#X-Series

Capture the Thrill of Two Wheels

by M. Köster July 8, 2024 Comments0

Riding a bike isn’t just a mode of transportation — it’s a passion, a sport, and a lifestyle. From the adrenaline rush of BMX and MTB stunts to the serene beauty of a gravel bike ride through nature, it offers endless photographic opportunities. Whether you’re capturing the speed of a race or the tranquility of a countryside ride, the right equipment can make all the difference. FUJIFILM’s X-Series cameras are designed to help you capture every moment with stunning clarity and creativity.

Each type of bike — be it a BMX, MTB, gravel bike, or cargo bike — tells a unique story. The dynamic movements, rugged terrains, and urban landscapes provide a rich canvas for photographers. A commercial and editorial photographer and filmmaker, Bert Stephani, knows it firsthand. Aiming to strike a balance between authentic reportage and cinematic visuals, he took our new flagship camera, the FUJIFILM X-H2S, on a gravel biking journey to test it out – and found his perfect partner in crime.

Maximize your shots with FUJIFILM X-Series

FUJIFILM X-Series cameras are renowned for their exceptional image quality, versatility, and ease of use, making them ideal for bicycle photography. Below, we’ve gathered several tips on how you can use FUJIFILM X-Series products to elevate your bicycle photography.

Fast Autofocus:

Whether you’re shooting a high-speed BMX trick or a mountain biker navigating a rocky trail, the fast and accurate autofocus of the FUJIFILM X-Series ensures you never miss a moment.

High Resolution:

Capture every detail of your ride with the impressive resolution offered by the FUJIFILM X-Series. The sharpness and clarity bring your photos to life.

Versatile Lenses:

From wide-angle lenses that capture expansive landscapes to telephoto lenses that zoom in on the action, Fujifilm’s range of lenses allows you to adapt to any photographic scenario.

Compact and Durable:

The lightweight and durable design of FUJIFILM X-Series cameras means they can withstand the rigors of any biking adventure, from urban streets to mountain trails.

Film Simulation Modes:

Our unique film simulation modes let you add a creative touch to your photos, mimicking the look of classic film stocks.

**Pål Laukli** | X-H1, XF200mmF2 R LM OIS WR | F2 | 1/125 sec. | ISO 100

**Pål Laukli** | X-H1, XF200mmF2 R LM OIS WR + 1.4x F2 | F2.8 | 1/1000 sec. | ISO 100

Tips for stunning bicycle photography

A little detail can change the whole perception of the shot. Sometimes, the play of light and shadow or the right angle can make a huge difference. However, the challenge is also to show the sense of speed and freezing the moment in time that tells a story. So, how to take bicycle photographs that evoke the emotion, making you stop and stare?

Timing is Key:

Shoot during the golden hour (just after sunrise or before sunset) to capture soft, warm lighting.

Composition Matters:

Use leading lines, such as bike trails or roads, to draw the viewer’s eye into the image.

Action Shots:

Pan with the movement of the cyclist to create a sense of speed and motion.

Tell a Story:

Capture the environment and the rider’s expression to convey the emotions and story behind the ride.

Bicycle photography is a rewarding and exciting genre that allows you to combine your love of cycling with your passion for photography. With FUJIFILM X-Series cameras, you have the perfect tools to capture the essence of every ride. So grab your camera, hop on your bike, and start creating stunning visual stories today.

Get inspired

To view examples of stunning bicycle photography shot with FUJIFILM X-Series cameras from around the globe, check out our Pinterest widget. Here, you can learn about inspiring user-generated content and find ideas to start on your own bicycle photography adventure!

Featured image by Daniele Molineris.

“So JPEGs it was, and off we went”: portraiture with Cole Roberts & X-T50

by mariiabezpala July 2, 2024 Comments1

Portrait photography, at its core, is about capturing the essence of a person in a single frame. As a photographer, you have to combine technical skills and deep understanding of human nature, and more to that, to be attentive to all those little details, using interesting combinations of colours and lines.

Another tip for a good portrait – keep it true. A wedding photographer, Cole Roberts (Nordica Photography duo), knows best how it works. He believes the best results come from telling the story like it is: the art happens in recognising the moments when the setting, subject and mood are in sync and the real story unfolds naturally, without being contrived. Recently, he had a special portraiture session in Spain with the new X-T50, setting up a creative challenge – experimenting in film simulations and shooting exclusively in pure, unedited JPEGs. The stills are all “straight-out-of-camera” (SOOC) and the video is shot entirely on X-T50.

