#X-Series

X Marks The Spot: London, UK

One photographer, one Fujifilm X-series camera, a whole lot of great images

Rob MitchellX-series cameras are perfect for street photographers. Combining light weight and portability with fantastic performance and a great range of lenses makes them the perfect combination for shooting on the move. Rob Mitchell is a commercial photographer and X-Pro1 user based in Belgium, but he took these shots on a dedicated day of street photography in the Shoreditch area of London. Along with his friends, who were also shooting with X-series cameras, Rob used the X-Pro1 along with 18mm and 35mm lenses and most of his pictures were shot from the hip in a true documentary style. Continue reading to find out why the X-Pro1 was a perfect companion for a walk around London.

MARKET STALL NEAR COVENT GARDEN

Lens: XF18mm F2 R Exposure: 1/30sec at F2, ISO 800
Lens: XF18mm F2 R
Exposure: 1/30sec at F2, ISO 800

“This was just a passing snapshot of the market stall. With the combination of low light and large contrast range, I didn’t expect for one moment that the X-Pro1 would deliver a good shot, but it did. This was taken at ISO 800 with the 18mm lens at its widest aperture of F2. This helped me to get a fast enough shutter speed to successfully hand-hold the shot, and the X-Trans sensor took care of the rest. A truly impressive result with digital noise virtually non-existent.”

MIND THE GAP

X-Pro1 - Lens: XF35mm F1.4 R Exposure: 1/900sec at F1.4, ISO 400
X-Pro1 – Lens: XF35mm F1.4 R
Exposure: 1/900sec at F1.4, ISO 400

“Anyone who has travelled on the London Underground will know that the ‘Mind the Gap’ slogan is everywhere. I don’t remember the exact station that it was taken, but it was on the way from Epping to Liverpool Street. This was a real shot from the hip, which the X-Pro1 is perfect at. The train pulled into the station and as the doors opened, I saw the opportunity to grab this image. Using the rear LCD, auto exposure and rapid focusing, I was able to compose and get this perfectly exposed image before the doors closed again. I don’t think I would have had the time to capture this with a DSLR.”

MAN ON PHONE

X-Pro1 - Lens: XF18mm F2 R Exposure:  1/500sec at F2, ISO 400
X-Pro1 – Lens: XF18mm F2 R
Exposure: 1/500sec at F2, ISO 400

“The X-Pro1 is very subtle in use, a DSLR is just too imposing and I simply wouldn’t have been able to get this shot. As I walked past this man in Shoreditch, I had the camera hanging over my shoulder, so I just held it in position and fired off this image without lifting it to my eye or looking through the viewfinder. Although the man is looking at me, I’m pretty sure he didn’t know he was having his picture taken. With the 18mm, you can easily approximate the focusing point and with such a large depth-of-field I could shoot at F2 and still be confident that almost all of the image would stay in sharp focus.”

THE ORANGE BUFFALO

X-Pro1 - Lens: XF18mm F2 R Exposure: 1/210sec at F2, ISO 400
X-Pro1 – Lens: XF18mm F2 R
Exposure: 1/210sec at F2, ISO 400

“Taken at the Truman Brewery car park in Shoreditch, this is a sort of mismatch of the US and London. An Airstream caravan, Chevy truck and Buffalo Wings stuck in a rather hip area of town with just the sole client. The four picnic tables would suggest it gets busy there – not at that moment though. What I’ve noticed with the X-series is that I experiment more; I feel less constrained and if I only have a 18mm lens on the camera I just work around that. I could say it’s almost like going back to the roots of innocent experimentation and the discovery of photography.”

