You have probably heard and seen it already, but just in case, our INSTAX mini 12 is finally here and will be available everywhere from 16 March! Unlimited joy and your favorite colors combined in one instant film camera. Our colleagues from instax have created such an amazing post, deep diving into the newest features of mini 12. Here are all essential facts you need to know:
Instant photos & unlimited joy
It is all about living in the moment and with the instax mini 12 it is time to capture all your delicious meals, exciting events, or whatever you want to capture and turn into an unforgettable memory.
Improved auto exposure (shoot in all lights), automatic adjustable flash and a lens with some handy features (turn once to turn it on, twice for Close-up Mode, all the way back to switch it off) make the mini 12 easy to handle for everyone.
Your favorite new color
INSTAX mini 12 comes in five cute colors – Blossom Pink, Mint Green, Clay White, Lilac Purple and Pastel Blue.
Which one is your favorite? Choose one and get started.
Selfies made simple
Where are the selfie lovers?
With the new and improved Close-up Mode and the selfie mirror on the front, you can kiss goodbye guesswork.
Let’s get digital
Along with the INSTAX mini 12 we also launched the new INSTAX UP! app, allowing you to scan and drop every print into a custom background.
It is easy to share your prints with everyone online afterward, you can also get inspo on INSTAX DIY projects and all the other features the app has to offer.
How can you make a home really YOUR home? Definitely by decorating and giving it your personal touch, expressing your true self. This is also what you do with our Instax cameras, you express yourself. Our colleagues from Instax Spain have partnered withWestwing España, which are going to show us which decorative styles are those that fit best with our amazing Instax mini Evo.
If you have not heard about it yet, the Instax mini Evo is one of our latest additions to the Instax family. Although it is a camera that offers multiple digital functions: from 10 different lens and film effects to various shooting modes, its design is reminiscent of that of a full-fledged vintage camera. Therefore, we like to call the Instax mini Evo black a ‘vintage-looking hybrid’. With its classic shape and design, the camera has that elegant and refined finish. For that reason, it is perfect to have as an additional decorative element, giving final touches to your vintage or industrial home decoration style.
Vintage decorative style
You have probably already seen and noticed it, everything comes back. We already know that there are things that never go out of style. Neither does Vintage, which is characterized by the use of furniture with a worn appearance and the reuse of old pieces from between the 20s and 70s. This decorative style manages to bring a lot of personality and charm in any house. Now to the more important part… Where to place the camera? Place your instax mini Evo where it can be seen, like on a console in the hall, so that when you enter the house both you and your guests see this detail. This will not only create the perfect vintage look in combination with a console that has a worn effect, it will also ensure that you never forget it before leaving home!
Industrial Style
For everyone who wants the perfect mix of materials such as metal, leather, cement and untreated wood, the industrial characteristic style of the 60s is your perfect match. This style goes perfectly with the black and metallic colors of the Instax mini Evo. Let’s be realistic, in a dining room of this style you can not miss a large metal shelf that brings character to the room. Combine it with accessories such as chandeliers, trays, concrete vases and… With the Instax mini Evo! So, let’s get ready to add a more characteristic and powerful touch to the room and amaze everyone when visiting you!
Did you get inspired to overthink your interior and decoration style again? Don’t forget to get yourself some unique furniture pieces and of course, don’t forget to get your own Instax mini Evo!
Many thanks to instax UK and Mollie Rose for the inspiration and the shots! Check out their instax Blog to get even more inspirational instax DIY ideas.
We hope you’re still feeling healthy, motivated and happy in your #fujicomfortzone. We know, it’s not that easy staying active and having a sport routine without the workout classes at the gym. So why not beeing your own instructor or personal trainer at home?
Here’s a creative solution by Mollie Rose! She decided to photograph 5 cardio and 10 strength & core exercises on her instax mini 11. Whenever you feel like doing a workout you can blindly pick however many you feel like on the day to create your own routines.
Here are some examples of the routines that hopefully give you some inspiration to create your own exercises.
Workout 1
Squat: 3 sets of 20
Stand with your feet slightly wider than your hips, drive your hips back bending your knees and pressing them slightly open. Sit into a squat position while keeping your heels and toes on the ground, chest up and shoulders back.
Mountain Climbers: 3 sets of 20 seconds
Get into a plank position, bring one knee up towards your stomach in one smooth motion, and then repeat the action with your other knee, and continue alternating.
