During COVID-19, we as Fujifilm had to reinvent ourselves and change the way we work. Thanks to team spirit, problem-solving and a certain dose of irony, all of our Fujifilm staff members across EMEA have managed to reinvent ‘business as usual’ . We want to show our gratitude to all employees for adapting so quickly and effectively to the ‘new normal’. Together with our employees and full of positivity, we are now looking to the future with confidence.
Across Europe, our teams have been donating instax cameras and film so that doctors and nurses working on the #Coronavirus can harness the power of instant photography to help share their friendly faces from behind their PPE.
Hiromoto Matsushima, Senior Vice President Photo Imaging, FUJIFILM Europe GmbH commented:
“Donating instax cameras and film is just a small way in which Fujifilm is able to help – but to both healthcare workers and patients, we’ve been told that by being able to easily show the friendly face behind the PPE, it can help bring comfort and understanding in the most difficult of situations.”
The instax products donated so far have been prioritized to healthcare teams working in intensive care units and critical care on the Coronavirus frontline. To date, approximately 120 instax cameras and 7,500 instax prints have been sent to hospitals in the United Kingdom, the Netherlands, Turkey, Italy, Portugal, Spain, Russia, France and Denmark.
Each Fujifilm business in Europe has a limited number of these packs available and healthcare teams on the frontline with should contact their local Fujifilm Corporate Communications representative.
Although the current situation requires us to maintain physical distance, we at Fujifilm Healthcare are figuratively (!) moving closer together right now. Turbulent times require extraordinary measures. The Fujifilm Healthcare team continues to work at full capacity, so you can continue to care for your patients with ease. Especially during these challenging times, we are proud to be at your side as a competent partner.
On Tuesday, 28 January 2020, FUJIFILM Europe GmbH handed over the clothing and monetary donations collected by staff and management to the Düsseldorf gutenachtbus (good night bus). The bus, supporting homeless people in the city, is an initiative by the vision:teilen e.V. foundation in cooperation with street magazine fiftyfifty.
Usually, the gutenachtbus can be spotted at night, supporting the homeless in the downtown areas or at the main train station. Today, however, it was already on the road at 11 a.m., as Brother Peter Amendt, Franciscan and head of vision:teilen e.V., and Daniel Stumpe, media and public relations officer at vision:teilen e.V., welcomed visitors from multi-technology company Fujifilm for the donation presentation at the foundation’s offices on Schirmerstrasse 27 in Düsseldorf, Germany. Peter Struik, Managing Director at FUJIFILM Europe GmbH, and Ulrike Grieb, chairwoman of the Works Council, brought the collected clothing donation and the symbolic check for the total donation amount of € 5,000, to the gutenachtbus and its carrier association vision:teilen. The Fujifilm workforce had raised donations of € 2,500 over the Advent Season, which management then doubled.
Today Fujifilm focuses on medical technology, which is why many of our products help people improve their health every day. As a company, we have set ourselves the task of creating value with precisely these products and our services. I am therefore particularly pleased that our workforce also carries this idea into local and social projects, such as the gutenachtbus, and is thus involved on site
explains Peter Struik, with a view to the commitment of the workforce.
Through various projects, Fujifilm employees had the opportunity to donate in ways that best suit each individual: During the entire Advent Season, clothes were donated which the gutenachtbus passes on directly to those in need or sells in its own second-hand shop for the benefit of the foundation. In the entire Fujifilm office building on Heesenstrasse in Heerdt / Düsseldorf, the red and white vision:teilen donation boxes were available for classic cash donations and every Wednesday in December 2019 the canteen offered a gutenachtbus menu, where part of each purchase price was added to the donation. At the Fujifilm Christmas Party Raffle, the workforce was able to buy lots and win prizes. Fortuna Düsseldorf, which has partnerships with both Fujifilm and vision:teilen e.V., also donated some prizes, such as fan scarves and VIP tickets for a home game. The proceeds from the raffle also go to the gutenachtbus.
Ulrike Grieb likes to remember the reactions of the Fujifilm workforce to the donation period in December:
Helping homeless people in our neighborhood during the cold season has been very well received by our colleagues, who have been very happy about the opportunity of direct donations of clothes and money.
At night, the gutenachtbus’ first stop is at the Kommödchen in downtown Düsseldorf. Photo: Fujifilm
The gutenachtbus supports homeless people with clothing, warm meals and conversation. This mobile support starts at 10 p.m. when many other points of contact are no longer available.
The gutenachtbus is one of three major projects by vision:teilen e.V. in Düsseldorf and is dedicated to the homeless in the city. We are very happy about Fujifilm’s commitment to this social initiative. The project is financed exclusively through donations and the need is now particularly great in winter
explains Franciscan and director of vision:teilen e.V., Brother Peter Amendt.
Fujifilm employees, as well as family and friends, listened carefully to the explanations of the city guides from Strassenleben. Photo: Fujifilm
Fujifilm brought the topic of homelessness closer to its own workforce for the given occasion and also raffled off tickets for the Strassenleben city tour, an initiative of the street magazine fiftyfifty and the cultural center zakk, for a more intensive discussion of the topic. The city tours are led by (formerly) homeless fiftyfifty sellers and deal with personal stories of those affected and places for homeless people in Düsseldorf.
WaterAid and Fujifilm partnership brings to life the impact of clean water and sanitation to people’s lives
WaterAid and longstanding partner Fujifilm have teamed up to bring to life the stories of two communities in Madagascar and highlight the enormous impact of water and sanitation on their lives.
Award-winning photographer and Fujifilm X-Photographer Saraya Cortaville joined WaterAid Voices from the Field Officer Ernest Randriarimalala to capture beautiful images on Fujifilm’s award-winning X-T3 digital camera from the two communities of Tsarafangitra, where WaterAid has worked to bring clean water and decent toilets, and Ambohimanatrika, where the charity will work this winter. Read More
For more than 80 years, we’ve continued transforming ourselves. Building from our origins as a film company known for innovations like the world’s first high ISO 400 film, we’ve evolved into a technology company working in areas such as healthcare, highly-functional materials, imaging solutions and more. By leveraging our advanced and unique technologies, we will continue creating value from innovation and contribute to solving social challenges. Which means we’ll never stop building on our experience and expertise to help transform ourselves, and the world.