“Weddings and workshops *are* fun, but this was different. Fujifilm handed me their latest tine beast, and the experience changed the way I approached the session. Simply messing around, having fun, all with a camera that feels analogue but delivers digital perfection,” – @nordicaphoto.

“If there was the perfect camera for influencers who care about incredible photos, it’s this camera.The reasons were pretty obvious when using it. First off, INSANE JPEGs (skip time-consuming edits with ready to share bangers). Second, it’s tiny (think slip-in-your-pocket tiny). Third, video capabilities,” – @nordicaphoto.

“Low light, no problem. (…) We were racing against the clock to get some shots before sunset, but when it dipped, we decided to keep playing around. And the little camera delivered in the dark with no issues,” – @nordicaphoto.

Learn more about the new X-T50 here.

Filed under Be Inspired Blog Consumer Photography Portrait X-Photographer

Elevating print with X-Photographers at Fotofair 2024

by arjenjanssen June 25, 2024 Comments0

Who can better tell about the photo paper quality than those using it in the field? The same thought came to our minds. Our X-Photographers are the perfect ambassadors for showcasing the unparalleled excellence of our photographic paper. They rely on our products to capture and preserve their stunning images, ensuring every detail is rendered with precision and vibrancy. No doubt, their firsthand experience, skills, and passion can unveil the magic of photo printing in a whole new light. Thus, we are now joining forces with Fujifilm Electronic Imaging and our talented X-Photographers to elevate the art of printed photos!

Our first big step was a joint presence at the Fotofair in The Netherlands. It’s an annual event that gathers photography enthusiasts and professionals for a day full of inspiration, knowledge exchange, and fun. This was a huge hit and a fantastic opportunity to bring everything together. Fujifilm Electronic Imaging rolled out an impressive range of our top-tier cameras and equipment, and four of our incredible X-Photographers – Michael Graste, Marco Ter Beek, Jacques Yasemin, and Maarten van der Voorde – took the stage with captivating lectures and presentations, sharing their personal experience and useful insights.

We also presented our best-in-class photographic paper, showcasing large-format, high-end prints mounted on dibond, and underscoring the value and impact of printed photography. In this regard, a big shoutout to our partner, Profotonet, for helping create these stunning artworks. Their craftsmanship truly brought our vision to life and added an extra layer of excellence to the event.

Find out more about our photographic paper here.

Filed under Blog Consumer Photography X-Photographer

Catching the Wave: Russell Ord x Sports Photography

by mariiabezpala June 21, 2024 Comments0

On his path to becoming an internationally acclaimed photographer, Russell Ord has squinted down the lens at an intriguing mix of subjects over the years. From shooting world-class surfers and celebrity chefs to exploring remote landscapes. He’s roamed with Uunguu Rangers in the Australian outback, island-hopped across tropical fantasylands, and followed his photographic instincts through urban meccas. Meanwhile, his ocean images are famous for portraying both cruelty and majesty of the sea.

As one of the world’s leading surf photographers, he documented a treacherous spot in the Indian Ocean known simply as “The Right”. In pursuit of a unique angle, Russell put himself in a situation where the ocean’s most powerful forces converge. This challenging shoot became central to his acclaimed documentary “One Shot”.

Innovative Gear for Dynamic Photography

Recently, Russell got a chance to try out the new GFX100S II camera, together with the GF500mmF5.6 lens introduced at the last X Summit. This combination has revolutionized his approach to sports photography, bringing new, exciting features to the table.

“In the past, I have used the 500mm focal length (not with large format), and those lenses are bulky and very heavy, opposite to the look and feel of the GF500mmF5.6. The GF500mmF5.6 equipped with the GFX100S II is lightweight, compact and well-built. I can easily imagine climbing rocks, scouring sand dunes, and walking some kilometers/miles along the coast without concerns.”

“If I could use one word to describe the performance, it would be “breathtaking”, I cannot believe I have a 102MP Large Format camera that continuously focuses on my subject (handheld) and can produce imagery of the finest quality. Now, I can shoot action sports imagery (surfing) and simultaneously have my eye on possible gallery pieces and photos I can enlarge on a grand scale.”

The GFX100S II features the highest level of 5-axis image stabilization with a benefit of up to 8.0 stops for limitless large-format creativity. Image quality is one of the most significant factors in this GFX system. Apart from allowing for printing stunning enlargements with the finest details, it lets you have amazing clarity even in challenging weather conditions. Shooting out of a helicopter, doors off, with the GFX100S II and GF500mmF5.6, Russell got beautiful, detailed images despite the very windy conditions, fast erratic movements, and suffering motion sickness.

