#X-Series

FUJIFILM XApp. Extend your photographic experience

by M. Köster April 22, 2024 Comments0

In the age of smartphones and tablets, the need for seamless connectivity between devices has become more important than ever before. Recognising this need, we’ve developed the revolutionary FUJIFILM XApp – a powerful application that allows you to effortlessly connect your X/GFX Series cameras to your smartphone or tablet. Offering wireless communication, remote control, backup and restore, and much more, this app opens up a world of possibilities.

Let us explore the key features of FUJIFILM XApp and how it can enhance your photographic journey.

Wireless image transfer

The ability to browse and transfer images and videos to your mobile device is one of the outstanding features of the app. Gone are the days of cumbersome cable connections – now you can easily share your captured moments with friends and family instantly, no matter where you are. You have the option of transferring your images in their original size, or you can choose a compressed size for a faster transfer.

Remote control and Live View shooting

Imagine being able to get the perfect shot without having to touch your camera at all. With FUJIFILM XApp, you can have remote control of your camera from your mobile device. Whether you want to take a group photo with friends and family, or want to avoid shaking when taking a delicate picture, Remote Control Mode allows you to release the shutter wirelessly with a single tap. For more flexibility, when shooting from awkward angles, Live View shooting mode lets you see the camera’s live view on your mobile device.

Record your photographic activities

FUJIFILM XApp’s new Timeline and Activity functions offer an exciting way to review and document your photographic journey. Once Activity Recording is enabled, the app records information such as the cameras and lenses used, the number of images taken, the hours of movies recorded, and the types of movie simulation modes used. The Timeline presents your photographic activities in chronological order, similar to a diary-style presentation. In addition, if location synchronisation is on, you can also have a map display of the shooting locations. The Activity tab provides a summary of your photographic activities, allowing you to keep track of your creative progress.

Seamless wireless communication

Designed to communicate seamlessly with your smartphone or tablet, FUJIFILM XApp is specifically designed for FUJIFILM X/GFX series cameras. With this app, you can wirelessly transfer images, remotely control your camera, record your photographic activities, save and restore camera settings, and more.

Backup and restore

Keeping track of your favourite camera settings is essential for efficient and consistent shooting. FUJIFILM XApp simplifies this process by allowing you to save your favourite camera settings on your mobile device. When needed, you can easily restore these settings to your camera with a single tap. This feature is particularly useful when shooting different subjects or in different shooting situations, as you can quickly switch between pre-configured settings.

For photographers who want to streamline their workflow and maximise their creative potential, FUJIFILM XApp is a game changer. This app revolutionises the way you interact with your X/GFX series cameras, offering seamless wireless communication, remote control, backup and restore, and comprehensive activity tracking.

Whether you are a professional photographer or an enthusiast, FUJIFILM XApp gives you the power to capture, control, and cherish your photographic moments with the greatest of ease. So, harness the power of connectivity and take your photography to new heights!

Find out more about the XApp compatibility here.

The Photography & Video Show 2024: where creativity’s born

by mariiabezpala March 22, 2024 Comments0

Whether you are a fully-fledged professional in photography and filmmaking or an absolute beginner passionate about moving visuals and content creation, the Photography & Video Show is where you had to be last week. It’s the largest UK event of its kind that every year gathers about 30,000 creative minds. Last Saturday, it once again opened its doors in Birmingham, and we were thrilled to see you at our booths at the National Exhibition Centre.

With more than 250 exhibitors, including globally recognised brands, offering a wide range of accessories, printing solutions, albums, clothing, editing software, and training supplies, it was a great chance for our customers to try out and purchase the latest products and services, and discover new tools to support their business needs.

Endless Discoveries

Our visitors could test out cutting-edge equipment, or get personal hands-on experiences instead of online guesswork, compare, try, and make informed decisions investing in their creative endeavours. With over 350 seminars, live demos, tailored masterclasses, and workshops across six stages and theatres, they could network and learn from the industry’s foremost experts. We were happy to join the line-up and share useful professional techniques and insights about photography, filmmaking, and content craft.

Our Line-Up

March 16th

10:20 – 11:10
Visual storytelling with Mr Whisper

11:30 – 12:20
Stills, video or both? Hybrid weddings with the Fujifilm X-H2S

12:15 – 12:45
What makes a good composition?

12:40 – 13:30
An Introduction to Basic Lighting for Portraits and Headshots

13:50 – 14:40
Unleashing your creativity with the Fujifilm X-T5

15:00 – 15:50
Wildlife action photography

16:00 – 16:30
Travelling the UK as a multi-genre photographer

March 17th

10:20 – 11:10
Visual storytelling with Mr Whisper

11:15 – 11:45
Wildlife photography & conservation: What does it mean to you?

11:30 – 12:00
Hybrid film making – making the switch from photo to video

11:30 – 12:20
Stills, video or both? Hybrid weddings with the Fujifilm X-H2S

12:15 – 12:45
What makes a good composition?

