innovation

The New Basic Colonoscopy Training Course | A Talk With Saskia Papa

This autumn witnessed the launch of our first, eagerly anticipated, standardised Basic Colonoscopy Training Course in the Growth Emerging Markets (GEM) region. It is  going to provide healthcare professionals across 16 countries with the same high quality learning experience, including special techniques and skills for painless colonoscopy.  

This intensive 2-day course, developed together with Prof. Mostafa Ibrahim, utilizes the innovative mikoto colon simulator, so participants receive hands-on training using one of the most advanced simulators available. But what makes this project especially impactful is the team behind it – a diverse group of experts from different countries, all driven by passion for elevating healthcare standards and patient well-being. We’ve talked to Saskia Papa, a Training and Education Manager in Fujifilm Healthcare Europe, for some personal insights.

What makes this training special?

– In the past, we did courses for physicians in different countries, but now it’s something so much bigger. Now, there is a consistent, standardized approach. The ultimate goal is to make high-quality training accessible and reliable across borders. Our medical advisor, Prof. Mostafa Ibrahim introduces the course in each country, involving a local expert to ensure that unique differences of each country are taken into account, and the course is adopted effectively. At the same time, the standard approach helps us ensure the same high quality of training for everyone.

Another thing that makes this course stand out is the mikoto colon simulator that is utilised. At the moment, I think it’s the most realistic training simulator for colonoscopy. And what’s important, it gives you instant feedback: if you’re hurting the “patient”, you’ll hear a “be-e-ep”, or an “ouch”. You can also watch the video back, as everything is recorded and you can see your own progress over time. With different difficulty levels, you can stepwise learn more difficult anatomies that patients may have… I believe it is a unique opportunity for self-learning.

What’s your personal goal behind the project?

– The most important goal for me is to ensure the access to this training course for every young endoscopist in these contries, who wants to improve their skills and learn more. I would like to support that and contribute to it as much as I can.

It is a very nice collaboration so far. People get really indulged with the training content, they learn things from the experts they didn’t know. There is immediately this positive atmosphere of getting people connected, and our local teams keep in touch with the participants. That is forming a community of people who share knowledge, support each other, and continually learn and grow together.

We strive to develop a community of skilled, passionate healthcare professionals in different countries who can be both supportive and inspired by each other’s experiences.”

What is planned for the future?

– What we do now is just the beginning. With time, we may expand the course to other countries as well. We are also looking forward to developing standardized courses for more advanced techniques.

What inspires you most in such projects?

– I remember we were with our EndoRunner van, and we had three working stations there. At one of the European congresses, a doctor came to try working at the mikoto station. She liked it so much! She spent the entire day with it. She said then: “I never had an opportunity before to practice with such a realistic simulator”. During that day, she was there non-stop, and you could see that she really improved her skills. In the beginning it was hard for her, after more attempts and working on it, she made progression. Also, recently, when we were at the ESGE camp in Zagreb, one of the trainers came to me and said: “I had here really beginners but even after 1 day, I could see that some of them have already improved.” It is very inspiring to get this kind of feedback. It drives me to do more.

Saskia Papa
A Training and Education Manager in Endoscopy team, Fujifilm Healthcare Europe.

Elevating print with X-Photographers at Fotofair 2024

Who can better tell about the photo paper quality than those using it in the field? The same thought came to our minds. Our X-Photographers are the perfect ambassadors for showcasing the unparalleled excellence of our photographic paper. They rely on our products to capture and preserve their stunning images, ensuring every detail is rendered with precision and vibrancy. No doubt, their firsthand experience, skills, and passion can unveil the magic of photo printing in a whole new light. Thus, we are now joining forces with Fujifilm Electronic Imaging and our talented X-Photographers to elevate the art of printed photos!

Our first big step was a joint presence at the Fotofair in The Netherlands. It’s an annual event that gathers photography enthusiasts and professionals for a day full of inspiration, knowledge exchange, and fun. This was a huge hit and a fantastic opportunity to bring everything together. Fujifilm Electronic Imaging rolled out an impressive range of our top-tier cameras and equipment, and four of our incredible X-Photographers – Michael Graste, Marco Ter Beek, Jacques Yasemin, and Maarten van der Voorde – took the stage with captivating lectures and presentations, sharing their personal experience and useful insights.

