Zooming in on Wildlife: GFX100 II Test-Drive with Shelley Pearson

Bird photography is a delicate art that requires patience, precision, and a dash of wonder. Each bird presents a unique challenge. You learn to anticipate their moves, study their habits and habitats, becoming a part of their world. Every click of your camera is a hunt for a perfect moment, and your lens must be incredibly accurate and responsive to capture the elegance of a hummingbird’s glance or the wild spirit of an eagle’s flight. It’s about capturing life in its tiniest and the grandest. 

Based in Australia’s west coast, a professional bird and wildlife photographer Shelley Pearson tried the new GFX100 II camera paired with the Fujifilm GF 250mm F4 LM OIS WR prime lens and the Fujifilm teleconverter GF 1.4X TC WR in the field.

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Through the Lens of Loss and Hope: “Patterns of Home” by Nora Lorek

When the world crashes, there must be something you can lean on anyway. Sometimes, it’s dad’s words you caught as a child, sometimes it’s a thin thread on your wrist, sometimes it’s an embroidered bedsheet you bring when fleeing your home – a tangible artefact of a life left behind. Documenting these stories means encapsulating hope, the essence of home and belonging, resilience of the human heart meeting loss.

A Swedish documentary photographer Nora Lorek shares the stories of people who faced the loss in its various faces, focusing on migration, culture, and human rights. With her Fujifilm GF55mm F1.7 R WR, Nora puts an image on those moments that for some people seem ordinary and for others are hard to imagine.

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Explore Marvels in The Deep with Emily Endean and the FUJIFILM X-T5

Underwater photography is always a dance with the unknown. Here, where gravity seems optional and light is oddly distorted, you face a completely alien world of colour that challenges basics of conventional photography.

As you go deeper, the water filters out colours from the spectrum. Red, for instance, is among the first colours to disappear, which can result in photos dominated by blues and greens. Water’s higher density affects how light and objects are perceived, causing distortions in size, shape, and perspective. Thus, achieving sharp focus, balanced lighting, and vibrant colours here demands dedication and expertise. And this world requires a camera as adventurous as the photographer to unlock and capture what’s hidden in the deep.

For the UK based nature photographer Emily Endean, the underwater world is a bottomless well of inspiration. Following it, she grabs her FUJIFILM X-T5 and dives into the waves to document the morning beauty of the water landscape.

FUJIFILM X-T3 + FUJINON XF18-55mmF2.8-4 R LM OIS, 1/250 sec | F4 | ISO 250

X Summit 2023 is Streaming Online

Be sure to free your morning on September 12X Summit 2023 will be on air!

Twice a year, Fujifilm takes all its new products, services and ideas for a great show to share the best innovative practices and technologies with our partners. This time, X Summit will be hosted in Stockholm and broadcasted at Fujifilm House of Photography in Covent Garden, in London. Click to join us online and be the first to learn about main novelties and upcoming products!

The screening starts at 10:30 and runs till 12:00. It is followed by the X Summit group discussion, FREE QMS Services, and the private viewing of our upcoming ’44:33′ exhibition showcasing the winners of the GFX Challenge 2023.

Running order (CET)

10:30-11:00 – Arrival, food and beverages

11:00 – Screening starts

12:00 – Screening finishes

12:00 onwards – X Summit group discussion, FREE QMS Services, and private viewing of gallery

15:00 – Event finishes

X-S20 – The ideal camera for families

Marisa Kraft, a family documentary photographer, tests the FUJIFILM X-S20 while capturing the brilliant elegance of family life. No matter how often you hear the term “they grow up so quickly,” you can never fully get what it means unless you have a young family of your own.

“If you don’t make pictures of those ordinary little moments, they just get lost.”

That is why I believe it is crucial for everyone to own a camera that is capable of doing its job. You need something that can perform the job of producing crisp, lovely photographs since you’re doing your job of capturing family memories.

Marisa was generally impressed with the X-S20’s adaptability and numerous outstanding features, all of which are optional, accessible, and simple to use. She believes that because it allows for growth with its owner, this camera is ideal for individuals just getting started in photography. It’s a great Camera for Newbies 🙂 Check out the fascinating field of Marisa Kraft family photography by reading the whole story on fujifilm-x.com.

Unleashing Creativity with X-S20: Music x Enoch

A Journey of Architecture, Music, and Visual Storytelling

Architecture is frozen music, and music is liquid architecture – Johann Wolfgang von Goethe Good architecture embeds symphonic elements like Rhythm, Texture, Scale, Harmony – which evoke powerful emotional responses in humans. This is what I try to achieve when given a design task because the end goal is to create an emotional attachment for any user, the same way we get that nostalgic feeling when we listen to certain pieces of music.

In my latest exploration of creative possibilities, I had the pleasure of reading an inspiring article about Enoch, also known as Noxz. Enoch is a Nigerian-born, London-based content creator, music producer, and architect who has seamlessly blended his passions to create captivating visual stories. Today, I want to share the remarkable Fujifilm X-Story featuring Enoch and his journey with the X-S20, a camera that has become an extension of his artistic expression.

There is a real inspiring Interview on Youtube and you can read the full X-Story here on Fujifilm X Website.

The moment Enoch picked up the Fujifilm X-S20, he knew he had discovered something special. The camera’s snug feel in his hand and its upgrade from his previous Fujifilm purchase, the X-S10, excited him about the creative possibilities that awaited him. Enoch’s enthusiasm for the X-S20 is reminiscent of how musicians have a preference for analog synths over digital VSTs, as it provides a certain feel that is authentic and non-digitized.

As a multi-hyphenate artist, Enoch refuses to be confined to a single outlet. His passion stems from his desire to witness people express themselves while experiencing his creations. The X-S20 quickly became an extension of his artistic vision, enabling him to produce content that resonates with his community and himself. With its upgraded grip, stability, and enhanced battery life, the X-S20 empowers Enoch to focus more on his content creation without compromising on quality or mobility.

One of the key factors that drove Enoch’s growth on social media was his ability to connect with individuals from all around the world, amplifying his reach and impact. Social media platforms served as catalysts for him to showcase his beats, host musical quizzes, and collaborate with renowned brands and artists. Enoch’s journey exemplifies the potential of creative freedom and the impact it can have when multiple outlets converge under one name.

The X-S20’s exceptional video capabilities allow Enoch to capture intricate details in 6.2K/30P and 4K/60P 4:2:2 10bit internal recording. Whether shooting in landscape or portrait, the camera ensures the sharp details he desires are preserved even after cropping. Additionally, the X-S20’s improved autofocus system ensures that subjects are captured with stunning precision and clarity, further enhancing Enoch’s ability to tell visual stories.

Enoch’s community often seeks his advice on camera gear and lens recommendations, encouraging him to share insights into his shooting techniques, editing process, and live creative sessions. To meet their requests, he plans to go live on social media platforms and bring his audience along on his artistic journey. The compact and versatile nature of the X-S20, coupled with its ability to reproduce consistent visuals through Fujifilm recipes, makes it the ideal tool for Enoch’s live shows and online performances.

The X-S20 is a tiny beast that perfectly embodies the essence of the Fujifilm system. Whether you’re new to the system or an experienced user, the X-S20 offers a balance of features from other lineups while remaining compact and portable. Enoch praises the camera for its contribution to his creative process, enabling him to focus on capturing and creating without compromising on quality or comfort.

Witness the fusion of architecture, music, and visual storytelling through Enoch’s X-Story with the X-S20. Read the full article and embark on a journey that will inspire your own creative endeavors.