World Book and Copyright Day – Fujifilm colouring books lighten phases of lockdown for kids and parents

Today marks World Book and Copyright Day, launched by UNESCO to celebrate the importance of reading with children all around the world.

At Fujifilm, we know the value of education and the power of print. Which is why, in response to the pandemic and the disruption to education felt by so many students around the world, we created our very own Fujifilm colouring books to support young students, teachers, parents and carers adapt to this sudden change of routine.

The colouring books, aimed at 5-8 year olds, help to explain real-world, everyday applications of science and innovation in a fun and exciting way, learning through the power of colouring. Children in the UK and Turkey so far have been learning along with Peter Pigment, Phoebe Photon, Victor Virus and Charlotte Cho as they explain the science that power Fujifilm technologies, from taking a photography to manufacturing a vaccine.

Phoebe Photon explains how light is used when taking a photo and the technology found in digital cameras, while Peter Pigment demonstrates how these photos are printed with inks of all colours manufactured at his Ink Factory. Taking a focus on biology, Victor Virus tells readers about how small viruses like him can be used to help sick people get better.

In Bedford, UK – where FUJIFILM UK Ltd. Is headquartered – we worked with the local council to provide physical copies of the colouring books. The books, which were printed on Fujifilm Acuity printers, were delivered to local primary schools as the new school year began in 2020.

In Turkey, we worked together with the KAÇUV Foundation (English: The Hope Foundation for Children with Cancer). We gifted our colouring books to the children of KAÇUV on this year’s Childhood Cancer Day. The books reached the children in KAÇUV’s Family Houses and hospitals, and made them smile. 

In Germany  – Our colleagues shared the printed colouring books with the local community via public bookshelves around our European Headquarters in Düsseldorf. The public bookshelves can be found throughout the city area and are run by Literaturbüro NRW.

Our two colleagues shared the colouring books on a sunny and windy day. They found the public bookshelves in a lot of different areas – in vivid, cosy and quiet neighbourhoods of the town. This way, Peter Pigment and his friends are now waiting for their German readers in the neighbourhood of playgrounds, Düsseldorf’s famous TV Tower, restaurants, police stations and churches. Peter Pigment, Phoebe Photon, Victor Virus and Charlotte Cho feel extremely comfortable in the children’s book section, a lower area within the bookshelves, where they wait for and are easy to be reached by small readers and artists.

Beyond this, all colouring books are free to download and can be printed at home – and with the knowledge that not every child has easy access to a printer, the files can also be loaded into a smartphone or tablet device and accessed digitally.

Download possibilities:

Please find the English colouring books here:

Please find the German colouring books here:

We are proud to support young students and education providers not only with learning through these difficult times but also with a fun activity to complete during lockdown that can be conducted at a distance.

Fun in the sun

Wave goodbye to boring family photoshoots by taking your team on a fun-packed day out

DSCF9203Is there anything better than a family day out at the seaside? For kids it’s an opportunity to run, jump, swim, dig and generally mess about. For adults, it’s an opportunity to sit around, chat, eat, drink and watch kids do all of the aforementioned. Perfect. 

As all of our  ‘kids’ are now old enough to drive themselves to their own day out, I had to borrow someone else’s to take these photographs. So say hello to Harrison (white T-shirt) and his younger brother Oli, and thanks to Paul and Nicola for letting me use them as subjects during our day out.

There are, of course, some extremely talented kids photographers out there who make a living out of creating stylised images with the subjects looking straight at the camera. I have great admiration for people who can do this but I didn’t want this fun day out to turn into a boring photo shoot. So, with Fujifilm X-A2 in hand, along with the XC16-50mm and XF90mm, I chose to adopt a more candid approach, snapping away as Harrison and Oli got busy enjoying themselves.


Creative candids

The X-A2 proved ideal for capturing candids. It’s small and discreet so the boys probably don’t notice me taking half of these images. The camera’s fold out screen was an absolute godsend as well, helping me to get some low angles. Despite the bright conditions, I didn’t miss a viewfinder one bit. I did have to turn up the screen brightness a little as it was a very bright day, but this made the screen easy to view even when the sun was out.

Don’t forget the details!

While it’s great shots of your kids that you’re after on a family day out, it’s often the little details that get forgotten, so I concentrated on getting those shots as well. For this, I think anything goes, just as it would if you were photographing details at a wedding. You’ll soon start seeing images everywhere.

Keep shooting

When we’d finished at the beach, we headed to the pub, but rather than put the camera away, I kept taking pictures of the boys. The clip on mouths, by the way, came on a birthday card and I knew they’d make for some great shots of the boys. By the time we get to the pub, they were more than used to me taking pictures, so I just fired away as and when I saw a nice shot.



The camera

xa2 screenV2I hadn’t used the X-A2 before our trip to the seaside. Admittedly, this was largely because it doesn’t have a X-Trans sensor in it, but I was truly impressed with the quality of images it delivered, even with the standard XC16-50mm lens. Just like other X Series cameras, it produces superb images packed with colour and detail and the images you see here are virtually straight from the camera. I’ve only made minor crop changes, plus added a minor boost to the shadows and contrast here and there.

When I showed the resulting shots to Nicola and Paul after the day they both said the same thing: ‘Nice shots, great little camera’. Says it all really.