award

16 Fujifilm products took the Red Dot Design Award 2024

The year has just started, and we’ve already hit a home run at the Red Dot Design Award 2024. All 16 products that we submitted have won international acclaim in the Product Design category! Each entry has been recognized for its beautiful appearance and design achieving outstanding functionality and performance by a panel of world-known design experts. More to the story, our INSTAX mini Evo™ Brown has received the highest-ranked “Best of the Best Award”.

What’s worth the golden mark? Here is a little hall of fame for a closer look.

INSTAX mini Evo™ Brown: Best of the Best Award

Released in 2021, this hybrid instant camera has been a global sensation since its launch due to its hybrid nature of analogue and digital functions. It incorporates digital technology and supports the card-size “mini format film”. The camera comes with 10 lens effects, including Soft Focus and Light Leak, and 10 film effects, including Monochrome and Retro. These two types of effects can be freely combined to create 100 different shooting effects, allowing you to express your emotions in a unique way. The camera body sports a premium and classical look, featuring analogue-like operation with the lens dial, film dial, and print lever, designed with exceptional attention to details such as operation noise.

Instant camera INSTAX mini 12

Packed with easy-to-use modes and controls, this playful instant camera is full of joy, creativity, and color. It allows you to adjust shutter speed, flash brightness, and more to match the ambient light and experience perfectly exposed images every time. This definitely makes it ideal for close-ups!

Instant camera INSTAX SQUARE SQ40

This elegant instant camera looks as good as it takes photos. Featuring automatic exposure function, it’s your go-to companion for all your creative endeavors. You can also switch to selfie mode with a simple twist of the lens, glance in the selfie mirror – and voila! More beauty to it, its analogue-inspired design adds a touch of sophistication, making it a perfect accessory.

Digital Camera INSTAX Pal

It’s a super small digital camera that’s waiting to capture your spontaneous photos and make small moments seem big. It allows you to take advantage of the remote shutter release, giving a live view of the upcoming shot via a free devoted app. There you can adjust your images with filters, set a self-timer, and turn the flash on or off. Connected to an INSTAX Link printer, it prints your most beautiful moments on INSTAX mini, SQUARE, or WIDE films.

Mirrorless digital camera FUJIFILM GFX100 II & Vertical battery grip VG-GFX100 II

Featuring the newly developed high-speed 102MP sensor and the latest image processing engine, this flagship model delivers the highest burst-shooting, AF, and video performance in the history of GFX Series. Its weather-resistant battery grip withstands dust and difficult weather conditions, allowing you to shoot even at temperatures as low as -10℃.

Mirrorless digital camera FUJIFILM X-S20

The compact X-S20 is a lightweight, small camera that does great things. Weighting only 491 grams, it has a 5-axis image stabilization system (IBIS) with effective anti-shake protection of up to 7 stops, and a powerful battery that won’t run out until you have the perfect shot.

FUJINON Lens GF110mmF5.6 T/S Macro

This telephoto tilt-shift lens for the GFX Series combines image quality and functionality in a compact form. It offers unprecedented control with a resolving power of more than 100 megapixels to produce distortion and aberration-free images, and the maximum magnification of 0.5x makes it a perfect choice for macro and still-life photography.

FUJINON Lens GF55mmF1.7 R WR

With its impeccable handling, responsive autofocus, and rugged durability, this portable, versatile lens delivers high-quality images for a broad range of applications and provides a natural perspective, which makes it an essential partner on your GFX journey.

FUJINON Lens GF30mmF5.6 T/S

Designed for use in situations where image quality is paramount, this wide-angle tilt-shift lens strongly suppresses spherical aberration, coma aberration, and image curvature. It produces high image quality and exceptional detail from the center to the corners of the frame, even when the shift function is used. It also features a unique Nano GI coating technology that reduces ghosting and flare to deliver sharp, detail-packed results.

FUJINON Lens XF8mmF3.5 R WR

This lens is the perfect addition to your standard zoom. It offers an extremely wide angle of view that enables dynamic shots with enormous depth. It’s also great for video recording, for example, when you’re filming yourself while vlogging.

FUJINON FOCUS DEMAND EPD-51A-G02

This focusing aid provides the high-precision focusing required for shooting with broadcast box lenses mounted on a base. It adopts the grip-type format widely used in sports broadcasting and provides precise focusing and improved operability.

FUJINON HZK24-300mm

It’s an awesome broadcast zoom lens from the Duvo series. Crafted specifically for shoulder-mounting, handheld shooting, and other situations where you have to stay on the move, it delivers beautiful, cinematic images with shallow depth of field, with the operation style of a broadcast lens.

FUJIFILM SX1600

This long-range surveillance camera features a 40x-zoom FUJINON lens that covers a focal length range from the wide-angle 40mm to the world’s longest 1600mm telephoto. Equipped with an advanced image stabilization system and fast and accurate AF, it allows for exceptional image clarity, whether it’s international border controls, port surveillance, or remote inspection of infrastructure facilities.

