Welcome to the Fujifilm House of Photography in the heart of London, UK. Opening its doors at the beginning of 2020, only to close them a few weeks later due to a crisis that dominates our daily lives. Nevertheless, this project has proven to be a great success and welcomes thousands of visitors every week.
Fujifilm House of Photography, located in the heart of Convent Garden, London, is the UK’s first experience center around photography, celebrating all aspects of taking, making and sharing photos. Three floors are dedicated exclusively to Fujifilm products, including our instax cameras and printers, as well as our X and GFX camera systems, lenses, accessories and more.
Want to do a photo shoot but do not know where? No problem, the Fujifilm House of Photography has it all. Our House of Photography has its own studio that YOU can rent. It is equipped with professional lighting, creative backgrounds and accessories, so you can learn, experiment and take great pictures. Of course, this is a place for beginners and experienced photographers alike. Fujifilm’s expert staff is on hand to assist you if needed, and you can use Fujifilm cameras and lenses for FREE during your stay at the studio.
Want to learn more about cameras and how to get the most out of them? Take one of our photography classes or join other like-minded people to try out a new genre of photography or our equipment while exploring new places t one of our photowalks.
Another highlight is hidden on the second floor, dedicated to photographers and their work. Welcome to the small but mighty photography gallery at the House of Photography in London. Experience the work of passionate photographers in the frequently changing gallery. Pro-tip: The window above “The House of Fujifilm” sign, which you can see from the street, already gives you a hint of what the current exhibition is about.
There’s more to the Fujifilm House of Photography than you might think. If you’re in London, you should definitely put it on your bucket list!
Fujifilm Releases Lens-Integrated Long-Range Camera “FUJIFILM SX1600”: World’s Longest 1600mm Telephoto and 40x Optical Zoom for Broad Applications Including Surveillance and Inspections.
On April 12, 2023, FUJIFILM Corporation announced the release of the “FUJIFILM SX1600” which will join the SX Series of lens-integrated long-range camera systems. The SX1600 is a long-range camera system featuring a 40x-zoom FUJINON lens that covers a focal length range from the wide-angle 40mm to the world’s longest 1600mm telephoto. It is equipped with a newly developed image stabilization system as well as fast and accurate AF to capture a distant subject clearly and instantaneously.
Thanks to these specifications, the SX1600 can be used for a wide range of applications, including surveillance of international borders, forests, and large-scale public facilities such as airports, ports, highways and remote inspections of infrastructure facilities such as wind turbines and transmission cables.
The Evolution of Long-Range Cameras
Fujifilm has been marketing the SX Series of lens-integrated long-range cameras since 2019. Today, the company meets a wide variety of needs from surveillance to inspections with the SX1600 is an ideal solution for various industrial applications that require remote monitoring or inspection. For example, it caSince the SX800 was launched in 2019, Fujifilm has been marketing the SX Series of lens-integrated long-range cameras, Fujifilm continues to develop innovative products that meet the needs of customers and markets. The SX1600 represents a significant milestone in the company’s ongoing commitment to excellence in optical technology and image processing.n be used in the oil and gas industry to inspect offshore oil rigs or pipelines, in the construction industry to monitor large construction sites, and in the transportation industry to monitor railways or highways. With its exceptional zoom range and advanced image stabilization system, the SX1600 is capable of capturing clear and detailed images even in challenging environments.
Long Range Telephoto
The SX1600 is equipped with a newly developed image stabilization system that enables cooperative control of optical image stabilization (OIS) and electronic image stabilization (EIS) to accurately correct image shakes.
Newly Developed Image Stabilization System
The new SX1600 is a lens-integrated long-range camera system that supports the 1.1” effective image size and boasts double the focal length range of SX800, covering the wide angle 40mm to the world’s longest 1600mm telephoto.
Fast and Accurate Autofocus
Another notable feature of the SX1600 is its fast and accurate autofocus system. With a focus speed of just 0.1 seconds, the camera can quickly lock onto the subject and capture it with stunning clarity. This is particularly important for surveillance applications, where speed and accuracy are essential for identifying potential security threats.
Heat Haze and Fog Reduction
The SX1600 also boasts excellent heat haze and fog reduction functions, which help to ensure that images remain clear and sharp even in adverse weather conditions. This is particularly important for applications such as airport or port surveillance, where visibility can be compromised by fog or other weather conditions.
