Month: June 2023

INSTAX Biz – Create Memorable Prints

by M. Köster June 30, 2023 Comments0

Capture and Share Life’s Precious Moments with INSTAX Biz – The Ultimate Customer Engagement Tool

Create Memorable Prints with Exclusive Templates Anywhere and Anytime

In today’s fast-paced world, people want instant gratification, including when it comes to capturing and sharing their special moments. This is where INSTAX Biz comes in – a service that enables businesses to provide their customers with an INSTAX photo that includes a customized template.

The INSTAX series, which includes instant cameras and Smartphone printers, has gained immense popularity among Gen Z and Millennial users worldwide. These devices have become a communication tool and a means for self-expression for capturing and sharing life’s precious moments.

With INSTAX Biz, businesses can take advantage of this trend and provide their customers with a unique experience. They can create their own INSTAX prints with freely designed templates, making their photos memorable and worth looking back at again and again.

What’s more, the operation of INSTAX Biz is incredibly easy. With just one tap, customers can instantly print photos taken with their smartphone or tablet. The handheld and lightweight printer works without an internet connection, making it ideal for use anywhere. It’s also rechargeable, so it can be used continuously without any hassle.

There are numerous ways that businesses can use INSTAX Biz to increase customer engagement. For example, hotels and restaurants can give customers INSTAX photos that include a template with the date of their wedding, anniversary, or special event. Storefronts and salons can host special events and provide customers with an INSTAX photo that includes a unique seasonal template. For events, businesses can set up a photo booth and give customers an INSTAX photo with a unique template specific to their event. This could also include a QR code allowing customers to access special deals from the QR code on the print. Tourist attractions can also provide customers with an INSTAX photo commemorating their experience, reminding visitors of the destination and inspiring them to visit again.

Filed under Blog Consumer

Our European Headquarter – Brick by Brick.

by Guest Blogger June 27, 2023 Comments0

As a child I used to play a lot with LEGO; it kept me busy for hours and hours. That’s probably the reason why I wanted to become an architect; but life decided otherwise. Later on, other interests showed up and I didn’t touch any LEGO at all for over 30 years.

Then suddenly, in November 2017, dark clouds gathered when my wife was diagnosed with breast cancer. For a moment our world stopped turning and we had to rely on doctors and an intensive treatment to fight this poison inside. Almost 15 months later, the sky cleared again, and good news came our way. Although you can never be certain again when it comes to health, we could start making new plans for the future. And so, my wife bought me a LEGO set: The Big Ben (London). This was her way of saying ‘Thank you’ for being there for her, in difficult times. And as from that moment, my interest in LEGO was triggered again; and even much stronger than ever before.

Quickly I realized I needed a bigger challenge and so I decided to start designing my own creations. First, I made a small version of our own house. After a successful attempt to make the 4-Cylinder tower of BMW Headquarters in Munich (almost 1m high and 13000 parts), I focused to build a replica of BMW-dealership De Schepper in Sint-Niklaas, Belgium. Several months and hundreds of working hours later, the general management decided to put my creation (19548 parts) in their showroom.

I already worked 20 years for Fujifilm Belgium (FFBE) when I had the chance to support the European Compliance Team in Germany. On May 24th 2022, I had to visit my German colleagues in Ratingen. I drove on the Balcke-Dürr-Allee, turned round the last corner and there it was… the impressive new building of the Fujifilm European Headquarters. Immediately I knew, this had to be my next LEGO-project! After a few weeks of thinking and a lot of ‘try and error’, I could finally start building. I chose a particular part in Dark Transparent color which I would use for each window. During my next visit to Ratingen, I measured one window and so I could determine the final scale. Each side of the building had 25 windows and so my MOC also had to have the same amount on each level. Although the building looks like a simple square, several challenges had to be solved, like the descent to the underground garage, the stairs in front of the lobby, some unusual angles, the trees and plants,… Four months later, the result was much better as I could have imagined. A few lamps next to the entrance of the garage and the European, Japanese and German flags would be the finishing touch.

Feedback is highly appreciated and any comments or request for more information can be sent to valere.vossen@fujifilm.com

Filed under Blog

Compelling reasons to print your photos

by M. Köster June 24, 2023 Comments0

I’d like to introduce you to the Fujifilm X Learning Centre, which is a wealth of information and ideas for photographers like you. Check it out on this page of the Fujifilm X Learning Centre; it was created by our colleagues in the UK.

In a world dominated by online photo sharing, the art of printing has taken a back seat for many photographers. But trust us, you’re missing out if you only share your images digitally. A physical print offers a unique experience and establishes a stronger connection with the viewer. Whether you’re visiting a gallery or displaying images at home or in the office, you’ll find that printed photographs captivate attention in a way that website galleries or Instagram posts simply can’t match.

To enjoy your pictures in total satisfaction, there are really many (I’ll choose three) ideas what to do with your photos.

