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Planting Trees – Planting Future

by Giulia Grassi March 16, 2023 Comments0

Did you know that most aspects of our lives, such as drinking a glass of water or taking medicine for a fever, are linked to some extent to forests? Today, March 21, 2023, we celebrate the International Day of Forests. Back in 2012 the United Nations General Assembly proclaimed 21 March the International Day of Forests, celebrating and raising awareness of the importance of all types of forests.

In the COP27, the 2022 United Nations Climate Change Conference, the heads of countries around the globe cam together to agree on policies to limit global temperature rises and adapt to impacts associated with climate change. We at Fujifilm joined PLANT MY TREE, Germany’s largest tree planting tour that started on 02.11.2022, to do our part against climate change.

PLANT MY TREE travelled across Germany to plant 100,000 trees in 10 selected cities, including ours. Looking ahead, thinking in the long term and act thoughtfully on the ground in the interests of nature and climate protection is the claim of PLANT MY TREE foundation. And also for us, sustainability is of fundamental importance, and we want to make the greatest possible contribution to preserving nature as a healthy, valuable habitat. Together with the PLANT MY TREE team, we donated and planted 1,000 trees in the Dusseldorf area, around 8 km from our headquarters. As a Christmas gift, each Fujifilm employee based in Germany was gifted their own tree.

Geo-coordinates such as 51°20’45.9”N 6°47’48.5”E have been provided to each employee making it easy to locate the planting area where our trees were planted. Now each of our employees can visit the Fujifilm forest and their own tree whenever they want and accompany them on their way to becoming a mature forest. To ensure that the tree population can grow again in a controlled manner, PLANT MY TREE carries out their plantings specifically on their own areas. Thus, they ensure that the trees in these areas remain standing and cannot be used for industrial recycling and protect the area from unwelcome visitors.

Obviously, we know that this is not enough to protect the climate, nature and the environment. However, it is another step forward in Fujifilm’s commitment to the environment. This commitment was already outlined in the SVP2030(1) plan which, amongst other things, aims to reduce CO2 emissions in Fujifilm’s company operations and develop as well as promote environmentally conscious products and services.

Filed under Be Inspired Blog Innovation

Pumped for INSTAX mini 12

by maurice kammholz March 10, 2023 Comments0

Video

You have probably heard and seen it already, but just in case, our INSTAX mini 12 is finally here and will be available everywhere from 16 March! Unlimited joy and your favorite colors combined in one instant film camera. Our colleagues from instax have created such an amazing post, deep diving into the newest features of mini 12. Here are all essential facts you need to know:

Instant photos & unlimited joy

It is all about living in the moment and with the instax mini 12 it is time to capture all your delicious meals, exciting events, or whatever you want to capture and turn into an unforgettable memory.

Improved auto exposure (shoot in all lights), automatic adjustable flash and a lens with some handy features (turn once to turn it on, twice for Close-up Mode, all the way back to switch it off) make the mini 12 easy to handle for everyone.

Your favorite new color

INSTAX mini 12 comes in five cute colors – Blossom Pink, Mint Green, Clay White, Lilac Purple and Pastel Blue.

Which one is your favorite? Choose one and get started.

Selfies made simple

Where are the selfie lovers?

With the new and improved Close-up Mode and the selfie mirror on the front, you can kiss goodbye guesswork.

Let’s get digital

Along with the INSTAX mini 12 we also launched the new INSTAX UP! app, allowing you to scan and drop every print into a custom background.

It is easy to share your prints with everyone online afterward, you can also get inspo on INSTAX DIY projects and all the other features the app has to offer.

Filed under Be Inspired Blog Consumer

Start-Up Pitch Event – Fujifilm OIH Europe and JETRO

by M. Köster March 6, 2023 Comments0

An “Online reverse pitch event” is a type of networking event where established companies pitch their business proposals and ideas to a group of potential partners, such as startups or other companies. Unlike traditional pitch events where startups pitch their ideas to investors or established companies, in a reverse pitch event, established companies pitch their needs and requirements to potential partners who can help them solve their business challenges.

JETRO, the Japan External Trade Organization, has announced an upcoming ‘online reverse pitch event’ that aims to promote collaboration between European start-ups and Japanese companies. This three-day event, scheduled from Tuesday 7th to Thursday 9th March 2023, will provide an opportunity for Japanese companies with a technology scouting hub or branch office in Europe to do reverse pitching for finding a partnership with European startups.

