#X-Series

Fujifilm at The Photography Show at the NEC in Birmingham

So today marked a big day for the photography industry in the UK. It was the first day of the inaugural Photography Show held at the NEC in Birmingham.

Last year when everyone heard the news that Focus on Imaging was to end, everyone’s hearts were heavy and no-one was quite sure if this was a sign that the imaging industry might be on the decline. However, when it was announced that The Photography Show would take it’s place, optimism was restored and we’ve been looking forward to this event ever since.

Here’s a few images I shot throughout the day. If you can’t make it, hopefully this will give you a bit of an insight into what you are missing.

Here's the stand yesterday afternoon. Built but not furnished.
Here’s our stand yesterday afternoon. Built but not furnished…
The Fujifilm stand. X certainly marks the spot
… and here it is, ready to go this morning. X certainly marks the spot!
The gates open, the stampede begins
The gates open, the stampede begins.
As anticipated, the X-T1 drew a huge crowd of people that wanted to get their hands on one.
As anticipated, the X-T1 drew a huge crowd of people that wanted to get their hands on one.
And here's the two most popular items on the Fujifilm stand. The X-T1 and the XF56mmF1.2 lens
Here’s the two most popular items on the Fujifilm stand: the X-T1 and the XF56mmF1.2 lens.
As Fujifilm is celebrating 80 years in photography, we thought we'd make a wee mention of it on our stand
As Fujifilm is celebrating 80 years in photography, we thought we’d make a wee mention of it on our stand
Later in the afternoon when the crowd subsided a bit, these visitors finally get their hands on the X-T1 for the first time
Later in the afternoon when the crowd subsided a bit, these visitors finally get their hands on the X-T1 for the first time.
Here's our man Nathan talking about the X-T2. If it's possible, he's even more in love with it than I am!
Here’s our man Nathan talking about the X-T1. If it’s possible, he’s even more in love with it than I am!
The Fujifilm X Signature service will launch very soon. Here's a few sample cameras showing off some of the unique colours you will soon be able to have.
The Fujifilm X Signature service will launch very soon. Here’s a few sample cameras showing off some of the unique colours you will soon be able to have.

Meanwhile, away from the Fujifilm stand…

Calumet are one of the retailers that are here at The Photography Show and selling Fujifilm products
Calumet are one of the retailers that are here at The Photography Show and selling Fujifilm products
Camera World are another...
Camera World are another…
International Garden Photographer of the Year had this awesome garden. Here I'm spotted by a fellow X100S user while trying to shoot people shooting flowers (mind, blown)
International Garden Photographer of the Year had this awesome garden. Here I’m spotted by a fellow X100S user while trying to shoot people shooting flowers (mind, blown)
Could this be a clever nod to previous photography events at the NEC?
Could this be a clever nod to previous photography events at the NEC?
There's a live stage with various talkers covering various different subjects
There’s a live stage with various talkers covering various different subjects.
Fujifilm's Adam getting photobombed. Or Fujifilm's Adam photobombing someone else. You choose
Fujifilm’s Adam getting photobombed. Or Fujifilm’s Adam photobombing someone else. You choose.

Thanks for checking out this blog. Any questions, fill in a comment below or get in touch on Twitter @marchorner or @Fujifilm_UK. You can also keep up to date in real time on Instagram – http://instagram.com/fujifilm_uk

If you do come to the show over the next few days, be sure to come and say hello.

Marc

Guest post: Fujifilm X for Destination Weddings

By V.Opoku

I just got back from documenting a destination wedding in Montego Bay Jamaica, and I can’t help but think that the Fujifilm X cameras have an enormous potential to be incredible wedding cameras. I have been shooting exclusive with two X-Pro 1’s + an X100s for the past year and I have gotten to know these cameras quite well.

They are a joy to work with, I love them but this past week something clicked – every destination wedding photographer needs a Fujifilm X camera in their bag – X100s, X-E1/2 X-Pro 1 and the newly announced X-T1 ; pick your poison.

Here is why :

Processed with VSCOcam with b1 preset
1. Travelling light, I pack my kit in my carry on bag, I don’t have to check in and it’s easier to carry smaller luggage around once I arrive at my desired destination.

3. sunset image
2. Wedding days are long hours, for this wedding I started documenting from 10am and it wasn’t until after 12am that I packed it all in. Over 14 hours of coverage – anything heavier, especially as a two-body set up will kill me.

