Seminars and workshops

Yerbury Studio and Fujifilm Power of the Portrait Seminar

I’m so lucky. I have one of those jobs where I get to speak to creative people on a daily basis, share ideas, see amazing images all the time. It can be quite overwhelming, inspiring visions springing out of nowhere, ideas being converted from the written word to a physical printed image. In an industry which is (thankfully) teeming with creative types, there are certain names which keep being talked about. One of those names is Trevor Yerbury, in fact two names Trevor and Faye Yerbury. For those who don’t know Trevor and Faye own the Yerbury Studio, based in Edinburgh, one of the most highly respected and regarded photographic studios in the UK. Trevor Yerbury is a 4th generation photographer, the business founded by his great grand­father in Edinburgh in 1864.

2Trevor joined the family business in 1968 and has been driving the business forward, with his wife Faye and team, ever since. Together they create the most amazingly simple, striking and sophisticated images, creating an overall elegant and timeless collection of images. Both Trevor and Faye have received accolades over the years from Masters of Photography, Fellowships and between them hold 15 Kodak European Gold Awards. Internationally they are also respected judges.

Trevor and Faye organise a series of very successful seminars, both in the UK and abroad, sharing their experience, skills and passion with fellow professional photographers.

Both Trevor and Faye are now passionate users of the Fujifilm X range of cameras and Fujinon lenses, using them pretty much exclusively for all their work now. Trevor uses the X-Pro1 and Faye the X-T1, but as with all married couples they are pretty happy to share cameras and lenses. That’s how it works, right?

I recently joined them on one of their seminar tours in the UK at St Albans. They’ve been producing a series of seminars based around The Power of the Portrait.  Here they spoke to an eager congregation of professional photographers, who were there to learn the secrets to success in portrait photography and help fine tune skills in marketing and promoting a profitable portrait business.

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There are many things which I found fascinating. Firstly, just how generous Trevor and Faye are with their knowledge and understanding. Of course, they are experts in terms of photography skill, but they’ve fine-tuned all aspects of their business, will talk about most commonly made mistakes and also how to maximise the profitability, the relationships and the longevity of the business.  They will talk to photographers in a way which really resonates, especially elements such as creating your own photographic style, the importance of relationships, after sales and creating unique products.

Secondly, how passionate they are about our cameras – you may find this hard to swallow and a bit contrived coming from the PR Manager, but they really are. To hear terms like, ‘The Fuji system is the future of photography’ and ‘they should change the shutter sound to one that makes the same sound as a cash register’ is totally from their mouths, not ours.  It’s wonderful to hear because you know it’s honest. They wouldn’t be using the X cameras if it wasn’t going to work for them and help produce shots to showcase their work.  Obviously these guys have been in the business a good while now and know what they like and what they don’t like. It made me very happy to hear what they were saying and to see so many people in the audience already with their X cameras ready.

Throughout the day they shot a few attendees, showing how simply you can produce an amazing image, using one camera, one lens, one reflector and one light box.  Amazing.

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After the seminar you could tell that all the delegates were energised and motivate, ready to get back to their studios with fresh ideas and a revitalised view of how to run their business and also seeing some of the amazing pictures taken by two of the most respected photographers in the UK, on the X-cameras.

Further information regarding The Power of The Portrait can be found here, new dates have been added:

http://www.yerburystudio.com/power-portrait-2/

Information about the Fujifilm X- Series cameras:

http://www.fujifilm.eu/uk/products/digital-cameras/

Aspire and Fujifilm – Becoming a Storyteller with the X-Pro1 and X-T1

For those who don’t know, Aspire Photography are based in the Lake District. Set amongst the beautiful and dramatic landscape, along a windy road and built within converted stable yard, you have to walk over an old cattle grid to enter. This may not sound like a very poetic or creative start, but hang on a mo. As you walk over the cattle grid something really rather magical happens. You can’t see it, you can’t smell or taste it, but you can feel it. It’s as though invisible fairies are perched on the gates and sprinkle you with fairy dust as you walk into the entrance.

