M. Köster

FUJIFILM XApp. Extend your photographic experience

In the age of smartphones and tablets, the need for seamless connectivity between devices has become more important than ever before. Recognising this need, we’ve developed the revolutionary FUJIFILM XApp – a powerful application that allows you to effortlessly connect your X/GFX Series cameras to your smartphone or tablet. Offering wireless communication, remote control, backup and restore, and much more, this app opens up a world of possibilities.

Let us explore the key features of FUJIFILM XApp and how it can enhance your photographic journey.

Wireless image transfer

The ability to browse and transfer images and videos to your mobile device is one of the outstanding features of the app. Gone are the days of cumbersome cable connections – now you can easily share your captured moments with friends and family instantly, no matter where you are. You have the option of transferring your images in their original size, or you can choose a compressed size for a faster transfer.

Remote control and Live View shooting

Imagine being able to get the perfect shot without having to touch your camera at all. With FUJIFILM XApp, you can have remote control of your camera from your mobile device. Whether you want to take a group photo with friends and family, or want to avoid shaking when taking a delicate picture, Remote Control Mode allows you to release the shutter wirelessly with a single tap. For more flexibility, when shooting from awkward angles, Live View shooting mode lets you see the camera’s live view on your mobile device.

Record your photographic activities

FUJIFILM XApp’s new Timeline and Activity functions offer an exciting way to review and document your photographic journey. Once Activity Recording is enabled, the app records information such as the cameras and lenses used, the number of images taken, the hours of movies recorded, and the types of movie simulation modes used. The Timeline presents your photographic activities in chronological order, similar to a diary-style presentation. In addition, if location synchronisation is on, you can also have a map display of the shooting locations. The Activity tab provides a summary of your photographic activities, allowing you to keep track of your creative progress.

Seamless wireless communication

Designed to communicate seamlessly with your smartphone or tablet, FUJIFILM XApp is specifically designed for FUJIFILM X/GFX series cameras. With this app, you can wirelessly transfer images, remotely control your camera, record your photographic activities, save and restore camera settings, and more.

Backup and restore

Keeping track of your favourite camera settings is essential for efficient and consistent shooting. FUJIFILM XApp simplifies this process by allowing you to save your favourite camera settings on your mobile device. When needed, you can easily restore these settings to your camera with a single tap. This feature is particularly useful when shooting different subjects or in different shooting situations, as you can quickly switch between pre-configured settings.

For photographers who want to streamline their workflow and maximise their creative potential, FUJIFILM XApp is a game changer. This app revolutionises the way you interact with your X/GFX series cameras, offering seamless wireless communication, remote control, backup and restore, and comprehensive activity tracking.

Whether you are a professional photographer or an enthusiast, FUJIFILM XApp gives you the power to capture, control, and cherish your photographic moments with the greatest of ease. So, harness the power of connectivity and take your photography to new heights!

Find out more about the XApp compatibility here.

Fujifilm x Cultural Preservation Project at Stockholm City Hall

In a ground-breaking initiative for the preservation of cultural heritage, the City Hall of Stockholm has embarked on a digital reconstruction project to breathe new life into the faded masterpieces that adorn its walls. Tasked with reviving Axel Wallert’s 105 ceiling paintings, the City of Stockholm worked with Mikael Cronwall, Head of Education at the Stockholm School of Photography, to undertake a project unlike any other in Sweden. 

The challenge: Faded beauty after a century 

Many of Wallert’s images had lost their brilliance after a century of exposure to air pollution and natural wear and tear. Only a handful remained clear, requiring an unprecedented cultural conservation effort to be undertaken. 

Forty students and four teachers from the Fotoskolan STHLM worked tirelessly for more than three weeks, using the Fujifilm GFX100 and Fujinon GF lenses to capture the high-resolution raw data. The large image sensor and the electronic management of the image information were essential in order to meet the stringent requirements of the project. The choice of Fujifilm equipment not only met the technical requirements but also facilitated the process of photographing the large and heavy original panels, which measure 150 x 150 cm and are made from untreated pine boards. 