More beauty to it, the GFX100S II can continuously focus on a moving subject, such as a surfer flying across the wave, with subject and eye detection following him from start to finish without any hunting. It works not only in favorable conditions with high contrast and bright light, but also in low-light, backlit, and dark conditions while shooting flash.

“A saying I use a lot, “press the trigger at the right time”, still applies, but I must admit I love having 7fps on a large format camera. It’s a fine line in and out of the water missing that critical shot; the 7fps gives you many more opportunities to nail that exact shot at 102mp (mind-blowing).”

Find the full story here.

Filed under Be Inspired Blog Consumer Photography Sport X-Photographer

Midsommar in Sweden: create your perfect festival scrapbook

by M. Köster June 14, 2024 Comments0

Midsommar is one of the most celebrated holidays in Sweden which marks the summer solstice and the longest day of the year. It is always filled with joy, tradition, and stunning scenery. From dancing around the maypole to enjoying sumptuous feasts, every moment is worth capturing and cherishing. One of the best ways to immortalize these memories is by creating a personalized festival photo book, preserving the magic of Midsommar for years to come. You can easily transform your festival memories into a stunning photo book with MyFUJIFILM products and your X-Series camera or smartphone. And here’s how to get started.

Step 1. Select photos

Begin by reviewing your collection of Midsommar photos. Choose the ones that evoke the strongest emotions and best capture the spirit of the event. Whether it’s a panoramic view of the midsummer pole against a backdrop of clear blue skies or a candid shot of your friends adorned with flower crowns, each photo should contribute to the overall story you want to tell.

Step 2. Choose a theme

To add a sense of cohesiveness to your photo book, consider selecting a theme that aligns with Midsommar’s atmosphere. For instance, you could opt for a nature-themed layout to reflect the lush greenery and floral decorations typical of the festival.

Step 3. Lay out your book

MyFUJIFILM offers user-friendly tools for creating photo books. Arrange your selected photos in a visually appealing sequence, experimenting with different layouts and designs to find the one that best compliments your chosen theme. And there you have it – your festival photos brought to life in your very own photo scrapbook.

Step 4. Add captions and mementos

Personalize your photo book by adding captions that describe the precious moments captured in each photo. You can also include mementos such as pressed flowers, handwritten notes, or ticket stubs to make it even more personalised. This way, as you flip through the pages of your scrapbook, you’ll be transported back to the warmth and joy of the celebration.

Now, just you can share these memories with friends and family and celebrate the spirit of Midsommar all year round. For more inspiration, check out a blog post by our UK colleagues on MyFUJIFILM.

What is MyFUJIFILM?

MyFUJIFILM is your ultimate destination for all photo printing needs, offering high-quality prints on Fujifilm’s renowned photographic paper. Whether you’re looking to print photos, create photo books, or design personalised gifts, they have you covered. Their blog provides endless inspiration for your creative projects, operating in Germany, Sweden, the Netherlands, France, and the UK. Check it out and turn your cherished memories into beautiful prints and keepsakes!

Filed under Be Inspired Blog Consumer

X-Summit Sydney 2024: a quick look at newcomers

by mariiabezpala May 16, 2024 Comments1

Three months after the Tokyo Summit, we’ve just celebrated our second X Summit in 2024 taking place in Sydney. And, of course, with new awesome launches! Today, we introduced our new cameras and lenses in the X and GFX Series, showcasing their advanced features together with professional photographers who got a chance to test our newbies in the field. Here’s a short glimpse into what’s new.

Fujifilm X-T50

The first newcomer introduced at today’s X Summit is a FUJIFILM X-T50 camera. It is sleek and compact, which makes it an ideal camera to carry with you wherever you go, without compromising on quality or performance. It has maintained the classic look but with a new rounded shape for a better holding grip experience. Despite being slightly larger than its predecessor, the X-T50 grip feels snug, making it feel smaller in your hand. The thumb grip extends smoothly outward compared to previous models, providing a better ergonomic feel.

What’s exciting, it’s the first X Series camera to feature a Film Simulation Dial, with 20 simulations to choose from, including the “REALA ACE”. Turning this dial on the top of the camera while shooting lets you enjoy the colours, as if changing film in real-time.

Looking inside, you’ll find the 5th generation X-Trans CMOS 5 HR sensor and the X-Processor 5, enabling high-speed and accurate autofocus and subject detection. The new camera also features a 5-axis IBIS image stabilisation, up to 7.0 stops, achieving clear, high-resolution 40.2MP images. Not to compromise the X-T50’s compact size, we reviewed the structure and arrangement of various parts and units required for IBIS implementation. So, now you have the 7.0 stops IBIS performance in the compact size of X-T30II.

