Interviews

The History of FUJINON: the heritage of XF Lenses

We get a lot of love for our Fujinon XF lenses and it’s hardly a surprise; we’ve been making them for a long time! We’ve created a short series of videos to help you understand the history of Fujinon and the heritage of our XF lenses,

Episode 1 – The history of FUJINON

Shigamitsu Mort, Ex-President of the Fujifilm Optics Mito factory, talks about our lens polishing technology across our wide range of lenses and describes the long time spent designing and perfecting the Fujinon-Z 43-75mm f/3.5-4.5.

Kazunori Oono, Ex-Senior Manager of the Optical Device Division talks about the testing and evaluation that went into the EBC X-Fujifilm 50mm f/1.2 back in 1979

Episode 2 – Professional vs Professional

Takashi Suzuki, Optical Design Division Senior Manager talks about how Fujifilm, professionals in the photography field, responded to professional photographer’s requirements to launch the GX680 Professional large format system in 1986. The lenses for the system had to be high enough in resolution in order to maximise the benefit of large format film.

Takao Araki, Optical Design Division Software Manager talks about Fujifilm’s amazing and unique approach to improve the calculation process that goes into each lens design. In 1956, they built one of Japan’s very first computers!

Episode 3 – The heritage of XF lenses

Taiga Noda and Hiroki Saito, both of the Optical Design Division in Tokyo talk about how without the heritage of Fujinon, many of the new XF lenses would not have been possible.

The result? The craftsmanship of FUJINON

See all of the steps that go into making each and every hand-made XF lens in our factory in Japan.

The Fujifilm X Magazine is here! – Issue 9

Issue 9 of the Fujifilm X Magazine is now available to view online, or download to your mobile or tablet via the Android or Apple app.

In this issue check out the brilliant fine art landscape work of Pete Bridgwood and Bruno Morandi’s colourful Lisbon cityscapes. If you’re more of the indoor type, there’s advice and tips to help you shoot still-lifes and close-ups. Plus, don’t miss your chance to win a superb XF18-135mm weather-resistant zoom!

 

 

 

Interview – Pete Bridgwood

Pete Bridgwood explains how X-series cameras and lenses help him to produce stunning fine art landscapes.

Click here to read the full interview »

 

X Marks the Spot

Fujifilm cameras come in very handy for Bruno Morandi as he transports us to some of the most photogenic locations in Lisbon.

Click here to read the full article »

 

Still life technique

Camera tips and picture-taking advice to help you get better shots of still-life subjects. Great for rainy day photography!

Click here to read the full article »

 

Exhibition – People

A superb collection of people pictures from X Magazine readers, complete with how they were taken.

Click here to read the full article »

 

Master the X-series

How to capture close-up images using a macro lens or extension tubes, plus a review of the latest addition to the XF weatherproof line-up: the 16-55mm F2.8.

Click here to read the full article »

 

Competition

You’re just one simple question away from scooping a weather-resistant XF18-135mm zoom lens. Don’t delay, get your entry in today!

Click here to read more »

Cuba with X-Photographer Chris Upton

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by Chris Upton

Cuba, the largest island in the Caribbean is a stunning and diverse location. The noise, hustle and bustle of Havana, teeming with brightly coloured vintage American cars contrasts with the quiet verdant plantations and gorgeous beaches. The wonderful Spanish architecture is at odds with the decaying beauty of some of its poorer areas.

Cuba has had a turbulent history from Spanish colonial rule and the slave trade to Batista’s dictatorship and overthrow by Fidel Castro and it’s subsequent economic struggle. Throughout this it’s culture, music and arts have remained as colourful and vibrant as ever.

I have recently returned from a trip visiting Havana, the plantations in the west around Vinales and the towns of Cienfuegos and Trinidad on the south of the island.

What you were looking to capture?

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Cuba is simply a photographer’s paradise, there is so much to photograph. I wanted to capture the spirit of the country, it’s unique feel, from it’s people, architecture, landscape, crumbling urban beauty, to it’s political heritage and, of course, the wonderful array of vintage American cars.
From my research, the colour and the vibrant feel to the country captivated me and my goal was to reflect this in my images.