PROOFIT iQ

It’s a portable medical system that allows for simple and accurate drug identification. You can simply tap a photo taken with a smartphone to identify the drug using AI, and compare it with Fujifilm’s proprietary master image with engraving and text emphasis.

Acuity Prime Hybrid

It’s a versatile and reliable wide-format inkjet printer for rigid and roll print. The design is based on the award-winning Acuity Prime, including the printhead carriage, ink system, Automatic Printhead Maintenance System (APMS), and software interface. From its user-friendly GUI, to accessible printheads for ease of maintenance, this machine is extremely intuitive and designed with an operator in mind.


Assist function for CT scan AutoPositioning

An AutoPositioning option enables stress-free, optimized imaging workflow when working with CT.

This remarkable achievement marks a valuable recognition, as we remain committed to creating designs that enhance functionality and bring new product value to our customers. There is more to come, so stay tuned!

27 Fujifilm Products took the iF Design Award 2024

It is our pleasure to share the exciting news that FUJIFILM Holdings Corporation has once again demonstrated its commitment to design excellence by securing a remarkable 27 products at the prestigious iF Design Award 2024. This includes the acclaimed FUJIFILM GFX100 II, a mirrorless digital camera that has been awarded the highest accolade, the Gold Award (iF Gold Award 2024).

Established in 1953, the iF Design Award is a global recognition that places FUJIFILM’s design achievements on a par with other prestigious awards such as the Red Dot Design Award in Germany and the International Design Excellence Awards (IDEA) in the United States.

GFX100 II in a Spotlight

The FUJIFILM GFX100 II stands out as a true marvel among the impressive range. Not only did it win an iF Design Award, but it also received the highest honour, the iF Gold Award 2024, for its 12-megapixel high-speed sensor and state-of-the-art image processing engine.

iF Gold Statement:

“The Fujifilm GFX100II boasts outstanding ergonomics and functionality in a compact form. Its angled surfaces not only enhance the visibility of the sub-LCD but also convey a sense of solid quality. The body is also wrapped in a patented leather-like texture which ensures excellent grip in any scenario, meeting the rigorous demands of professional use. Great, understated design!”

This record-breaking achievement reaffirms our dedication to creating products that not only deliver on functionality and performance, but also showcase exceptional design. Our commitment to the creation of visually appealing products that prioritise portability, operability, ease of use, and comfort has set a new standard in the industry. And we’ll continue to push the boundaries, creating designs that not only impress with their beauty but also enhance the overall user experience.

Stay tuned for more innovations!

Fujifilm & World Press Photo Foundation: Bringing More Stories To The World

For nine decades, Fujifilm has been a global leader in imaging, not only as a camera and equipment manufacturer but also as a steadfast partner in empowering visual storytelling worldwide. From preserving personal memories to capturing epic events that define global social changes, our commitment to the art of photography embodies a deep belief in the power of an image to speak, connect, and inspire.

Our recently unveiled strategic partnership with the World Press Photo Foundation marked a significant milestone in the world of photojournalism. Headquartered in the Netherlands, the Foundation provides a global platform for photojournalists and documentary photographers to convey authentic stories to a diverse audience through the compelling medium of photography. We are happy to support this mission and sponsor the prestigious World Press Photo Contests as well as devoted expert-led workshops during the Foundation’s global exhibitions.

As a part of this partnership, global winners across the four categories of the contest will get state-of-the-art FUJIFILM GFX System large format cameras and equipment that includes the GFX100II Mirrorless Digital Camera, 2 FUJINON GF interchangeable lenses for the GFX System, and essential accessories such as 2 Li-ion batteries and a dual battery charger.

The regional winners will be announced on April 3, 2024. The names of global winners in all four categories will be unveiled on April 18, 2024. All winning entries will be presented at the World Press Photo exhibitions in more than 80 cities around the world, starting in Amsterdam on April 19, 2024.

“We are excited to establish this strategic partnership, enabling us to contribute to the growth of trustworthy storytelling and global communication through the power of photography,”

Masato Yamamoto, Director, Executive Vice President, General Manager of Imaging Solutions Division, FUJIFILM Corporation.

“We are very pleased to announce this strategic partnership with Fujifilm. They share our mission to support the photographic community who bring important stories and images to the world. This strategic partnership will help us reach more people, improve our exhibitions, and directly support the news and documentary photography community,”

Joumana El Zein Khoury, executive director of World Press Photo Foundation.

This collaboration builds upon Fujifilm’s legacy in photojournalism, with past winners such as Yasuyoshi Chiba and Antonio Faccilongo utilizing Fujifilm equipment to create award-winning works.

2020 World Press Photo of the Year Award「Straight Voice」
Yasuyoshi Chiba | FUJIFILM X-H1
2021 World Press Photo Story of the Year Award「Habibi」
Antonio Faccilongo | FUJIFILM X-T1

As the World Press Photo Contest 2024 unfolds, the stage is set for a new shift in visual storytelling, and we are looking forward to it!

