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INSTAX Pal lands in TIME’s Best Inventions of 2023

by mariiabezpala November 8, 2023 Comments0

Big news for INSTAX! Right at the doorstep of brand’s 25^th anniversary, its latest newbie, a palm-sized digital camera INSTAX Pal, has been selected as TIME’s BEST INVENTIONS of 2023 in the Special Mention section. It marks a great milestone for INSTAX series, recognizing our commitment to pushing the limits of photography and changing lives by transforming the way we create and share memories.

“These days, snapping photos with your phone is so universal it’s almost boring. If you’re looking for a more tactile experience but still want to keep things simple, the pocket-sized Fujifilm INSTAX Pal camera offers the benefits of a digital camera — like the option to add filters or share your photos — as well as the ability to print out mini snapshots in 15 seconds,”
TIME.

Every year, TIME magazine unveils the list that sets the world abuzz, showing off the most impactful products and ideas from around the world. It became a hallmark of technological and creative breakthroughs that have the potential to change the way we live, work, and interact with the world. This year’s roundup includes “200 groundbreaking inventions” and 50 “Special Mention” inventions – and for the first time, INSTAX product landed among them in the TIME’s list.

What makes INSTAX Pal standout?

Extreme Cinematography with AJ Bleyer & FUJINON Premista

by mariiabezpala November 3, 2023 Comments0

The right lens puts you beyond the boundaries of what’s possible on screen – especially, in extreme cinematography, where imagination takes over the limits. DGA director AJ Bleyer shows it like nobody does.

In his latest extreme Red Bull Racing commercial, he tried out our FUJINON’s 19-45mm Premista wide cine-zoom lens paired with the RED Digital Cinema V-RAPTOR inside an airplane. And the results are jaw-dropping!

“Equipped with a RED V-Raptor, FUJINON Premista, and our new eND RF to PL adapter, we team up with Red Bull Racing for a series of back-to-back jumps across California and Washington,”
AJ Bleyer.

The video is still being processed, meanwhile, here are some impressive shots from behind the scenes. Check the full story here.

Filed under Be Inspired Blog Consumer

How to make a DIY Jar-o’-Lanterns with INSTAX.

by mariiabezpala October 27, 2023 Comments0

It’s almost Halloween, and you’re probably itching to get creative with your home decorations. Well, here’s a spooktacular DIY design that’s so easy it’s scary! Sophiagaleria shared a great idea for a unique Halloween photo jar which you can make in no time just with your INSTAX mini Link Printer and some simple items.

What will you need?

a screw-top jar;
tangerines;
a black waterproof pen;
mini fairy lights (LED);
INSTAX mini Link Printer;
wooden sticks.

Step 1. Draw spooky faces

First, get your tangerines ready. Take your black waterproof pen and let your creativity run wild drawing funny or scary Halloween faces on the tangerines. It may be classic jack-o’-lanterns, sinister smiles, or even spooky ghosts. Feel free to experiment!

Filed under Photography Tutorials

Zooming in on Wildlife: GFX100 II Test-Drive with Shelley Pearson

by mariiabezpala October 25, 2023 Comments0

Bird photography is a delicate art that requires patience, precision, and a dash of wonder. Each bird presents a unique challenge. You learn to anticipate their moves, study their habits and habitats, becoming a part of their world. Every click of your camera is a hunt for a perfect moment, and your lens must be incredibly accurate and responsive to capture the elegance of a hummingbird’s glance or the wild spirit of an eagle’s flight. It’s about capturing life in its tiniest and the grandest.

Based in Australia’s west coast, a professional bird and wildlife photographer Shelley Pearson tried the new GFX100 II camera paired with the Fujifilm GF 250mm F4 LM OIS WR prime lens and the Fujifilm teleconverter GF 1.4X TC WR in the field.

Filed under Be Inspired Blog Consumer Photography Wildlife X-Photographer

Premiere in Europe: FUJINON SX1600 long-range surveillance camera system goes to Milipol 2023

by mariiabezpala October 19, 2023 Comments0

When looking at MARVEL’s superheroes, we sometimes imagine how cool it would be – to have their superpowers in the real life. For instance, what if we could see kilometres away spotting every detail as if it was right nearby? Then, we could quickly identify available parking spots when running late to the cinema. We would never be stuck in a traffic jam again, zooming accidents, congestions, and road signs from far away. Moving to a bigger scale, we would prevent crimes, safeguard people, forecast disasters – be real superheroes MARVEL couldn’t dream of.

Well, maybe, our eyes are not that strong. But we have curious minds and innovative technologies to go much further.

With the latest FUJINON SX1600 long-range surveillance camera system, you can turn your safeguarding capabilities into a superpower, no matter whether it’s used for cityscapes, maritime, highways, public facilities, or critical infrastructure. This newbie lets you spot a needle in a haystack from kilometers away and turns distant specks into clear, unmistakable details, making long-range surveillance not just effective but truly remarkable.

On November 14-17, the FUJINON SX1600 will be showcased in Europe for the first time. We are presenting it at the Milipol Paris 2023 – the leading event for homeland security and safety with 1000+ exhibitors and 30 000+ visitors from over 150 countries. In 2019, our FUJINON SX801 took the stage, showing breath-taking capabilities, and now, following the best practices, we are bringing to the table the new era of long-range surveillance solutions.

Check out the video to see what FUJINON SX801 is capable of.

Filed under Blog Consumer Innovation

The Fantastic Forty: Fujifilm gets the highest number of winners at Good Design Award 2023

by mariiabezpala October 13, 2023 Comments0

At Fujifilm, innovation and excellence are at the heart of everything we do. This year, we are thrilled to announce the Fantastic Forty of the prestigious Good Design Award 2023 winners represented by products from diverse business areas: from instant and mirrorless cameras, binoculars, and multifunctional printers to advanced medical equipment.

Five years in a row, we receive the highest number of awards among all the award winners. And we are particularly delighted that our mirrorless digital camera FUJIFILM GFX100 II and structural colour inkjet technology joined the ranks of the Good Design Best 100.

Filed under Be Inspired Blog Innovation

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What makes INSTAX Pal standout?

What will you need?