worldcancerday

The Global Fight Against Cancer: Closing the Care Gap

Each year, 10 million lives are claimed by cancer. It surpasses the combined toll of HIV/AIDS, malaria, and tuberculosis. And the number is projected to rise to an appalling 13 million deaths by 2030. This takes aback even more when considering that one-third of cancer cases can be prevented, and another third can be cured with early detection and proper treatment.

So, where is the loophole that lets cancer spread and gain strength despite all the awe-inspiring technological advancements and medical discoveries?

These numbers reflect a huge gap in cancer care that needs to be bridged. People who need cancer treatment face numerous barriers on their way. According to the WHO, less than 15% of low-income countries have access to comprehensive therapy, compared to over 90% of high-income ones. However, even in higher-income countries, inequities persist. Education, where you live, and discrimination based on various factors like ethnicity, race, gender, sexual orientation, age, disability, and lifestyle can all contribute to poorer access to care. The impact of this gap is widespread.

Breaking Down Barriers

The 4th of February marks World Cancer Day, and this year, it has also marked the final of the “Close the Care Gap” campaign led by the Union for International Cancer Control (UICC). World Cancer Day serves as a global rallying point that encourages communities, organizations, and individuals from all corners of the world to unite under one voice, addressing one of the greatest challenges in history.

From year to year, Fujifilm proudly supports the initiative. By raising awareness, promoting public and political literacy, dispelling myths, and changing behaviors, we strive to close the care gap and advocate for equal access to prevention, diagnosis, treatment, and care for all people, regardless of geography or socioeconomic background. Our commitment extends to investing in research and innovation, contributing to breakthroughs in medicine, diagnostics, and scientific knowledge.

We believe that everybody should have the same access to early detection tools, diagnostic facilities, and expert medical opinions. A patient’s geography or socioeconomic background should never determine the trajectory of their battle against cancer. To bridge this care gap, we need to stand together. Join us in the fight against cancer!

Uniting our voices for World Cancer Day

“As individuals, as communities, we can and must come together and break down barriers. Closing the care gap is about fairness, dignity and fundamental rights to allow everyone to lead longer lives in better health.”

Dr Cary Adams, CEO of the Union for International Cancer Control

Today – 4th February – is the World Cancer Day, an initiative for building and advocacy initiatives that unite the cancer community to reduce the global cancer burden, promote greater equity, and integrate cancer control into the world health and development agenda.

This year’s theme is ‘closing the care gap’, and focuses on the lack of accessibility to health services faced by many people around the world.

Half the world’s population lacks access to the full range of essential health services. When it comes to cancer, many people are denied basic care, despite the fact that we live in a time of awe-inspiring advancements in cancer prevention, diagnosis and treatment.

As a proud partner of World Cancer Day, we are committed to advancing the fight against cancer.

Working with healthcare providers, our mission is to address unmet medical needs, helping to provide access to earlier cancer detection and diagnosis.

Whether it’s providing solutions to help strengthen cancer care delivered in the community, or pioneering new partnerships to provide better access to remote screening and diagnostic services, we know that the earlier cancer is detected – the better the changes of survival.

Find out more

We are extremely proud to be a partner of World Cancer Day, and to show our dedication to advancing the fight against cancer.“

Toshihisa Iida, President and Managing Director at FUJIFILM Europe GmbH

Exploring Panama with the X-T1

X-Photographer strip BLACK

By Braden Gunem

I like to travel alone.  Partners and friends are great, but they can also hold you back from really experiencing a culture deeply.  Solo travel allows you a freedom and adventure rarely achievable for those rushing back home for dinner.  So when a group of friends and I booked a house in a rather touristy area of Panama, I didn’t plan to spend much time shooting.  I grabbed my trusted X-T1 and my favorite lens – the XF23mmF1.4 R.dscf3684One of the local attractions in this area is a beach only accessible by boat or a long muddy trail through the jungle.  After attempting the trail, we opted for the boat and were dropped at a small dock in a lagoon filled with mangrove trees.  A short walk across the island towards the sound of surf led us to a beautiful beach. dscf3736We were walking along the beach when a foreign couple approached saying that a man with a machete had tried to rob them, but they were able to run away.  Suddenly. I regretted bringing my camera.  We stopped walking for some time. We swam, did hand stands, and drank beer.  Eventually, the allure of discovery won over and we continued along the deserted beach.

