Awards Blog Innovation

16 Fujifilm products took the Red Dot Design Award 2024

The year has just started, and we’ve already hit a home run at the Red Dot Design Award 2024. All 16 products that we submitted have won international acclaim in the Product Design category! Each entry has been recognized for its beautiful appearance and design achieving outstanding functionality and performance by a panel of world-known design experts. More to the story, our INSTAX mini Evo™ Brown has received the highest-ranked “Best of the Best Award”.

What’s worth the golden mark? Here is a little hall of fame for a closer look.

INSTAX mini Evo™ Brown: Best of the Best Award

Released in 2021, this hybrid instant camera has been a global sensation since its launch due to its hybrid nature of analogue and digital functions. It incorporates digital technology and supports the card-size “mini format film”. The camera comes with 10 lens effects, including Soft Focus and Light Leak, and 10 film effects, including Monochrome and Retro. These two types of effects can be freely combined to create 100 different shooting effects, allowing you to express your emotions in a unique way. The camera body sports a premium and classical look, featuring analogue-like operation with the lens dial, film dial, and print lever, designed with exceptional attention to details such as operation noise.

Instant camera INSTAX mini 12

Packed with easy-to-use modes and controls, this playful instant camera is full of joy, creativity, and color. It allows you to adjust shutter speed, flash brightness, and more to match the ambient light and experience perfectly exposed images every time. This definitely makes it ideal for close-ups!

Instant camera INSTAX SQUARE SQ40

This elegant instant camera looks as good as it takes photos. Featuring automatic exposure function, it’s your go-to companion for all your creative endeavors. You can also switch to selfie mode with a simple twist of the lens, glance in the selfie mirror – and voila! More beauty to it, its analogue-inspired design adds a touch of sophistication, making it a perfect accessory.

Digital Camera INSTAX Pal

It’s a super small digital camera that’s waiting to capture your spontaneous photos and make small moments seem big. It allows you to take advantage of the remote shutter release, giving a live view of the upcoming shot via a free devoted app. There you can adjust your images with filters, set a self-timer, and turn the flash on or off. Connected to an INSTAX Link printer, it prints your most beautiful moments on INSTAX mini, SQUARE, or WIDE films.

Mirrorless digital camera FUJIFILM GFX100 II & Vertical battery grip VG-GFX100 II

Featuring the newly developed high-speed 102MP sensor and the latest image processing engine, this flagship model delivers the highest burst-shooting, AF, and video performance in the history of GFX Series. Its weather-resistant battery grip withstands dust and difficult weather conditions, allowing you to shoot even at temperatures as low as -10℃.

Mirrorless digital camera FUJIFILM X-S20

The compact X-S20 is a lightweight, small camera that does great things. Weighting only 491 grams, it has a 5-axis image stabilization system (IBIS) with effective anti-shake protection of up to 7 stops, and a powerful battery that won’t run out until you have the perfect shot.

FUJINON Lens GF110mmF5.6 T/S Macro

This telephoto tilt-shift lens for the GFX Series combines image quality and functionality in a compact form. It offers unprecedented control with a resolving power of more than 100 megapixels to produce distortion and aberration-free images, and the maximum magnification of 0.5x makes it a perfect choice for macro and still-life photography.

FUJINON Lens GF55mmF1.7 R WR

With its impeccable handling, responsive autofocus, and rugged durability, this portable, versatile lens delivers high-quality images for a broad range of applications and provides a natural perspective, which makes it an essential partner on your GFX journey.

FUJINON Lens GF30mmF5.6 T/S

Designed for use in situations where image quality is paramount, this wide-angle tilt-shift lens strongly suppresses spherical aberration, coma aberration, and image curvature. It produces high image quality and exceptional detail from the center to the corners of the frame, even when the shift function is used. It also features a unique Nano GI coating technology that reduces ghosting and flare to deliver sharp, detail-packed results.

FUJINON Lens XF8mmF3.5 R WR

This lens is the perfect addition to your standard zoom. It offers an extremely wide angle of view that enables dynamic shots with enormous depth. It’s also great for video recording, for example, when you’re filming yourself while vlogging.

FUJINON FOCUS DEMAND EPD-51A-G02

This focusing aid provides the high-precision focusing required for shooting with broadcast box lenses mounted on a base. It adopts the grip-type format widely used in sports broadcasting and provides precise focusing and improved operability.

FUJINON HZK24-300mm

It’s an awesome broadcast zoom lens from the Duvo series. Crafted specifically for shoulder-mounting, handheld shooting, and other situations where you have to stay on the move, it delivers beautiful, cinematic images with shallow depth of field, with the operation style of a broadcast lens.

FUJIFILM SX1600

This long-range surveillance camera features a 40x-zoom FUJINON lens that covers a focal length range from the wide-angle 40mm to the world’s longest 1600mm telephoto. Equipped with an advanced image stabilization system and fast and accurate AF, it allows for exceptional image clarity, whether it’s international border controls, port surveillance, or remote inspection of infrastructure facilities.

PROOFIT iQ

It’s a portable medical system that allows for simple and accurate drug identification. You can simply tap a photo taken with a smartphone to identify the drug using AI, and compare it with Fujifilm’s proprietary master image with engraving and text emphasis.

Acuity Prime Hybrid

It’s a versatile and reliable wide-format inkjet printer for rigid and roll print. The design is based on the award-winning Acuity Prime, including the printhead carriage, ink system, Automatic Printhead Maintenance System (APMS), and software interface. From its user-friendly GUI, to accessible printheads for ease of maintenance, this machine is extremely intuitive and designed with an operator in mind.


Assist function for CT scan AutoPositioning

An AutoPositioning option enables stress-free, optimized imaging workflow when working with CT.

This remarkable achievement marks a valuable recognition, as we remain committed to creating designs that enhance functionality and bring new product value to our customers. There is more to come, so stay tuned!

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