World Book and Copyright Day – Fujifilm colouring books lighten phases of lockdown for kids and parents
Today marks World Book and Copyright Day, launched by UNESCO to celebrate the importance of reading with children all around the world. At Fujifilm, we know the value of education and the power of print. Which is why, in response to the pandemic and the disruption to education felt by so many students around the world, we created our very own Fujifilm colouring books to support young students, teachers, parents and carers adapt to this sudden change of routine. The colouring books, aimed at 5-8 year olds, help to explain real-world, everyday applications of science and innovation in a fun and exciting way, learning through the power of colouring. Children in the UK and Turkey so far have been learning along with Peter Pigment, Phoebe Photon, Victor Virus and Charlotte Cho as they explain the science that power Fujifilm technologies, from taking a photography to manufacturing a vaccine. Phoebe Photon explains how light is used when taking a photo and the technology found in digital cameras, while Peter Pigment demonstrates how these photos are printed …
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