Wall Street Journal has published a surprising movie on the Fujifilm instax boom. “Fujifilm’s instax camera is back in the spotlight after nearly two decades, thanks to a growing taste for analog, especially among young buyers. Fujifilm Holdings Corp. said it expects to sell a record 5 million units of the instant-film camera in the fiscal year ending March 31, compared with 1.4 million of its digital cameras. And it sees strong growth for the instax next year.” the Wall Street Journal writes. “We aim to sell at least 6.5 million instax cameras next fiscal year,” Go Miyazaki, director in charge of Fujifilm’s photo imaging-products division, said in a recent interview.”
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Today FUJIFILM Europe unveiled its all-new Open Innovation Hub, located at its manufacturing and R&D centre in Tilburg, the Netherlands. In this hub Fujifilm will invite business partners to discuss innovative technologies and to find opportunities for solving technological challenges together. The new facility will join the two existing Open Innovation Hubs of Fujifilm in the USA and Japan. These Open Innovation Hubs are designed to allow business partners to become familiar with Fujifilm’s core technologies and applications, with the aim to create a base together for collaboration opportunities and future co-creation.
Among Fujifilm’s many unique technologies is one that makes the invisible visible. In fact, there is only one product in the world that has realized this technology and made it commercially available: Prescale. This advanced film makes pressure visible and can even reveal in detail the distribution of pressure on a surface. Therefore, it enables anyone to measure pressure quite easily. Prescale is already an important tool in a wide variety of industries and applications, such as Automobiles, Smartphones, and Food Packaging. Born of proprietary Fujifilm technology, Prescale will continue to find wide use in many industries and applications.