4. pre-wedding
3. Documenting events pre and post the wedding day. This is where the x100s comes into a league of its own – I am able to hang out with my clients, their family and friends effortless, I am able to capture moments without a photographer sticker on my forehead.

I am not saying ditch your entire DSLR setup like I did, but I will highly recommend all my fellow wedding photographers out there, especially those who travels around the world, to add one of these gems to their arsenal.

Here is preview of the wedding I documented, images are either the X-Pro 1 + 35mm or the X100s. I can’t wait to add the 56mm & 14mm lenses into my setup during the course of the year.

About Me:

I am a Creative, Contemporary Wedding Story-teller. I love to travel, experience different cultures and discover awesome stories. London is home (for now).

blog : http://vopoku.com
twitter: https://twitter.com/vopoku

Interview with Kevin Mullins: first impressions of the XF10-24 and XF56 lenses and the X-T1 camera

We invited professional wedding photographer Kevin Mullins to come to Yokohama in Japan to speak on the Fujifilm stand at CP+ about how he started using Fujifilm products and how they help him create his distinctive documentary style approach to wedding photography.

We planned the whole thing out, even to the details of where he is to stand on the stage, however there was one slight issue that we were unable to plan for – the snow.

Heavy snowfall throughout Friday has meant that the CP+ show was cancelled today, but don’t think that means Kevin was given a day off. Instead we went out for a little walk around Yokohama and he was able to try out the new XF10-24mm and XF56mm lenses and also the new Fujifilm X-T1 compact system camera.

Here’s a quick selection of unedited jpeg shots Kevin has taken, plus a few of his initial thoughts on how each lens performed.

The FUJINON XF56mmF1.2 R lens

X-E2 with XF56mm - 1/200 sec;   f/1.2;   ISO 1000
X-E2 with XF56mm – 1/200 sec; f/1.2; ISO 1000
X-E2 with XF56mm - 1/200 sec;   f/1.2;   ISO 800
X-E2 with XF56mm – 1/200 sec; f/1.2; ISO 800
X-T1 with XF56mm - 1/4000 sec;   f/1.8;   ISO 200
X-T1 with XF56mm – 1/4000 sec; f/1.8; ISO 200

“I’m really impressed with the handling of the lens, especially the speed of focus. The depth of field at f/1.2 is remarkable for an APS-C sized sensor CSC. I’m really looking forward to using it at a wedding where I’m sure it will become a permanent fixture in my camera bag”

The FUJINON XF10-24mmF4 R OIS lens

X-T1 with XF10-24 - 1/1105 sec;   f/5.6;   ISO 200
X-T1 with XF10-24 – 1/1105 sec; f/5.6; ISO 200
X-T1 with XF10-24 - 1/320 sec;   f/5.6;   ISO 200
X-T1 with XF10-24 – 1/320 sec; f/5.6; ISO 200

“Not being a regular user of a zoom lens, I was really keen to get my hands on the 10-24 and the ability to shoot as a the wide end of the zoom really introduces a new dynamic into the way we can use the X series cameras. The lens handles really well at both ends of the zoom, is very fast and the weight of it doesn’t unbalance the camera”

The X-T1 Compact System Camera

When asked about the X-T1 camera specifically, this is what Kevin had to say about it:

“I’ve been waiting to get my hands on the X-T1 for a while and I’m certainly not disappointed. Although I’ve only used it for a few hours, the viewfinder is simply amazing and the manual controls are well positioned – the camera feels really good in my hands. Well thought out features like the tilting screen, the side loading card and the vertical battery grip really make this a camera that’s going to enhance my everyday shooting”

About Kevin

Kevin Mullins is an award winning UK Wedding Photographer specialising in the documentary style of wedding photography. To see more of his work you can follow him on Facebook or follow his blog.

Guest post: Infrared photography in Yellowstone National Park

By Simon Weir

Yellowstone_SW_XEIR1209-Edit

I started 2014 leading a workshop in Yellowstone National Park for Chris Weston‘s safari company “Magic Is” – I am now working regularly with them as a group leader and instructor.

Yellowstone in winter turned out to be an IR photographers paradise and my IR modified X-E1 with the 14mm did great service as the images below show. This camera blows me away every time I use it and there was a great deal of interest from the 12 photographers in the group – so much so that I ended up doing a full presentation on Infrared photography one evening while we were there.  My X-Pro1 and the XF55-200 also did good service as shown in the two bison shots at the bottom of this post.

