Fujifilm EMEA

This blog account is managed by the Corporate Communication team for Fujifilm in EMEA.

Pushing the Boundaries

Innovation is a key factor in the printing industry. Truyol, one of Spain’s largest printing businesses, has internalized this principle and focuses on growing and improving their services with great success. To make sure that this focus can be upheld, they need a powerful and innovative partner on their side – Fujifilm has shown that we can be this partner. Discover how Truyol uses the Jet Press 750 S to set new industry standards with its high production capability and superior quality. Click here fore more.

Jigsaw puzzling in your #fujicomfortzone

Photographs are the perfect way to preserve those memories that you never want to forget. With a personalised photo puzzle you can relive memories piece by piece and keep them forever.

We can definitely understand the new puzzle hype: Staying at home with a cup of coffee, enjoying time with your family and putting some music on – while doing a jigsaw puzzle. They don’t require you to read instructions or get your head around new terminology. It’s the perfect way to relax at the end of a long day or for a fun family activity on a rainy day.
Even better, then, is being able to puzzle a personal image that will recall fond memories: It’s unique, offers an opportunity to reminisce, and might even allow you to discover details you didn’t notice before.

Given as a gift, a personalised puzzle is a great way to transport emotion and highlight a personal bond – think of it as a framed picture with a fun, interactive element!

MyFujifilm (German Shop) offers photo puzzles in different sizes and in proven Ravensburger quality.

Tip: Photo jigsaw puzzles with a lot of details are easier to assemble than motifs with large, open areas (e.g. the sea).

So stay at home in your #Fujicomfortzone and have fun while jigsawing your personalised puzzle.

Design Your Own Home Workout With the instax mini 11


Many thanks to instax UK and Mollie Rose for the inspiration and the shots! Check out their instax Blog to get even more inspirational instax DIY ideas.


We hope you’re still feeling healthy, motivated and happy in your #fujicomfortzone.
We know, it’s not that easy staying active and having a sport routine without the workout classes at the gym. So why not beeing your own instructor or personal trainer at home?

Here’s a creative solution by Mollie Rose! She decided to photograph 5 cardio and 10 strength & core exercises on her instax mini 11.
Whenever you feel like doing a workout you can blindly pick however many you feel like on the day to create your own routines.

Here are some examples of the routines that hopefully give you some inspiration to create your own exercises.


Workout 1

Squat: 3 sets of 20

Stand with your feet slightly wider than your hips, drive your hips back bending your knees and pressing them slightly open. Sit into a squat position while keeping your heels and toes on the ground, chest up and shoulders back.

Mountain Climbers: 3 sets of 20 seconds

Get into a plank position, bring one knee up towards your stomach in one smooth motion, and then repeat the action with your other knee, and continue alternating.

Russian Twist: 3 sets of 30 seconds

Sit on the floor and bring your legs out straight, lean back so your torso and legs form a low V shape. Balance and twist your torso from side to side and feel the burn!!


Workout 2

Burpees: 3 sets of 20 seconds

Stand tall with your feet shoulder-distance apart, bend your knees and squat down whilst bringing your hands to the ground. Jump your feet back into a plank position, complete a pushup and then jump your feet back to meet your hands, and immediately jump up tall off the ground. Land softly into a squat position and repeat.

Jumping Jack: 3 sets of 30 seconds

Stand tall with your legs together and arms by your side. Bend your knees and jump into the air, whilst jumping spread your legs to about shoulder-width apart and lift your arms above your head. Jump back to your starting position and repeat.

Lunges: 3 sets of 20 on each leg

Keep your upper body straight whilst stepping forward with one leg, lower your hips, and bend your knees to about a 90-degree angle. Ensure your front knee is directly above your ankle. Then step back into your starting position and repeat on each leg.

Plank: 3 sets of 30 seconds

Get into a pushup position and put your forearms on the ground propping you up. Squeeze your glutes and tighten your abdominals whilst keeping your neck and spine neutral. Create a strong line from your head to toe and hold.


Workout 3

High Knees: 3 sets of 30 seconds

Stand up straight and place your feet hip-width apart. Quickly drive your right knee to meet your right hand, bring that same leg back down to the ground, and immediately bring your left knee to meet your left hand. Repeat and as you alternate your knees ensure you’re creating a hopping motion and you’re consistently on the balls of your feet.

Donkey Kicks: 3 sets of 15 on each leg

Position yourself on all fours with your hands directly underneath your shoulders. Make sure your back is flat and tuck your chin slightly. Keeping the 90-degree bend in your right knee,  slowly lift your left up and back towards the ceiling. The maximum height you should go should feel comfortable and ensures your back doesn’t arch and your hips do not rotate.

Leg Raises: 3 sets of 10

Lie on your back with your legs straight together, slowly begin to lift your legs up to the ceiling whilst keeping them as straight as possible. Engage your core to ensure you don’t hurt your back. Maintaining that core strength, slowly lift your legs back down until they are just above the floor. Hold for a moment and then repeat.


Workout 4

Single-Leg Bridge: 3 sets of 10 on each leg

Lie on your back with your knees bent and feet flat on the floor. Keep your arms at your side with your palms down. Raise one leg until it is stretched out straight off the ground. Then lift your hips until your body forms a straight line. Hold for a moment, then slowly lower down and repeat.