There was clearly going to be an emphasis on Street, People and Architectural photography whilst in Havana, Cienfuegos and Trinidad with more traditional landscapes when in the west of the country around Vinales.

I also wanted to capture the incidentals, the detail shots that “shout” Cuba. The American cars topped that list, but signs, revolutionary slogans, images of Che Guevara, graffiti and of course the famous Mojitos and Daiquiri’s were in my plans too!

How did you plan your adventure?

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Of critical importance to successful travel photography is the research before you go. The more planning you put in the greater the chance of capturing great images. Having the best technique is no use if you’re not in the right place at the right time or you return home and realise you have missed some great locations.

Before I discuss how I planned the trip it is important to understand the objective. You need to be so well planned that when you arrive on location you should feel like the place is familiar, as if you’ve been there before. You will then find that you are comfortable in your surroundings, already having some shots planned in your mind. You can then concentrate on shooting those and then look around for other shots, for your own personal interpretation. This approach saves you time and helps ensure that you don’t miss important shots.

Not surprisingly the first port of call when planning is the internet. Whatever did we do before?! I will look at Tourist information / Government sites, Google images, Flickr, 500px and Stock Libraries. It is important to note that this is not to simply copy pictures that have been shot by others but to give you an idea of what is possible and to help you then put your own stamp on a place.
Good guide books are also an invaluable source of information and offer plenty of hints, tips and recommendations, especially for food and hotels. Well you’ve got to be comfortable when you’re out shooting all day! They also provide you with some basic language, very important to break the ice with the locals. I prefer the Dorling Kindersley Eyewitness Guides as they have sufficient historical and background information but are also much more visual than some of the other guides.

Not only is it imperative to have a list of planned shots but you also need to have locations for sunrise and sunset. The best source for these timings is the Photographers Ephemeris, a web app which shows you not only what time the sun rises and sets for any place in the world on any particular date but also the direction of the sun. This makes it an invaluable tool in your planning armoury. I planned my pictures taken on the Malecon (seafront) by using this app.

I also looked at Travel brochures and the Travel sections in newspapers.

You will also need a good Weather forecast so that you can amend your plans to suit the conditions. If the weather is really bad spend time inside buildings or churches though don’t miss out on the opportunities that bad weather presents by shooting outside, you might be really surprised at what you achieve and it will most likely be very different from the standard shots.

From all this information I prepare a Shoot List including all the details. This is invaluable and I check it every night. I always buy a decent street map and mark the key locations to ensure that I cover all the shots when in that area.

What kit did you take?

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One of the most common questions when I give my Travel Photography lectures is: “What kit do you take”?

So here is a list of the equipment I took:
• Fujifilm XT1 and XE1 bodies
• Fujifilm Zoom lenses XF10-24, XF18-55, XF 55-200
• Fujifilm Prime lenses XF35 f1.4 and XF56 f1.2
• Nissin i40 flash
• Lee Seven5 filters
• Cable release
• 6 spare batteries
• 80gb SD Cards in a Think Tank Pixel Pocket
• Giottos Vitruvian Carbon Fibre travel tripod with Really Right Stuff B30 ballhead
• Gorillapod
• Cleaning cloths, rocket
• Headtorch
• Think Tank Urban Disguise 50 shoulder bag

• 13” Macbook Pro and Lacie Rugged Hard Drive
• i-phone
• 4 gang adaptor.
• Twin Battery charger

Here is some background to my choices.
I always take two bodies with me, primarily for insurance in case one fails or doesn’t survive being dropped onto a marble floor as happened to me on this trip! Thankfully the XE1 and 55-200 must be made of sturdy stuff as they survived and continued to work perfectly, but it just goes to show how important this is.

My lenses needed to cover wide angle, for interiors, to long telephoto to capture detail or compress the perspective. My three zoom lenses 10-24, 18-55 and 55-200 zooms are ideal for this. On this trip I also took along the XF35 f1.4 and 56mm f1.2 primes. These are stunning lenses superb for portraits, with their wide apertures, and great when the light is low.