Also pleased to report that both Fuji cameras worked faultlessly down to temperatures as low as -30C – even the batteries held out really well.

Here’s a selection of shots from the IR modified X-E1 using the XF14mm lens:

Yellowstone_SW_XEIR1046-48_Panorama-EditYellowstone_SW_XEIR1082-EditYellowstone_SW_XEIR1088-EditYellowstone_SW_XEIR1102-EditYellowstone_SW_XEIR1120-EditYellowstone_SW_XEIR1127-Edit-Edit-EditYellowstone_SW_XEIR1153-EditYellowstone_SW_XEIR1192-Edit
Yellowstone_SW_XEIR1269-EditYellowstone_SW_XEIR1282-Edit

The following 2 shots were taken on the standard X-Pro1 and converted to B&W in Silver Effex Pro2:

Taken on the standard X-Pro1 and converted to B&W in Silver Effex Pro2

Taken on the standard X-Pro1 and converted to B&W in Silver Effex Pro2

About Simon

Simon Weir specialises in photographing live performance (particularly classical music), contextual portraiture and nature. To see more of his work, check out his website http://www.simonweir.com/

Hands on with the Fujifilm X-T1

Fujifilm X-T1 hands on blog

Sometimes I love my job…

Fujifilm X-T1 BoxAbout two weeks ago a special package arrived from head office in Japan. The special package contained a bunch of pre-production X-T1 cameras and was duly raided by the team. Being part of the initial raiding party, I managed to bag one to play with – I mean, thoroughly test – for a few days. This post will take you through my first thoughts as I got to grips with this lovely new camera.

As it’s a pre-production camera, it’s hard to judge the image quality itself so that’s not really covered here. What is covered is how it feels to use it, and my opinion on the new features that are unique to the X-T1 compared to the other cameras in the X series range.

First impressions – look and feel

I’d seen plenty of pictures of the camera before this point, and even a mock-up “real” camera a few months ago, but I was still surprised with how small it was. Even so, my hands fit the grip very well and I felt that all of the controls were laid out in easy to reach places from my fingers with minimal hand readjustment. The grip makes it very comfortable to hold with one hand and being a “lefty” with my eye, having the EVF in the middle rather than on the left makes it feel a bit more comfortable to shoot.

Personally I could live without the ISO dial because I change it fairly infrequently anyway, but no harm in it being there, however moving the “Drive” menu onto a dial at the top is pretty cool and useful for switching between normal and continuous shooting.

I think it’ll take a few more hours of shooting to unlearn my muscle memory that using an X100S for the last few months has given me but obviously the crucial things are still in the right place.

The EVF

Prepare to be amazed. This thing is seriously good. It was sunny when we got them so I took the camera out into the natural light and was seriously impressed. Yes you can tell it’s an EVF as you move around fast but only because you’re trying to tell. The response is something else and it really is seriously close to an OVF. When you turn the camera vertically, the GUI automatically changes to always display your settings the right way up and the fonts and vectors that make up the display are really clear and legible while not disturbing the view of your subject. And the level of detail is amazing. Definitely get yourself into a camera store and have a go at this thing if you don’t believe me.

The tilting screen

Fujifilm X-T1 tilting screen
Note: This image is of a pre-production model. The SD slot cover on the final version has the same finish as the rest of the body
Word up, pops
“Word up, pops”

I’ve used the X-M1 a few times and although the lack of viewfinder makes certain things difficult, I always seemed to find a use for the tilting screen. Whether I’m shooting kittens skittering around my kitchen floor and don’t fancy laying down there with them (see image to the right), or trying to shoot over the top of a bunch of people’s heads, the tilting LCD is a nice feature and I’m pretty sure it’ll get a lot of use.

Auto Focus

Fujifilm X-T1 Focus Switch

It’s fast. I have an X100S and I’m used to how it focuses. I also have a pair of jet black kittens that don’t exactly sit still and wait for me to shoot them. The X-T1 locks onto the kittens very fast, even in fairly low light and definitely felt better than my X100S, despite on paper being pretty much the same. Could’ve just been my wishful thinking so I’ll keep an eye out to see how other people find the focusing.

Manual Focus – Focus peaking + dual screen mode

Being able to change the colour of the focus peak highlight is a nice option. Hopefully we’ll see it added to previous models via a firmware update. There’s also a nice feature that lets you use dual screen to frame your shot while also accurately focusing. The focus peaking feature still works but obviously it’s not as clear to see as if you were using the full screen with the “focus assist” button pressed. Although my images above are of the screen, the EVF does the same and is more effective.