12:40 – 13:30
An Introduction to Basic Lighting for Portraits and Headshots

13:50 – 14:40
Unleashing your creativity with the Fujifilm X-T5

15:00 – 15:50
Wildlife action photography

16:10 – 17:00
Documenting baby’s first year

March 18th

10:20 – 11:10
Finding meaning and exploring authenticity in documentary photography

11:30 – 12:20
Sports photography with the Fujifilm X-H2S

12:40 – 13:30
An introduction to basic lighting for portraits and headshots

13:50 – 14:40
‘At event’ printing for larger (format) profit!

15:00 – 15:50
Capturing Antarctica: Land of ice and snow

16:00 – 16:30
Bigger sensor: Bigger profit

16:10 – 17:00
Documenting baby’s first year

March 19th

10:20 – 11:10
Finding meaning and exploring authenticity in documentary photography

11:30 – 12:20
Sports photography with the Fujifilm X-H2S

12:40 – 13:30
The art of landscape and travel photography

13:50 – 14:40
Capture One ecosystem with Fujifilm colours and quality

15:00 – 15:50
Capturing Antarctica: Land of ice and snow

16:10 – 17:00
An introduction to basic lighting for portraits and headshots

Stay tuned as there’s more to come. See you there next year!

Filed under Blog Photography

A Decade-Long Love Story: X100 Series & Kevin Mullins

by M. Köster March 1, 2024 Comments0

The sixth generation, the FUJIFILM X100VI, has recently caught the attention of a renowned documentary wedding and family photographer Kevin Mullins. Having used every X100 camera for over a decade, Kevin shares his insights into the evolution of this iconic series and the remarkable features that make the X100VI a game-changer for photographers of all genres.

The FinePix X100: How It Started

At a trade show in Germany, Kevin Mullins recalls his first encounter with the X100 series. It was the compact yet powerful FinePix X100 that caught his eye, leading to a pre-order and an instant connection. The small form factor allowed him to fit seamlessly into the environment of the wedding and to capture intimate moments without being intrusive. This was the beginning of a transformative journey. He moved from bulky DSLRs to a camera that not only delivered exceptional images but also improved the overall photography experience.

“The FUJIFILM X100VI is just fun to pick up, use, and experience…”

Kevin highlights the consistent emphasis on look and feel throughout the development of the X100 series. The aesthetic design has been a constant, contributing to the overall enjoyment and passion photographers derive from their tools. Kevin believes that having equipment you enjoy using is an integral part of the creative process, and the X100VI continues this tradition of functional and beautiful design.

“When working weddings, I will use the X100VI hand in hand with an X-T5 or other X Series body – it’s all manageable for me,”
Kevin Mullins.

The FUJIFILM X100VI is a camera that makes the creative process enjoyable, and Kevin encapsulates this perfectly. The X100VI has fun qualities in addition to its technical prowess. The appeal of the camera lies in its seamless integration into the photographer’s workflow, allowing the creative process to be pure and pleasurable without any unnecessary complications.

The X100VI introduces a number of upgrades, but Kevin is particularly excited about the 40.2-megapixel X-Trans CMOS 5 HR sensor and the inclusion of up to six stops of IBIS. The increase in megapixels will allow photographers to get closer to their subjects while maintaining exceptional image quality. In Kevin’s view, the X100VI is not just a professional-standard camera. It is a compact powerhouse that is accessible to everyday users.

“(…) the X100VI is a real opportunity. They’re getting incredible image quality and cohesion thanks to the fixed lens – all in a camera they can pop into a pocket. Street photographers, commercial photographers, landscape photographers – the millions of people with those shared needs – should be paying attention to the X100VI,“
Kevin Mullins.

Check here for more Kevin’s insights about the FUJIFILM X100VI.

Kevin Mullins

A documentary wedding photographer based in Malmesburry, Wiltshire, UK. He captures weddings across the UK, Europe and overseas. Apart of weddings, you can find him running workshops, mentoring, and presenting his work across the globe. You may be interested in Kevin’s personal monochrome project and his education offerings.

Filed under Blog Photography Wedding X-Photographer

Photography Stripped Down To Its Essence: X100VI & Thomas B. Jones

by M. Köster February 21, 2024 Comments0

In a world that’s constantly changing, it’s important to pause and appreciate the little moments that make us happy, astonished, and inspired. For a professional photographer Thomas B. Jones, the X100VI digital camera has become an excellent tool of choice to capture and preserve these precious moments.

As a professional photographer, Thomas has worked with a wide range of cameras and lenses, but his search for a camera he could always carry with him led him to the X100 series. The minimalist design and understated aesthetics of the X100VI allow him to focus entirely on the moment, capturing unposed, authentic moments with no distractions.