The Nissin i40 flash is a fairly new acquisition and complements the Fuji form factor superbly, being extremely small and light and with enough power for most tasks. I tend to use it mostly for fill in flash on portraits.

My Lee Seven5 filters include a polarizer, ND Grads and ND filters for long exposures.

Tripods usually cause much debate. There simply isn’t a perfect tripod as the conundrum of size, weight, robustness and price cannot be solved! That said I am very happy to pair my Fuji cameras with the Giottos Vitruvian tripod (a few years old and I think there is a newer version) and Really Right Stuff Ball head. This tripod packs down small, with it’s legs folding back over itself, is light and sturdy and best of all weighs little over 1kg. The RRS ball head is superbly engineered and holds the camera in position really well with no droop even with the 55-200 lens.
In certain places the tripod police are only too keen to assert their authority preventing you from using your large tripod. In these situations I have a Gorillapod which I can attach to a support, chair, barrier or even place on the floor.
I use the Arca system of quick release L brackets on both my cameras for ease and speed of use.
When the power supply is unreliable it’s vital you have sufficient battery power. Therefore I took 6 spares plus the ones in my camera. I always take a lightweight 4 gang adaptor and a twin battery charger. When you need to charge your batteries quickly, together with your phone and laptop you need the extra sockets and hotel rooms usually have a dearth of wall sockets.

All of this packs into my Think Tank Urban Disguise bag and weighs in at less that 10kg! Think Tank products are superb, so well made, extremely functional and they are like the tardis, you can just keep filling them up! On this type of trip I prefer a shoulder bag to a backpack both for security reasons and ease and speed of use.

Any general tips?

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When you arrive at your destination familiarise yourself as quickly as you can, good planning will help here. Look for interesting viewpoints and check to see where the sun rises and falls. In Cuba the streets are laid out on a grid system so I found streets that ran east / west where the sun would backlight my subjects early or late in the day.

When you photograph buildings or churches always snap the sign when you finish, you won’t remember the names of the places you visited.

You will need to work quickly, the lighting is challenging, very contrasty in the middle of the day and the sun rises and sets very quickly so you don’t have too much time to get your shots. Be in place an hour before sunrise and stay at least 45 minutes after the sun has set.

It will help if you have practiced other techniques that you might find useful such as panning. You don’t want to be learning and missing great shots whilst old American cars are speeding by on the Malecon.

If you are shooting a panorama to stitch together later I always shoot a frame first and last of my hand so the pictures in between can be easily identified as a pano set.

Walk, walk and walk more. If you find an interesting background in the streets, wait a while until someone interesting walks into the frame, it will happen.

Finally, the most important tip, always carry a camera. You never know what might present itself at the most unexpected time!

How did you get those stunning portraits? Did you ask them. etc.

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The people in Cuba were full of character and life and capturing this is a must.

There are various ways of approaching this. A street approach using wide lenses and getting amongst the action to achieve reportage type, unposed, images. Using a long lens and shooting without the subjects knowledge or getting posed shots after asking permission to take a photograph. Many photographers find walking up to total strangers and asking to take their picture very difficult. However if you can overcome this and your subject agrees, the pictures you get will be far better than any long distance grab shots. This is my preferred method with which I have found most success. Sure you will get some rejections in which case I simply smile, wish them a good day and move on. But get a willing, interesting, character and you will get some stunning shots.

My technique when I see a subject, before I approach them, is to check my camera. I will select the appropriate lens then check camera settings, battery level, memory left on the card and my flash settings if appropriate. Only when that is completed do I walk up to them keeping my camera to one side. I smile introduce myself and ask if they speak English. I try and learn these words in the native language which immediately breaks the ice and often makes them laugh! I might ask a little about them before asking to take their picture. If you are already prepared you can get to work straight away, you don’t want to be checking your screen or fiddling with your settings. Don’t just grab one shot and move on, take several, some people will move to a different area for you or pose as you request. It’s important to show them some images on the back of your camera and thank them before moving on. Children love to see their pictures and the best shots are often when you’ve just shown them so be ready!

