Consumer

Discover the world of photography and creativity with Fujifilm’s range of consumer products, including digital cameras, Instax instant cameras, and photo printing solutions.

X Summit NYC: September 2022

by maurice kammholz September 8, 2022 Comments1

Are you already as excited as we are?

Introducing FUJIFILM X-H2

Equipped with the new 40.2MP “X-Trans™ CMOS 5 HR” sensor to deliver the highest image quality in the history of the X Series

FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce the launch of the mirrorless digital camera “FUJIFILM X-H2”. The camera joins the lineup of the X Series of mirrorless digital cameras, which are renowned for their outstanding image quality in both stills and videos, delivered with Fujifilm’s proprietary color reproduction technology.

The X-H2 features the new back-illuminated 40.2MP “X-Trans™ CMOS 5 HR”1 sensor and the high-speed “X-Processor 5.” This is a new flagship model boasting the highest resolution in the history of the X Series in both stills and videos, delivering high-resolution stills as well as becoming the world’s first2 APS-C camera to enable 8K/30P Apple ProRes*3 internal recording.

Product Information
News Release

Introducing GF20-35mmF4 R WR

GF lens series’ widest-angle zoom to expand wide-angle photographic potential
FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce the launch of the “FUJINON GF20-35mmF4 R WR”. It will be a new addition to the lineup of interchangeable GF lenses designed for the GFX Series of mirrorless digital cameras, incorporating a large-format sensor approximately 1.7 times larger than a full-frame 35mm sensor.

Product Information
News Release

Introducing XF56mmF1.2 R WR

Stunning bokeh from this fast mid-telephoto lens broadens the potential of visual expressions
FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce the launch of the “FUJINON XF56mmF1.2 R WR”. It will be a new addition to the lineup of interchangeable XF lenses designed for the X Series of mirrorless digital cameras, which are renowned for their compact and lightweight design and outstanding image quality delivered with Fujifilm’s proprietary color reproduction technology.

Product Information
News Release

X Summit Livestream

We brought some exciting reveals to “The Big Apple”, New York City, USA on September 8, 2022. Thank you to everyone who joined us, and we cannot wait for the next X-Summit in…

Did you miss the live event? No worries! Watch the whole live event here again and get all necessary information about our new products.

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Picture Perfect in Stockholm

by maurice kammholz August 18, 2022 Comments0

It is not always easy to find the perfect photoshoot spot in every city. To help you find the perfect shooting spot in Sweden’s capital city, Stockholm, our colleagues from instax have created a guide for you so you do not have to search for the perfect picture. Let’s get you inspired so that you only need to put on a cool outfit, grab a friend to bring with you, and you are ready to discover Stockholm in the best way!

Town Hall (Metro Station)

As every major city, Stockholm has several nice parks, canals, and buildings! However, there is something incredible beneath the surface as well…

On the blue metro line is the town hall station on Kungsholmen in Stockholm’s inner city. The station has an incredible architecture with its red-like stone wall and large pillars, giving your image a rustic and cool style. With its 10 lens effects and 10 filters, the instax mini Evo gets you the coolest picture!

Stadium (Metro Station)

On the red subway line is the stadium known for its remarkable rainbow art. The art makes the station much more pleasant, almost to the point of forgetting that you are underground!

Grab an instax Link WIDE to capture the entire rainbow. Click into the Link WIDE app, select an image from your camera roll and add the desired feature, such as a QR Code with location!

You can use instax mini Link 2 or instax SHARE SP-3 if you want a smaller size.

Brunkebergtunnel

The 231-metre-long tunnel stretches from David Bagares gata to Tunnelgatan on Norrmalm in central Stockholm. This place is a famous photoshoot place for some because of its edgy style and cool yellow color.

We recommend using instax mini Evo to take advantage of the 10 lens effects and 10 filters that the camera offers. Use the mini movie contact sheet to get an even more popping picture!

Old Town

A place that should not be missing in any photo shoot guide is a city’s old town!

It creates an antique and historic look in your images. You will definitely meet many tourists, but there are many small-hidden streets that are perfect for making a photoshoot without being disturbed. A nice street is Prästgatan, with its yellow colors and narrow alleys.

Filed under Be Inspired Blog Consumer

NEW Firmware Updates for X-Series

by maurice kammholz August 9, 2022 Comments0

Fujifilm is always striving to improve its products and quality for its customers. Therefore, it is essential to keep our camera system’s firmware up-to-date. Subsequently, we launched many new firmware updates for all our X-Series cameras in June and July 2022, providing you with the latest bug fixes and improvements.

If you are an owner of an X-T3, X-T4, X-T30, X-t100, X-T200, an X-A7, X-A5, X-S10, X100V, X-Pro3, X-H1 or X-H2S then you should check NEWS | FUJIFILM X Series & GFX – Global for all relevant information about the latest firmware version. Additionally, all GFX 50S, GFX 50R, GFX100 and GFX100S owners can also rejoice since there have been new updates for these camera systems as well.

Filed under Blog Business Consumer

Printlife@home is Back

by maurice kammholz August 2, 2022 Comments0

Following last years’ successful exhibitions and a 15-year history of hosting public photo exhibitions, Fujifilm is launching its third printlife@home exhibition.

We invite everyone from all around Europe to share your favorite photos or take new ones inspired by the weekly theme, at fujifilm-printlife.eu from early August until 4th December 2022. You have the chance to win one of our amazing prizes every single week if you are one of the lucky five who get selected each week as winner of the weekly photo challenge.

Filed under Be Inspired Consumer

Fujifilm Europe introduces the new instax mini Link 2 Smartphone Printer

by mariesophieklueber June 15, 2022 Comments0

Today there is excellent news: Fujifilm Europe, Photo Imaging Division, has just announced the European launch of its new FUJIFILM instax mini Link 2 Smartphone Printer, which will be available from 22nd June 2022. But now, we don’t want to keep you in suspense any longer and present to you the wide range of new features of the instax mini Link 2:

The focus of the new smartphone printer is to encourage creativity, with customizable frames and image color modes helping to enhance the mood of an image.

An exciting new feature for instax mini Link 2 is instaxAIR™, which takes interactivity and personalization to a new level by allowing the printer to draw ‘in the air’ and apply the effect directly to the print.

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XSummit OMIYA 2022

by maurice kammholz June 7, 2022 Comments0
Video

We at Fujifilm are happy to announce the extension of our FUJIFILM X-H camera series by adding the new FUJIFILM X-H2S. It’s FASTER than ever, More POWERFUL than ever and LIGHTER than ever, featuring a 5th generation sensor and processor the X-TRANS CMOS 5 HS and X-Processor 5.

Additionally, we launched two new lenses. The #FUJINON XF150-600mm, a small and light super telephoto zoom lens with high-speed autofocus, and the FUJINON XF18-120mm, tailor-made for motion production professionals and enthusiasts alike.

Filed under Blog Consumer