PUSHCHAIR, ELDER STREET

X-Pro1 - Lens: XF18mm F2 R Exposure: 1/14sec at F2, ISO 200
X-Pro1 – Lens: XF18mm F2 R
Exposure: 1/14sec at F2, ISO 200

“Typically anonymous flats are made up of a pattern of window-door-window-door. I spotted this pushchair in front of one and thought that it broke up the pattern to give a glimpse into the lives of the people who live there. I love the Fujifilm image quality – the fact that I still own and use my old Fujifilm S3 Pro is testament to that fact. The X-Trans sensor in the X-Pro1 certainly hasn’t lost any of the quality of colour accuracy of that older DSLR – I’ve already used it on a couple of commercial projects.”

COFFEE SHOP WINDOW

X-Pro1 - Lens: XF35mm F1.4 R Exposure: 1/550sec at F1.4, ISO 200
X-Pro1 – Lens: XF35mm F1.4 R
Exposure: 1/550sec at F1.4, ISO 200

“This was shot from inside a coffee shop, overlooking Pancras road – I deliberately wanted to get an obscured portrait of someone sitting outside, complete with an iconic London symbol in the background. The X-Pro1’s metering and sensor have combined to get a great result here. With the large shadow area in the foreground, I expected the camera to overexpose the main subject, but it’s dealt with the contrast well and got detail in both the dark and light areas.”

About Robert

Robert Mitchell is a British commercial photographer based in Belgium. To see more of his work you can follow him on Twitter and Facebook or follow his blog.

Fujifilm X Magazine – Issue 1 reader images 3/3

X-series users from across the globe share their finest images and the stories behind them

Here’s another selection of users’ images published in our Fujifilm X Magazine. If you would like to see your images in our magazine, and if you’re an X-series user, we’d love to see your shots. Email your images, along with details of the story behind them and some information about you and your photography to: xmagazine@bright-publishing.com

 

ERALDO MOSTINI – KORNATI

eraldo mostini
Camera: X-E1 Lens: XF55-200 at 128mm
Exposure: 1/800sec at f/14, ISO 200

Eraldo took this shot during the summer on a trip to the Croatian archipelago of Kornati. Attracted by the silhouetted shapes set against the glistening sea, he used his X-E1 and XF55-200mm telezoom lens to capture the scene.

I’m not a professional photographer, but I love using my X-E1 for shooting a wide variety of images,” he says. “It’s so lightweight, and offers an excellent electronic viewfinder that makes framing images really simple.

Picture quality is excellent, as well. I shoot mostly JPEGs, which look great straight out of the camera and the XF55-200mm telezoom delivers impressive levels of sharpness.

PRASHANT BUDHATHOKI – OLD WOMAN

Prashant Budhathoki
Camera: X100S Lens: 23mm fixed
Exposure: 1/1000sec at f/2, ISO 200

As soon as Fujifilm announced the X100S, I put in an order for one and I haven’t been disappointed. The image quality is what I love most, both JPEG and Raw. It’s a great all-rounder and I carry it everywhere with me, whether I’m taking street images or shooting landscapes. Thanks to the X100S, I’ve been able to explore a new side of photography that I was finding hard to achieve with my big DSLR.

This old woman was begging for food in the Pashupatinath area of Kathmandu. I offered her some money and then stayed for a while to take a few shots. I chose to work in Monochrome mode because I wanted to show the age lines on her face. I don’t think shooting in colour would have had the same impact.

PAUL REMMELTS – CHILDHOOD MEMORY

Paul Remmelts
Camera: X-Pro1 Lens: XF 35mm f/1.4R
Exposure: 1/340sec at f/3.2, ISO 200

I went to a local park and spotted this boy burning his name into a piece of wood with a magnifying glass. It reminded me of my own childhood, so I asked if I could take his picture. Having the X-Pro1 puts people at ease – because it’s smaller than a digital SLR, my subjects seem to be more relaxed.

Photographs like this always start with a conversation, then I just work with what is around me at the time. It’s hard to say where my ideas come from specifically, it’s just what feels right at the time.