You may be thinking that I’ve had a bit too much to drink, or perhaps been out in the sun for too long, but bear with me.

Aspire Photography (rather, multi-award winning Aspire Photography) are a very special group of photography trainers, running courses for all different levels throughout the year. They specialise in styled shoots and empowering photographers to understand how they can become better photographers, and how to run a successful photography business. They also have a strong, but by no means exclusive, female engagement. It’s not just down to things looking pretty, or sets being styled to the most amazing standard. What Aspire teach is that it’s a totally safe environment to ask questions, to challenge your limits and to play – to really play with photographic techniques and leave with a portfolio of new images and a fresh outlook on your personal style of photography.

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One of the reasons we wanted to engage with the Aspire “tribe” is because the X-Series of CSC cameras has really connected with female photographers – they love how light the system is, the amazing image quality and the damage limitation the price point has on their business expenditure.

The day started with Kerry Hendry, our first UK female photographer, talking us through her journey from Nikon to Fujifilm. Why did she decide to make the switch? What did it mean to her style of photography? We then move on to the technical aspects of the X-T1, X-Pro1 and lens line-up. There’s a mixture of attendees. Some are curious and open to the idea of the X-Series and others are already X converts but want to know how to get more out of their camera.

6After lunch the real fun begins, and I mean the opportunity to play! Three models have been dressed to embrace the Midsummer’s Night Theme and amazing stages of beautiful woodland fantasy scenery were created to make an amazing photographic landscape. Everyone was encouraged to interact with the models, to capture stunning still images that would demonstrate the creative capabilities of the camera and to have fun. The images from the day, from all the attendees were stunning.

I interviewed both Kerry and Catherine to understand their view of the day:

Why Fuji?

Kerry Hendry – Love The Image

Going back to using Fuji has been a remarkably natural progression for me.  I shot grainy Fuji film as a teenager and fell in love with the Fuji way right back then.

I am the one who misses the smell of film in the fridge!  More recently I’d gotten drawn into the whole ‘bigger is better’ perception – and that’s all it is, a perception – and it just didn’t feel right.  I was looking to find my photographic mojo again – and bought a Fuji X-E2 and one kit lens, and I’ve not looked back.

I adore the unique image quality the Fuji’s produce, after all, quality is still the primary influencer.  The smaller, lighter system gives allows me to feel free again – to try new things, to capture landscapes without 10kg of kit in my bag.  Travelling light in any respect is liberating – and for me, using Fuji kit has made me excited about photography again, given me new inspiration – and it also seems to bring a smile to my face.

I’ve worked with Aspire for almost a decade, in a marketing capacity and as a photographer – the Aspire way really does change your life!

The team teaches you to look at your strengths, concerns, opportunities, your creative ‘wish list’ and so many other aspects of becoming a better photographer – whether that’s as a hobby or with the aim to going pro.  And then of course, they help you achieve these goals.

On the Aspire/Fuji courses we leave the every day aspects of life – pressures, distractions and worries – at the Aspire gate.

Once you drive onto the estate it’s all about freedom to express your creativity within – while learning and developing too.

On the Fuji days of course we talk kit – and there’s the opportunity for guests to try and of the cameras and lenses they like – including all the latest releases.

Many courses will talk theory, but there’s no better way that putting what you learn, or new things you want to try, straight into practice on a professionally styled shoot.

It’s the perfect opportunity to capture amazing images for your portfolio, or simply immerse yourself in a friendly, explorative environment in which to learn.

Think gorgeous models, magical styling, likeminded new friends to work with, technical expertise to quiz – and of course Fuji freedom & fun!

Catherine –

Aspire Photography Training designs educational programs that teach and inform whilst inspiring those to push the boundaries of their photography.

We train those that have a keen interest in photography and those who are passionate about photography.  Whether you are a hobbyist or seasoned professional we have a range of courses to suit all.  We have been a significant influencer on some of the best businesses in the UK.  Education is at the core of all we do.