On my extensive travels, I often have a specific image in my mind when I’m shooting.  Sometimes, the search for this image blinds me from all the other potential shots present.  It’s refreshing to go out with no expectations and see what organically appears.  When I saw locals on horseback approaching, I sank into the jungle looking for a frame to contain them as they passed.  They had ridden the muddy trail, and were headed to the far end of the island to go hunting.Beach HorsesThis long strip of sand is interrupted occasionally by large trees overhanging into the ocean.   They are a natural jungle gym, and soon we were climbing all over them.  From the trunk of a tree,I realized there was a good shot and picked up the camera again.  I tilted the LCD to get super low to the ground and avoided wallowing around myself.MonkeyAs my friend Laura was working on a new route for this particular tree, I switch on the Cinematic Mode; it’s accessible on your camera by turning the mode dial to CH and holding down the shutter release button.  As it’s clicking away, I’m able to make  slight adjustments to the composition.  But, I’m mostly waiting on the subject to look at their best.  Yes, it fills a memory card really fast.  That’s why I use Lexar 128s, so I don’t have to worry about changing cards very often.TarzanBeyond the beach, we came across some boys walking around with machetes.  They seemed to be out honing their skills with these essential jungle tools.  One boy was carefully opening a coconut to drink the water.  I sat my X-T1 on the ground near his feet, using the tilting LCD to compose.  It must be great to grow up in a land where snacks fall readily from the trees.Snack TimeIn the evening, we returned home to discover the hunt had been successful. DinnerIt’s rare that I do a trip with no photographic objective.  It’s refreshing to travel light and go with the flow – and it’s authentic and easy to capture with FUJIFILM X Series. On to the next adventure!

 

 

 

Shooting live events with Fujifilm X Series cameras

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By Matt Hart

Shooting live music events is one of the trickiest disciplines in photography. Subjects move a lot, often lighting changes constantly and in general it can be a lot of hard work. With that said, live music events have passion by the bucket load and if you can capture that in a single frame it makes for some exceptional images. It could be a front man working the crowd, the guitarist tearing up a solo or people attending having the time of their lives, whatever it is, the subject matter can never be accused of being dull.

In this blog, I’m going to get a bit technical running you through the kit I use to shoot events and the reasons behind it. Also, we’ll cover what to look for when photographing live music. Enjoy!

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The kit

Right, let’s jump straight into it by running you through my usual kit for shooting live music and festivals.

Camera:

I usually take two camera bodies with me. The reason I do this is so I can use two different lenses and change quickly between them. My preference is the Fujifilm X-Pro2 and the Fujifilm X-T2 with the battery grip. Overall, the cameras are similar in terms of feature set but the build and handling of each make them serve a different purpose. The battery-gripped X-T2 has several advantages – Firstly, it allows me to shoot all day without needing to change batteries over. Secondly, I can switch to portrait and landscape orientation easily and lastly, the joystick for positioning the AF point is incredibly useful for accurate and quick focusing on specific subjects.

While the X-Pro2 is more than capable of shooting a live music event or festival, I like to keep the X-Pro2 free to shoot images of interesting people. These days I shoot with the X-Pro2 almost exclusively for my street photography, so bringing it to a festival makes a lot of sense for me. I’m taking my ever-faithful street photography setup and just applying it to a slightly different environment. For me, the main benefit is the rangefinder style. Unlike the X-T2, the viewfinder is off-centre and when you point it towards a subject, it doesn’t look like you’re aiming directly at them. This means people are far less likely to close up and act differently. Pointing a huge camera directly at a person usually means they’ll pose for their picture, but my aim is to capture the more candid, natural moments instead.

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Lenses:

With a lot of events, you will be firmly planted in what is lovingly referred to as ‘the pit’. This is the area at the front of the stage where you can see the performers and have the opportunity to take shots of them. For this, I will opt for the XF50-140mm lens. Its focal length suits subjects that are quite far away and it also allows me to zoom in enough to get a tight shot should I want to capture that. It’s also very useful for capturing people in the crowd on each others shoulder too.

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With the exception of the Fujinon 50-140mm XF lens, I mostly shoot with prime lenses. My kit bag usually comprises of the Fujinon 16mm f/1.4, Fujinon 23mm f/2 and sometimes the Fujinon 90mm f/2 lens too. I like to have the have fast, wide prime lenses, especially in low-light situations. I will alternate between the 16mm and the 23mm often and occasionally draw upon the 90mm when I want to capture close-up portraiture or to shoot a subject I want to isolate from the background.

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Alternatives

In general, I use primes as I just love all the characteristics they give. However, there are a couple of zoom lenses which are incredibly sharp and suit shooting events perfectly. Firstly, the Fujinon 10-24mm f/4 is a fantastic lens. It’s wide enough for big stage shots, capturing crowds and potential to get very creative too. Another great lens is the XF16-55mm f/2.8 this serves the purpose of all of the primes and it’s a bit more convenient not having to switch out lenses.