“With the 40.2MP I’m finding that I’m able to really zoom in on the image, even when it’s on the screen and it’s showing so much detail. It’s really amazing to both get that detail when you’re shooting wide and you’re shooting close up as well. It just is holding so much data and I’m absolutely loving it,” – Rachel Claire, travel and lifestyle photographer.

FUJINON XF16-50mmF2.8-4.8 R LM WR

This new featherweight zoom lens elevates the capabilities of the X-T50, taking it to the next level. It is compatible with the X-T50 and other 40MP models with the X-Trans CMOS 5 HR sensor. At merely 240g, it is the lightest zoom lens in the XF line-up. Equipped with dustproof and weather-resistant features, it is a perfect choice for all weather conditions. Covering a popular wide-angle of 16mm to a mid-telephoto of 50mm, it offers high-speed, high-definition AF for exceptionally clear shots.

Given it’s a standard zoom that you carry all the time, close-up performance is very important. That’s why we’ve incorporated the maximum magnification of 0.3x and the minimum focusing distance of 24cm, enabling close-up photography at 15cm from the lens tip.

FUJINON GF500mmF5.6 R LM OIS WR

With a focal length of 500mm, it’s the longest telephoto prime among our GF lenses which offers one of the highest-class quality and resolution. Size and weight really make it stand out. The weight of the lens is only approximately 1,375g, while there’s absolutely no compromise about image quality. Chromatic aberration is minimized to the limit. The new lens is equipped with a powerful 6.0 stops image stabilization system, enabling comfortable handheld shooting and significantly minimizing camera shake. Its AF drive system with linear motors allows for fast and high-precision autofocusing that overturns the conventional wisdom of large-format cameras and lenses.

“The autofocus is so good. It just snaps onto the bird, so like when the bird’s in the sky, I get out and bang, you’re on it. And then you just as you move with the bird, the tracking is fantastic,” – Shelley Pearson, bird and wildlife photographer.

“The thing that really stood out for me is that especially being a large-format sensor system, I can fit this in my bag with the lens on the camera. And that’s incredible, because, normally, when I’m traveling I’m always worried about the weight restrictions on airplanes and how to get it into one bag. And then, of course, we’re on a pretty adventurous trip, so being able to carry it around all day and not need to use a monopod – I think that was a really big advantage,” – Matt Krumins, wildlife, nature, and underwater photographer.

“One of the scenarios we had was in rapids in a river, and these birds were just sitting dead still on the logs. And the ability to handhold a long exposure shot to get the movement of the water, but still capture the 102MP of the birds was just fantastic. It’s an F5.6 lens, but when it’s paired with a large sensor format, it doesn’t actually behave like an F5.6 lens from a depth-of-field perspective. It is great for wildlife,” – Matt Krumins, wildlife, nature, and underwater photographer.

Fujifilm GFX100S II

Since we first launched the GFX100 in 2019 as the first 102MP large format camera, it has become a favourite among many professionals for its outstanding image quality, AF and IBIS. Additionally, we launched the compact GFX100S, a smaller model offering the same user-friendly experience as the GFX100, making it very accessible. Aiming to bring the appeal of large-format photography to more photo enthusiasts, we’ve created the GFX 100S II.

This camera makes no compromises, delivering top-notch performance. It is equipped with the newly developed 102MP sensor, GFX 102MP CMOS II, and our cutting-edge X-Processor 5, maintaining the best of the GFX 100S… and advancing even further. Weighting only 883g, it’s the lightest 102MP model in GFX Series. The GFX100S II offers the highest image quality in the GFX Series. By improving the pixel structure on the new sensor, we’ve extended the standard sensitivity to ISO 80. This means you can now capture images with a wider dynamic range and lower noise.

What’s more? You will definitely make use of the Face/Eye Detection AF and subject detection AF. Advanced AF prediction algorithms have improved the detection accuracy and tracking performance of moving subjects, so you can leave autofocusing to the camera and concentrate on the shutter release opportunity and composition. In addition, we’ve upgraded the IBIS performance too. The gyro and acceleration sensors accurately capture even the slightest movement, and the correction accuracy is improved, providing up to 8.0 stops of anti-shake performance.

Open up more possibilities with Film Simulations

To celebrate the 20^th anniversary of our Film Simulation, we’re also launching the Film Simulation special content website. On this platform, you will learn more about all our film simulations, compare their characteristics, and open new possibilities for experiments that you’ve never thought about before. Stay tuned to be in the first row to check it out!

Filed under Blog Consumer Innovation Photography

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