We believe the Fujifilm X-Pro1 range will revolutionise the perception of what a professional photographer should look like and already is essential gear for a professional to have over their shoulder. Women and men alike are leaping to change over to the X range, all for differing reasons.  We have witnessed photographers reach out to the X-range to seek sheer quality of the product, we also have seen many photographers change to the X-range to liberate themselves from an overweight camera bag, enabling them to deal with any scenario with ease. The Fuji X-Pro1 is high on Aspire’s agenda, we will be giving this camera and system a great deal of conversation, time and training space. The X range is making it’s mark with the professional photographers who are at the coal face of weddings, commercial and portrait shoots, mainly due to the freedom given and the sheer level of technical ability it gives them on a daily basis.

Aspire Photography Training is all about looking ahead, liberating and thinking out of the box.  In fact we don’t even have a box, just a broad and open mind to all the possibilities photography can give you when you choose to think creativity.

The next Aspire and Fujifilm workshop takes place on Wed 20th Aug, in the Lake District.

All images by Kerry Hendry at Love the Image.

 

 

“10,001” – Mastering the art of photographic storytelling

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An evening seminar with Chris Weston, in association with Travel Photographer of the Year

The iconic French photographer Henri Cartier-Bresson once wrote, “Your first 10,000 photographs are your worst.” So what makes your 10,001st image that much better?

In this thought-provoking and inspirational evening seminar, wildlife photographer and Fujifilm X-T1 user Chris Weston shares his knowledge and experience of creating images that go beyond simple record shots and instead create a compelling visual story.

A 1-hour presentation, during which Chris will explain his “back-to-front” approach to photography and share the visual and technical creativity of many of his incredible photographs, is followed by an on-stage interview, hosted by TPOTY founder, Chris Coe, which will include questions from the audience. There is also a chance to “meet the speaker” at a Champagne reception when you buy our VIP Package.

Lively, informative, often humorous and always emotive, this seminar is crammed full of useful hints, tips and advice and is sure to educate, entertain and inspire you towards better, more creative photography.

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Itinerary
Welcome and introduction
Mindful photography
The art of visualization
Capturing the moment
The stories behind the images
Interview with Chris Coe, incl. audience questions
Champagne reception and ‘Meet the speaker’*

What you’ll learn
How to find picture ideas
The secrets to great composition
Camera techniques
How to use shutter speed and aperture creatively
Lens choice
Make the most of light
A new approach to the photographic process
Finding inspiration and staying motivated

Location
Ondaatje Theatre, Royal Geographical Society
1 Kensington Gore, London, SW7 2AR
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Date and time
7:00 – 9:00pm
Thursday 24th July

Chris Weston

Chris Weston – Biography

Chris Weston became a professional wildlife photographer in 2001 in order to follow his passion for what he describes as “the extraordinary behaviour of wildlife”. His contemporary approach to photography led to Amateur Photographer magazine describing him as “One of the most dynamic wildlife photographers working today.”

He specialises in photographing mammals and endangered species and is renowned for his ability to connect with wildlife and reveal the often hidden personalities of his subjects. His work is published globally, with clients including the BBC, ITV, The Daily Telegraph, The Independent, The Guardian, and National Geographic. Recently, his ‘underground’ image of a galloping zebra was selected by The Sunday Times magazine for its feature titled “The Year’s Best Animal Photographs”.

Chris’s work is driven by conservation. His iconic book Animals on the Edge: Reporting from the Frontline of Extinction, written in conjunction with the IUCN, has been described as “The most up-to-date visual survey of our world’s rare and endangered species.” And he has been named by Outdoor Photography magazine as one of the world’s “40 Most Influential” wildlife photographers.

Tickets and pricing

Main Event Tickets
£12.00 per person

VIP package
Incl. reserved seating and “Meet the speaker” champagne reception
£25.00 per person

Book Now
Click here to book your tickets
or call 07773332504 (UK)