Category: Spotlight

Identify genuine articles through a special filter

Forgeguard-300x158To see the unknown, to make new discoveries – starting from the very first telescope, humankind’s intense curiosity to expand the visual field has led to various inventions. Radar that locates a distant object or sonar that can analyze what’s beneath the sea surface are inventions which let us see what’s normally hidden from view. Did you know there is also an invention that enables us to “see” an intentionally hidden secret, and only under certain conditions? Let’s take brand tags for example, an easy target of forgery. Fujifilm invented a special filter which helps to identify a fake product. The system is called FORGE GUARD™. 

More information here.

A must-read book endorsed by Prof. Philip Kotler

CEO-book-300x162‘Innovating Out of Crisis’ explains the company’s dramatic transformation. Philip Kotler, marketing author, consultant and professor says: ”This wonderful book by CEO Shigetaka Komori is full of wisdom. Any company that is facing an earthshaking disruption must read how Fujifilm managed to survive while its long time nemesis, Kodak, ended up closing its doors.” ― Philip Kotler, Kellogg School of Management.
Get your copy and find out how Fujifilm survived as its core business was vanishing!