So to the thorny subject of payment. My rule is generally not to pay money as I think it simply sets a precedent for other photographers and encourages the practice of begging. However I will sometimes take pencils, pens or soap and shampoo and sweets for children. This rewards them without actually paying them cash. If I have worked with a person for say 10 minutes or more and they have been really helpful then I may give them a small tip but usually I try not to.

I had wanted to visit Cuba for some years and often such high expectations can be cruelly dashed. However this was definitely not the case here, it is a stunning destination perfect for photographers. My recommendation is to go soon, before it changes too much.


To see more of Chris’ images from Cuba see his website www.chrisuptonphotography.com

 

 

X-Photographer’s Spotlight – Kevin Mullins

Tell us about yourself and what got you into photography? How did you develop your style in photography?

I’m an exiled Welshman living in North Wiltshire where I live with my lovely wife, two lovely children, not so lovely naughty whippet. I shoot social documentary photography, mostly weddings, and I shoot in a candid manor which means I don’t stage or set up any of the photographs.

My photography journey has been quite quick and up until 2008/9 I was running my own online marketing business in London. A change in circumstance saw us “move to the country” where we settled down and I decided a complete change of career was needed. I decided to become a wedding photographer.

In a not very short period of time I understood that my ideal day shooting a wedding was in a totally candid way. And as such, that is how my style has evolved and I now shoot documentary weddings all over the UK, Europe and even America. I love the humanity element of weddings and I simply shoot people, being people.

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Why did you choose Fujifilm cameras?

In short, I was very happy with my old DSLR system but I always felt there was something missing. Something I couldn’t quite put my finger on until I picked up an X100 in 2011. I knew instantly that this was the future for me (though it would take a couple more camera models before I made the switch entirely).

Using the smaller CSC cameras simply allows me to get more intimate images, without affecting the integrity of the moment.

I’m not a “spray and pray” type photographer. Most of my images are considered moments, rather than running around shooting thousands of images and hoping for the best, the X-Series with their glorious viewfinders and beautifully designed chasis allow me to watch, then shoot.

I believe a good documentary photographer should be a better observer, than shooter. The X-Series are so much lighter and they allow me to get into moments and shoot weddings from the inside out, rather than the outside in as was the case and only option with my big DSLR system.

I sold all my DSLR gear and bought a new car. With the change I invested in my X-Series and have never looked back.

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Do you have a photographic philosophy you live by?

I like to look for the extraordinary, in a world of ordinariness. I see wedding photography just like street photography. A good street photograph has a story and has a reason to exist. I want all my images to involve emotion, story and ultimately some kind of humanity element. I don’t want my pictures to be simply boring snapshots wherever possible and so my philosophy is to shoot images that make me smile, and make the client smile too.

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Key inspirations – What & who inspires you?

I was never “into” photography, but I remember seeing the images of Jane Bown, Don McCullin etc in the Sunday supplements as I grew up. I didn’t have an appreciation of the technique of photography then but I certainly loved looking at the photographs.

In more recent times, from a wedding and street photography point of view I’m in awe of the work and philosophy of Mel Digiacomo.

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Do you have any tips or tricks you could share with us?

From a technical point of view I’d like to say things like; consider the background, check the composition of your images, ensure the light is good.

All these things are important but my most important tip I think is this: try not to take boring photos. Whether you are shooting on the streets, shooting weddings or shooting your kids at home – always try and give the image a reason to exist. A snapshot of someone sat in a café having a drink has a lot less impact than if perhaps something else is happening in the background, or there is a juxtaposition in the image.

I find setting my cameras up to use back button focusing and zone focusing for low light works amazingly well. If I’m shooting quickly, I will often use aperture priority or even “P” mode. Remember I’m the observer and the camera is the technology! Explore the glorious JPEGs that the X-Series produce too. I think if you ignore these, you are missing out on such an exciting part of photography – having the results out of the can without having to process them? Imagine that…..

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What’s next for you?