Before I got the X-Pro1, I had an X100. It took great pictures, but I prefer the handling of the X-Pro1 and I’ve even used it for some of my commercial projects.

http://paulremmelts.tumblr.com/

Focusing with the X-Pro1 and X100S using the OVF

122

By V. Opoku

I shoot fujifilm exclusively; I use two X-Pro 1’s and a X100s for my wedding work and travels. This set up works for me, however there was a learning curve involved, as the concept of these X-Series cameras were different from the D-SLR’s that I was used to.

The biggest challenge I faced was learning how these cameras acquired focus, I spent hours online seeking relevant information and even more time applying what I read and testing things out. YES, they actually do focus, they just do it differently to my old D700 and a friend’s 5D2 I had right next to it for comparison.

As a result of the information I gathered and my personal experience over the last 8 months, I decided to put this article together and I hope that fellow X-Series users out there and those considering buying one of these cameras might find it useful, especially in regards to focus accuracy.

Like ZACK ARIAS, I believe that the Optical Viewfinder is a big deal on these cameras. The hybrid viewfinder is innovative and each mode serves a purpose, i.e for close ups where the Electronic Viewfinder is the better option. Nevertheless, I find myself using the Optical Viewfinder 90% of the time, I truly love it. The focus on this article will be focusing with these cameras (X-Pro 1 & X100s) with the Optical Viewfinder.

PARALLAX:

“The effect whereby the position of a object appears to differ when viewed from different positions. In this case, the different positions are the lenswhich is at the centre of the camera and the viewfinder window which is to the left and above the  centre of the camera.

 

FUJIFILM OVF FINAL-01

 

VIEWFINDER WINDOW:

We have established that the viewfinder window is positioned to the left and above the centre of the camera, thus being positioned to the left and above the lens.

The viewfinder window (when in optical mode) is designed to have a larger Field Of View than whatever lens you attach to the camera body. Because the Field Of View of the viewfinder is larger than the Field Of View of the lens, you are able to see things that are outside your frame and not just what is inside it – the OVF is under inclusive.

 

FUJIFILM OVF FINAL-02

CORRECTED AF FRAME:

 

The different positioning of the viewfinder window and the lens means that we have to overcome parallax when it comes to nailing our focus. To aid us in doing so, these Fuji X-Series cameras have a brilliant tool called “Corrected AF Frame” ; this is optional but I strongly suggest that you turn it ON and leave it ON.

FUJIFILM OVF FINAL-03

 

BOX 1 : Represents the focus frame at infinity – This is where the OVF will naturally perceives focus to be.

BOX 2 : Represents the focus frame at the OVF’s minimum focus distance – the closest the OVF can focus before it hits the macro range. (This is about 2.6ft for the X-Pro 1 and about 1.6ft for the X100s)

This is how I have the Optical Viewfinder (OVF) set up in all three of my cameras:

 

FUJIFILM OVF FINAL-04

 

My custom OVF displays have quite a lot of information overlay which I have become used to, however for the rest of this article, I will “turn off” most of these information and only “leave on” those which I believe are relevant to acquiring focus with these X-Series  cameras.

 

FUJIFILM OVF FINAL-05

 

We are now left with a much cleaner looking OVF, with just the Focus Frame at infinity (BOX 1) and Corrected AF Frame (BOX 2) as well as  theDistance indicator on.

The distance indicator is pretty useful since the distance of our subject is used to calculate the amount of parallax compensation that is needed between the viewfinder window and the lens. So having an idea of how far or close our subject is can help us to acquire our desired point of focus with greater accuracy.

 

THE ESSENTIALS:

1. Due to the different positioning of the OVF and the lens, they naturally see focus at different points.

2. However, the camera has ONLY ONE REAL FOCUS BOX, which shows up at different locations within the OVF.

3. When we turn Corrected AF Frame on, the two boxes (BOX 1 & BOX 2) that shows up in the OVF represents the RANGE within which the REAL FOCUS BOX could be.

