News

And now for something completely different…

Fujifilm UK has just officially announced the launch of its new Fujifillm X Signature customisation service.

Users of Fujifilm X cameras can now choose to have their camera re-skinned to one of many different colours and textures by a trained Fujifilm techhnician.

Orders can be placed at Fujifilm’s X Signature website and there is a 2 week turnaround on orders. The process involves sending your camera to Fujifilm in pre-paid packaging that will be sent to you. This will not affect your warranty as the service is carried out by Fujifilm’s Service Centre, and you will have the added benefit of a free check and clean of your product. It’ll be returned in an X Signature box with your chosen skin applied.

This service is also available on new cameras. The cost is £129.99 to re-skin your existing camera, or £99.99 if you order a new camera in an X Signature colour.

Click here to read the press release
Click here to visit the Fujifilm X Signature microsite

Here’s a couple of example skins that are now available:

We’d love to hear your thoughts on this service. Please leave a comment below or send a Tweet to @Fujifilm_UK and include the hashtag #XSignature

Fujifilm at The Photography Show at the NEC in Birmingham

So today marked a big day for the photography industry in the UK. It was the first day of the inaugural Photography Show held at the NEC in Birmingham.

Last year when everyone heard the news that Focus on Imaging was to end, everyone’s hearts were heavy and no-one was quite sure if this was a sign that the imaging industry might be on the decline. However, when it was announced that The Photography Show would take it’s place, optimism was restored and we’ve been looking forward to this event ever since.

Here’s a few images I shot throughout the day. If you can’t make it, hopefully this will give you a bit of an insight into what you are missing.

Here's the stand yesterday afternoon. Built but not furnished.
Here’s our stand yesterday afternoon. Built but not furnished…
The Fujifilm stand. X certainly marks the spot
… and here it is, ready to go this morning. X certainly marks the spot!
The gates open, the stampede begins
The gates open, the stampede begins.
As anticipated, the X-T1 drew a huge crowd of people that wanted to get their hands on one.
As anticipated, the X-T1 drew a huge crowd of people that wanted to get their hands on one.
And here's the two most popular items on the Fujifilm stand. The X-T1 and the XF56mmF1.2 lens
Here’s the two most popular items on the Fujifilm stand: the X-T1 and the XF56mmF1.2 lens.
As Fujifilm is celebrating 80 years in photography, we thought we'd make a wee mention of it on our stand
As Fujifilm is celebrating 80 years in photography, we thought we’d make a wee mention of it on our stand
Later in the afternoon when the crowd subsided a bit, these visitors finally get their hands on the X-T1 for the first time
Later in the afternoon when the crowd subsided a bit, these visitors finally get their hands on the X-T1 for the first time.
Here's our man Nathan talking about the X-T2. If it's possible, he's even more in love with it than I am!
Here’s our man Nathan talking about the X-T1. If it’s possible, he’s even more in love with it than I am!
The Fujifilm X Signature service will launch very soon. Here's a few sample cameras showing off some of the unique colours you will soon be able to have.
The Fujifilm X Signature service will launch very soon. Here’s a few sample cameras showing off some of the unique colours you will soon be able to have.

Meanwhile, away from the Fujifilm stand…

Calumet are one of the retailers that are here at The Photography Show and selling Fujifilm products
Calumet are one of the retailers that are here at The Photography Show and selling Fujifilm products
Camera World are another...
Camera World are another…
International Garden Photographer of the Year had this awesome garden. Here I'm spotted by a fellow X100S user while trying to shoot people shooting flowers (mind, blown)
International Garden Photographer of the Year had this awesome garden. Here I’m spotted by a fellow X100S user while trying to shoot people shooting flowers (mind, blown)
Could this be a clever nod to previous photography events at the NEC?
Could this be a clever nod to previous photography events at the NEC?
There's a live stage with various talkers covering various different subjects
There’s a live stage with various talkers covering various different subjects.
Fujifilm's Adam getting photobombed. Or Fujifilm's Adam photobombing someone else. You choose
Fujifilm’s Adam getting photobombed. Or Fujifilm’s Adam photobombing someone else. You choose.

Thanks for checking out this blog. Any questions, fill in a comment below or get in touch on Twitter @marchorner or @Fujifilm_UK. You can also keep up to date in real time on Instagram – http://instagram.com/fujifilm_uk

If you do come to the show over the next few days, be sure to come and say hello.

Marc