Women4Women – The Food Issue 

The Women4Women magazine is back with a new and already 6th issue. Who does not love food?! And who knows, maybe we can inspire you to also jump on the cooking, gardening or baking lane. 😊 Let us dive into the world of food, flavors and different countries’ cuisines.  

 “Food keeps us alive, making us strong and happy!”

The Food edition addresses our women contributors’ passion to cook, bake, garden and experiment with everything the vast area of food has to offer. From Japan to South Africa and back to us here in Europe, we give you the chance to experience all the different countries’ flavors and experiences. 


YURIKO ODA is Manager Bio Science & Engineering Laboratory FUJIFILM Corporation & Products Planning & Brand Promotion Headquarters Manager FUJIFILM Healthcare Laboratory Co., Ltd. based in Fujifilm’s home country Japa. As Fujifilm is a chemical manufacturer, so we did not have an in-depth, Yuriko is part of the supplement business. In her story, she shares with us her experiences and advice regarding supplements, and which impact they might have


In Singapore, you have the chance to meet Ivy Leng Yen Hwee, Head of Business Development, FUJIFILM Business Innovation Singapore. Since Singapore is multi-racial society, she is glad that she took up home economics classes in high school for five years which equipped her with the knowledge to prepare many diverse types of dishes. Check out the delicious meal she shared with us! 

South Africa 

Amanda Ollis, Key Account Manager, Imaging Solutions Division, FUJIFILM South Africa Ltd., takes us to beautiful and colorful South Africa. While she is doing a fantastic job within our instax Family, she lacks some talent in the cooking area, as she says herself. However, she faced the unknown and started her cooking journey and one dish is the clear winner: Cape Malay Bobotie – comfort food at its best. 


The UAE has a lot to offer regarding spices and culinary flavors. Wajiha Zafar, Application Specialist IVD Business Division FUJIFILM Middle East FZE, presents to us her culture’s cuisine. Do you know what ‘Desi Chinese Food’ is? Better check out her story. 


Welcome to Turkey! Nathalie Stoyanof Suda the Beyaz Fırın General Manager and 5. Generation Representative. The bakery was established back in 1836 and has been in the family ever since. Believe it or not, she is the first women to manage the bakery. Keeping tradition and future in mind, the bakery follows and addresses issues regarding sustainability and society while keeping its traditional touch. 


Giulia VIllaniI is part of the Marketing & Pre-Sales Team, Medical Systems Division of FUJIFILM Italia SpA. She is the mother of a little boy and shares her experiences about pregnancy and maternity in general with us from a nutrition point of view. Finally, you should check out her ‘Pumpkin goat’s cheese risotto.’


In Portugal, you have the chance to meet our lovely colleagues Monica Carvalho, Lilia Marques and Sofia Santos from FUJIFILM Portugal, S.A. Christmas was approaching, so they followed the theme ‘Bringing people together through food – the Portuguese way.’ 


Who loves gardening? Sally-Ann Pilcher, Personal Assistant Imaging Solutions UKFUJIFILM UK Ltd., always loved gardening because it keeps her fit both physically and mentally. She noticed a common habit among her colleagues and


Tessa de Kok, Marketing Lead at instax Netherlands FUJIFILM Imaging Products & Solutions, combines her knowledge of Marketing with her passion for cooking and food. What do both have in common? She reveals this answer in her story


Marie-Sophie Klüber is only 20 years old and one of our trainees here at Fujifilm Europe’s Headquarters in Germany. Read more about her story and about the project ‘Gardening4Ju’ which elicited her passion for gardening.  


Last but definitely not the least Ana Potasiak who is also the photographer in charge of this W4W edition. She is a Polish-born free-lance food photographer and stylist living in England with her husband, two children and their golden retriever. She shoots for a variety of clients, from bigger companies and marketing agencies to artisanal food producers. 

Food Photography – A recipe for success

When it comes to cooking up successful food photography, selecting the right ingredients is an important part of the process. Thankfully, there are loads of ways to photograph food!

When it comes to cooking up successful food photography, selecting the right ingredients is an important part of the process. Thankfully, there are loads of ways to photograph food! Continue reading “Food Photography – A recipe for success”

5 steps to create mouth-watering food photography

Dreaming of an Instagram feed that looks good enough to eat but can’t quite take the right shots? Chio Fernandez gives us her tips for creating mouth-watering food photography!