4. The RANGE  within which the REAL FOCUS BOX can be is BETWEEN infinity (BOX 1) and the focus frame  at the OVF’s minimum focus distance (BOX 2)

5. The RANGE for the X-pro 1 is infinity and 2.6ft

6. The RANGE for the X100s is infinity and 1.6ft

 

FUJIFILM OVF FINAL-06

 

 

7. When we press the shutter down halfway to auto focus, the camera calculates the distance of our subject and a GREEN BOX appears diagonally between the RANGE.

8. This GREEN BOX is the REAL FOCUS BOX.

9. Exactly where the REAL FOCUS BOX appears within this RANGE depends on the DISTANCE of our subject – in other words, where the REAL FOCUS BOX appears between BOX 1 and BOX 2 depends on how far or near our subject is.

 

FUJIFILM OVF FINAL-07

 

The GREEN BOX is the REAL FOCUS BOX – this is the actual point where the camera focuses the lens, and it will be located slightly below and to the right of where the viewfinder window perceives focus to be.

Remember that the viewfinder window and the lens are positioned at different locations –  and even though we are seeing our subject through the viewfinder window, we want our final image to be how the lens sees our subject. 

We want the focus point of the image we capture be where the lens focuses – the GREEN BOX is our parallax compensated FOCUS BOX, it sees our subject how the lens sees it, hence why it is the REAL FOCUS BOX.

The RED BOX (RANGE BOX) is solely for the purpose of this article and it will not show up in the camera.

Here is the same image as above but without the range box:

 

FUJIFILM OVF FINAL-08

The distance of our subject is what determines where the REAL FOCUS BOX appears within our RANGE ; the distance indicator tells us how far or near our subject is, therefore knowing our subject distance is useful.

 

 

Let’s assume with an X-Pro 1 + the 35mm lens, when we press the shutter halfway, the camera calculated that our subject was 5ft away, and where the REAL FOCUS BOX  has shown up in the illustrations of this article is a representation of that, so where the GREEN BOX has appeared between the RANGE so far is because our subject is 5ft away from us.

What if our subject was 3.6ft or 12ft away? Where between the RANGE will the GREEN BOX appear?

 

FUJIFILM OVF FINAL-09

 

With our subject at 5ft away, the GREEN BOX appears relatively central between BOX 1 and BOX 2.

With our subject at 3.6ft away, the GREEN BOX appears down to the right, away from BOX 1 much closer to BOX 2.

With our subject at 12ft away, the GREEN BOX appears further up and to the left, away from BOX 2 and much closer to BOX 1.

This demonstrates that the GREEN BOX moves diagonally between BOX 1 & BOX 2 ; and exactly where it appears between these two boxes depends on the distance of our subject.

 

What happens if our subject is further than 12ft away or closer to us than 3.6ft?

 

FUJIFILM OVF FINAL-10

 

With our subject at 30ft away, the REAL FOCUS BOX will show up within BOX 1.

At 2.6ft away, the REAL FOCUS BOX will show up within BOX 2.

Why does the REAL FOCUS BOX appear within BOX 1 & BOX 2 at these extreme distances? Beacause :

BOX 1 : Represents the focus frame at infinity.

BOX 2 : Represents the focus frame at the OVF’s minimum focus distance – which is is 2.6ft for the X-Pro 1.

Remember the RANGE BOX? let’s go back to it:

 

FUJIFILM OVF FINAL-06

 

The REAL FOCUS BOX can appear anywhere within the RANGE BOX – the GREEN BOX can appear anywhere between BOX 1 & BOX 2.

When our subject is further way, i.e 30ft from us, parallax is not an issue and the couple of inches between where the viewfinder window naturally perceives focus to be and where the lens naturally perceives focus to be is meaningless.

So with subjects further away, the REAL FOCUS BOX is more or less identical to BOX 1; the viewfinder window and the lens perceives the same REAL FOCUS POINT at far distances,  that is why the GREEN BOX  appears within BOX 1.

 

If our subject is much closer i.e 3.6ftparallax becomes an issue and the couple of inches between where the viewfinder window naturally perceives focus to be and where the lens naturally perceives focus to be now matters; however at such a close distance, parallax is so great that you are better of switching to the Electronic Viewfinder.