We also presented our best-in-class photographic paper, showcasing large-format, high-end prints mounted on dibond, and underscoring the value and impact of printed photography. In this regard, a big shoutout to our partner, Profotonet, for helping create these stunning artworks. Their craftsmanship truly brought our vision to life and added an extra layer of excellence to the event.

Find out more about our photographic paper here.

Global Service Center. From Portugal to Europe 

Fujifilm remains steadfast in its commitment to sustainable growth and increasing corporate value through its diverse business activities in a world facing unprecedented challenges. At the heart of this mission is the Fujifilm Global Service Center in Portugal. It is a hub of specialized teams dedicated to photography, printing, endoscopy and in vitro diagnostics (IVD). Teiichi Goto, President, Director and CEO of FUJIFILM Holdings Corporation, recently shared his positive insights on where the company wants to go and how to get there.

Goto highlighted the company’s role in creating a healthier, more sustainable world, reflecting on the company’s purpose, “Giving our world more smiles,” which was launched during Fujifilm’s 90th anniversary celebration in early 2024.

We focus on the maintenance and repair of photographic cameras, endoscopes, printers and kiosks at Fujifilm Portugal’s Global Service Center. Our specialized teams serve not only Portuguese customers, but also some European-based customers. 

In FY2023, our camera repair service handled repairs from 29 countries, with an average of 1,125 repairs per month. For customers in Portugal, Spain, France and Italy, the INNOVO team processed 300 endoscopes per month. In addition, our Photo Imaging team is set up to receive repair equipment from the major retail brands in the Portuguese market. Remote support and on-site training for colleagues and distributors is provided by our IVD European Support Center.

The Global Service Center is housed in a dedicated building. It has undergone significant changes to accommodate these diverse services. We are also excited to announce the upcoming Fujifilm Academy – a fully equipped space for training, meeting, photographing and videotaping.

Fujifilm continues to innovate and expand. We are committed to providing technologies and solutions that contribute to a sustainable future while improving the quality of life. Fujifilm Portugal’s Global Service Center continues its mission to make the world smile.

Celebrating 50 years of innovation: FUJIFILM Wako Chemicals Europe GmbH celebrates a milestone in its history

Photo by © Offenblende / Andrej

FUJIFILM Wako Chemicals Europe GmbH celebrated its 50th anniversary with a special event on 29 May 2024. Founded in 1974 as Wako Chemicals GmbH in Düsseldorf and expanded to Neuss in 1983, this event marks a significant milestone for the company. Acquired by Fujifilm Corporation in 2017, FUJIFILM Wako Chemicals Europe GmbH has continued to thrive with a focus on diagnostic reagents, laboratory chemicals and speciality chemicals.

All Photos by © Offenblende / Andrej

The company generously donated €6,000 to the Neuss City Library to support STEM education initiatives in honour of its golden jubilee. The sponsorship will be used to fund a series of workshops on topics such as robotics, chemistry, biology, programming and artificial intelligence. In line with the library’s mission to provide educational opportunities for children, teenagers and families, these workshops are interactive and engaging.

Koichi Yoshida, President of FUJIFILM Wako Pure Chemical Corporation said:

“FUJIFILM Wako Chemicals Europe GmbH has a proud history of developing high-quality products that meet the needs of cutting-edge research. We are thrilled to celebrate our 50th anniversary by giving back to the community and supporting STEM education in collaboration with the Neuss City Library. Through this sponsorship, we hope to inspire the next generation of scientists and innovators and foster a passion for discovery and learning.”

The event was attended by Dr Jörg Geerlings, Deputy Mayor, Koichi Yoshida, President of FUJIFILM Wako Pure Chemical Corporation, and Hans-Jörg Schlumberger, Managing Director of FUJIFILM Wako Chemicals Europe GmbH. Dr Geerlings presented the cheque.

All Photos by © Offenblende / Andrej

16 Fujifilm products took the Red Dot Design Award 2024

The year has just started, and we’ve already hit a home run at the Red Dot Design Award 2024. All 16 products that we submitted have won international acclaim in the Product Design category! Each entry has been recognized for its beautiful appearance and design achieving outstanding functionality and performance by a panel of world-known design experts. More to the story, our INSTAX mini Evo™ Brown has received the highest-ranked “Best of the Best Award”.

What’s worth the golden mark? Here is a little hall of fame for a closer look.

INSTAX mini Evo™ Brown: Best of the Best Award

Released in 2021, this hybrid instant camera has been a global sensation since its launch due to its hybrid nature of analogue and digital functions. It incorporates digital technology and supports the card-size “mini format film”. The camera comes with 10 lens effects, including Soft Focus and Light Leak, and 10 film effects, including Monochrome and Retro. These two types of effects can be freely combined to create 100 different shooting effects, allowing you to express your emotions in a unique way. The camera body sports a premium and classical look, featuring analogue-like operation with the lens dial, film dial, and print lever, designed with exceptional attention to details such as operation noise.

Instant camera INSTAX mini 12

Packed with easy-to-use modes and controls, this playful instant camera is full of joy, creativity, and color. It allows you to adjust shutter speed, flash brightness, and more to match the ambient light and experience perfectly exposed images every time. This definitely makes it ideal for close-ups!

Instant camera INSTAX SQUARE SQ40

This elegant instant camera looks as good as it takes photos. Featuring automatic exposure function, it’s your go-to companion for all your creative endeavors. You can also switch to selfie mode with a simple twist of the lens, glance in the selfie mirror – and voila! More beauty to it, its analogue-inspired design adds a touch of sophistication, making it a perfect accessory.

Digital Camera INSTAX Pal

It’s a super small digital camera that’s waiting to capture your spontaneous photos and make small moments seem big. It allows you to take advantage of the remote shutter release, giving a live view of the upcoming shot via a free devoted app. There you can adjust your images with filters, set a self-timer, and turn the flash on or off. Connected to an INSTAX Link printer, it prints your most beautiful moments on INSTAX mini, SQUARE, or WIDE films.

Mirrorless digital camera FUJIFILM GFX100 II & Vertical battery grip VG-GFX100 II

Featuring the newly developed high-speed 102MP sensor and the latest image processing engine, this flagship model delivers the highest burst-shooting, AF, and video performance in the history of GFX Series. Its weather-resistant battery grip withstands dust and difficult weather conditions, allowing you to shoot even at temperatures as low as -10℃.

Mirrorless digital camera FUJIFILM X-S20

The compact X-S20 is a lightweight, small camera that does great things. Weighting only 491 grams, it has a 5-axis image stabilization system (IBIS) with effective anti-shake protection of up to 7 stops, and a powerful battery that won’t run out until you have the perfect shot.

FUJINON Lens GF110mmF5.6 T/S Macro

This telephoto tilt-shift lens for the GFX Series combines image quality and functionality in a compact form. It offers unprecedented control with a resolving power of more than 100 megapixels to produce distortion and aberration-free images, and the maximum magnification of 0.5x makes it a perfect choice for macro and still-life photography.

FUJINON Lens GF55mmF1.7 R WR

With its impeccable handling, responsive autofocus, and rugged durability, this portable, versatile lens delivers high-quality images for a broad range of applications and provides a natural perspective, which makes it an essential partner on your GFX journey.

FUJINON Lens GF30mmF5.6 T/S

Designed for use in situations where image quality is paramount, this wide-angle tilt-shift lens strongly suppresses spherical aberration, coma aberration, and image curvature. It produces high image quality and exceptional detail from the center to the corners of the frame, even when the shift function is used. It also features a unique Nano GI coating technology that reduces ghosting and flare to deliver sharp, detail-packed results.

FUJINON Lens XF8mmF3.5 R WR

This lens is the perfect addition to your standard zoom. It offers an extremely wide angle of view that enables dynamic shots with enormous depth. It’s also great for video recording, for example, when you’re filming yourself while vlogging.

