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Picture Perfect in Stockholm

It is not always easy to find the perfect photoshoot spot in every city. To help you find the perfect shooting spot in Sweden’s capital city, Stockholm, our colleagues from instax have created a guide for you so you do not have to search for the perfect picture. Let’s get you inspired so that you only need to put on a cool outfit, grab a friend to bring with you, and you are ready to discover Stockholm in the best way!

Town Hall (Metro Station)

As every major city, Stockholm has several nice parks, canals, and buildings! However, there is something incredible beneath the surface as well…

On the blue metro line is the town hall station on Kungsholmen in Stockholm’s inner city. The station has an incredible architecture with its red-like stone wall and large pillars, giving your image a rustic and cool style. With its 10 lens effects and 10 filters, the instax mini Evo gets you the coolest picture!

Stadium (Metro Station)

On the red subway line is the stadium known for its remarkable rainbow art. The art makes the station much more pleasant, almost to the point of forgetting that you are underground!

Grab an instax Link WIDE to capture the entire rainbow. Click into the Link WIDE app, select an image from your camera roll and add the desired feature, such as a QR Code with location!

You can use instax mini Link 2 or instax SHARE SP-3 if you want a smaller size.

Brunkebergtunnel

The 231-metre-long tunnel stretches from David Bagares gata to Tunnelgatan on Norrmalm in central Stockholm. This place is a famous photoshoot place for some because of its edgy style and cool yellow color.

We recommend using instax mini Evo to take advantage of the 10 lens effects and 10 filters that the camera offers. Use the mini movie contact sheet to get an even more popping picture!

Old Town

A place that should not be missing in any photo shoot guide is a city’s old town!

It creates an antique and historic look in your images. You will definitely meet many tourists, but there are many small-hidden streets that are perfect for making a photoshoot without being disturbed. A nice street is Prästgatan, with its yellow colors and narrow alleys.

100 Days in our new FUJIFILM Europe HQ

Wow! Can someone please pinch us? How can it be that 100 days have already passed since we left our headquarters at Heesenstraße Düsseldorf, Germany and moved to our brand new and more sustainable HQ in Ratingen, Germany?

Everything started back in 2021 with the groundbreaking on the new site in Ratingen. Ever since, the construction work of our new building was in full swing, leading to some busy weeks and month for our project team. Facing delays and delivery difficulties due to the ongoing pandemic, postponing the actual moving date from our old building to the new one over and over again accordingly, were just some of the main issues they had to face. Nonetheless, in the end everything turned out awesome, and our new European Headquarters was inaugurated with great expectation and anticipation from employees and also from the public.

After facing a few delays regarding construction works and delivery, we had to postpone our office move quite sometimes. We have actually planned to move to Rating at the end of 2021, then had to move it to the beginning of 2022 and finally, have been able to settle in at the beginning of April 2022. First, only internally, because some construction work is still in progress. However, on June 12, we finally had the honor of showing the world our new office in person at the official inauguration. Teiichi Goto, President and CEO of FUJIFILM Holdings Corporation, Mona Neubaur, Deputy Minister-President of North Rhine-Westphalia, and Mayor Klaus Pesch, City of Ratingen, were our three special guests who could not miss this special event.

The official opening of our new European HQ also market the opening of our brand new Open Innovation Hub and our showrooms. They feature our newest technologies and systems while giving everyone internally but also externally the chance to visit and get an insight into our ongoing research and development processes.

Our new Office Building in Ratingen has a lot to offer and if you want to visit our OIH or any of our showrooms, just sign up for one of our open tours.

A huge thank you to everyone who was involved in the process of planning, constructing, documenting and realizing this ginormous project! Without these ambitious and hardworking people this would not have been possible. Now it is time to enjoy our new HOME.

©Ant Palmer

NEW Firmware Updates for X-Series

Fujifilm is always striving to improve its products and quality for its customers. Therefore, it is essential to keep our camera system’s firmware up-to-date. Subsequently, we launched many new firmware updates for all our X-Series cameras in June and July 2022, providing you with the latest bug fixes and improvements.

If you are an owner of an X-T3, X-T4, X-T30, X-t100, X-T200, an X-A7, X-A5, X-S10, X100V, X-Pro3, X-H1 or X-H2S then you should check NEWS | FUJIFILM X Series & GFX – Global for all relevant information about the latest firmware version. Additionally, all GFX 50S, GFX 50R, GFX100 and GFX100S owners can also rejoice since there have been new updates for these camera systems as well.

The Fujifilm Graphics and Print Family is growing

In the last couple of weeks, our Graphic Arts and Print Team has grown rapidly, welcoming many new and experienced faces to the Fujifilm family.

We are pleased to announce the appointment of Karl Borsky as Category Manager, Analogue Packaging, EMEA. He will enrich our team with his many years of experience working within the packaging industry. His first role was at Sun Chemical, where he was part of the R&D team working on ink formulation. He then progressed to work for packaging giant Constantia Teich, for over 14 years, with significant experience in analogue and digital packaging Prior to joining Fujifilm, he worked for pigment company Habich, in product development. Karl is well known and respected within the printing sector, which will help him to extend connections for Fujifilm with partners and customers, playing an integral role in increasing sales.