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What shots to look for

Many moons ago I shot club nights and festivals week-in week-out but these days I’m not shooting for a promoter or club, instead I’m shooting for myself. My brief is set by myself so I’m trying to look images that excite me. It’s all about capturing the mood and telling a story of the event.

Here are a few of the key shots to look for when shooting an event.

1. Performer shots

Capturing musicians in action is quite tricky. If they’re moving fast in low-light in can be incredibly difficult. The important thing to remember though is what the viewer is going to want to see – that’s the musician and possibly some environmental context if it adds to the composition. If the subject is the main focus I prefer to shoot wide open and isolate the subject. If there’s something interesting like a DJ with their decks or a rack of guitars I might stop down the aperture or shoot the scene with a wide angle lens to give a sense of the environment.

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2. Crowd shots

If you’re shooting from the stage or in the pit, it’s always worth spinning around and checking out what the crowd are doing. A well timed pyrotechnic or a person on another person’s shoulder makes for an amazing picture. Sometimes I walk along the front row and pick out a group of interesting people.

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3. People shots

Interesting people and music events go hand in hand. The crowd shots are always good, but I love to get into the crowd and capture the people having fun. Essentially, I take a street photography approach to this. I want people to be relaxed and natural around me, so before I start taking any pictures I walk around in the crowd, blending in and just enjoy myself. Once you’re in there amongst everyone you can begin to capture what you see in front of you which will be a unique perspective.

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4. Capturing the atmosphere

You simply can’t stage atmosphere – It’s either there or it’s not. The shots that I find myself looking at time and time again are the ones that tell the story of what the festival was like. It’s all about capturing the moment and the soul of the event. Now, there’s no hard and fast way to capture this kind of scene but if it sounds good, the crowd are noisy or the hairs are standing up on your arms, shoot what makes you smile!

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A Day in Cuba with the X-Pro2

X-Photographer strip BLACK

By Daniel Malikyar

I’m often asked, “How excited are you for your next trip?” The truth is, the anticipation for adventure never really kicks in until the abrupt lift off from the airport runway – signifying the beginning of a new chapter on my photographic journey.

After a 4-day long tour traveling with musical artist Marshmello through several states, we ended our final show at 3:30 AM in Las Vegas on a Sunday night. Immediately following the show I rushed up to my room to grab my bags and headed straight for the airport. After a 5:00 AM flight, I arrived at LAX where I met my cousin Haroon and childhood friend, Joon. Despite running on no sleep, we made our way to our connecting flight. A short layover and a several hour flight later, we arrived in Cuba.DSCF1634.jpgFrom the moment we exited the airport doors of Jose Marti International, taxi drivers lined the terminal swiftly coaxing the array of people to follow them to their cars. Being able to speak Spanish has proven valuable on many occasions, and helped us find a fair deal for such a late time of the night. The 30-minute drive from the airport to our apartment in the city of Vedado felt like Havana’s version of Tokyo Drift, lead by an aggressive local cab driver in his beat up old school car. Weaving through pedestrians, alleyways, and several animals we made it to our apartment in one piece. Upon arrival the driver insisted the price was higher than he had agreed upon, introducing us to our first taste of the local Cuban hustlers. After relentless persistence from the driver, we settled for a new deal and made it up to our apartment to call it a night. As I went to bed, I couldn’t wait to explore the city of old Havana, Habana Vieja, in the morning.DSCF2210.jpgBefore I visit a new destination, I always do my research to ensure that I’m well prepared, know what to expect, and plan out locations to shoot. After taking our first cab ride in an old school car, or coche viejo, to Habana Vieja, I quickly learned that Cuba is by far the most unique country I’ve ever visited. The shock factor of wandering the post-apocalyptic streets of Habana Vieja made it nearly impossible to comprehend what I was seeing. The streets were lined with colorful decaying buildings guarded by locals who spend much of their day on their front porch observing their surroundings. From stray dogs to barefoot kids running through alleyways playing soccer to the cigar-selling hustlers on every street corner, the ambiance of the city was something you have to physically experience to believe.dscf2128The most exciting aspect of this trip was the addition of my Fujifilm X-Pro2 to my X Series arsenal. After my first day with the camera, I immediately fell in love with the system. My favorite aspect of the X-Pro2 is the aesthetic of the body. The sleek, classic design avoided the intimidation of the locals when I kindly would ask for their portrait or to enter their residence. Whether the body was accompanied by the compact FUJINON XF10-24mmF4 R OIS, XF35mmF1.4 R, or the XF55-200mmF3.5-4.8 R LM OIS, the camera always stunned the locals when they asked to see the images.DSCF8326.jpgWhile I did encounter a couple strict denials from potential subjects, the sketchiest moment of the trip took place when I noticed a very interesting opportunity for a photograph of a mother and her infant son. When I approached what appeared to be their home, I realized it was the gateway to an entire storage lot of bike taxis. Slowly making my way forward, I called for the attention of the mother to softly introduce myself and ask for permission to take a photo. As she shook her head no, a dog that looked like a hyena out of The Lion King on steroids emerged from the darkness and bolted towards me, snarling and foaming from the mouth. I took off, and after a few blocks I made my way back to meet with my friends, avoiding whatever plans the mutant dog had for me.DSCF2181.jpgAs the day continued, we explored just about every neighborhood we hadn’t seen in the area. Thanks to my cousin’s strong sense of direction, we continuously encountered new people, hole-in-the-wall restaurants, and a wide variety of subjects throughout the day. From the reflective puddles, to the daily life of the Cubanos, to the hissing hustlers of the streets, there were endless moments to photograph. We ended the day off along the seaside Malecón street for sunset. The array of classic cars, ocean views, and fisherman lining the Malecón made it one of my favorite spots in all of Havana. I was able to document the experience in all of its glory with the help of my X-Pro2 and FUJINON XF10-24mmF4 R OIS lens. After a very eventful first day in Havana, I could not wait to experience what the city would have to offer throughout the rest of the week.DSCF1325.jpg