By Chio Fernandez

With social media and specifically the arrival of Instagram seven years ago, we have seen an increase in the amount of people sharing food images. And they aren’t all professional photographers sharing these images. Who hasn’t met with a friend for lunch and hasn’t been able to touch their food because they had to take the perfect shot? They will move the dishes closer to a window and step on a chair to take an aerial shot, sometimes using napkins as reflectors or smartphone flashes as filling light. From a cup of coffee to the most delicious high cuisine dish at that trendy Michelin Star restaurant or just some home baking, it is guaranteed that if you are scrolling through your Facebook, Instagram or Twitter feed you will come across a photo of food. Continue reading “5 steps to create mouth-watering food photography”

Shoot irresistible Foodie Photos With Your X Series Camera

You sit in front of a scrumptious dish and want to capture its colour and glisten. Get a picture that makes salivating viewers covet the next bite. Develop your abilities in foodie photography, whether it’s to remember your own digestive endeavours or to help restaurants and publications.

Learn the tricks to style, frame and light these shots so that you capture food at its most camera-ready moment.


“The smallest and lightest X Series model,” by @panaromico, Fujifilm X70

1. Avoid lugging a heavy camera.

As a foodie photographer, you might bounce from one dish to the next and from one restaurant to another. The nimble workflow warrants a lightweight camera body, like one of the Fujifilm X-Series, which boasts a vintage body style that doesn’t look cumbersome as you shoot amid diners.

2. Use lenses with high maximum aperture.

Your foodie photos benefit if you shoot with at least a couple of lenses.

First you want a good macro lens with a high aperture, like the Fujifilm 60mm, which shoots vibrantly at F2.4. That maximum aperture is important because you want to frame tightly yet compose with bokeh, the section that falls out of focus in your frame.

For overhead shots of your plate setting, try a wide lens, like the Fujifilm XF14mmF2.8. For mid-range shots, or if you want a single lens in all situations, the Fujifilm XF35mmF1.4 works well with its bright F1.4 maximum aperture.

3. Set the table before it’s too late!

You have a small time frame to get your shot once a dish is ready, especially if it’s hot. After a while, it slouches in stature and loses its shimmer. Plan your table setting and camera angle in advance.

Think through the entire shot, from plates to props. When plating, you might prefer large, white dishes because of the contrast they create with your meal. Find raw ingredients represented in the food, and set them with plating and cutlery. Remember that plates and props must be perfectly clean—dirt doesn’t encourage the appetite.


“Eat well and stay warm,” by @laurdora, Fujifilm X-T1

4. Think about colour and light.

Colour is important in any of your photos, but it is even more critical in your food photography. If your image is distorted with hues too warm or cool, the viewers won’t crave the next bite. Your X Series camera has white control where you can adjust the colour temperature. To ensure you obtain correct colour select the “WB custom” function, frame a white object (such as a piece of white paper), and press the shutter as your camera reconfigures its balance, alternatively, this can be done in post processing if you are photographing in a RAW file format.

Foodie pictures do not often require multiple light sources. A single light source should suffice, especially if it backlights your image because backlighting brings out the texture of your dish. When possible, use natural light, because artificial sources are more likely to distort with a blue or yellow tint.

With your expertise of foodie photography, you can use your X Series camera to take drool-inducing shots.

Perfecting Food Photography with FUJINON Lenses


By Nicole S. Young

One of the most common questions I receive from new photographers is which lens to use when photographing food. When choosing gear there is never a correct choice; it all boils down to the type and size of the food, your workspace and setup, the style you hope to achieve, along with how you want your final image will look. Each lens will have advantages, and even disadvantages, depending on your setup. Here is a list of a variety of lenses, along with why you might choose each type of lens for food photography.


FUJIFILM X-T2 with XF60mmF2.4 R MACRO Lens at 1/7 sec at F4, ISO 200

A macro lens is an obvious choice for photographing food. You can get really close to the food to highlight certain elements, and also easily photograph and fill the frame with small items, like berries or tiny bites of food. Depending on the camera you use, macro lenses come in different ranges of focal lengths.