Here’s a video published by FujifilmGlobal that demonstrates the dual screen:
http://www.youtube.com/watch?v=WZxcOZC_3H8

Continuous shooting

According to the specs, this thing will shoot 47 shots in FINE jpeg mode while in High Speed Shooting mode. According to my rough and ready “see-how-many-times-you-can-count-to-ten-and-start-again” method of trying to count the frames, I think this is pretty darn accurate. Also, in RAW mode it seems to take about 36 shots before it slows down. Impressive stuff.

Setting the multiple function buttons

This is a lovely little UI feature to go with an amazingly good usability feature. The X-T1 has SIX (not one, not two, yes six) function buttons and they can all be customised to do whatever you want (within reason). This lovely little menu system lets you easily see which button you are changing to help you set up exactly how you want. I imagine once you’ve been using this camera a while you won’t need a visual key to show you which button is which, but certainly a nice little touch to help you get to grips with it at first.

Remote shooting

I tried a dev version of the app but this feature is something special. Install an App on your SmartPhone (I was using an Android), link the devices together and you then get a live view of what the camera is looking at on your phone. All of the dials on the camera and then ignored and you change change shutter speed, aperture, sensitivity, white balance and film simulation. Just like on the screen/EVF of the camera when shooting normally, the brightest of the live view image updates to reflect what the exposure is likely to be like based on your settings. You can also touch anywhere on the live view and the camera will use that as the focus point for autofocus – nifty! I can imagine a lot of people will love this feature.

Time lapse photography

You can set the length of interval, number of shots, and how long until it starts to shoot. You then set it on its way and the camera does the rest. The camera powers down after each shot to conserve the battery. It’ll wake up if you press any buttons and display how many frames it has captured and how long until the next frame.

Thanks for reading. If there’s any specific features of the camera that I’ve not covered here and you would like to know more about, please feel free to post a comment or send me a Tweet and I can update the post in the future. Check out the Fujifilm UK website for further product information and specifications.

Interview with Luca Bracali

Camera: X-Pro1 Lens: XF14mm F2.8R Exposure: 1/30sec  at F4, ISO 1600
Camera: X-Pro1 – Lens: XF14mm F2.8R
Exposure: 1/30sec at F4, ISO 1600

Renowned photographer Luca Bracali likes to travel light – and he finds X-series cameras perfectly suited to his nomadic lifestyle

Based in the tiny city of Pistoia in Tuscany, Luca Bracali is a man with a mission and international reach. Now aged 48, he’s spent the last 25 years of his life shooting, filming and documenting our planet in all its glory, and often works up to 15 hours a day. His obsession with travel is so consuming that it extends to his family: when his youngest daughter was ten years old she’d already visited 30 countries, accompanying her father as he captured images of every sort of creature from lions on the savannah to bears in the American wilderness.

Taking his first black & white photo at just six years old, Luca has always been creative, bursting with ideas since he was a child – but a gift of a 50mm F1.2 lens from a photography professor got him hooked. After high school, Luca started work as a photojournalist following car and motorcycle events. “My first assignment was a motocross race,” he laughs, “and I still remember the words of my director who told me: ‘Luca – not so bad, but to get a good picture out of your roll we need to stitch together two frames: one for the front wheels, the other one for the back wheels…’”

Camera: X-Pro1 LENS: XF14mm F2.8 R Exposure: 30secs  at F4, ISO 640
Camera: X-Pro1 – Lens: XF14mm F2.8 R
Exposure: 30secs at F4, ISO 640

Renaissance man

While learning the ropes Luca drew inspiration from the great Renaissance painters, studying their mastery of light and form and combining this with the attention to detail and observation that the young photographer learned from his father. “Caravaggio was the great master of light,” he says. “The challenge for me now is discovering something new or looking at something in a different way – perhaps from an eye-catching perspective, or using the evocative and hidden brushstrokes of light.”

Luca earned his stripes as a motorsport photographer, then moved onto fashion and beauty before discovering that travel reportage was his real passion. Since then he’s published three books (with a fourth on the way soon), won four international photo prizes and had nearly 20 exhibitions of his work in museums and galleries. “A few years ago I was employed by Rai 1 (a major Italian TV network) as a director – and the environment, nature and the Arctic region are my main topics,” he says.

Nowadays Luca’s motivation is to travel across the planet to “discover its infinite beauty and using the power of photography to wake up people’s consciences.” The photographer is passionate about conservation, and his wide-ranging portfolio is testament to his self-appointed mission.