 

Fujifilm X Magazine – Issue 1 reader images 1/3

X-series users from across the globe share their finest images and the stories behind them

Here’s a selection of users’ images published in our Fujifilm X Magazine. If you would like to see your images in our magazine, and if you’re an X-series user, we’d love to see your shots. Email your images, along with details of the story behind them and some information about you and your photography to: xmagazine@bright-publishing.com

 

VICENTE DASÍ LÓPEZ – STROLLING WITH MY X100

VICENTE DASÍ LÓPEZ
Camera: X100 Lens: 23mm fixed
Exposure: 1/250sec at f/2, ISO 640

Vicente won his X100 in a Fujifilm-sponsored competition. “The theme was street photography and I entered an image taken in Valencia using my X10,” he says.

Now that I’ve got the camera, I often go walking around Valencia and take it with me; that’s where I took this image. I find the X100 is really comfortable to carry and delivers excellent results with the high-performance Fujinon lens; it’s perfect on detailed subjects like this. There’s very little noise when working with high ISO settings and I like the way the controls are distributed – the design helps me enjoy taking every shot and encourages my creativity.

http://vdlfotografo.blogspot.com.es/

 

BERND TWIEST – DUNCAN

BERND TWIEST
Camera: X-Pro1 Lens: XF 35mm f/1.4R
Exposure: 1/125sec at f/1.4, ISO 200

This is my dog, Duncan. It was one of the first shots I took when I went out testing my new X-Pro1 in a forest near our home in Holland.

I love black & white photography, even more than colour. This image was taken using the Monochrome Film Simulation mode and I tweaked the colour temperature in Adobe Lightroom to give the image a real vintage look.

The X-Pro1’s size and weight are crucially important to me. My health limits how much photography I can do and if the camera was too heavy, I wouldn’t be able to take pictures at all. I also like the image quality – the pictures are sharp straight out of the camera. 90 per cent of the time, I shoot JPEG instead of Raw because the quality is that good. The ISO performance is magnificent, too

I don’t feel scared to push it to ISO 6400.

 

SHANEA GAIGER – FRECKLES AND SPECKLES

SHANEA GAIGER
Camera: X-S1 Lens: Zoom at 55mm
Exposure: 1/160sec at f/4.5, ISO 100

This is my daughter Derryn who has for a long time had some severe body dysmorphic issues. We had talked about a ‘demon-confronting’ shoot for a long time and the idea was to create a few images of her without make up, without retouching, just using natural light, so she could see how beautiful she actually was, despite her own feelings. It worked, so well, in fact, that she gained enough confidence to take up modelling as a part-time hobby.

I moved to the X-S1 from an S100FS and it feels much more solid and produces better results. I was recently asked to do a basic photography lesson with a young autistic lad interested in photography and we used the X-S1. He had never attempted to use a ‘real’ camera before but he found it really easy to get to grips with and by the end of the day he was talking about buying one himself.”

http://harpyimages.deviantart.com