Who can better tell about the photo paper quality than those using it in the field? The same thought came to our minds. Our X-Photographers are the perfect ambassadors for showcasing the unparalleled excellence of our photographic paper. They rely on our products to capture and preserve their stunning images, ensuring every detail is rendered with precision and vibrancy. No doubt, their firsthand experience, skills, and passion can unveil the magic of photo printing in a whole new light. Thus, we are now joining forces with Fujifilm Electronic Imaging and our talented X-Photographers to elevate the art of printed photos!
Our first big step was a joint presence at the Fotofair in The Netherlands. It’s an annual event that gathers photography enthusiasts and professionals for a day full of inspiration, knowledge exchange, and fun. This was a huge hit and a fantastic opportunity to bring everything together. Fujifilm Electronic Imaging rolled out an impressive range of our top-tier cameras and equipment, and four of our incredible X-Photographers – Michael Graste, Marco Ter Beek,Jacques Yasemin, and Maarten van der Voorde – took the stage with captivating lectures and presentations, sharing their personal experience and useful insights.
We also presented our best-in-class photographic paper, showcasing large-format, high-end prints mounted on dibond, and underscoring the value and impact of printed photography. In this regard, a big shoutout to our partner, Profotonet, for helping create these stunning artworks. Their craftsmanship truly brought our vision to life and added an extra layer of excellence to the event.
On his path to becoming an internationally acclaimed photographer, Russell Ord has squinted down the lens at an intriguing mix of subjects over the years. From shooting world-class surfers and celebrity chefs to exploring remote landscapes. He’s roamed with Uunguu Rangers in the Australian outback, island-hopped across tropical fantasylands, and followed his photographic instincts through urban meccas. Meanwhile, his ocean images are famous for portraying both cruelty and majesty of the sea.
As one of the world’s leading surf photographers, he documented a treacherous spot in the Indian Ocean known simply as “The Right”. In pursuit of a unique angle, Russell put himself in a situation where the ocean’s most powerful forces converge. This challenging shoot became central to his acclaimed documentary “One Shot”.
Innovative Gear for Dynamic Photography
Recently, Russell got a chance to try out the new GFX100S II camera, together with the GF500mmF5.6 lens introduced at the last X Summit. This combination has revolutionized his approach to sports photography, bringing new, exciting features to the table.
“In the past, I have used the 500mm focal length (not with large format), and those lenses are bulky and very heavy, opposite to the look and feel of the GF500mmF5.6. The GF500mmF5.6 equipped with the GFX100S II is lightweight, compact and well-built. I can easily imagine climbing rocks, scouring sand dunes, and walking some kilometers/miles along the coast without concerns.”
“If I could use one word to describe the performance, it would be “breathtaking”, I cannot believe I have a 102MP Large Format camera that continuously focuses on my subject (handheld) and can produce imagery of the finest quality. Now, I can shoot action sports imagery (surfing) and simultaneously have my eye on possible gallery pieces and photos I can enlarge on a grand scale.”
The GFX100S II features the highest level of 5-axis image stabilization with a benefit of up to 8.0 stops for limitless large-format creativity. Image quality is one of the most significant factors in this GFX system. Apart from allowing for printing stunning enlargements with the finest details, it lets you have amazing clarity even in challenging weather conditions. Shooting out of a helicopter, doors off, with the GFX100S II and GF500mmF5.6, Russell got beautiful, detailed images despite the very windy conditions, fast erratic movements, and suffering motion sickness.
More beauty to it, the GFX100S II can continuously focus on a moving subject, such as a surfer flying across the wave, with subject and eye detection following him from start to finish without any hunting. It works not only in favorable conditions with high contrast and bright light, but also in low-light, backlit, and dark conditions while shooting flash.
“A saying I use a lot, “press the trigger at the right time”, still applies, but I must admit I love having 7fps on a large format camera. It’s a fine line in and out of the water missing that critical shot; the 7fps gives you many more opportunities to nail that exact shot at 102mp (mind-blowing).”