I’m shooting more and more overseas weddings and I’ll be exploring that a bit more. My workshops and speaking see me travel too which is great but one thing I want to explore more is social documentary. I want to capture life in all its aspects and I’ll be perusing that more over the coming years.

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Contact info

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X-Photographer’s Spotlight – Paul Sanders

Tell us about yourself and what got you into photography?

paul sanders mugshotI got into photography while I was at school, I used to “borrow” my dad’s camera to play with while he was out. When I left school I went to college to study Fine Art and Photography, but didn’t really enjoy myself so I started working with another photographer shooting glamour calendars in Spain – the perfect job for a 19 year old!! Following some pretty fun living, I ran out of money and so got a job at a local newspaper. I fell in love with News Photography and filled with enthusiasm, set about getting to the top of my career. I was incredibly lucky and progressed quickly, working around the world covering news and sports with Reuters and The Times. In 2004, I was made picture editor of The Times newspaper looking after a team of 12 photographers, 25 desk staff, sorting through 20,000 images everyday and having total responsibility for the entire visual content of one of the world’s best known newspapers. It was great fun but incredibly stressful.

In 2011, I was diagnosed with Depression, Anxiety and Insomnia. And after hiding it for two years I had a bit of breakdown and took the decision to leave The Times to follow my heart. I started shooting landscapes to help with my recovery.

The whole process of landscape photography allows me to connect with myself and to the world around me, it basically calms me down. When I take pictures I tend to sit and watch the world around me, listening and feeling to what is happening as well as watching what the light is doing.

The majority of my work is long exposure photography, this style of work reflects my search for a calm mind, I don’t worry about the technicalities of photography as much as I used to, it’s all about the emotions the subject has created within me.

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Why did you choose Fujifilm cameras?

I chose Fuji after struggling with heavier 5×4 and DSLR cameras. I found that I spent more time lugging my kit around and it stopped me being spontaneous. Sometimes I got to a point where I just couldn’t be bothered to go out, and when you are recovering or battling with a mental illness like me it doesn’t take much to convince you to stay at home.

I initially used the X-Pro1 with just a 14mm as I was trying to simplify my working method, which really helped. I became really enthused about my photography again. But the real turning point for me was the arrival of the X-T1. When I first held the camera it was like going back in time to my Nikon FM2, the feel balance and handling are all very similar.

However the thing I really love about the X-T1 is that it doesn’t come between me and my photography, the bigger cameras got in the way, it was always about the camera and never the connection I wanted to have with my subject, now when I shoot I barely notice the camera at all, it is literally the invisible link between what I see in front of me and what I have in my head.

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Do you have a photographic philosophy you live by?

Yes, shoot for yourself, not for others. Photography is an investment of quality time with yourself, so enjoy it and never compromise your own vision.

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Key inspirations – What & who inspires you?

I’m inspired by the work of Turner, Monet, Michael Kenna, Valda Bailey, Rothko, David Hockney but more importantly, I’m inspired by what I see everyday around me; the light over the sea near my home in Kent, rain, waves wind all of the elements make me thankful I’m alive and able to capture what I feel when I experience them.

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Do you have any tips or tricks you could share with us?

Be happy when you take picture, leave most of your kit at home, shoot with your least favourite lens. Don’t stand next to another photographer find your own spot if you can, but always always shoot your picture even if you are in a popular spot.

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What’s next for you?

I want to continue to work with people new to photography, especially those who suffer with mental illness who may want to use it as a means to aid recovery.

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X-Photographer’s Spotlight – Doug Chinnery

Tell us about yourself and what got you into photography?

Doug Chinnery headshotLike many children I was given a Kodak Brownie, when I was around seven or eight years old, I think, and I happily cut off peoples heads and sloped my horizons burning through film at an alarming rate. When I was about twelve or thirteen my step-father gave me a Russian Lubitel Twin Lens Reflex medium format camera, a Rolliflex knock off. He taught me the basics of aperture, shutter speed and ISO and I was hooked. I think it was this camera that also made me fall in love with the square format. In the early years of married life, like so many, photography had to take a back seat but as digital cameras began to emerge my interest was reawakened and an anniversary gift of a digital SLR from my wife, Elizabeth, opened my eyes to all of the new possibilities that digital opened up.

