October 16th marked the end of the second PHOTOPIA trade show in Hamburg and with it four exciting days where photography enthusiasts and customers could experience FUJIFILM’s products in a unique environment. More than 10,000 visitors were inspired by the setting, built from 350 shipping containers, took part in workshops or learned the art of photography from professionals like our X-Photographers.
The design of the large FUJIFILM booth in particular attracted many visitors, as much awaited them on, in and around the custom-designed shipping containers: in front of a custom-made tape art wall, INSTAX fans could capture the unique photo festival experience with our instant cameras and try out the INSTAX cameras and printers for themselves. A camera rental and cleaning service was also offered to visitors. On a stage directly integrated into the booth, basketball players, break dancers or skateboarders performed regularly, a perfect motif to try out the unique X-cameras for yourself.
The print results from the FUJIFILM onsite printers could also be admired hot off the press, as well as the Printlife exhibition in a container. Take a look at the video to get even more impressions of Photopia 2022!
All in all, it was a highly successful exhibition with many interesting encounters, informative exchanges and, most importantly, a lot of fun. We would like to thank everyone who made this great trade show possible and made it a special experience.