From July 1 to 6, 2024, immerse yourself in the world of photography at FUJIKINA Arles 2024. We are proud to host this event during the opening week of the prestigious Les Rencontres d’Arlesphoto festival. Held in the historic Hôtel Quiqueran de Beaujeu, FUJIKINA Arles promises a week full of creativity, learning, and inspiration.
FUJIKINA ARLES 2024
Register now and receive a “FUJIKINA Arles 2024 Tote Bag (Limited Edition)” at the information desk*
* Upon presentation of your ticket and within the limit of the available stock on site
A Unique Partnership with Magnum Photos We are thrilled to partner with Magnum Photos to bring you exclusive insights and exhibitions. Don’t miss the debut of a brand-new project that will be showcased for the first time at FUJIKINA Arles.
Why Attend FUJIKINA Arles 2024? FUJIKINA Arles is a one-of-a-kind experience designed to inspire and educate photographers of all levels. Here’s what you can look forward to:
Live Talks
Our Live Talks, featuring renowned photographers and industry professionals, are a must-attend. Free entry is available after registration at FUJIKINA. These sessions promise to inspire and educate, providing invaluable insights into the world of photography.
Join Julien Apruzzese every day from 3:00 p.m. to 5:30 p.m. to witness the creation of his triptych series from shooting to post-production. This session, in partnership with Profoto, Capture One, and Eizo, offers a rare behind-the-scenes look at a master at work.
Don’t own a FUJIFILM camera? Want to try before you buy, or considering a specific FUJINON lens? Our free loan service lets you test our equipment throughout the week. Simply bring a valid ID or passport and enjoy an hour of hands-on experience.
Reward yourself with a free service check for your FUJIFILM cameras and lenses. Our service includes external cleaning, functional checks, sensor cleaning for system cameras, and firmware updates. Limited to two products per person, available daily from 10 a.m. to 5 p.m.
Workshops
Explore our full programme of workshops led by X-Photographer ambassadors and renowned professionals. These sessions, running daily from 3:00 p.m. to 4:30 p.m., offer in-depth learning opportunities for all skill levels.
Join our Photo Walks led by X-Photographer ambassadors. These guided tours offer a unique perspective on capturing the beauty of Arles and its surroundings.
Tania Malkin, a renowned aerial photographer based in Australia, has always had a profound love for landscapes. From the serene beauty of bushlands to the awe-inspiring vistas of Shark Bay, her passion for capturing the natural world is undeniable. Recently, Tania had an opportunity to use the new GFX100S II camera on one of her projects in Western Australia, and her experience has been nothing short of transformative.
Shark Bay, with its diverse landscapes and stunning contrasts where the desert meets the ocean, has always been her favorite spot. And the GFX100S II has proven to be an exceptional tool to capture this from the air.
“I normally take one camera and one lens. Because size is important and I don’t want to be mucking around with equipment. And I like to be able to firstly trust the equipment that I have, and secondly, it needs to be small and compact and not heavy and not impact. I’m holding it solid shooting for 2.5 to 3 hours and I don’t put it down.”
It will be the latest addition to the GFX Series of mirrorless digital cameras incorporating the large-format image sensor approximately 1.7 times larger than a 35mm full-frame sensor. The camera is equipped with the newly developed 102MP sensor, GFX 102MP CMOS II, and our cutting-edge image processor, X-Processor 5. While having these powerful elements, it is still quite compact, weighing approximately 883g. This makes it the lightest among the 102MP large-format cameras in the line-up and allows for effortless handheld shooting, with minimised camera shake.
GFX100S II
With the 102 megapixels, there’s no more need to stitch panoramas to create large artworks and prints. The detail and clarity are mind-blowing. The camera is also equipped with a powerful image stabilizer and a high-speed AF function for enhanced user experience and unparalleled image quality.
“The 8.0 stops IBIS is fantastic because I don’t have to worry that even though I have the amazing autofocus, that the image is still potentially and not going to be sharp. But with the IBIS on the GFX 100S II, I was very confident that the images were going to be sharp, even with the wind resistance and the vibrations from the aircraft.”