Camera: X-Pro1 LENS: XF14mm F2.8 R Exposure: 1/500sec  at F10, ISO 200
Camera: X-Pro1 – Lens: XF14mm F2.8 R
Exposure: 1/500sec at F10, ISO 200

Travelling light

Luca travels with such frequency that he’s away from home at least once a month, and the Fujifilm X-Pro1 has found a place in his camera bag. In fact, it was his nomadic lifestyle which first attracted the photographer to the Fujifilm X-Pro series of cameras. “With the new airline regulations you cannot travel carrying so many kilos,” he said, “but I still needed quality.” Luca is self-described as picky, and prior to switching he was on the lookout for a mirrorless camera that fulfilled the following criteria. “It had to be lightweight, with a sensor and an algorithm able to produce hi-res and quality images comparable to the best reflex camera and, in some cases, maybe even better,” he said, so the X-Pro1’s class-beating performance was an ideal choice. Luca was also impressed by the camera’s workings, and found an emotive link to the cameras and pictures of his earlier years. “The camera’s X-Trans sensor with unconventional array gives me the pathos of film photography with more depth of colour shades and reduces the moiré effect,” he continued. “Also, the Velvia style picture that’s selectable by the Q-button interface is one of my favourite custom colour settings – it reminds me of the vivid and bright tones of the film I preferred and used until 2003.”

Though the X-Pro1 is Luca’s camera of choice, he’s also had an advance look at the new X-E2. “I found it a really surprising camera,” he says. “There are a lot of very interesting features: the first one that comes to my mind is the panoramic setting. You can take a superb 180° picture, which saves a lot of time in post-production. It also enables the image stabiliser function during video shooting, and the buffer is large and fast enough to let you take burst pictures easily.”

Camera: X-Pro1 Lens: XF18-55mm Exposure: 1/125sec  at F11, ISO 200
Camera: X-Pro1 – Lens: XF18-55mm
Exposure: 1/125sec at F11, ISO 200

Telling a story

During Luca’s many adventures he’s famously travelled to every continent and used nearly every form of transport, so asking him to select a single shoot that stands out from the rest is – as he puts it – “like asking a mother of ten children: ‘Which is the best?’” Luca is fond of all his images, but singles out a shot taken in the northern-most territory of Canada as perhaps one of the most memorable. “I waited for almost six hours at -11°C standing with my nose and fingers frostbitten until that little snowy cub woke up,” he said. “The interaction between mother bear and pup lasted only five seconds but that shot, of one of the most endangered animals on earth and the icon of a slowly vanishing world, was really worth all the sacrifice.”

Despite Luca’s abilities at seemingly all genres of photography, there’s a few he’s not so keen on.

“Wedding and still-life photography are not my favourite genres,” he says. “I like catching people in the most natural way and showing their real expressions, motion and lifestyle – and in my experience, weddings are the opposite. Still-life images are also anything but natural: you don’t get to play with natural light, searching for it where a second can be different from the previous one. When you’re in a studio with good technical knowledge and equipment, you can almost make miracles happen!”

Camera: X-Pro1 Lens: XF14mm F2.8R Exposure: 18secs  at F2.8, ISO 3200
Camera: X-Pro1 – Lens: XF14mm F2.8R
Exposure: 18secs at F2.8, ISO 3200

Luca’s advice for those keen for a life as a travel photographer acknowledges the difficulties that lie ahead – but it’s not impossible. “Unfortunately this sector has become very challenging, due to the high cost of travelling and the fact that almost everything has already been seen and photographed,” he admits. “The only way to work now is having a great idea and creating a project which stands up alone – or having a partner or sponsor to cover your travel expenses.”

Besides taking great pictures, Luca suggests that new photojournalists and documentary makers remember that the story is of equal importance to the shots themselves. “Beautiful pictures are too easily taken,” he says. “The story makes the difference and your work unique, impossible to buy from a stock agency that’s full of tons of beautiful single shots.”

With most of the world under his belt already, what could possibly be next for this adventurous photographer? “Everything – I don’t know – it’s something I’m also keen to discover,” he says excitedly, before packing his bags and heading off to the USA, Fujifilm X-Pro1 in hand, to capture new documentary work in the country’s national parks. He’ll also be blogging this new experience for Fujifilm, so keep your eyes on their Facebook page and watch this space…

Visit Luca Bracali’s website here