FUJINON FOCUS DEMAND EPD-51A-G02

This focusing aid provides the high-precision focusing required for shooting with broadcast box lenses mounted on a base. It adopts the grip-type format widely used in sports broadcasting and provides precise focusing and improved operability.

FUJINON HZK24-300mm

It’s an awesome broadcast zoom lens from the Duvo series. Crafted specifically for shoulder-mounting, handheld shooting, and other situations where you have to stay on the move, it delivers beautiful, cinematic images with shallow depth of field, with the operation style of a broadcast lens.

FUJIFILM SX1600

This long-range surveillance camera features a 40x-zoom FUJINON lens that covers a focal length range from the wide-angle 40mm to the world’s longest 1600mm telephoto. Equipped with an advanced image stabilization system and fast and accurate AF, it allows for exceptional image clarity, whether it’s international border controls, port surveillance, or remote inspection of infrastructure facilities.

PROOFIT iQ

It’s a portable medical system that allows for simple and accurate drug identification. You can simply tap a photo taken with a smartphone to identify the drug using AI, and compare it with Fujifilm’s proprietary master image with engraving and text emphasis.

Acuity Prime Hybrid

It’s a versatile and reliable wide-format inkjet printer for rigid and roll print. The design is based on the award-winning Acuity Prime, including the printhead carriage, ink system, Automatic Printhead Maintenance System (APMS), and software interface. From its user-friendly GUI, to accessible printheads for ease of maintenance, this machine is extremely intuitive and designed with an operator in mind.


Assist function for CT scan AutoPositioning

An AutoPositioning option enables stress-free, optimized imaging workflow when working with CT.

This remarkable achievement marks a valuable recognition, as we remain committed to creating designs that enhance functionality and bring new product value to our customers. There is more to come, so stay tuned!

Fujifilm x Cultural Preservation Project at Stockholm City Hall

In a ground-breaking initiative for the preservation of cultural heritage, the City Hall of Stockholm has embarked on a digital reconstruction project to breathe new life into the faded masterpieces that adorn its walls. Tasked with reviving Axel Wallert’s 105 ceiling paintings, the City of Stockholm worked with Mikael Cronwall, Head of Education at the Stockholm School of Photography, to undertake a project unlike any other in Sweden. 

The challenge: Faded beauty after a century 

Many of Wallert’s images had lost their brilliance after a century of exposure to air pollution and natural wear and tear. Only a handful remained clear, requiring an unprecedented cultural conservation effort to be undertaken. 

Forty students and four teachers from the Fotoskolan STHLM worked tirelessly for more than three weeks, using the Fujifilm GFX100 and Fujinon GF lenses to capture the high-resolution raw data. The large image sensor and the electronic management of the image information were essential in order to meet the stringent requirements of the project. The choice of Fujifilm equipment not only met the technical requirements but also facilitated the process of photographing the large and heavy original panels, which measure 150 x 150 cm and are made from untreated pine boards. 

Each panel was meticulously photographed using a custom photography rig built by skilled carpenters. Test shots with a variety of lenses led to the selection of the Fujifilm GF 120/4 R LM OIS WR Macro lens for its high resolution and exceptional sharpness. The result was flawless, following the old photographic rule of stopping down 2.5 stops for maximum edge sharpness. 

Digital reconstruction and printing

The team processed the digital files in Capture One after shooting the raw files with the GFX100 and Profoto flashes. The finalised digital files were then printed onto fabric by Big Image Systems in Stockholm, Sweden. The culmination of this elaborate process was the on-site assembly of the reconstructions at Stockholm City Hall.

The City of Stockholm now stores digital image files for long-term preservation. This ensures that the reconstructions can be reproduced whenever needed. A testament to the seamless integration of art, technology, and cultural heritage, this Fujifilm-supported initiative is now in place.

This ambitious project has been achieved through the joint efforts of the City of Stockholm, the Stockholm School of Photography, and Fujifilm. Together, they have preserved the historical richness of the Stockholm City Hall and made it possible for future generations to experience the awe-inspiring beauty of the building as it was a century ago.