“The camera captures the colours and the details of that particular area so beautifully. The sharpness, because of the IBIS, and then the 102MP with the incredible details of the sands and the ocean and the wildlife, the dynamic range that I was getting with the whitecaps on the water, and then the turquoise blue of the ocean with the rich red colours that would normally be out of gamut. It reads everything beautifully. Nothing was blown out. It was just incredible.”
Curious to know more features of the GFX100S II? Check here.
Three months after the Tokyo Summit, we’ve just celebrated our second X Summit in 2024 taking place in Sydney. And, of course, with new awesome launches! Today, we introduced our new cameras and lenses in the X and GFX Series, showcasing their advanced features together with professional photographers who got a chance to test our newbies in the field. Here’s a short glimpse into what’s new.
Fujifilm X-T50
The first newcomer introduced at today’s X Summit is a FUJIFILM X-T50 camera. It is sleek and compact, which makes it an ideal camera to carry with you wherever you go, without compromising on quality or performance. It has maintained the classic look but with a new rounded shape for a better holding grip experience. Despite being slightly larger than its predecessor, the X-T50 grip feels snug, making it feel smaller in your hand. The thumb grip extends smoothly outward compared to previous models, providing a better ergonomic feel.
What’s exciting, it’s the first X Series camera to feature a Film Simulation Dial, with 20 simulations to choose from, including the “REALA ACE”. Turning this dial on the top of the camera while shooting lets you enjoy the colours, as if changing film in real-time.
Looking inside, you’ll find the 5th generation X-Trans CMOS 5 HR sensor and the X-Processor 5, enabling high-speed and accurate autofocus and subject detection. The new camera also features a 5-axis IBIS image stabilisation, up to 7.0 stops, achieving clear, high-resolution 40.2MP images. Not to compromise the X-T50’s compact size, we reviewed the structure and arrangement of various parts and units required for IBIS implementation. So, now you have the 7.0 stops IBIS performance in the compact size of X-T30II.
“With the 40.2MP I’m finding that I’m able to really zoom in on the image, even when it’s on the screen and it’s showing so much detail. It’s really amazing to both get that detail when you’re shooting wide and you’re shooting close up as well. It just is holding so much data and I’m absolutely loving it,” – Rachel Claire, travel and lifestyle photographer.
FUJINON XF16-50mmF2.8-4.8 R LM WR
This new featherweight zoom lens elevates the capabilities of the X-T50, taking it to the next level. It is compatible with the X-T50 and other 40MP models with the X-Trans CMOS 5 HR sensor. At merely 240g, it is the lightest zoom lens in the XF line-up. Equipped with dustproof and weather-resistant features, it is a perfect choice for all weather conditions. Covering a popular wide-angle of 16mm to a mid-telephoto of 50mm, it offers high-speed, high-definition AF for exceptionally clear shots.
Given it’s a standard zoom that you carry all the time, close-up performance is very important. That’s why we’ve incorporated the maximum magnification of 0.3x and the minimum focusing distance of 24cm, enabling close-up photography at 15cm from the lens tip.
FUJINON GF500mmF5.6 R LM OIS WR
With a focal length of 500mm, it’s the longest telephoto prime among our GF lenses which offers one of the highest-class quality and resolution. Size and weight really make it stand out. The weight of the lens is only approximately 1,375g, while there’s absolutely no compromise about image quality. Chromatic aberration is minimized to the limit. The new lens is equipped with a powerful 6.0 stops image stabilization system, enabling comfortable handheld shooting and significantly minimizing camera shake. Its AF drive system with linear motors allows for fast and high-precision autofocusing that overturns the conventional wisdom of large-format cameras and lenses.
“The autofocus is so good. It just snaps onto the bird, so like when the bird’s in the sky, I get out and bang, you’re on it. And then you just as you move with the bird, the tracking is fantastic,” – Shelley Pearson, bird and wildlife photographer.