Russian Twist: 3 sets of 30 seconds
Sit on the floor and bring your legs out straight, lean back so your torso and legs form a low V shape. Balance and twist your torso from side to side and feel the burn!!
Workout 2
Burpees: 3 sets of 20 seconds
Stand tall with your feet shoulder-distance apart, bend your knees and squat down whilst bringing your hands to the ground. Jump your feet back into a plank position, complete a pushup and then jump your feet back to meet your hands, and immediately jump up tall off the ground. Land softly into a squat position and repeat.
Jumping Jack: 3 sets of 30 seconds
Stand tall with your legs together and arms by your side. Bend your knees and jump into the air, whilst jumping spread your legs to about shoulder-width apart and lift your arms above your head. Jump back to your starting position and repeat.
Lunges: 3 sets of 20 on each leg
Keep your upper body straight whilst stepping forward with one leg, lower your hips, and bend your knees to about a 90-degree angle. Ensure your front knee is directly above your ankle. Then step back into your starting position and repeat on each leg.
Plank: 3 sets of 30 seconds
Get into a pushup position and put your forearms on the ground propping you up. Squeeze your glutes and tighten your abdominals whilst keeping your neck and spine neutral. Create a strong line from your head to toe and hold.
Workout 3
High Knees: 3 sets of 30 seconds
Stand up straight and place your feet hip-width apart. Quickly drive your right knee to meet your right hand, bring that same leg back down to the ground, and immediately bring your left knee to meet your left hand. Repeat and as you alternate your knees ensure you’re creating a hopping motion and you’re consistently on the balls of your feet.
Donkey Kicks: 3 sets of 15 on each leg
Position yourself on all fours with your hands directly underneath your shoulders. Make sure your back is flat and tuck your chin slightly. Keeping the 90-degree bend in your right knee, slowly lift your left up and back towards the ceiling. The maximum height you should go should feel comfortable and ensures your back doesn’t arch and your hips do not rotate.
Leg Raises: 3 sets of 10
Lie on your back with your legs straight together, slowly begin to lift your legs up to the ceiling whilst keeping them as straight as possible. Engage your core to ensure you don’t hurt your back. Maintaining that core strength, slowly lift your legs back down until they are just above the floor. Hold for a moment and then repeat.
Workout 4
Single-Leg Bridge: 3 sets of 10 on each leg
Lie on your back with your knees bent and feet flat on the floor. Keep your arms at your side with your palms down. Raise one leg until it is stretched out straight off the ground. Then lift your hips until your body forms a straight line. Hold for a moment, then slowly lower down and repeat.
Lizard Jumps: 3 sets of 20 seconds
Step your right foot to the outside of your right hand. Hold for a moment. Switch your legs with a small jump or hop. Hold and repeat.
Side Lunge: 3 sets of 20 on each leg
Start with your feet together and toes facing front. Then step your left leg as far wide as possible, engage your left heel as you drop your hips back and down while keeping the right leg straight. Ensure you keep the soles of your feet on the ground and toes pointed forward.
Side Plank: 3 sets of 20 seconds on each side
Begin on your side with your feet together and one forearm below your shoulder propping you up. Raise your hips until your body is in a straight line and engage your core. Raise your free arm straight up above you and hold. Repeat on the other side.
Locust Pose: 3 sets of 10 seconds
Lie on your stomach with your arms by your side. Inhale and raise your head to look forward, engage your thighs to lift your legs and raise your chest off the mat. Hold for 10 seconds and repeat.
A little while back someone showed me the Fujifilm Instax Share SP-1 Smartphoto Printer. At first, I though…meh! I could see it’s uses, but I couldn’t see it’s uses for me.
Instax Share SP-1 next to an X100S for size comparison
This changed once I received it last week.
Let me tell you a little anecdote; My daughter has one of the Instax Mini 8 cameras. It’s pink (she’s five years old). She adores it and she snaps away at anybody who will allow her. She has a little album and it’s been a wonderful way for her to enter into the world of photography.
So, when I received the Fujifilm Instax Share SP-1 Smartphoto Printer I was intrigued, more than anything, to see how I could utilise it in my day to day work.
The Fujifilm Instax Share SP-1 Smartphoto Printer is nicely designed, and rounded. The buttons are tactile and well positioned. There is a neat battery indicator and also an exposures remaining LED.
It looks good and is really quite discrete too. I have a white one, and I’m not sure if other colours will be offered.
