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X-Summit Tokyo 2022

by Fujifilm EMEA November 2, 2022 Comments0
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Check out the “X Summit Tokyo 2022” and find out more about the new additions to the Fujifilm X system. The new products will be presented by Fujifilm and X photographers will tell their thoughts about them. Do not miss the exciting news!

Fujifilm launches FUJIFILM X-T5

  • Featuring the latest 40.2MP sensor and image processing engine to deliver superior image quality and fast AF
  • Equipped with three dials on the top panel and a three-way tilting LCD monitor despite being lightweight and compact

X-T5 features the fifth-generation devices, i.e. the back-illuminated 40.2MP sensor “X-TransTM CMOS 5 HR” and the high-speed image processing engine “X-Processor 5.” Its superior image quality and high mobility make it a perfect choice for still photography. The compact camera body, weighing just 557g, is equipped with advanced features including the five-axis in-body image stabilization (IBIS) of up to 7.0 stops, as well as AI-based subject-detection AF and high-speed AF. Other features include three dials: ISO, shutter speed and exposure compensation, and three-way tilting LCD monitor delivering greater comfort in photo shooting. The X-T5 will be a perfect companion to cover a wide variety of photographic genres from snapshots / documentary photography, in which its portability is a major asset, to landscape photography and portraiture, which demands superior image quality.

Fujifilm launches FUJINON XF30mmF2.8 R LM WR Macro

  • Introducing a standard macro lens for mirrorless digital cameras with the minimum focus distance of 10cm and maximum magnification ratio of 1:1
  • Delivering high mobility thanks to compact design and fast, accurate and quiet AF

The XF30mmF2.8 R LM WR Macro is a standard prime lens with the focal length of 30mm (equivalent to 46mm in the 35mm film format). Its standard 30mm focal length provides the angle of view perfect for portraiture and snapshots that take advantage of natural perspectives. The minimum focus distance of 10cm and the maximum magnification ratio of 1:1 (equivalent to 1.5x in the 35mm film format) mean the lens is highly versatile, adapting to a variety of situations, with its capacity to go up close and personal to the subject in limited space, e.g. tabletop photography of food. It is designed compact and equipped with fast, accurate and quiet AF for high mobility.

X Summit Tokyo 2022

You can watch the recording of the livestream here as well as even more recordings of past Summits or on our Official FUJIFILM X Series YouTube channel.

Filed under Blog Photography

6th Anniversary of FUJIFILM Europe Business Service

by maurice kammholz October 22, 2022 Comments0
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Who actually counts time? We do! Already six years ago, the FUJIFILM Europe Business Service (FEBS) in Gdańsk was established as the EU Shared Service Center.

Back in 2016 FUJIFILM Europe GmbH outsourced part of its administrative activities to its European Shared Services Center in Gdańsk, Poland. Starting with only 30 employees, the so-called competence center now offers more than 130 dedicated professionals the opportunity for professional development.

FEBS performs operational activities for FUJIFILM Europe which HQ is located in Ratingen, Germany in particular in the area of Finance, Procurement and Human Relations as a European Shared Services Center.

President and Managing Director of FUJIFILM Europe GmbH Toshi Iida said about his last visit to the Gdańsk office:

“On site, I was able to get an impression of the collaborative office environment in which operational processes are carried out for FUJIFILM in Europe. It was interesting to learn directly from the young and dynamic FEBS team about their current and past years’ achievements. I’m really impressed by their NeverStop attitude.”


Of course, the team in Gdańsk had to share an office tour and an insight into their operations with all of us. Enjoy the video, and we guarantee you, it is a masterpiece. 😉

Filed under Blog Innovation

Welcome to FUJIFILM Europe’s New HQ

by maurice kammholz July 19, 2022 Comments0
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We still cannot believe that we officially inaugurated our new FUJIFILM Europe Headquarters at last week’s official opening event. Leaving our old HQ in Düsseldorf, Germany for our new home in Ratingen, Germany.

On June 12, 2022, our NEW FUJIFILM Europe Headquarters in Ratingen, Germany was officially inaugurated by Teiichi Goto, President & CEO of FUJIFILM Holdings Corporation. We had the honor to welcome three special guests to this event: Teiichi Goto, President & CEO of FUJIFILM Holdings Corporation, Mona Neubaur, Deputy Prime Minister, North Rhine-Westphalia and Mayor Klaus Pesch, City of Ratingen. Additionally, everyone was excited to finally see our new office space, our brand-new showrooms and of course, our new Open Innovation Hub.

Filed under Blog Innovation

X-H2S Meets FPV Drone

by maurice kammholz June 23, 2022 Comments0
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“In the wake of excitement and fulfillment after each project passes, our desire to go bigger and do more continues to go on,” explains the filmmaker duo Double Vision from New Zealand. One major aspect that needs to be addressed appropriately is the seemingly endless equipment.

Every photographer or filmmaker will at some point be part of a project where all you can possibly carry is just one compact system covering it all. In their last two projects, the duo tested the FUJIFILM X-H2S hybrid camera system without experiencing any other X-Series camera before. Therefore, having a totally unbiased approach towards the X-H2s and its performance.

They never shot with an X-Series camera before, they never shot a mountain bike movie before, and tested the camera to the fullest by putting it on an FPV drone.

Filed under Blog Business Photography

XSummit OMIYA 2022

by maurice kammholz June 7, 2022 Comments0
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We at Fujifilm are happy to announce the extension of our FUJIFILM X-H camera series by adding the new FUJIFILM X-H2S. It’s FASTER than ever, More POWERFUL than ever and LIGHTER than ever, featuring a 5th generation sensor and processor the X-TRANS CMOS 5 HS and X-Processor 5.

Additionally, we launched two new lenses. The #FUJINON XF150-600mm, a small and light super telephoto zoom lens with high-speed autofocus, and the FUJINON XF18-120mm, tailor-made for motion production professionals and enthusiasts alike.

Filed under Blog Consumer

The Relentless Pursuit of Tomorrow: How technology is helping doctors make more informed decisions

by mariesophieklueber May 4, 2022 Comments0
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As life expectancy increases for people worldwide, so does the challenge for doctors and the healthcare system. How can Fujifilm’s innovative and advanced technology help ease the burden on doctors and solve diagnostic problems? Discover how Fujifilm’s diagnostic imaging and medical AI technology can support healthcare professionals in this article.

The content has been produced in partnership with CNN International Commercial and FUJIFILM Global.

Filed under Blog Business Healthcare