Compact and Light Weight
In terms of design, the SX1600 is both compact and lightweight, making it easy to install and operate in a variety of settings. It features a housing that can withstand harsh environments and ensure reliable performance even in extreme conditions.
Fujifilm is always striving to improve its products and quality for its customers. Therefore, it is essential to keep our camera system’s firmware up-to-date. Subsequently, we launched many new firmware updates for all our X-Series cameras in June and July 2022, providing you with the latest bug fixes and improvements.
If you are an owner of an X-T3, X-T4, X-T30, X-t100, X-T200, an X-A7, X-A5, X-S10, X100V, X-Pro3, X-H1 or X-H2S then you should check NEWS | FUJIFILM X Series & GFX – Global for all relevant information about the latest firmware version. Additionally, all GFX 50S, GFX 50R, GFX100 and GFX100S owners can also rejoice since there have been new updates for these camera systems as well.
Following on from the last blog that covered what gear to use for wildlife photography, I’m going to explain how I set up my X-Series cameras for capturing action. Though some cameras are better than others for this type of photography, there are little ways to help yourself help improve your chances of capturing action.
High burst rate
Though using a high burst rate will eat through your memory cards space, shooting at a high frame rate will hopefully get a good selection of action shots.
First of all make your focus point as large as possible: do this by pressing the AF button and zooming out as far as you can. With a moving subject it will be very difficult to keep the subject in a small selection zone, so give yourself the best chance possible. Continuous focus (This applies to the X-T1 and X-E2 as they have vastly improved continuous AF functionality) is really helpful with certain subjects, especially if they are coming towards you. For those of you with models that are best in single focus mode, fear not! Generally the Fujifilm lenses are quick to auto focus so if you’re following a subject you can focus, take a shot and then focus again or alternatively prefocus if you know where the subject it going to go. Some photographers use cameras in MF mode and use the AFL/AEL button to focus. This is helpful because you can then use the manual focus ring on the lens and see what is in focus via focus peaking. Experiment and see what method works best for you.
This sequences was taken using the X-T1’s tilting screen and the XF56mm at F2.8.
My standard ISO setting is 800. To some this might seem high but the output from this is so clean that it isn’t a concern for me. If it’s a bit cloudy and I’m wanting to freeze the action I’ll push my ‘ready’ ISO to 1600. My philosophy is that it is better to have a sharp image that might be slightly noisy as you get up to than an image that might have some motion but has less or no noise.
100% close up – In my eyes the noise (or lack of it) is not a problem at ISO 1600
For action photography you have to decide if you want to freeze a moment, capture the motion or something in the grey area. If you want to freeze the action you’ll generally want to use a wider aperture to get a sufficiently high shutter speed. The shutter speed required to freeze depends on the pace of the action, and your chosen aperture is determined by the light conditions and your ISO choice. The thing to remember is that shutter speed, aperture and ISO are all intertwined. If you want to read more on apertures then read this previous blog (it contains puppies!). If you want to focus on one, say a faster shutter speed, then this has an adverse affect on the other two factors. If you’re wanting to freeze the action with a fast shutter speed AND also have a large depth of field then you have to increase the ISO. It is also about prioritising the most important factor for you and then compromise with the others. When aiming to freeze the action I am generally in aperture priority mode, where I have set the ISO according to the conditions (usually over 800), and I then choose an aperture to obtain the shutter speed I want.
Taken at 1/3800 sec, F5.6, ISO 800
If you want to capture motion blur, say through panning with your subject, then your shutter speed is having less of a constraint on your ISO and aperture so you can change these accordingly to reduce your shutter speed. One way to control this is through shutter speed priority, where you set shutter speed to what you want and then have the aperture in auto mode so it will change to keep the same low shutter speed (with the ISO previously set).
Taken at 1/13 sec, F16 ISO 200
Finally, another set up option for action is to set the aperture and shutter speed to what you want and then have the ISO in automatic mode. You could go fully manual but I find this can quickly lead to problems when trying to capture action, especially if there is a lot going on around you. This method can result in you missing fleeting moments.
Now that you know some action set ups go out and shoot! Let us know what your action set up is with the X-Series and share with us your action shots via our Fujifilm’s Facebook and Twitter. As ever, if you have any questions then please leave a comment below or contact me via:
WiFi is becoming an increasingly common feature on cameras. It has the ability to open up lots of handy functions that would otherwise require wires, more equipment and often more time. Fujifilm has taken this function and made it possible to do a whole variety of functions without having to use any wires, stuff that you can do quickly and in any location.
