instax

From our first-ever INSTAX mini 10 launched in 1998 to the latest teeny-tiny INSTAX Pal digital camera that turned the instant photo experience upside-down, we continue to pursue the advantages of both analogue and digital technology, maximising the benefits of each.

Today, we celebrate the first INSTAX launch in 2024 and the new addition to our INSTAX analogue product line-up, the INSTAX mini 99. With its classic and stylish matte black finish, this new analogue instant camera maintains the premium look and feel as the INSTAX mini 90 but also brings advanced features that no other analogue camera has seen before.

Be one-of-a-kind with light & colour

The INSTAX mini 99 is a camera for those who are not afraid to experiment. What makes it truly one-of-a-kind is its built-in LED-light feature that enhances your prints with an authentic analogue feel. You can select different colours using the special Colour-Effect Dial. This includes Faded Green, Warm Tone, Light Blue, Soft Magenta, Sepia, and Light Leak. So, right when you take the photos, one of six different colour effects will be reflected in your prints, creating a unique shot every time.

You can also combine these colour effects with other modes, like Brightness Control. This feature offers five distinct levels of brightness: the Light (“L+”) setting indicates the brightest exposure, the “L”, “D”, and “N” settings offer the normal range of brightness, and the Dark (“D-”) setting represents the darkest available brightness level. 

The new camera also comes with an exciting new Manual Vignette Switch. It allows you to easily add an artistic shaded frame around the image, manually controlling the vignette with an easy-to-use switch on the lens housing.

Shooting Modes

Each moment is unique, and this camera takes it into account. With a set of different shooting modes, you can choose the one that perfectly suits the occasion and take shots even in low-light conditions. For instance, Sports Mode increases the shutter speed, so you can grab the perfect shot in action. The Double Exposure Mode lets you combine two images into one, and the Bulb Mode increases the amount of light let in, creating a brightened effect on the print. 

Apart from those, the INSTAX mini 99 offers Landscape, Standard, and Macro Focus modes, easily accessible by adjusting the lens dial. The Landscape mode works great for distant subjects, while the Macro mode is perfect for close-ups and selfies.

Self-timer & Flash Control

With the self-timer feature, you can capture perfect group photos without the need for extra hands to hold the camera, letting everybody be part of a frame. You can choose among the Auto Mode, Fill-in (the flash will always fire regardless of lighting), Red-eye Removal, or turn the flash off, depending on your lighting situation.

Grip & Tripod Mount

The INSTAX mini 99 comes with a precision-milled base grip and a tripod mount that also acts as a grip when attached to the camera. This ensures a comfortable and secure hold on the camera, reducing the chances of shaky shots or accidental drops, especially in the most active shooting situations.

New INSTAX mini film: PHOTO SLIDE

With the launch of the INSTAX mini 99, we are also releasing a new INSTAX mini film, PHOTO SLIDE, that offers a new print design to add to your collection. Inspired by the photo slide used in old slide projectors, it is based on a stylish ivory colour that makes an outstanding photo effect.

Try it out firsthand, experiment with light and colours, and let your small moments feel big… and one-of-a-kind!