world, and the future better,” says Goto.

Teiichi Goto puts emphasis on “trust” and “integrity”, which he describes as “the most important values underlying the corporate culture of the Fujifilm”. This has set the foundation for the company, and it will continue to grow its business through implementing new initiatives with an eye on the future.


Read here the full article: The Pursuit of Innovation | Fujifilm which has been produced in partnership with CNN International Commercial and FUJIFILM Global.