Each panel was meticulously photographed using a custom photography rig built by skilled carpenters. Test shots with a variety of lenses led to the selection of the Fujifilm GF 120/4 R LM OIS WR Macro lens for its high resolution and exceptional sharpness. The result was flawless, following the old photographic rule of stopping down 2.5 stops for maximum edge sharpness. 

Digital reconstruction and printing

The team processed the digital files in Capture One after shooting the raw files with the GFX100 and Profoto flashes. The finalised digital files were then printed onto fabric by Big Image Systems in Stockholm, Sweden. The culmination of this elaborate process was the on-site assembly of the reconstructions at Stockholm City Hall.

The City of Stockholm now stores digital image files for long-term preservation. This ensures that the reconstructions can be reproduced whenever needed. A testament to the seamless integration of art, technology, and cultural heritage, this Fujifilm-supported initiative is now in place.

This ambitious project has been achieved through the joint efforts of the City of Stockholm, the Stockholm School of Photography, and Fujifilm. Together, they have preserved the historical richness of the Stockholm City Hall and made it possible for future generations to experience the awe-inspiring beauty of the building as it was a century ago.

Fujikina 2024: the unique experience of digital photography

Greetings, photography lovers! We are thrilled to invite all those passionate about digital photography to join us next Saturday at FUJIKINA Berlin 2024. Set against the historic backdrop of the Telegraphenamt in the heart of Berlin, this event promises to be a unique experience as for beginners and ambitious semi-professionals so for seasoned experts.

Here, you can discover the latest innovations in the photo and video industries. We are bringing the complete range of our X and GFX series, from mirrorless system cameras to the most advanced lenses, and versatile accessories. Recently, we’ve introduced to the world our highly anticipated X100VI premium compact camera, and you may be among the first to experience it up close.

What else?

Live talks

Network with the experts at exciting live talks throughout the day and dive into discussions that will fuel your passion for photography. You’ll get valuable personal insights from world-known photographers Annika and Mathias Koch, Elke Vogelsang, Martin Krolop, Bernd Ritschel, Stephan Wiesner, and many others.

Live shootings

Be a part of the photography art in action with captivating live shootings by talented photographers such as Ines Thomsen, Thomas B. Jones, Anna Cor, Michael Damböck, and Chris Keller. This is the perfect place and time to learn and be inspired.

Touch & Try

Are you thinking about a Fujifilm camera or lens? Then don’t hesitate to take advantage of our free loan service. During the event, you can test our equipment and get hands-on experience trying it in work at dedicated workshops. Don’t forget to bring a valid form of ID or passport for the rental service!

Check & Clean

Have you been using Fujifilm equipment to capture amazing moments? Enjoy a complimentary service check at the event. This includes external cleaning, functional checks, sensor cleaning for system cameras, and firmware updates.

Photo walks & Workshops

Take part in our free photo walks, led by professional photographers such as Lisa Schrötter and Peter Fauland. Sign up on-site to secure your place and get ready for an intensive skill boost. You will also dive deeper into photography with our workshops led by experts such as Prof. Stefan Finger and Eugen Kamenew. Limited places are available, so stay tuned for separate details on how to book.

GFX Gallery

Take a look at the stunning visual creations of our talented artists in the GFX Challenge Gallery. Winners of the exclusive GFX Grant Challenge program – including David Gaberle, Katie Orlinsky, Kazuma Obara, Qingjun Huang, and Sharon Castellanos – will be showcasing their extraordinary projects.

Contest

Entering the X100 Photo Competition, you could win an exclusive X100VI Limited Edition. Show off your skills in landscape, portrait, architecture, or street photography – all genres are welcome. Submit your best photo by the 6th of April 2024 and impress us with your photographic skills!

Join us at FUJIKINA 2024 and celebrate the future of digital photography. Catch the moment, tell your story, and be creative!

Capture the Beauty of Cherry Blossom.

It’s March, and you obviously enjoy the beauty of cherry blossoms in full bloom all around the city. So, if just like us, you’re itching to capture this vibrance and tenderness of spring colours, here is your short photography guide on how to ensure your cherry blossom images truly blossom.