At that time, I was working as a sales and marketing manager in an industrial manufacturing company but I started getting opportunities to make some income from my camera; selling prints, shooting weddings and portraits (which I hated!) and then teaching workshops. This gradually grew until I was only working part time for my company. When the recession started my MD wanted me to return to my role in the company full time, something I felt I couldn’t do. So, I pushed the company car keys across the table to him and walked away to become a full time professional teacher, writer and photographer. It was a huge step, but one I have never regretted.

As for my style of photography, I find myself in a strange position. I know in so many books and articles we are encouraged to develop a personal, identifiable style, but I just can’t. I have no style. I can’t shoot just one way, or with one technique. This is why I don’t describe myself as a ‘Landscape Photographer’ or an “Outdoor Photographer’. I am just a ‘Photographer’. I see things all the time, wherever I am I want to photograph and when I see things I visualise the image in different ways depending on the light, weather, the mood, my mood. I look at photographers websites who have a distinct style with envy – they are so slick and flow so beautifully. But I just can’t be like that. I just take pictures and present them in the way that I feel suits the subject, light and mood best. Perhaps having no style is my style?

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Why did you choose Fujifilm cameras?

I lead workshops all over the world and needed a high quality camera system which would stand up to the rigours of professional travel but would be light and inconspicuous. I was impressed with Fuji’s investment in lenses and also they way they were responding to users feedback rapidly. To me they were clearly a company dedicated to producing a customer focused system. My first body was an X-Pro 1 and within a couple of hours of using it I was astounded by the results and delighted by its usability. Since that day I have hardly used my DSLR system at all.

I now use a full range of prime lenses for my personal work and when travelling light can manage with just the 18-55mm and 55-200mm zooms in almost all situations. Although I do find myself lusting after the new 10-24mm!

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Do you have a photographic philosophy you live by?

I believe we should shoot images for ourselves, not to impress others or to conform to rules they would try and impose upon us. There are no Photography Police. Then if others like our work, that is great, but if we are satisfying ourselves creatively it shouldn’t matter to us what others think.

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Key inspirations – What & who inspires you?

I have a number of photographers who inspire me, in fact, I list them all here.

But there are some particular ones I would mention. I love the quiet beauty of Michael Kennas work and would also encourage people to look at the extraordinary work of photographer Valda Bailey whose images truly bridge the gap between photography and painting . Another English rural documentary photographer who has had a huge effect on me is Chris Tancock and especially his long term project Beating The Bounds.  I would also point to another major influence as being Chris Friel, a master of alternative techniques who sees the world in extraordinary ways through his camera

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Do you have any tips or tricks you could share with us?

When I started using the Fuji system I tried to use it in the same way as I used my DSLR and found it soon frustrated me. I soon realised it is better to work with the system, not to fight it. So rather than working in Manual as I was used to, I switched to working in Aperture Priority. I also found it much easier to use auto focus on the Fuji than manual focus as I did on the DSLR. For this I manually selected which auto focus point I wanted active so I was still in control of my depth of field. I have always only shot in raw on my DSLR, but as with so many Fuji users, I fell in love with the jpegs and so I now shoot in Fine Jpeg + raw. I use the jpegs for social media, my website and so on but then process the larger raw files as my master files for client work. And for anyone wondering if you can print large images from the Fuji sensor, yes you can. I have clients printing well in excess of 2 meters wide from Fuji X-Pro 1 raw files and the quality is stunning.

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What’s next for you?

I am patiently awaiting the launch of an X-Pro 2. I am sure Fuji will have some special for us when it comes out. In the meantime, I am already planning locations for 2016 and 2017 and have personal projects ‘on the boil’. Gnawing away at me is a huge backlog of images which need processing too. One day, when I am ready, I would love to produce a book, but I don’t feel I have a suitable body of work yet, but I enjoy writing for photography magazines and leading photography tours and workshops.

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