Battery indicator and exposures remaining LED are very useful
A very handy reprint button will duplicate your last exposure. Good thinking Fuji!
The device simply looks good and the branding is discrete.
Street Photographers I think will simply love this device. If you shoot portraits on the street, as I do occasionally, I usually end up offering the subject a business card and asking them to email me (I always send them a small print in the post if they do email). This is a laborious task right? and an even more pain if you are shooting abroad.
I can see me taking the Fujifilm Instax Share SP-1 Smartphoto Printer with me when ever I shoot street now. It’s small enough (101.6mm x 42mm x 122.5mm / 253g ) to slip into a bag and the two CR2 batteries will last for around a hundred exposures. Plenty for a few shooting trips for me.
So; engage with subject, shoot, print…..away you go. Very cool.
I was a bit reticent about using it at a wedding. My style is totally candid. I don’t really do bridal portraits etc. However, I gladly took the SP-1 with me to a wedding I shot in the South of France last weekend.
This is what I did – and this is where I think it will be amazingly powerful for wedding photographers:
Shot the wedding all day using my X-T1 and X100S
During the down time I WiFi’ed (is that a real word?) over an image from the X-T1 to my iPad. If you don’t have a wifi enabled camera you can of course simply ingest the card to the device.
I used Snapseed to edit the image sightly. A bit of contrast and conversion to black and white.
I printed on the Instax Share SP-1
I gave it to the bride and groom as I left
They cried….said it was wonderful….and showed it to everyone else.
Boom! Added value for wedding photographers right there.
Connecting the printer, editing and printing the image took around one minute in total.
I can see wedding shooters who offer a more formal type of photography benefiting from this as well. Being able to take a portrait of Aunty Mabel and print it there and then is going to make you the good guy (or girl).
The print quality is fine. You are not going to lose print sales post event by handing these out. They are very much aimed at resembling the Poloroids of past and that, they do very well. According to Fuji the print resolution is 10 dots/mm (254 dpi) with 256 levels per color (RGB). It’s not hi-res printing but the images that do come out are snappy and certainly of a high enough quality to make people go “Ooooo” and even, perhaps “Aaaaah”.
The physical size of the images are 62mm x 46mm, so not huge….but perfect for street shooters and wedding photographers a like I think.
Cool things I like about the Fujifilm Instax Share SP-1 Smartphoto Printer:
Very quick to connect.
The App Software is very easy to use.
The printer itself tells you via the green LED lights how many exposures are left on the roll.
The App Software tells you which images you’ve already printed, or if an image is not usable.
Print time is around 9 seconds in total.
Didn’t have a miss communication once.
It’s a pretty small device.
Comes with batteries and two cassettes of film in the box.
A couple of things I’d like to see with the Fujifilm Instax Share SP-1 Smartphoto Printer in the future:
The ability to print direct from a WiFi enabled camera (X-T1 for example) would be awesome.
A better set of templates and editing options in the App
It would be cool to have a strap too. I know, I know, you aren’t going to walk around all day with this around your neck but if you are doing a run of portraits, at a wedding perhaps, it would be useful.
Using the Fujifilm Instax Share SP-1 Smartphoto Printer:
You need the Instax Share App. I believe this is available for iOS (iPhone and iPad) and Android devices. I just used the iPad version.
Simply hold the power button the printer down for about a second and it comes to life.
At the same time, it creates and ad hoc wi-fi network (you can change the name, password etc if you are security conscience).
Go into your device settings and connect to that network.
Launch the Insax Share App.
Select the image.
Edit, add text, rotate the image etc as you see fit.
Press PRINT.
Then wait around 9-15 seconds for the emulation to be exposed in front of your eyes.
Stand back and admire your work.
The application comes with some themes and basic editing functionality (though I suspect any serious photographer will edit the images first in another image editing app on their device). There are some neat uses of the themes where I can see it being useful to put your name or your website address on the image via the software. All very cool stuff. You can make the image Sepia or black and white too but, as mentioned, something like Snapseed is far better positioned for this type of editing.
In summary – I think this is a great device. I know there are similar things on the market but for me this is a well rounded all in one solution for printing your phone photos or from a wi-fi enabled camera.
I really, really, really, really want to be able to print directly from the X-T1 and other wifi enabled cameras though. I think that would make this device go from seriously useful, to absolutely necessary for travel photographers, street photographers and wedding photographers who want to give their clients that little extra.
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