Consumer

Discover the world of photography and creativity with Fujifilm’s range of consumer products, including digital cameras, Instax instant cameras, and photo printing solutions.

Cookbook with instax photos

Don’t you feel the same way? It’s difficult to try out a recipe without taking a picture. How wonderful would it be if you could create your own book of all your favourite recipes with cool instax pics?
Keep the recipes for making breakfast, lunch, dinner and desserts, etc. in your personalized cookbook. Write down the required ingredients and steps, and decorate each page with pretty instax photos.

1. Write the recipe down in a notebook, and then prepare the necessary ingredients.

2. Start making the food and take photos of the important steps with your instax.

3. When all is finished, take a photo of the food. Zoom in so the image fills the frame, making it look really tasty.

4. Paste the photos in the notebook. Now your original cookbook is ready.

Conquering your fears in street photography – Part 1

By Brian Lloyd Duckett

Brian Lloyd Duckett is a professional street photographer who runs workshops across the UK and Europe. He shoots exclusively on Fujifilm, the X100F being his weapon of choice. In this three part guide, which aims to build your confidence, Brian gives you an insight in to what he teaches to help you become a better street photographer. Read More

Love At First Sight – Fine Art in Venice with the GFX 50S

By Giuseppe Foti

Giuseppe Foti is a Fine Art and Landscape photographer based in York UK, who constantly travels the world in search of his next photo opportunity. His aesthetic is based on his love for simplicity, minimalism and beauty. Find out whether it was love at first sight for Giuseppe in Venice, Italy with the FUJIFILM GFX 50S. Read More

Wide vs Tele: From one extreme to the other

By Mark Gilligan

Everything we do in photography is a matter of perspective. My view is different from yours. We can stand side by side and look at the same thing but we don’t view it in the same way. We might recognise the exact features our eyes see but how we perceive and construct it is never the same.

Aren’t we lucky because if we all saw it exactly as each other surely the world would be a boring place? Read More

FUJIFILM GFX 50S: A Professional’s View

By Steven Hanna

Professional photographer and current PPANI Landscape Photographer of the Year 2017, Steven Hanna is from Northern Ireland and specialises in wedding and landscape photography. The FUJIFILM X-T2 and FUJIFILM X-Pro2 are his usual weapons of choice, however eager to try out the FUJIFILM GFX 50S, Steven recently put the medium format system through its paces. In this interview, we find out how he got on.


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Wall Street Journal on instax boom

Wall Street Journal

Wall Street Journal has published a surprising movie on the Fujifilm instax boom.  “Fujifilm’s instax camera is back in the spotlight after nearly two decades, thanks to a growing taste for analog, especially among young buyers. Fujifilm Holdings Corp. said it expects to sell a record 5 million units of the instant-film camera in the fiscal year ending March 31, compared with 1.4 million of its digital cameras. And it sees strong growth for the instax next year.” the Wall Street Journal writes. “We aim to sell at least 6.5 million instax cameras next fiscal year,” Go Miyazaki, director in charge of Fujifilm’s photo imaging-products division, said in a recent interview.”
See the video here.