Decorate Your Home

Using a cherished photo as personal decor is the most obvious reason to print. Whether in a small frame or as a large wall art piece, surrounding yourself with art and memories of loved ones brings warmth and interest to your home.

When selecting images such as portraits, landscapes, or similar subjects, it’s a good idea to print low-quality copies of your potential choices. Hang them up to observe how they feel in your space over days or even weeks. Assess which images resonate with you the most, and then create permanent high-resolution prints of those. This doesn’t mean the other images are bad; it’s simply that some subjects and styles work better as wall art than others.

Make a Personalized Gift

There’s nothing more heartwarming than a truly personal gift, and your photos can be just that—but only if you print them! Whether you’ve captured portraits of loved ones, pets, or favorite places, you can use these images to brighten someone’s day. Consider the print format and how it will fit into the recipient’s home. Most people appreciate a simple print that they can easily frame according to their taste.

You can transfer images to your phone or directly connect your X-Series camera to a FUJIFILM INSTAX printer to instantly produce prints. This is especially useful for events, street photography, and interactions where offering a physical print can make a genuine difference, even with initially skeptical individuals.

Create a Photo Book

Another fabulous way to showcase your images in print is by creating a photo book. This format allows you to curate your photos based on themes or stories, which is why it has long been a favorite among photojournalists and travel enthusiasts. You can also add descriptive text, but many photographers prefer to let the images speak for themselves.

Photo books come in various sizes and formats, but the key is selecting the images you want to include and arranging them in a compelling order. Whenever possible, try to maintain consistency in theme and aspect ratio. For example, a book featuring monochromatic images in a square format tends to be aesthetically pleasing and guides viewers through the story naturally.

Remember that, similar to creating a photo book, the selection and arrangement of images are crucial. Thus, follow the same principles of consistency whenever possible. Carefully choose the images to exhibit, select a print size appropriate for the space, and arrange them in a way that complements one another—whether through color, composition, or the relationships between the subjects.

If you were inspired by my blog post – and live in France, Germany, the Netherlands, Sweden, Spain or the United Ki n gdom you can go straight to myFUJIFILM and get started. Create an account, upload a few images, and discover the fantastic selection of creative print options. From standard prints and poster enlargements to collages, canvases, photo books, calendars, and more.

Make your photos come to life in print and embrace the lasting impact they can have on both yourself and those who view them. Start printing with myFUJIFILM today!

Filed under Blog Consumer

Spill the Beans and discover the instax SQ40.

by Fujifilm EMEA June 16, 2023 Comments0

Fujifilm has just announced the arrival of the highly anticipated instax square SQ40, a brand new instant camera that will ignite your creativity and transport you to a world of nostalgic charm.

In a recent YouTube video, our Fuji Guys colleague, Francis, took a close look at this analog marvel. Let’s dive into the key highlights!

The Instax Square SQ40 introduces a captivating square format, offering a fresh perspective to your instant photography adventures. From the moment you set eyes on it, you’ll be captivated by its elegant design. The camera features a timeless leather-like finish with striking silver accents, exuding a luxurious feel that perfectly complements its artistic capabilities.

When unboxing the SQ40, you’ll find everything you need to start capturing memories: an instruction manual, a convenient shoulder strap, CR2 batteries, and of course, the star of the show—the Instax Square SQ40 camera itself. It’s a comprehensive package that ensures you can dive right into the world of instant photography without delay.

Exploring the camera’s features, Francis guides us through its components. The back cover lock secures your precious film, while the film counter keeps you informed about the number of shots remaining in your pack. The viewfinder ensures precise framing, and the film ejection slot delivers your printed masterpiece. One of the standout features is the intuitive auto-exposure functionality. The SQ40 boasts a built-in flash that automatically fires when needed, making it effortless to capture perfectly exposed photos. The camera’s light sensor and flashlight sensor work harmoniously to calculate the ideal lighting conditions, allowing you to focus on your creative vision without worrying about technical adjustments.

Moreover, the SQ40 comes with a selfie mirror that enhances your self-portraits and close-up shots. By simply rotating the lens, you can activate the selfie mode, which adapts the camera’s settings to optimize your self-captured moments. Remember to maintain the recommended distance from your subject for crystal-clear prints.

To further fuel your creativity, Francis shares some expert tips. Experiment with centered compositions to create visually stunning images. Leave clear space around your subject to make them pop and stand out from the background. Symmetry can also work wonders, providing a pathway to captivating abstract shots. Additionally, negative space framing and other composition techniques can elevate your instant photography game.

For more information about the Instax Square SQ40 and other Fujifilm products, visit our official country websites on instax.eu or our global instax.com.

Filed under Be Inspired Consumer

INSTAX SQUARE SQ40. Bringing exciting updates to instant Photography.

by Fujifilm EMEA June 15, 2023 Comments0

We are thrilled to announce the latest addition to the Fujifilm INSTAX family – the INSTAX SQUARE SQ40 instant camera. This new camera joins our lineup of instant cameras and brings the charm of the SQUARE format to our beloved INSTAX fans. Alongside the SQ40, we are also introducing a brand new INSTAX SQUARE instant film variety called “Sunset,” inspired by the serene and peaceful colors of a sunset.