If our subject was 2.6ft from us, the REAL FOCUS BOX is more or less identical to BOX 2, this is the closets the OVF can focus before it hits the macro range,  but parallax is great at this distance so use the EVF! The camera automatically switches to the EVF when one uses the macro function.

If our subject is at a midrange distance, i.e 5ft from us the REAL FOCUS BOX appears at the appropriate area between the RANGE BOX.

 

SUMMARY:

The camera’s viewfinder window and lens are positioned at different locations and as a result we have parallax.

The camera has only one real focus box, when you turn on Correct AF Frame, two boxes shows up in the OVF.

These two boxes represents focus at infinity and the OVF’s minimum focus distance – this gives us the range within which the real focus box can show up once the shutter is pressed halfway.

The distance of our subject determines  exactly where within the range that the real focus box appears.

When the shutter is pressed halfway, the camera calculates the distance of our subject, compensates for parallax and shows us where the REAL FOCUS is.

 

This same principle applies to any of the 25 different focus points that we can chose from in the middle 2/3rd of the OVF’s frame.

 

FUJIFILM OVF FINAL-11

 

I used the middle focus point throughout this article for simplicity, however, this is how things should look when we select other focus points:

FUJIFILM OVF FINAL-12

 

MOVING FRAMELINE:

When we press the shutter down halfway, the camera calculates the distance of our subject and compensates for parallax for both the focus frame and the frameline – this gives us an accurate representation of how the lens sees everything.

 

FUJIFILM OVF FINAL-15

 

How much the frameline moves  down and to the right depends on the distance of our subject.

For a subject far away, i.e 20ft, the frameline moves very little, in fact if our subject is beyond 20ft, i.e 30ft, the frameline doesn’t move at all. The closer our subject is, the greater the movement of the frame line.

The closer our subject is to us, the greater the parallax, hence the greater movement of the frameline ; the further our subject is away from us, there minor the parallax, hence the little movement of the frameline.

 

DIFFERENT LENSES:

Each lens has a different Field Of View, however, the Field Of View of the Optical Viewfinder will always be larger than that of the lens attached to the camera. This is the same for the X100 and X100s albeit with a fixed 23mm lens.

 

FUJIFILM OVF FINAL-13

 

CAVEAT:

The Framelines, are an approximation and just like the Corrected AF Frame and the Distance indicator, it is a tool to aid us. It might take some time getting used to it, but it is totally worth it and will become second nature in due time. The OVF is pure joy to use!

Here is a small selection of images taken under various conditions using the OVF:

V.

Twitter Facebook

Natalie 800-30
100
dubai-1
101
dubai-1
36
37
xplr tuscany-34
12 2

Fujifilm X Magazine – Issue 1 reader images 2/3

X-series users from across the globe share their finest images and the stories behind them

Here’s a few more users’ images published in our Fujifilm X Magazine. If you would like to see your images in our magazine, and if you’re an X-series user, we’d love to see your shots. Email your images, along with details of the story behind them and some information about you and your photography to: xmagazine@bright-publishing.com

 

MATTHEW HART – FESTIVAL TIME

MATTHEW HART
Camera: X100 Lens: 23mm fixed
Exposure: 1/1250sec at f/5.6, ISO 250

I had a press pass for the Africa Oyé festival and this image was taken from the press pit. The event is the largest African music festival in Europe and is held every year at Sefton Park in Liverpool. This lady was just dancing in the crowd, so I grabbed a shot then processed the resulting image using Adobe Lightroom and Silver Efex Pro 2.