“The thing that really stood out for me is that especially being a large-format sensor system, I can fit this in my bag with the lens on the camera. And that’s incredible, because, normally, when I’m traveling I’m always worried about the weight restrictions on airplanes and how to get it into one bag. And then, of course, we’re on a pretty adventurous trip, so being able to carry it around all day and not need to use a monopod – I think that was a really big advantage,” – Matt Krumins, wildlife, nature, and underwater photographer.
“One of the scenarios we had was in rapids in a river, and these birds were just sitting dead still on the logs. And the ability to handhold a long exposure shot to get the movement of the water, but still capture the 102MP of the birds was just fantastic. It’s an F5.6 lens, but when it’s paired with a large sensor format, it doesn’t actually behave like an F5.6 lens from a depth-of-field perspective. It is great for wildlife,” – Matt Krumins, wildlife, nature, and underwater photographer.
Fujifilm GFX100S II
Since we first launched the GFX100 in 2019 as the first 102MP large format camera, it has become a favourite among many professionals for its outstanding image quality, AF and IBIS. Additionally, we launched the compact GFX100S, a smaller model offering the same user-friendly experience as the GFX100, making it very accessible. Aiming to bring the appeal of large-format photography to more photo enthusiasts, we’ve created the GFX 100S II.
This camera makes no compromises, delivering top-notch performance. It is equipped with the newly developed 102MP sensor, GFX 102MP CMOS II, and our cutting-edge X-Processor 5, maintaining the best of the GFX 100S… and advancing even further. Weighting only 883g, it’s the lightest 102MP model in GFX Series. The GFX100S II offers the highest image quality in the GFX Series. By improving the pixel structure on the new sensor, we’ve extended the standard sensitivity to ISO 80. This means you can now capture images with a wider dynamic range and lower noise.
What’s more? You will definitely make use of the Face/Eye Detection AF and subject detection AF. Advanced AF prediction algorithms have improved the detection accuracy and tracking performance of moving subjects, so you can leave autofocusing to the camera and concentrate on the shutter release opportunity and composition. In addition, we’ve upgraded the IBIS performance too. The gyro and acceleration sensors accurately capture even the slightest movement, and the correction accuracy is improved, providing up to 8.0 stops of anti-shake performance.
Open up more possibilities with Film Simulations
To celebrate the 20th anniversary of our Film Simulation, we’re also launching the Film Simulation special content website. On this platform, you will learn more about all our film simulations, compare their characteristics, and open new possibilities for experiments that you’ve never thought about before. Stay tuned to be in the first row to check it out!
Two heads are better than one, right? It seems a bunch can move mountains! We are proud of our community of a new generation of passionate photographers, and this April, we were happy to gather them for a creative brainstorm.
Members of Photobooth Creatives, in collaboration with the dynamic minds behind the OnTrack festival, visited our production site in Tilburg, the Netherlands. Photobooth Creatives is a community for photo creators where they can network and share a valuable experience and personal tips and tricks with each other. They regularly organise plenty of photo events like photoshoots, photo walks, and brainstorming sessions. This time, they came to us to see how our best-in-class photographic paper is made and discuss new ideas and possibilities with our prints.
So, we pulled back the curtain on the magic behind Fujifilm, but the real magic happened when we sat down to brainstorm potential collaborations. That was the spirit! Sparks flew as we explored what we could do together. It’s definitely a new step towards strengthening the unique Fujifilm combination of photography and print.
What’s next? Well, the possibilities are as vast as the creative visions that fuel us. With newfound connections and inspiration, we’re ready to set sail on a new journey. And it promises to be fascinating!
Are you OnTrack?
The OnTrack festival gathers a vibrant, youthful communityfor two days of exploring street culture and everything connected to it. The line-up includes open-air performances, streetwear brands, photo exhibitions, sports, and graffiti artists live as they paint murals. It opens a completely different side of Tilburg you didn’t expect. And we are thrilled to be a part of it by supporting the festival and donating the prints. See you there on June 1-2, at the Spoorzone!