Fujifilm Takes the Top Award at the British Book Design & Production Awards

They say: “Don’t judge a book by its cover”. However, who could deny there’s a certain joy in holding a well-printed one, with high-quality sheets and vibrant colors, crafted with precision and commitment to quality. Print aesthetics play an important role in shaping our initial perceptions and, indeed, influencing our reading experience.

Last week, on January 24th, the BPIF once again celebrated the achievements of the print industry, highlighting the most remarkable examples of quality and creativity at the British Book Design and Production (BBD&P) Awards. Themed ‘Storytellers’, the event gathered around 200 guests at the De Vere Grand Connaught Rooms in London, presenting the best in British book production across 18 categories – from design to sustainability. And we were proud to be a part of it, showcasing the excellence of our cutting-edge printing technologies.

This year, we took the top award in the Trade Illustrated category, with the book “Realise Your Vision”. Designed by Milestone Creative and printed by a true printing mastermind Henning Rose (Wegner GmbH), it tells a story of our journey from the 1930s roots to becoming a print industry leader, combining customer stories, product details, and historical milestones, demonstrating precision and quality provided by the leading digital print technology.

Beyond Pages

The book has been printed using our two different presses – the Jet Press 750S and the Revoria Press PC1120 – presenting the wide color gamut of the machines. The Revoria Press PC1120, with its six-color palette, including metallics and pinks, was used to print the complex book jacket details, while the Jet Press 750S showcased its wide color gamut, accurately reproducing spot colors and vibrant images.

Check here to see the designs and find out more about the book.

The success of “Realize Your Vision” underscores our commitment to innovation and printing excellence. And it inspires us to move forward, opening new opportunities for the printing industry. Join us on the journey and stay tuned!

Emmerson Press Triumphs at Digital Printer Awards with the JetPress 750S

In a dazzling triumph at the recent Digital Printer Awards on November 22, Emmerson Press got the Inkjet In Commercial Print award with their extraordinary “Another Lost Summer” photobook. Judges titled it “a great example, demonstrating the creative and process control that digital inkjet offers the commercial print industry”, recognising company’s commitment to innovation and print excellence.

“The product eliminates waste while also ensuring flat and smooth tints, and high-quality output in production,”

judges at Digital Printer Awards.

“We’re thrilled to receive recognition for our work as a commercial printer. The “Another Lost Summer” photobook demonstrates the outstanding quality that the Jet Press 750S is capable of printing,”

Jamie Emmerson, Director of Emmerson Press.

Emmerson Press is a family-run printing company based in the UK, with trusted expertise in commercial printing. The company have always been at the very forefront of technological advancements, investing in the latest innovative equipment with an enviable courage. In 2016, they made history as the first company in the UK to install a Jet Press 720S, which they subsequently upgraded to the new Jet Press 750S.

“In September, the first month of operations, we ran 40% more sheets, which is a testament to the increased speed and productivity,”

Jamie Emmerson, Director of Emmerson Press to the Printweek magazine.

Both machines empowered Emmerson Press to consistently produce high-quality photobooks which have already gained recognition at various prestigious events. For instance, in 2019, the company produced a high quality hardcover book to accompany the “Roses” photo project made by famous British fashion photographer Nick Knight, who also created advertising campaigns for Christian Dior, Yves Saint Laurent and Calvin Klein. All the pictures were printed on the Jet Press 720S, making use of its exceptional print quality and extensive colour functionality. One more famous project rose up in 2020-2021, when Emmerson Press supported the launch of the luxury magazine Soul Kind, printed on the Jet Press 750S. The new machine allowed them to benefit from getting ultrahigh quality for the short-run creative content.

This year marked another milestone for Emmerson Press as they became the first company in the UK to invest in our Apeos Pro C810 toner press, reaffirming their commitment to staying ahead in the commercial printing industry.

Notably, company’s success at the Digital Printer Awards 2023 made their debut at the competition and also gave a great platform to showcase their fascinating work. Our partnership is a story of sharing challenges and success, providing continuous support whenever its needed. We are proud to be their partners and are looking forward to new achievements!

Zooming in on Wildlife: GFX100 II Test-Drive with Shelley Pearson

Bird photography is a delicate art that requires patience, precision, and a dash of wonder. Each bird presents a unique challenge. You learn to anticipate their moves, study their habits and habitats, becoming a part of their world. Every click of your camera is a hunt for a perfect moment, and your lens must be incredibly accurate and responsive to capture the elegance of a hummingbird’s glance or the wild spirit of an eagle’s flight. It’s about capturing life in its tiniest and the grandest. 

Based in Australia’s west coast, a professional bird and wildlife photographer Shelley Pearson tried the new GFX100 II camera paired with the Fujifilm GF 250mm F4 LM OIS WR prime lens and the Fujifilm teleconverter GF 1.4X TC WR in the field.

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