Timing is everything

From the very first pink buds to the end of full bloom, cherry blossoms show a wide range of expressions. The colour of the petals evolves from a dark shade to pale pink, eventually fading to a whitish hue as the petals fall to the ground. To capture the essence, it’s best to focus on the period between the half bloom and the full bloom. During this period, flowers are usually at their most vibrant and visually appealing stage, and the petals are fully developed.

Kiichi Noro, X-T1 | XF55-200mmF3.5-4.8 R LM OIS | F16 | 1/60 sec. | ISO 400

You can experiment with different lenses, using telephoto or macro to zoom in on intricate details of overlapping blossoms. You can also explore different angles, for example, by incorporating elements such as a blue sky, mountains, or rapeseed flowers in the background.

Best times to shoot

The morning is considered to be the best time to capture cherry blossoms. Around 9:00 am, the sunlight hits the front of the petals. This creates a stunning effect.

Hitomi Komatsu, X-T1 | XF18-55mmF2.8-4 R LM OIS | F16 | 1/15 sec. | ISO 200

For a different atmosphere and unique perspectives, shoot in the evening, during the golden hour, or even at night.

Hitomi Komatsu, X-T1 | XF50-140mmF2.8 R LM OIS WR | F2.8 | 1/2700 sec. | ISO 800

Use a tripod to stabilise your camera when shooting at night. Nighttime generally requires slower shutter speeds, wider apertures, and longer exposure times to capture enough light in the scene. This combination makes the camera more sensitive to shaky hands and unintentional movement, resulting in blurry images. The tripod prevents any camera shake, so you can have crisp and clear photos.

Chiyo Yamaguchi, X-T3 | XF56mmF1.2 R | F2.8 | 30.00 sec. | ISO 500
Hitomi Komatsu, X-T1 | XF50-140mmF2.8 R LM OIS WR | F16 | 1/14 sec. | ISO 800

Set the mood with settings

To create the desired atmosphere, play with the white balance and exposure compensation settings. For example, on a cloudy day, set the white balance to “shade” and the exposure compensation to “+” to capture a natural look. Depending on the lighting conditions, experiment with different settings to achieve warm or cool tones.

Set the wide aperture to achieve a shallow depth of field. This will make the cherry blossoms in focus while blurring the background, creating those dreamy, out-of-focus areas. To enhance the bokeh effect, experiment with the distance between your subject, cherry blossoms, and the background.

HaruQ Yamaguchi, GFX 50S | 85.0mm | F1 | 1/3800 sec. | ISO 400

Film simulation modes

To express the bright atmosphere of spring, explore different film simulation modes. By setting the mode to Vivid (Velvia), the colours and vibrancy of the cherry blossoms can be enhanced, giving you a more vibrant image.

Using Chrome Blue, you can highlight the natural vibrancy of the cherry blossoms against a blue sky. This setting makes images more visually appealing by enhancing the blues.

Get creative with advanced filters

Some Fujifilm cameras offer Adv Mode with advanced filters. Experiment with effects such as Pop Color for increased contrast and saturation, Soft Focus for a dreamy atmosphere, and Multi-Exposure for unique, layered shots.

So, here we are! With these photography tips, you’ll be ready to capture the fleeting beauty of cherry blossoms in all their glory. Take advantage of all the opportunities, whether it’s the morning sunlight illuminating delicate petals or the evening glow casting a warm hue. Now, just grab your camera and explore!

27 Fujifilm Products took the iF Design Award 2024

It is our pleasure to share the exciting news that FUJIFILM Holdings Corporation has once again demonstrated its commitment to design excellence by securing a remarkable 27 products at the prestigious iF Design Award 2024. This includes the acclaimed FUJIFILM GFX100 II, a mirrorless digital camera that has been awarded the highest accolade, the Gold Award (iF Gold Award 2024).

Established in 1953, the iF Design Award is a global recognition that places FUJIFILM’s design achievements on a par with other prestigious awards such as the Red Dot Design Award in Germany and the International Design Excellence Awards (IDEA) in the United States.