The INSTAX SQUARE SQ40 captures the essence of instant photography with its classic design and innovative features. One of its key features is the Automatic Exposure function, which ensures that every photo you take is perfectly adjusted to the surrounding light conditions. Whether you’re indoors or outdoors, the SQ40 optimizes the shutter speed and flash output to produce high-quality photos on-the-spot, even for novice INSTAX camera users.

Selfie enthusiasts will be delighted with the SQ40’s Selfie Mode, designed for quick and effortless self-portraits and close-up shots. Simply twist the lens after powering on the camera, and you’re ready to capture stunning selfies with ease. We believe that capturing special moments should be both fun and convenient, and the SQ40 delivers on both fronts.

But that’s not all – we are also introducing the INSTAX SQUARE “Sunset” instant film variety. This new film features a range of soft color gradients in its film borders, evoking the beauty of a serene sunset. With 10 exposures in a single pack, you can immortalize your memories with a touch of artistic flair.

At Fujifilm, we are dedicated to providing our customers with innovative and creative tools to capture and cherish their memories. The INSTAX SQUARE SQ40, the new “Sunset” film, and the Brown variation of the MINI EVO are just the latest additions to our ever-expanding INSTAX lineup. Stay tuned for more exciting announcements and continue to explore the world of instant photography with Fujifilm.

Filed under Blog Consumer

Unleashing Creativity with X-S20: Music x Enoch

by M. Köster June 15, 2023 Comments1

Architecture is frozen music, and music is liquid architecture – Johann Wolfgang von Goethe Good architecture embeds symphonic elements like Rhythm, Texture, Scale, Harmony – which evoke powerful emotional responses in humans. This is what I try to achieve when given a design task because the end goal is to create an emotional attachment for any user, the same way we get that nostalgic feeling when we listen to certain pieces of music.

In my latest exploration of creative possibilities, I had the pleasure of reading an inspiring article about Enoch, also known as Noxz. Enoch is a Nigerian-born, London-based content creator, music producer, and architect who has seamlessly blended his passions to create captivating visual stories. Today, I want to share the remarkable Fujifilm X-Story featuring Enoch and his journey with the X-S20, a camera that has become an extension of his artistic expression.

There is a real inspiring Interview on Youtube and you can read the full X-Story here on Fujifilm X Website.

The moment Enoch picked up the Fujifilm X-S20, he knew he had discovered something special. The camera’s snug feel in his hand and its upgrade from his previous Fujifilm purchase, the X-S10, excited him about the creative possibilities that awaited him. Enoch’s enthusiasm for the X-S20 is reminiscent of how musicians have a preference for analog synths over digital VSTs, as it provides a certain feel that is authentic and non-digitized.

As a multi-hyphenate artist, Enoch refuses to be confined to a single outlet. His passion stems from his desire to witness people express themselves while experiencing his creations. The X-S20 quickly became an extension of his artistic vision, enabling him to produce content that resonates with his community and himself. With its upgraded grip, stability, and enhanced battery life, the X-S20 empowers Enoch to focus more on his content creation without compromising on quality or mobility.

One of the key factors that drove Enoch’s growth on social media was his ability to connect with individuals from all around the world, amplifying his reach and impact. Social media platforms served as catalysts for him to showcase his beats, host musical quizzes, and collaborate with renowned brands and artists. Enoch’s journey exemplifies the potential of creative freedom and the impact it can have when multiple outlets converge under one name.

The X-S20’s exceptional video capabilities allow Enoch to capture intricate details in 6.2K/30P and 4K/60P 4:2:2 10bit internal recording. Whether shooting in landscape or portrait, the camera ensures the sharp details he desires are preserved even after cropping. Additionally, the X-S20’s improved autofocus system ensures that subjects are captured with stunning precision and clarity, further enhancing Enoch’s ability to tell visual stories.

Enoch’s community often seeks his advice on camera gear and lens recommendations, encouraging him to share insights into his shooting techniques, editing process, and live creative sessions. To meet their requests, he plans to go live on social media platforms and bring his audience along on his artistic journey. The compact and versatile nature of the X-S20, coupled with its ability to reproduce consistent visuals through Fujifilm recipes, makes it the ideal tool for Enoch’s live shows and online performances.

The X-S20 is a tiny beast that perfectly embodies the essence of the Fujifilm system. Whether you’re new to the system or an experienced user, the X-S20 offers a balance of features from other lineups while remaining compact and portable. Enoch praises the camera for its contribution to his creative process, enabling him to focus on capturing and creating without compromising on quality or comfort.

Witness the fusion of architecture, music, and visual storytelling through Enoch’s X-Story with the X-S20. Read the full article and embark on a journey that will inspire your own creative endeavors.

Filed under Be Inspired Blog Consumer X-Photographer

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