Keep in mind that a macro lens is not always necessary to photograph food. With full-frame cameras it is sometimes necessary to use a macro-capable lens in order to get close enough and fill the frame. And, in some cases, getting too close to your dish may not be the best way to photograph it. With crop-frame cameras, such as with the FUJIFILM X-T2 used for this photo, a macro lens is not always a requirement. Because of the crop factor there is the perception that the camera is closer to the subject, and so a macro lens is only a real necessity when you want to get really close and fill the frame with small items.

Wide-Angle (12–24mm)

FUJIFILM X-T2 with XF18-55mmF2.8-4 R LM OIS Lens at 1/4 sec at F6.4, ISO 200

In most cases a wide lens will be best for overhead setups. The space I use to photograph food in my home is too small for a wide-angle lens to be used without including other elements, such as the window or reflectors. Instead I reserve the wider focal lengths for overhead shots.

Mid-Range (35–75mm)

FUJIFILM X-T2 with XF35mmF1.4 R Lens at 1/20 sec at F2.8, ISO 200

A mid-range lens, especially one that has a close focusing distance, can be a good option for food in any environment. I like to use this type of lens when I know I will want to photograph my dinner while traveling (for example). It is long enough to compress and blur the background, but narrow enough to not include too wide of an angle of view. I can also still sit quite close to the food; with a longer lens I need to move back a few feet, which can be difficult when sitting at a dinner table.

Medium Telephoto (90–120mm)

FUJIFILM X-T2 with XF90mmF2 R LM WR Lens at 1/9 sec at F4, ISO 200

The medium telephoto lens, also known as a good range for portraits, is also a great focal length range for food photographs. One of my favorites is the FUJINON XF90mmF2 R LM WR; I can get in close to the subject, and also compress and blur the background quite well.

Telephoto (140mm+)

FUJIFILM X-T2 with XF50-140mmF2.8 R LM OIS WR Lens at 1/10 sec at F4, ISO 200

When you have a lot of space to work in and really want to compress and blur your background, then a telephoto lens might be a good option for you.  This type of lens will typically work well with crop-frame cameras, which is great news for Fujifilm users! On full-frame cameras, however, you may find that the focal length will not allow you to get close enough to the subject to get it in focus. However even with this setup (a small item of food) I was unable to get a tight shot of the bruschetta with my FUJIFILM X-T2 because of the limited focusing distance, but with a larger dish this lens might work well.

13th November 2014 – International Food Photography Day

To celebrate International Food Photography Day, we are offering you the chance to win a personalised Fujifilm X-E2 body with XF18-55mm lens!

In association with Pink Lady® Food Photographer of the Year, we will be celebrating International Food Photography Day on Thursday 13th November, and offering you the chance to win a personalised Fujifilm X-E2 camera and an amazing XF18-55mm lens (worth a snap-tastic £1078)

Image by John Armstrong-Millar Highly Commended - Food for Sale Category - Pink Lady® Food Photographer of the Year 2014
Image by John Armstrong-Millar
Highly Commended – Food for Sale Category – Pink Lady® Food Photographer of the Year 2014

The competition 

The theme is Snap the Rainbow. It’s really simple, all you have to do is capture the beautiful colours of food with your camera (doesn’t have to be a Fujifilm camera) and share them on Thursday 13th November 2014.

Enter by Twitter:

Upload your image to Twitter and include the twitter accounts @foodphotoaward and @Fujifilm_UK and the hashtag #allfoodsbrightandcolourful

Enter by Facebook:

Alternatively, post them onto the International Food Photography Day 2014 Facebook Event here.

The prize

The Fujifilm X-E2 is a multi-award winning CSC (compact system camera), packed full to the brim with technology and delivers outstanding image quality. The X-E2 comes with a XF18-55mm lens. The 18-55mm versatile short zoom lens which covers a variety of frequently used focal lengths from 18mm  wide angle to 55mm telephoto. A perfect range for nearly all photographic subjects.

The personal touch

Not only will you win this stunning camera and lens, but it will also be customised with one of the Fujifilm Signature colours and textures. Choose from any of the colours in the slideshow below:

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Good luck!

One winner will be selected from all entries received and notified by Twitter or Facebook on Wednesday 20th November 2014

To allow participants to contribute around the world, all entries must be tweeted or posted on Facebook between midday GMT on the 12th November and midday GMT on the 14th November 2014.

For further information please contact, Sue Richmond at Kenyon Communications by emailing sue@kenyon-communications.com

Full Terms and Conditions can be found at http://www.internationalfoodphotographyday.com

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