I’ve been blown away by the X100, not only does it look great but it’s all you need when you are out and about. I’ve been so impressed with the image quality that I sold all my Nikon DX bodies and lenses. It really is that good!”

http://www.lighttraveler.co.uk

ALAN FEGENT – VICTOIRE

ALAN FEGENT
Camera: X20 Lens: Zoom at 28mm
Exposure: 1/1000sec at f/2.2, ISO 100

I’ve owned an X20 for a couple of months and it has put the fun back into my photography. I always want to go out and shoot more! It offers a 1:1 format, which I like to use on my portraits, plus I love the fact that it’s both small and light but doesn’t limit my creativity in any way.

Victoire is my partner’s grand-daughter. For portraits like this, I prefer to work like a photojournalist, trying to seize the moment. I just left her to have fun while I took photographs using the available light – I wanted her to completely forget about me and the camera.

I try to keep post-production to a minimum. Here I used Lightroom 5 to convert the Raw file and Color Efex Pro 4 to add the contrast and colour.”

http://www.flickr.com/photos/alanfegent/

MICHAEL GREENE – HOME FROM CALIFORNIA

Michael Greene
Camera: X100 Lens: 23mm fixed
Exposure: 1/250sec at f/2, ISO 640

This is my son’s friend Tommy who had just returned from an extended trip to California. I wanted to get an image of his tattoo, but didn’t want just a record of the artwork. This guy has a beautiful form and his face is classic. I realised while looking through the viewfinder that parts of all those elements just looked right. The shot I took afterwards, with his face in it, isn’t half as compelling to look at.

As soon as the X100 was announced, I sold the digital camera I was using. I don’t need program modes and I don’t need the camera to do the thinking for me; give me an f/stop, shutter speed and ISO control and that’s it. I have the X100 with me all the time – that’s no exaggeration. The camera is built well and stands up to daily use; I don’t baby it. The image quality is just amazing, too – there’s a lustre to the photos that I really can’t describe, it just fits with how I see the world.

http://www.thesleepingimage.com

Interview with Alex Lambrechts

Internationally-renowned photographer Alex Lambrechts insists on excellence – so naturally he uses X-series cameras

Alex Image 1
Camera: X-Pro1 Lens: XF 35mm f/1.4R
Exposure: 1/500sec at f/6.4, ISO 250

Photographer Alex Lambrechts will turn 40 later this year, but seems to have lived more lives than most people have had hot dinners. When reading his biography for the first time you’d be forgiven for thinking there’s been a horrible error at the proofing stage, resulting in a mash-up of the life stories of seven, maybe eight individuals – but this is all Alex. He’s achieved excellence in martial arts, running his own training school at the age of 19 at the same time as setting up and managing several bars and restaurants in Sydney, before slipping into the mysterious world of personal protection and joining the private security details of several Hollywood A-listers and international businessmen. In the nineties Alex switched paths again and rose to the top as Creative Marketing Director for British American Tobacco – a modern-day Don Draper of sorts – before returning to his restaurant roots and a career behind the scenes of several high-profile eateries. He attends the Cannes Film Festival every year and runs private parties for discerning individuals – past clients have included Quentin Tarantino, Naomi Campbell and Paris Hilton – and amongst all of this, he’s also found time to become an internationally-renowned photographer. He’s making the rest of us look very bad indeed.

Alex image 2
Camera: X100S Lens: Fixed 23mm
Exposure: 1/400sec at f/8, ISO 640

A man of the world

Born in Uruguay and raised in Australia, Alex lived in London for the past ten years but is currently to be found in New York, where he’s quite sure that he’s found the ideal space for him at this time in his life. “This is definitely where I want to be at this stage in my career – I think I will be here for some time,” he says. “I do travel all over the world for work though and photography is great like that – you can just pick up your gear, jump on a plane and go!”

Having first picked up a camera in earnest at the end of 2009, Alex is a relative latecomer to professional photography – but as he grew up amongst his parents’ photographic printing labs he found he had years of experience to draw upon. “I was using 35mm SLR cameras from a very young age,” he explains. “I left photography for many years, until four years ago when I started shooting friends at parties I was hosting in London.” At this stage, Alex was shooting with rangefinders and larger, bulky DSLRs – but by his own admission he prefers the smaller rangefinder-styled cameras such as the Fujifilm X100S. Nowadays he shoots with various cameras, depending on the assignment’s unique requirements – but his favourite and most-often used camera is still the X-Pro1. “I love this camera,” Alex enthuses about the Fujifilm CSC.