First and foremost, the WiFi function allows you to connect your camera with your phone or tablet and via the Fujifilm Camera Remote app you can download photos. This is really helpful if you enjoy using social media and want to upload photos while in the moment. A standout example of this is Paul Schlemmer, an X-Photographer who is constantly on the move, and often camping, but the lack of standard internet doesn’t stop him uploading photos to his brilliant Instagram account. This friendly digital nomad (and awesome beard wearer) is now uploading photos from his X100T to his phone and then to Instagram. This shows that the Fujifilm X-Series has the ability to keep your camera equipment size and weight down, it also has the ability to reduce your computer requirements to share your journey with others. As long as you’re happy with the JPEG presets available (you can’t download RAW files at the moment) then this is a lightweight travel solution. The bonus of only having the JPEGs available, is apart from the fact that the presets are wonderful, it prevents you from spending too long editing your photos, so you have more time to get out shooting.
But what if you want to share the moment with someone in person? Giving them a hard copy of an image. Well Fujifilm have created the Instax SP-1, a printer that turns your mobile device and/or camera into a modern, adapted version of a classic “polaroid camera”. You can send photos wirelessly via your camera (check compatibility) or mobile device to the printer that will then produce a print in a matter of seconds. The great Kevin Mullins used this at a wedding he was photographing and the couple burst into tears when Kevin handed them a print as he was leaving. Check out his review of the SP-1 here.
The Fujifilm Camera Remote app isn’t just about sending files to your mobile device. As the title suggests you can control your camera and effectively use your device as the camera’s viewfinder. To the more vain amongst us, this is brilliant for selfies.. Possibly the ultimate selfies?! I use this function a lot when testing out lighting for a portrait session before the subject turns up, cutting down the length of the shoot and the amount of their time I take up. It has also really helped me improve my understanding of lighting as I can experiment as much as I like without bothering the subject, as I’m the subject! I simply set the camera up on a tripod and use my phone to position myself correctly, as well as seeing the result and changing my lighting set up accordingly. The problem with this is you can often get carried away and pretend that you can pull off a good selfie!
At the other end of the vanity scale, I’ve used the wireless preview to photograph timid wildlife. By setting up the camera on a tripod in a location I know they will visit, I was able to retreat a bit to be less of a deterrent for the subject. In the adjacent picture I’m using the app with an X-T1 on a monopod to get closer to a puffin on a cliff edge (Photo courtesy of Duncan Jackson).
Zack Arias often takes advantage of the live preview on his phone for street photography. Check out this brilliant video of Zack exploring Marrakech and showing how he takes advantage of the app.
Finally, you can use the GPS tracking in your phone to automatically tag images with your geo-location. Great for helping you keep a record of where you’ve been. You simply connect the devices using the previously mentioned apps, syncronise the GPS location and then it will automatically update periodically as you move around.
Fujifilm has fully embraced WiFi technology to make wireless features and products that can really benefit a photographer, amateur and professional alike. With Fujifilm you can always expect improvements through firmware updates as well. The up and coming X-T1 upgrade has got some headline improvements already made public (check out my last blog on this). Who knows what Fujifilm will offer next to take advantage of mobile capabilities? What would you like to see?
When I first started using the Fujifilm X-Series last summer I didn’t realise how helpful electronic viewfinders (EVFs) can be. Being able to see a live view of the exposure and then adjusting this via the exposure compensation dial means that I am more efficient. When using SLRs it is often difficult to get exposure compensation exactly right the first time around, this often means you take a photograph multiple times to get it just right. With X-Series cameras you are able to see how an exposure adjustment will effect the exposure of the image before you take the photo. This is especially helpful for fleeting moments, especially in quickly changing light.
The exposure compensation can be adjusted in post-production but I feel the live view produced by EVFs has helped me improve my photography. This makes my editing workflow shorter, which is always an advantage.
I found this feature particularly helpful when taking silhouettes, such as the images of Chesterton windmill in the gallery below.
EVFs are also very helpful with non-Fujifilm lenses or using Fujifilm lenses in manual mode as they can accurately show when the focus is correct. Even with the X100s and X-Pro1, which have hybrid viewfinders, I use them almost exclusively in EVF mode instead of OVF mode because, for me, it offers more benefits.
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