GFX100 II in a Spotlight

The FUJIFILM GFX100 II stands out as a true marvel among the impressive range. Not only did it win an iF Design Award, but it also received the highest honour, the iF Gold Award 2024, for its 12-megapixel high-speed sensor and state-of-the-art image processing engine.

iF Gold Statement:

“The Fujifilm GFX100II boasts outstanding ergonomics and functionality in a compact form. Its angled surfaces not only enhance the visibility of the sub-LCD but also convey a sense of solid quality. The body is also wrapped in a patented leather-like texture which ensures excellent grip in any scenario, meeting the rigorous demands of professional use. Great, understated design!”

This record-breaking achievement reaffirms our dedication to creating products that not only deliver on functionality and performance, but also showcase exceptional design. Our commitment to the creation of visually appealing products that prioritise portability, operability, ease of use, and comfort has set a new standard in the industry. And we’ll continue to push the boundaries, creating designs that not only impress with their beauty but also enhance the overall user experience.

Stay tuned for more innovations!

Meet New Binoculars In TECHNO-STABI Series

Whether you are spotting a favourite band at a crowdy concert, tracking a ball on a soccer field, or cutting through the waves for a whales’ show – you need smart and durable optics you can rely on. Reliable and just as adventurous as needed. To not worry if it’s suddenly raining or your hands are trembling but seize the moment in every detail. “Could have seen better if the magnification was slightly higher”, “high magnification, yet vibration makes it difficult to see well”, “would be easier if the rain was no longer a threat”… It seems you can never have everything at once. Well, maybe these two newbies in the FUJINON TECHNO-STABI series of binoculars will prove it wrong.

NEW TS16x28WP & TS12x28WP

For five years, our FUJINON TECHNO-STABI binos took the spotlight as a reliable companion both on water and land. The new TS16x28WP and TS12x28WP inherited the whole set of advanced features while bringing more benefits to the table.

Fully Waterproof

Rated IPX7 for protection against water ingress, both models are now fully waterproof and immersible to a depth of 1m for up to 30 minutes. Even in a downpour, they stay dry inside, protecting the delicate optics from rain or accidental water slashes. If you’re into yachting or sailing, these binoculars can immerse to a depth of 1 meter for up to 30 minutes without damage.

Best-In-Class Vibration Correction

Lightweight yet powerful, these durable binoculars feature a magnification of 16x and 12x, respectively. Thanks to the acclaimed TECHNO-STABI high-magnification vibration correction of ±3°, they minimise shaky movements while also compensating for hand trembling or the natural motion of the water.

One more beautiful thing is that you can activate this feature just with a simple switch at the centre of the binoculars and enjoy a rock-steady, sharp image without the need for a tripod.

Capturing Moments

FUJIFILM’s phase-coated prisms correct phase shifts in light waves, delivering a sharper and clearer, high-contrast image. The EBC multi-coating also allows for exceptional light transmission, ensuring excellent low-light performance, so you can get much better overall image quality. To add to that, the precise focusing wheel enables fast, exact adjustment with one finger, for those spontaneous moments. So, whether tracking moving objects or adjusting focus for varying distances, you can quickly tune the focus with minimal effort, capturing the details.

A Longer Battery Life

Thanks to the CR2 lithium battery technology, TS16x28WP and TS12x28WP offer a long battery life for the image stabilisation function, with up to 30 hours of use on one cell. An automatic switch-off function after 10 minutes helps to preserve battery power. This ensures uninterrupted observation, and you don’t need to carry additional tools for frequent battery changes.

Ergonomic Design

The robust, ergonomic, non-slip rubber coating ensures comfortable handling, control, and a secure grip. Protected from environmental factors, these binos are also a good fit for challenging outdoor conditions.

All these features make the new TS16x28WP and TS12x28WP ideal partners in crime for most outdoor pursuits such as festivals, concerts, birds and nature watching, marine leisure, sports, hiking, and many more. Wherever you are, take them with you, and you’ll never miss a thing!