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When and who should have mammography screening

Breast cancer is an enemy that can be tackled by anticipating it with healthy lifestyles and without letting your guard down thanks to screening. Mammography is crucial in the prevention of breast cancer, which is the most common cancer disease in the female population. Thanks to early diagnosis and effective treatment, the survival of women with breast cancer has improved, with mortality significantly reduced and estimated 5-year survival increasing.

10 useful tips before mammography screening

Screening for breast cancer is aimed at women between the ages of 45 and 74 (https://healthcare-quality.jrc.ec.europa.eu/ecibc/european-breast-cancer-guidelines/screening-ages-and-frequencies) and involves having a mammogram every two or three years, depending on the age group. *

So here is a list of some good practices to keep in mind when we want to join the screening programme:

  • Respect the timing of mammography screening according to age and any family predispositions
  • Always talk to the family doctor or a specialist first to get all the information about the examination and the centres where it can be carried out
  • Anxiety and fear are often uncomfortable companions on this journey of prevention. However, if the examination requires further investigation, early screening and early diagnosis are the allies that can make the difference in the course of treatment.
  • Do not procrastinate: therefore write down on your calendar the day and time when you want to have the screening examination in order to have a high probability of booking the examination without procrastination
  • On the day of the examination, do not apply deodorants or creams to your skin, as these may alter the image of the mammogram
  • Try to relax; discomfort has been shown to increase a negative psychological state
  • The doctor is a trustworthy person with whom you can talk and share your anxieties and fears.
  • In the case of breast implants, let them know when you book: the centre will be able to tell you if they can perform the examination or refer you to another specialised centre
  • Always go to centres that have the latest generation of equipment, which is more reliable and emits less radiation
  • Carefully keep your screening records and reports to bring with you to each subsequent medical check-up as the information may be crucial for comparison

*This information is based on European guidelines, check with your doctor the screening programmes are in your country.

How is breast cancer screening done?

Mammography, from a technical point of view, is a radiological examination of the breast that allows early detection of tumours in that part of the body because it is able to detect lumps, even small ones, that are not yet perceptible to the touch. So monthly breast self-examination is a good practice, but it cannot replace mammography screening for women covered by this programme.

It is precisely these organised screening programmes that require the examination to be performed by visualising the breast both top-down and sideways. Greater accuracy in diagnosis is achieved by the evaluation of mammography performed separately by two radiologist physicians.

A positive mammogram is not the same as a definite diagnosis of breast cancer, although it does indicate an increased likelihood of being affected by the disease.

This is why, in the event of a suspicion, the first examination is followed by further diagnostic tests that, again within organised screening programmes, consist of a second mammogram, an ultrasound scan and a clinical examination. These examinations may also be followed by a biopsy to assess the characteristics of any cancer cells. Only upon completion of this pathway is a definite medical response obtained and a course of treatment promptly initiated.

September – Beginning of Grape Harvest Season

That’s right, grape harvest season is here and it is probably the favorite season of all wine lovers and connoisseurs.

X-Photographer Thomas B. Jones is a German/American photographer specialized in portrait and documentary photography. Meeting interesting people, exploring exciting places and capturing otherwise fleeting moments nourish his passion for photography. 

In Germany, grape harvesting usually starts around mid-September, fitting this occasion, we found this xX-story documentation “Generation change at the Kusterer winery” by @thomas_jones_fotografie.

Since July 2020, Maximilian Kusterer has been the owner of the Kusterer Winery in Esslingen, which he took over from his parents. In 2012, he created his first own wine and today, he focuses primarily on elegant fruit and a discreet use of wood.

DMEXCO 2022 – Finally On Site Again

Last Wednesday and Thursday, September 21 and 22, Europe’s leading digital and marketing event 2022 was finally back on site in Cologne, Germany. After a break of around three years due to the pandemic, DMEXCO celebrated a brilliant new start with around 40,000 visitors from 91 countries at the Köln Messe. Around 560 partner companies such as Google, Akeneo, Twitter, Pinterest, Fiverr, Trusted Shops and many more took part in Europe’s most important conference fair for digital marketing and tech this year. More than 770 speakers, including Sarah Personette, Chief Client Officer Twitter, Matt Brittin, President Google EMEA and Anke Herbener, CEO TWT Digital Group GmbH shared their thoughts and experiences with us. This year it was all about the three main topics: Retail Media as a growth driver for digital advertising, Data-Driven Creativity and Sustainability, and Web3.0. Of course, true to the DMEXCO motto, “We progress together”.

How to: Creating Light Painting

You might have seen it a few times already, but probably not under its correct name… We are talking about light painting, or also called light drawing. Most of us are familiar with the term and photo technique ‘long exposure’ (longer exposure time). Light painting is a form of long exposure, but brings it to the next level whilst creating an art piece that looks like it has been drawn even though it was taken with a camera.

Terry Hall with FUJIFILM X-T2 + XF16-55mmF2.8 R LM WR – F18, ISO 200, 10.0 sec

Light Painting

We all have seen those stunning images of streets where streetlights or headlights on cars become trails and melt together, creating something special without seeing the actual vehicle. This unique effect in cityscape images can be created while shooting at night or in low light with longer exposure times. Of course, this is nothing new, but creating and sketching scenes and photographs specifically to use the unique effect of long exposure to create something similar to a painting is referred to as “light painting”. Photographers are specifically looking for a moving light source such as a candle, flashlight, LED lights or another light source, aiming to alter an image while using long exposure. Thus, light-painters not only take the picture as-is instead add another element by highlighting a subject, creating trails of light, flashes, and other special elements like these.