During the event, participating Japanese companies from various sectors, including life science, automated driving, cloud, SaaS, blockchain, and cleantech, will present their business proposals and partnership ideas to European startups. The objective of the reverse pitch event is to create partnerships between Japanese and European companies that can lead to mutually beneficial outcomes.

European startups, on the other hand, will have the chance to learn about the Japanese companies’ operations, products, and services and identify potential collaboration opportunities. These partnerships can help startups expand their businesses into the Japanese market, access new technologies and knowledge, and benefit from the expertise and experience of established Japanese companies.

The details of the participating companies and their target fields can be found here.

This document provides an overview of the companies’ profiles and their specific areas of interest, making it easier for European startups to prepare for the event and tailor their pitches accordingly.

JETRO’s ‘online reverse pitch event’ provides an excellent opportunity for European startups to connect with established Japanese companies and explore new collaboration possibilities. By attending this event, startups can leverage the expertise, knowledge, and resources of Japanese companies and take their businesses to the next level.

Filed under Be Inspired

World Wildlife Day 2023

by maurice kammholz March 3, 2023 Comments0

Today is World Wildlife Day 2023, and this year’s theme is “Celebrating Diversity: Promoting Conservation and Sustainable Use of Wildlife.” As we reflect on the beauty and importance of wildlife in our world, we can’t help but admire the stunning photographs captured by Fujifilm X-Photographers.

These photographers have dedicated their lives to capturing the beauty of wildlife in its natural habitat, and their work has inspired countless individuals to become advocates for wildlife conservation. Their photographs have the power to transport us to far-off lands and introduce us to rare and endangered species that we might never have the chance to encounter in person.

The Fujifilm X-Photographers are a group of talented photographers from around the world who have been selected by Fujifilm for their exceptional skills and creative vision. They use Fujifilm’s high-quality camera equipment to capture stunning images of wildlife, landscapes, and people, showcasing the diversity and beauty of our world.

As we celebrate World Wildlife Day 2023, it’s essential to recognize the role that these photographers play in raising awareness about the importance of wildlife conservation. By sharing their work on social media, in galleries, and in publications, they inspire us to take action to protect our planet’s most vulnerable species and their habitats.

Their work reminds us of the intricate relationships that exist in our natural world and the importance of preserving biodiversity. Through their lenses, we can witness the beauty of the natural world and gain a deeper appreciation for the fragile ecosystems that support our planet’s life.

If you’re interested in wildlife photography or simply admire the work of these talented photographers, make sure to check out the virtual X-Story Showcase hosted by Fujifilm. Here, you can view the stunning work of these photographers and gain insight into their creative processes.

World Wildlife Day 2023 is an opportunity to celebrate and protect the diversity of life on our planet. By supporting the work of wildlife photographers and becoming advocates for conservation, we can ensure that future generations will be able to experience the beauty and wonder of our natural world.

The design for the header image was created by ©Xavi Reñé (@wildlife_erra).

Filed under Blog Wildlife

Women4Women – The Food Issue

by Fujifilm EMEA February 11, 2023 Comments0

The Women4Women magazine is back with a new and already 6^th issue. Who does not love food?! And who knows, maybe we can inspire you to also jump on the cooking, gardening or baking lane. 😊 Let us dive into the world of food, flavors and different countries’ cuisines.

“Food keeps us alive, making us strong and happy!”

The Food edition addresses our women contributors’ passion to cook, bake, garden and experiment with everything the vast area of food has to offer. From Japan to South Africa and back to us here in Europe, we give you the chance to experience all the different countries’ flavors and experiences.

Japan

YURIKO ODA is Manager Bio Science & Engineering Laboratory FUJIFILM Corporation & Products Planning & Brand Promotion Headquarters Manager FUJIFILM Healthcare Laboratory Co., Ltd. based in Fujifilm’s home country Japa. As Fujifilm is a chemical manufacturer, so we did not have an in-depth, Yuriko is part of the supplement business. In her story, she shares with us her experiences and advice regarding supplements, and which impact they might have

Singapore

In Singapore, you have the chance to meet Ivy Leng Yen Hwee, Head of Business Development, FUJIFILM Business Innovation Singapore. Since Singapore is multi-racial society, she is glad that she took up home economics classes in high school for five years which equipped her with the knowledge to prepare many diverse types of dishes. Check out the delicious meal she shared with us!