Lizard Jumps: 3 sets of 20 seconds

Step your right foot to the outside of your right hand. Hold for a moment. Switch your legs with a small jump or hop. Hold and repeat.

Side Lunge: 3 sets of 20 on each leg

Start with your feet together and toes facing front. Then step your left leg as far wide as possible, engage your left heel as you drop your hips back and down while keeping the right leg straight. Ensure you keep the soles of your feet on the ground and toes pointed forward.

Side Plank: 3 sets of 20 seconds on each side

Begin on your side with your feet together and one forearm below your shoulder propping you up. Raise your hips until your body is in a straight line and engage your core. Raise your free arm straight up above you and hold. Repeat on the other side.

Locust Pose: 3 sets of 10 seconds

Lie on your stomach with your arms by your side. Inhale and raise your head to look forward, engage your thighs to lift your legs and raise your chest off the mat. Hold for 10 seconds and repeat.

Cookbook with instax photos

Don’t you feel the same way? It’s difficult to try out a recipe without taking a picture. How wonderful would it be if you could create your own book of all your favourite recipes with cool instax pics?
Keep the recipes for making breakfast, lunch, dinner and desserts, etc. in your personalized cookbook. Write down the required ingredients and steps, and decorate each page with pretty instax photos.

1. Write the recipe down in a notebook, and then prepare the necessary ingredients.

2. Start making the food and take photos of the important steps with your instax.

3. When all is finished, take a photo of the food. Zoom in so the image fills the frame, making it look really tasty.

4. Paste the photos in the notebook. Now your original cookbook is ready.

Supporting healthcare workers with instax

Video

Across Europe, our teams have been donating instax cameras and film so that doctors and nurses working on the #Coronavirus can harness the power of instant photography to help share their friendly faces from behind their PPE.

Hiromoto Matsushima, Senior Vice President Photo Imaging, FUJIFILM Europe GmbH commented:

Donating instax cameras and film is just a small way in which Fujifilm is able to help – but to both healthcare workers and patients, we’ve been told that by being able to easily show the friendly face behind the PPE, it can help bring comfort and understanding in the most difficult of situations.

The instax products donated so far have been prioritized to healthcare teams working in intensive care units and critical care on the Coronavirus frontline. To date, approximately 120 instax cameras and 7,500 instax prints have been sent to hospitals in the United Kingdom, the Netherlands, Turkey, Italy, Portugal, Spain, Russia, France and Denmark.

Each Fujifilm business in Europe has a limited number of these packs available and healthcare teams on the frontline with should contact their local Fujifilm Corporate Communications representative.

AT YOUR SERVICE – Francesco Galvani

Francesco Galvani, Medical Equipments Application Engineer, servicing hospitals in north Italy, tells his experience and feelings during the pandemic.

– We are at your service. During the current healthcare crisis our technicians are working on the front lines alongside healthcare professionals to make sure patients can be diagnosed and treated. These are their stories. This series will be updated weekly.

We are in the field every day, in contact with operators and often with patients. We are completely aware of being at risk of infection, something we think about every time we go to a hospital to carry out our tasks. Sometimes, though it is rare, we hear of a possible case of Meningitis or THX, or another disease.

Today’s risk is COVID-19. Right now, COVID-19 is the biggest threat to us all, and we face the possibility of being infected, even if not by direct contact, daily.

Of course, we follow relevant safety procedures, such as wearing masks, gloves and gowns, but only now have these “normal” procedures become fundamental. We are more careful when following these procedures in order to protect ourselves and our safety.

In some situations, such as in Alessandria where the hospital has been entirely dedicated to the Coronavirus emergency, it is easier to implement safety and security measures. The main entrance is closed; the hospital is accessible only through a secondary door. There, they asked me to identify myself. I was on the approved entry list, yet they continued to test my temperature and, as an additional measure, there was someone waiting to “escort” me to a room they had ready and prepared, ensuring that I could educate the operators safely.

When visiting a larger hospital, like Policlinico or San Raffaele, unfortunately you cannot control access across all visitors in the same way. It is not possible to have a designated escort for everyone who enters and leaves the hospital. In these larger hospitals, there are not only patients infected with COVID-19 – there are other patients there, too, with an already weakened immune system. They are the first ones we must protect; they are in the hospital to receive lifesaving treatment, not to become more unwell.

When talking with others, such as operators, doctors and health management, anxiety can begin to overwhelm you. You see the tiredness of those working 10-12 hour shifts each day, and you feel their tension; tension that stays with you even when you are home where your family is waiting for you. They are the first ones you, personally, need to protect, and this worry and way of thinking will not simply disappear on July 30 when the national emergency ends. We must protect them every day, all year round, because the risk of COVID-19 will remain, even though it will be less prominent than it is today.

On February 22, I read a headline that made the virus very real for me: “First case in Milan: 78-year-old hospitalised at San Raffaele”. I had been at that hospital just a few days before, and I had been in several departments. Of course, I could very well not have come into contact with this specific patient, but the 50/50 possibility that I could have was what I thought about the most.

As a first step, I immediately tried to understand what I needed to do. I tried to contact the emergency services at 112, who were in total chaos. In the end, I managed to speak with my family doctor. Nobody knew what to do, nobody knew anything, we were unprepared… and it was only the beginning.