“I try to use it first at every opportunity. I’d say I use it on every job. But it’s not only about cameras for me: the lenses are really important. If I have a big job on, I have the usual spare lenses – always prime lenses, I’m not a fan of zooms. How [the lenses] behave, what kind of unique qualities they have – this is usually what I think about before [I think about] which camera. And the X100S has the perfect lens built in,” he smiles.

Alex image 3
Camera: X100 Lens: Fixed 23mm Exposure: 1/500sec at f/8, ISO 400

A lifetime of inspiration

Lambrecht’s varied career has influenced his image-making by providing him with a wealth of references to draw upon when approaching a new commission. “Everything I have done in my life comes into play when I pick up a camera: my ability to be vigilant and observant, looking for nuances in everyday life, looking for subtext, knowing how to work with brands – it’s all of invaluable benefit,” he says. “I think it definitely gives me an edge when working in teams and especially when working with clients, as I understand their requirements on many levels.”

As you’d expect from someone with a background

in top-end corporate marketing, Alex is a keen follower of the creative fields – particularly art and fashion – and is currently experimenting with more physical forms of artistic expression. “I’m currently experimenting with painting, combined with my street and documentary photography,” he hints. “I have a couple of galleries which are eager to show and sell my work here in New York, however I haven’t released this to the public yet, so that’s as much as I can tell you about that until the launch…”

Alex image 4
Camera: X-Pro1 Lens: XF18mm f/2 R
Exposure: 1/125sec at f/5.6, ISO 640

Shooting the Big Apple

New York is a city that’s hard to resist, and every corner seems to present a new photographic opportunity – so it’s no wonder that Alex is choosing to spend his time indulging his love of street photography. He’s just one of many Fujifilm-using photographers enjoying the fast-paced hunt for the “decisive moment”, but tends to keep his pure street photography for himself as a break from his day job pictures. Alex’s moody black & white street work is filled with emotion and impact, and the X100’s diminutive size yet powerful performance makes it ideally suited to this demanding type of picture-taking where travelling light is the name of the game. “I shoot street photography every single day,” he says, “especially here in New York. My street photography is a very personal project for me and I am extremely critical of my own work, and set strict standards for myself. I shoot a lot of commercial work so it’s nice to have [street photography] that I can do completely on my own terms. I follow my own rules and I don’t expect others to understand – I am definitely my own harshest critic!”

Alex’s interest in street shooting spills across into to his approach to all his image making, with his biography describing his characteristic style as both ‘raw’ and ‘street’. “I tend to add a little more subtext [to my images] than your typical fashion photographer might – I like to have a fly-on-the-wall feel to my photography whilst not being voyeuristic… trying to stay true to the subject matter,” he says. “I guess my images convey my style better than I can describe it – it’s natural for me, and I tend not to think too much about it. I want the viewer to be drawn in and gradually work out the various messages encoded both intentionally and intuitively.”

Alex image 5
Camera: X-Pro1 Lens: XF18mm f/2 R
Exposure: 1/250sec at f/4, ISO 200

Secret of his success

Alex now works with many commercial clients who love the engaging, emotive imagery that he can create, such as the vividly striking shoot for children’s fashion line That’s Not Fair, all of which were shot on the X-Pro1. Yet when pushed for advice, it transpires that the secret to his unique photography doesn’t actually rely on Alex’s many lives-worth of experience: for those looking to try their own hand at creating portraiture like Lambrecht’s, the photographer has these simple pointers. “Spend time getting to know your subject and shoot them as they are, without imposing too much of your own experiences and preconceived notions into the image. That’s the challenge,” he says.

Images from Alex’s shoot for “That’s not fair”: