Month: March 2024

Fujikina 2024: the unique experience of digital photography

by M. Köster March 28, 2024 Comments0

Greetings, photography lovers! We are thrilled to invite all those passionate about digital photography to join us next Saturday at FUJIKINA Berlin 2024. Set against the historic backdrop of the Telegraphenamt in the heart of Berlin, this event promises to be a unique experience as for beginners and ambitious semi-professionals so for seasoned experts.

Here, you can discover the latest innovations in the photo and video industries. We are bringing the complete range of our X and GFX series, from mirrorless system cameras to the most advanced lenses, and versatile accessories. Recently, we’ve introduced to the world our highly anticipated X100VI premium compact camera, and you may be among the first to experience it up close.

What else?

Live talks

Network with the experts at exciting live talks throughout the day and dive into discussions that will fuel your passion for photography. You’ll get valuable personal insights from world-known photographers Annika and Mathias Koch, Elke Vogelsang, Martin Krolop, Bernd Ritschel, Stephan Wiesner, and many others.

Live shootings

Be a part of the photography art in action with captivating live shootings by talented photographers such as Ines Thomsen, Thomas B. Jones, Anna Cor, Michael Damböck, and Chris Keller. This is the perfect place and time to learn and be inspired.

Touch & Try

Are you thinking about a Fujifilm camera or lens? Then don’t hesitate to take advantage of our free loan service. During the event, you can test our equipment and get hands-on experience trying it in work at dedicated workshops. Don’t forget to bring a valid form of ID or passport for the rental service!

Check & Clean

Have you been using Fujifilm equipment to capture amazing moments? Enjoy a complimentary service check at the event. This includes external cleaning, functional checks, sensor cleaning for system cameras, and firmware updates.

Photo walks & Workshops

Take part in our free photo walks, led by professional photographers such as Lisa Schrötter and Peter Fauland. Sign up on-site to secure your place and get ready for an intensive skill boost. You will also dive deeper into photography with our workshops led by experts such as Prof. Stefan Finger and Eugen Kamenew. Limited places are available, so stay tuned for separate details on how to book.

GFX Gallery

Take a look at the stunning visual creations of our talented artists in the GFX Challenge Gallery. Winners of the exclusive GFX Grant Challenge program – including David Gaberle, Katie Orlinsky, Kazuma Obara, Qingjun Huang, and Sharon Castellanos – will be showcasing their extraordinary projects.

Contest

Entering the X100 Photo Competition, you could win an exclusive X100VI Limited Edition. Show off your skills in landscape, portrait, architecture, or street photography – all genres are welcome. Submit your best photo by the 6th of April 2024 and impress us with your photographic skills!

Join us at FUJIKINA 2024 and celebrate the future of digital photography. Catch the moment, tell your story, and be creative!

The Photography & Video Show 2024: where creativity’s born

by mariiabezpala March 22, 2024 Comments0

Whether you are a fully-fledged professional in photography and filmmaking or an absolute beginner passionate about moving visuals and content creation, the Photography & Video Show is where you had to be last week. It’s the largest UK event of its kind that every year gathers about 30,000 creative minds. Last Saturday, it once again opened its doors in Birmingham, and we were thrilled to see you at our booths at the National Exhibition Centre.

With more than 250 exhibitors, including globally recognised brands, offering a wide range of accessories, printing solutions, albums, clothing, editing software, and training supplies, it was a great chance for our customers to try out and purchase the latest products and services, and discover new tools to support their business needs.

Endless Discoveries

Our visitors could test out cutting-edge equipment, or get personal hands-on experiences instead of online guesswork, compare, try, and make informed decisions investing in their creative endeavours. With over 350 seminars, live demos, tailored masterclasses, and workshops across six stages and theatres, they could network and learn from the industry’s foremost experts. We were happy to join the line-up and share useful professional techniques and insights about photography, filmmaking, and content craft.

Our Line-Up

March 16th

10:20 – 11:10
Visual storytelling with Mr Whisper

11:30 – 12:20
Stills, video or both? Hybrid weddings with the Fujifilm X-H2S

12:15 – 12:45
What makes a good composition?

12:40 – 13:30
An Introduction to Basic Lighting for Portraits and Headshots

13:50 – 14:40
Unleashing your creativity with the Fujifilm X-T5

15:00 – 15:50
Wildlife action photography

16:00 – 16:30
Travelling the UK as a multi-genre photographer

March 17th

10:20 – 11:10
Visual storytelling with Mr Whisper

11:15 – 11:45
Wildlife photography & conservation: What does it mean to you?

11:30 – 12:00
Hybrid film making – making the switch from photo to video

11:30 – 12:20
Stills, video or both? Hybrid weddings with the Fujifilm X-H2S

12:15 – 12:45
What makes a good composition?

12:40 – 13:30
An Introduction to Basic Lighting for Portraits and Headshots

13:50 – 14:40
Unleashing your creativity with the Fujifilm X-T5

15:00 – 15:50
Wildlife action photography

16:10 – 17:00
Documenting baby’s first year

March 18th

10:20 – 11:10
Finding meaning and exploring authenticity in documentary photography

11:30 – 12:20
Sports photography with the Fujifilm X-H2S

12:40 – 13:30
An introduction to basic lighting for portraits and headshots

13:50 – 14:40
‘At event’ printing for larger (format) profit!

15:00 – 15:50
Capturing Antarctica: Land of ice and snow

16:00 – 16:30
Bigger sensor: Bigger profit

16:10 – 17:00
Documenting baby’s first year

March 19th

10:20 – 11:10
Finding meaning and exploring authenticity in documentary photography

11:30 – 12:20
Sports photography with the Fujifilm X-H2S

12:40 – 13:30
The art of landscape and travel photography

13:50 – 14:40
Capture One ecosystem with Fujifilm colours and quality

15:00 – 15:50
Capturing Antarctica: Land of ice and snow

16:10 – 17:00
An introduction to basic lighting for portraits and headshots

Stay tuned as there’s more to come. See you there next year!

Filed under Blog Photography

Capture the Beauty of Cherry Blossom.

by M. Köster March 21, 2024 Comments0

It’s March, and you obviously enjoy the beauty of cherry blossoms in full bloom all around the city. So, if just like us, you’re itching to capture this vibrance and tenderness of spring colours, here is your short photography guide on how to ensure your cherry blossom images truly blossom.

Timing is everything

From the very first pink buds to the end of full bloom, cherry blossoms show a wide range of expressions. The colour of the petals evolves from a dark shade to pale pink, eventually fading to a whitish hue as the petals fall to the ground. To capture the essence, it’s best to focus on the period between the half bloom and the full bloom. During this period, flowers are usually at their most vibrant and visually appealing stage, and the petals are fully developed.

Kiichi Noro, X-T1 | XF55-200mmF3.5-4.8 R LM OIS | F16 | 1/60 sec. | ISO 400

You can experiment with different lenses, using telephoto or macro to zoom in on intricate details of overlapping blossoms. You can also explore different angles, for example, by incorporating elements such as a blue sky, mountains, or rapeseed flowers in the background.

Best times to shoot

The morning is considered to be the best time to capture cherry blossoms. Around 9:00 am, the sunlight hits the front of the petals. This creates a stunning effect.

Hitomi Komatsu, X-T1 | XF18-55mmF2.8-4 R LM OIS | F16 | 1/15 sec. | ISO 200

For a different atmosphere and unique perspectives, shoot in the evening, during the golden hour, or even at night.

Hitomi Komatsu, X-T1 | XF50-140mmF2.8 R LM OIS WR | F2.8 | 1/2700 sec. | ISO 800

Use a tripod to stabilise your camera when shooting at night. Nighttime generally requires slower shutter speeds, wider apertures, and longer exposure times to capture enough light in the scene. This combination makes the camera more sensitive to shaky hands and unintentional movement, resulting in blurry images. The tripod prevents any camera shake, so you can have crisp and clear photos.

Chiyo Yamaguchi, X-T3 | XF56mmF1.2 R | F2.8 | 30.00 sec. | ISO 500

Hitomi Komatsu, X-T1 | XF50-140mmF2.8 R LM OIS WR | F16 | 1/14 sec. | ISO 800

Set the mood with settings

To create the desired atmosphere, play with the white balance and exposure compensation settings. For example, on a cloudy day, set the white balance to “shade” and the exposure compensation to “+” to capture a natural look. Depending on the lighting conditions, experiment with different settings to achieve warm or cool tones.

Set the wide aperture to achieve a shallow depth of field. This will make the cherry blossoms in focus while blurring the background, creating those dreamy, out-of-focus areas. To enhance the bokeh effect, experiment with the distance between your subject, cherry blossoms, and the background.

HaruQ Yamaguchi, GFX 50S | 85.0mm | F1 | 1/3800 sec. | ISO 400

Film simulation modes

To express the bright atmosphere of spring, explore different film simulation modes. By setting the mode to Vivid (Velvia), the colours and vibrancy of the cherry blossoms can be enhanced, giving you a more vibrant image.

Using Chrome Blue, you can highlight the natural vibrancy of the cherry blossoms against a blue sky. This setting makes images more visually appealing by enhancing the blues.

Get creative with advanced filters

Some Fujifilm cameras offer Adv Mode with advanced filters. Experiment with effects such as Pop Color for increased contrast and saturation, Soft Focus for a dreamy atmosphere, and Multi-Exposure for unique, layered shots.

So, here we are! With these photography tips, you’ll be ready to capture the fleeting beauty of cherry blossoms in all their glory. Take advantage of all the opportunities, whether it’s the morning sunlight illuminating delicate petals or the evening glow casting a warm hue. Now, just grab your camera and explore!

Filed under Blog Macro Tutorials

One-of-a-kind shots: INSTAX mini 99 & PHOTO SLIDE film

by mariiabezpala March 20, 2024 Comments0

From our first-ever INSTAX mini 10 launched in 1998 to the latest teeny-tiny INSTAX Pal digital camera that turned the instant photo experience upside-down, we continue to pursue the advantages of both analogue and digital technology, maximising the benefits of each.

Today, we celebrate the first INSTAX launch in 2024 and the new addition to our INSTAX analogue product line-up, the INSTAX mini 99. With its classic and stylish matte black finish, this new analogue instant camera maintains the premium look and feel as the INSTAX mini 90 but also brings advanced features that no other analogue camera has seen before.

Be one-of-a-kind with light & colour

The INSTAX mini 99 is a camera for those who are not afraid to experiment. What makes it truly one-of-a-kind is its built-in LED-light feature that enhances your prints with an authentic analogue feel. You can select different colours using the special Colour-Effect Dial. This includes Faded Green, Warm Tone, Light Blue, Soft Magenta, Sepia, and Light Leak. So, right when you take the photos, one of six different colour effects will be reflected in your prints, creating a unique shot every time.

You can also combine these colour effects with other modes, like Brightness Control. This feature offers five distinct levels of brightness: the Light (“L+”) setting indicates the brightest exposure, the “L”, “D”, and “N” settings offer the normal range of brightness, and the Dark (“D-”) setting represents the darkest available brightness level.

The new camera also comes with an exciting new Manual Vignette Switch. It allows you to easily add an artistic shaded frame around the image, manually controlling the vignette with an easy-to-use switch on the lens housing.

Shooting Modes

Each moment is unique, and this camera takes it into account. With a set of different shooting modes, you can choose the one that perfectly suits the occasion and take shots even in low-light conditions. For instance, Sports Mode increases the shutter speed, so you can grab the perfect shot in action. The Double Exposure Mode lets you combine two images into one, and the Bulb Mode increases the amount of light let in, creating a brightened effect on the print.

Apart from those, the INSTAX mini 99 offers Landscape, Standard, and Macro Focus modes, easily accessible by adjusting the lens dial. The Landscape mode works great for distant subjects, while the Macro mode is perfect for close-ups and selfies.

Self-timer & Flash Control

With the self-timer feature, you can capture perfect group photos without the need for extra hands to hold the camera, letting everybody be part of a frame. You can choose among the Auto Mode, Fill-in (the flash will always fire regardless of lighting), Red-eye Removal, or turn the flash off, depending on your lighting situation.

Grip & Tripod Mount

The INSTAX mini 99 comes with a precision-milled base grip and a tripod mount that also acts as a grip when attached to the camera. This ensures a comfortable and secure hold on the camera, reducing the chances of shaky shots or accidental drops, especially in the most active shooting situations.

New INSTAX mini film: PHOTO SLIDE

With the launch of the INSTAX mini 99, we are also releasing a new INSTAX mini film, PHOTO SLIDE, that offers a new print design to add to your collection. Inspired by the photo slide used in old slide projectors, it is based on a stylish ivory colour that makes an outstanding photo effect.

Try it out firsthand, experiment with light and colours, and let your small moments feel big… and one-of-a-kind!

Filed under Blog Consumer Spotlight

27 Fujifilm Products took the iF Design Award 2024

by M. Köster March 11, 2024 Comments0

It is our pleasure to share the exciting news that FUJIFILM Holdings Corporation has once again demonstrated its commitment to design excellence by securing a remarkable 27 products at the prestigious iF Design Award 2024. This includes the acclaimed FUJIFILM GFX100 II, a mirrorless digital camera that has been awarded the highest accolade, the Gold Award (iF Gold Award 2024).

“iF Gold Award 2024”
“iF Design Award 2024”
Mirrorless digital camera “FUJIFILM GFX100 II” Vertical battery grip “VG-GFX100 II”
FUJIFILM Creative Village (CLAY/ITs)
Mirrorless digital camera “FUJIFILM X-S20”
Interchangeable lens for the GFX Series of mirrorless digital cameras “FUJINON Lens GF110mmF5.6 T/S Macro”
Interchangeable lens for the GFX Series of mirrorless digital cameras “FUJINON Lens GF30mmF5.6 T/S”
Interchangeable lens for the GFX Series of mirrorless digital cameras “FUJINON Lens GF55mmF1.7 R WR”
Interchangeable lens for the X Series of mirrorless digital cameras “FUJINON Lens XF27mmF2.8 R WR”
Interchangeable lens for the X Series of mirrorless digital cameras “FUJINON Lens XF8mmF3.5 R WR”
Interchangeable lens for the X Series of mirrorless digital cameras “FUJINON Lens XF56mmF1.2 R WR”
Broadcast zoom lens “FUJINON HZK24-300mm”
Broadcast zoom lens “FUJINON HZK25-1000mm”
FOCUS DEMAND EPD-51A-G02
TECHNO-STABI TS16x28WP/ TS12x28WP
Long-range camera with integrated lens “FUJIFILM SX1600”
Tripod grip “TG-BT1”
Digital Camera “INSTAX Pal™
Hybrid instant camera “INSTAX mini Evo™” Brown
Instant camera “INSTAX mini 12™”
Smartphone printer “INSTAX mini Link 2™”
Smartphone printer “INSTAX SQUARE Link™”
Instant camera “INSTAX SQUARE SQ40™”
Pressure Image Analysis App “FUJIFILM Prescale Mobile”
Film Simulation Experience
INSTAX smartphone app “INSTAX UP!”
“FUJIFILM XApp” for the GFX / X Series of digital cameras
Production color printer “Revoria Press™ PC1120”
A3 Color Multifunction Device “Apeos C7070 series”

Established in 1953, the iF Design Award is a global recognition that places FUJIFILM’s design achievements on a par with other prestigious awards such as the Red Dot Design Award in Germany and the International Design Excellence Awards (IDEA) in the United States.

GFX100 II in a Spotlight

The FUJIFILM GFX100 II stands out as a true marvel among the impressive range. Not only did it win an iF Design Award, but it also received the highest honour, the iF Gold Award 2024, for its 12-megapixel high-speed sensor and state-of-the-art image processing engine.

iF Gold Statement:

“The Fujifilm GFX100II boasts outstanding ergonomics and functionality in a compact form. Its angled surfaces not only enhance the visibility of the sub-LCD but also convey a sense of solid quality. The body is also wrapped in a patented leather-like texture which ensures excellent grip in any scenario, meeting the rigorous demands of professional use. Great, understated design!”

This record-breaking achievement reaffirms our dedication to creating products that not only deliver on functionality and performance, but also showcase exceptional design. Our commitment to the creation of visually appealing products that prioritise portability, operability, ease of use, and comfort has set a new standard in the industry. And we’ll continue to push the boundaries, creating designs that not only impress with their beauty but also enhance the overall user experience.

Stay tuned for more innovations!

Filed under Awards Consumer Innovation Spotlight

Frontier LP9700. The powerhouse for excellent images.

by Fujifilm EMEA March 7, 2024 Comments0

The new FUJIFILM Frontier LP9700 is equipped with the latest technology and will impress you with its high print speed, excellent image quality and great versatility. Combine it with the CX 3240 creative duplex printer and you have superpower for your photo business.

The LP 9700 is equipped with directly modulated semiconductor lasers, which make digital exposure possible with an incredible image quality. Fine details and subtle changes in colour tone are reproduced at a high level of resolution.

Superior image processing Fujifilm’s Image Intelligence™ technology automatically compensates for problematic conditions such as poor lighting, excessive backlighting, high contrast or under/over-exposure, ensuring beautiful images.

A dual paper feeder and chemistry optimised for fast processing enable fast development with excellent quality. The LP9700 achieves a very high print speed of 2,117 prints per hour. With 10 x 15 cm format.

For the first time in the Fujifilm Frontier series, you can use ultra-thin Album Paper XS with a thickness of just 135 μm. It’s ideal for lay-flat albums and photobooks, and it’s great for meeting a variety of other product needs.

The journey doesn’t end with prints alone. With the FUJIFILM Order-It software, you can effortlessly expand your offerings to include calendars, collages, photo sets, greeting cards, and more. This not only enhances your customer’s experience but also paves the way for an extremely profitable photo business.

Filed under Blog Business

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