South Africa

Amanda Ollis, Key Account Manager, Imaging Solutions Division, FUJIFILM South Africa Ltd., takes us to beautiful and colorful South Africa. While she is doing a fantastic job within our instax Family, she lacks some talent in the cooking area, as she says herself. However, she faced the unknown and started her cooking journey and one dish is the clear winner: Cape Malay Bobotie – comfort food at its best.

UAE

The UAE has a lot to offer regarding spices and culinary flavors. Wajiha Zafar, Application Specialist IVD Business Division FUJIFILM Middle East FZE, presents to us her culture’s cuisine. Do you know what ‘Desi Chinese Food’ is? Better check out her story.

Turkey

Welcome to Turkey! Nathalie Stoyanof Suda the Beyaz Fırın General Manager and 5. Generation Representative. The bakery was established back in 1836 and has been in the family ever since. Believe it or not, she is the first women to manage the bakery. Keeping tradition and future in mind, the bakery follows and addresses issues regarding sustainability and society while keeping its traditional touch.

Italy

Giulia VIllaniI is part of the Marketing & Pre-Sales Team, Medical Systems Division of FUJIFILM Italia SpA. She is the mother of a little boy and shares her experiences about pregnancy and maternity in general with us from a nutrition point of view. Finally, you should check out her ‘Pumpkin goat’s cheese risotto.’

Portugal

In Portugal, you have the chance to meet our lovely colleagues Monica Carvalho, Lilia Marques and Sofia Santos from FUJIFILM Portugal, S.A. Christmas was approaching, so they followed the theme ‘Bringing people together through food – the Portuguese way.’

Who loves gardening? Sally-Ann Pilcher, Personal Assistant Imaging Solutions UKFUJIFILM UK Ltd., always loved gardening because it keeps her fit both physically and mentally. She noticed a common habit among her colleagues and

Netherlands

Tessa de Kok, Marketing Lead at instax Netherlands FUJIFILM Imaging Products & Solutions, combines her knowledge of Marketing with her passion for cooking and food. What do both have in common? She reveals this answer in her story

Germany

Marie-Sophie Klüber is only 20 years old and one of our trainees here at Fujifilm Europe’s Headquarters in Germany. Read more about her story and about the project ‘Gardening4Ju’ which elicited her passion for gardening.

Poland

Last but definitely not the least Ana Potasiak who is also the photographer in charge of this W4W edition. She is a Polish-born free-lance food photographer and stylist living in England with her husband, two children and their golden retriever. She shoots for a variety of clients, from bigger companies and marketing agencies to artisanal food producers.

Filed under Blog Interviews

Uniting our voices for World Cancer Day

by Giulia Grassi February 4, 2023 Comments0

“As individuals, as communities, we can and must come together and break down barriers. Closing the care gap is about fairness, dignity and fundamental rights to allow everyone to lead longer lives in better health.”
Dr Cary Adams, CEO of the Union for International Cancer Control

Today – 4th February – is the World Cancer Day, an initiative for building and advocacy initiatives that unite the cancer community to reduce the global cancer burden, promote greater equity, and integrate cancer control into the world health and development agenda.

This year’s theme is ‘closing the care gap’, and focuses on the lack of accessibility to health services faced by many people around the world.

Half the world’s population lacks access to the full range of essential health services. When it comes to cancer, many people are denied basic care, despite the fact that we live in a time of awe-inspiring advancements in cancer prevention, diagnosis and treatment.

As a proud partner of World Cancer Day, we are committed to advancing the fight against cancer.

Working with healthcare providers, our mission is to address unmet medical needs, helping to provide access to earlier cancer detection and diagnosis.

Whether it’s providing solutions to help strengthen cancer care delivered in the community, or pioneering new partnerships to provide better access to remote screening and diagnostic services, we know that the earlier cancer is detected – the better the changes of survival.

Find out more

We are extremely proud to be a partner of World Cancer Day, and to show our dedication to advancing the fight against cancer.“
Toshihisa Iida, President and Managing Director at FUJIFILM Europe GmbH

Filed under Blog Healthcare Innovation

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