Filed under Blog Photography

Slowing Down for Perfection: Renée Kemps & FUJINON Tilt-Shift Lenses

by mariiabezpala January 24, 2024 Comments0

“Home is where your heart is”, right? Then, it has a truly captivating story to tell. With a keen eye for the spaces we inhabit and a passion for playing with light, Renée Kemps reveals these stories and makes them visible, turning everyday home details into unique communication tools. Recently equipped with her FUJINON’s GF30mmF5.6 T/S and GF110mmF5.6 T/S Macro lenses, she became an architectural storyteller, using all-new camera capabilities and benefits of the tilt-shift lens to document a sense of place.

“There’s something in a space, a property or architecture, that really only speaks to you. Focus on that individual perspective. Personally, I love intimacy in my images, but there’s also elegance and fragility,”
Renée Kemps.

Photo 2023 © Renée Kemps | FUJIFILM GFX100 II and FUJINON GF30mmF5.6 T/S

Photo 2023 © Renée Kemps | FUJIFILM GFX100 II & FUJINON GF110mmF5.6 T/S Macro, 1/100 sec, F5.6, ISO 100

For architectural photographers, maintaining straight lines is paramount. The tilt-shift functionality of these lenses proved to be invaluable, enabling Renée to correct perspectives in real time. This is particularly crucial when capturing details from a slightly downward angle, ensuring that lines remain straight without the need for post-production adjustments. It also offers a unique perspective for those who seek more complexity and variety in photo compositions.

“It’s quite unusual to have a telephoto tilt-shift lens. Often, they’re only made super wide, which limits you. I think this variety is beautiful to have, because for me and a lot of other people, it lets us apply tilt-shift benefits to so many different things. Partnered with the shorter lens, you have an incredible range. You can play around and take a whole different approach to scenes,”
Renée Kemps.

Paired with the new FUJIFILM GFX100 II body, with a remarkable 102-megapixel quality and the rapid functionality of X-Processor 5, these tilt-shift lenses have a powerful ally for image perfection. The large sensor quality provides bigger flexibility and allows for extensive cropping without compromising image quality. It is especially useful when working with challenging spaces.

“They make you slow down a little. Sometimes, you just end up running around a property photographing everything all at once, because it looks so good. With this pair, you can really say: ‘This is the corner I want to document, and I want to have it perfect.’ You live in that moment, and that’s where you can create your best work,”
Renée Kemps.

Read the full story of Renée’s experience with the GF30mmF5.6 T/S and GF110mmF5.6 T/S Macro here.

Renée Kemps

A commercial and editorial interior, architecture and lifestyle photographer and art director. Based in both London and Amsterdam, she operates on a global scale, producing remarkable work that has been featured in editions of Kinfolk, Ark Journal, Openhouse Magazine, Wallpaper, AD, Ignant, Elle Decor, Vogue, and Harpers Bazaar. Her clients include, among others: American Express, AMAN, RIMOWA, Carl Hansen & Søn, Ark Journal, Ogilvy, Kinfolk, Virgin, H&M Home, The White Company, Creative Blood Agency.

Filed under Blog Photography X-Photographer

The Secret of Successful Commercials: David Lineton & GFX newbies

by mariiabezpala December 6, 2023 Comments0

In commercial photography, each object has something special about it. Its colour, shape and texture, its origin or functionality may tell nothing separately but all together, they show off a distinctive character embedded within – and it’s a story to tell.

In the hands of a London-based photographer David Lineton, a camera turns into a magic tool that extracts the extraordinary from the seemingly prosaic. Creating commercials for world-known brands like Jo Malone, Ogilvy, Huawei, DMR Jewellery, and others, he brings to the surface the unique essence of products, catching games of shadows, reflections, and forms with the exceptional attention to detail.

For this purpose, he found his personal perfect match – FUJIFILM GFX100 II and FUJINON GF110mmF5.6 T/S Macro. This combination gave him an opportunity to streamline the commercial workflow and reach impressive professional heights.

“With the GFX100 II, everything we’ve seen in the GFX System is improved. Though it’s fundamentally a similar sensor and delivered image, fine tweaks make it that much better. The camera now boasts so many more capabilities for professionals,”

– David Lineton.

With its ergonomic body and intuitive design, GFX100 II is extremely comfortable and easy to use during photo and video sessions. It offers astonishing 102 megapixels, giving incredible clarity even with 100% zoom or when cropping in on files. It is also our first body with built-in Frame.io Camera-to-Cloud capabilities, which allows to drop files directly to a cloud, significantly speeding up the workflow.

Exploring various tilt-shift approaches with GF110mmF5.6 T/S Macro, David opened up plenty of opportunities for optical creativity, such as playing with the focus or depth-of-field effects, and much more. In-camera correction of converging lines also helps avoid visual issues when experimenting with angles.

“Stand-alone, GF110mmF5.6 T/S Macro is an excellent and phenomenally sharp lens. Through and through, it’s beautiful. But the huge benefit for me, as a commercial photographer, is that I can change the plane of focus in relation to the sensor. You can create sharpness in different areas of the frame. For example, across the surface of a table viewed from a three-quarter angle,”