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How to plan your Japan Day in Düsseldorf?

On June 1, Düsseldorf will once again be host to one of Europe’s largest Japanese cultural festivals, Japan-Tag. This annual event, now in its 21st year, transforms the city into a vibrant hub of Japanese culture, art, and culinary delights.

Known throughout Germany and beyond as a festival of cultural exchange, Japan Day promotes a spirit of openness and curiosity towards other cultures. With around 90 stalls and a colourful stage programme, you can immerse yourself in the rich and diverse world of Japan.

From traditional performances to modern art, culinary experiences to interactive workshops, Japan Day has something for everyone. You can try yourself at calligraphy, tea ceremonies, martial arts demonstrations, and much more.

The highlight of the day is the spectacular Japanese fireworks display over the Rhine river, a tradition that leaves visitors in awe year after year. This breathtaking finale is a symbol of the close ties between Japan and Düsseldorf, celebrating the friendship and cultural exchange between the two communities.

Places to visit

Burgplatz square

It’s the place to see the official part of the event. Enjoy performances on the main stage and a selection of Japanese cuisine.

Reuter Kaserne

Here, with all the elaborate bento boxes, detailed figurines, and handmade drawings, you can dive into the world of manga and anime.

Rhine promenade

Along the river, you can try on a real kimono, fold origami, or practice the floral art of ikebana to experience authentic Japanese culture. Take part in drawing and language courses and find out special tips about travelling to Japan. Here, you will also find stalls with Japanese accessories and art items.

Johannes Rau Platz

Explore the demonstration and sales stalls, the Japanese cuisine, and the pop culture zones. Here, you can also find the cosplay and karaoke competitions.

Untere Rheinwerft

Visit the food courts for sushi, tempura, and a sake tasting session. Apart of that, you can enjoy here Germany’s best ninjas competing in parcour, or even take part in the competition yourself.

Lawn in front of the Landtag

You can take part in a variety of activities in this special action area, including the samurai and archery camp, and the sports stage showing off the best of jūdō, jiu-jitsu, kendō, karate, and more!

Marktplatz

Here is a family area with various activities for children in the marketplace, such as mask making, puppet and picture book theater, singing, etc.

Our TOP tips for the perfect Japan Day

Plan ahead

Start by downloading or printing out the event map. This will help you identify key locations like food stalls, stages, restrooms, and activity zones. Mark the spots you absolutely don’t want to miss and plan your time accordingly. Include some buffer time for exploring and spontaneous activities. Also, consider that the number of people is going to be pretty high, so if you want to secure a good place to watch the fireworks, it’s better to plan your time the way that you’re on the spot before 22:00.

Use public transport

Driving to the Rhine on this day may be more of a hussle due to traffic and the limited parking area. So, we would advise looking up the best public transport options to get to the event. Trains, buses, and trams are usually well-connected and can drop you off close to the place. Don’t forget to check the schedules for the last train or bus back home if you’re staying until the fireworks. If public transport is too crowded, consider using bikes or scooters if available.

Try the cuisine

One of the best parts of Japan Day is the chance to try authentic Japanese food and take part in engaging cultural activities. From sushi and ramen to takoyaki and mochi, make it a point to try a little bit of everything. Japanese cuisine is diverse and delicious, and the food stalls are a great way to experience it in a whole variety.

Get there early

To make the most of Japan Day and secure a prime spot for fireworks, it’s better to arrive earlier. This will help you avoid the largest crowds and have a more relaxed experience. This also gives you a chance to experience the activities until it gets too busy. So, use these early hours to wander around and get a feel for the event.

Find out more about Japan Day 2024 here.

B2Run – We’re running for a good cause

Sometimes getting out o the office, doing something out of your comfort zone and just enjoying the time and activity together as one FAMILY is what we need.

That is exactly what we did at Fujifilm in Germany yesterday. Our colleagues from our European HQ Ratingen, from subsidiary in Willich and FUJIFILM Wako Chemicals Europe GmbH came together to participate in the B2Run Dusseldorf, Germany. Not only did we do something good for the team spirit and our bodies by taking part in the 6 km race, but also we did all that for a good cause.

Even though walking and running are environmentally friendly activities, the organization of such events still consumes fuel, electricity and heat. In order to make B2Run as Co2 neutral as possible, B2Run is planting one tree for each team that registered for the race. Additionally, for each participant €5 will be donated to DKMS gemeinnützige GmbH, and B2Run will also support a water power project in Uganda, Africa, to reduce the environmental impact of conventional energy sourcing. The project is the Bujagali hydropower plant on the Victoria Nile at Dumbbell Island, north of Jinja, Urganda. Among other things, it serves to improve the reliability and cost of electricity supply for Ugandan households.

An experience we have not been part of for the very first time. Back in 2019 we have also been participating in the B2Run. We can already say that this will not be the last time Fujifilm participates in this team building event.

Road tripping the USA

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X-Photographer strip BLACK

by Damien Lovegrove

As I finish my preparations for another epic road trip adventure it gives me a great excuse to share with you my passion for what has to be one of the finest locations for photography on the planet; The Wild West of the USA. The high deserts of Arizona, the Canyons of Utah and the rock formations of Nevada deliver a spectacular backdrop while Route 66 and small town America provide us with a texture and cultural heritage to be cherished and immortalised on camera. Read More

Shooting live events with Fujifilm X Series cameras

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By Matt Hart

Shooting live music events is one of the trickiest disciplines in photography. Subjects move a lot, often lighting changes constantly and in general it can be a lot of hard work. With that said, live music events have passion by the bucket load and if you can capture that in a single frame it makes for some exceptional images. It could be a front man working the crowd, the guitarist tearing up a solo or people attending having the time of their lives, whatever it is, the subject matter can never be accused of being dull.

In this blog, I’m going to get a bit technical running you through the kit I use to shoot events and the reasons behind it. Also, we’ll cover what to look for when photographing live music. Enjoy!

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The kit

Right, let’s jump straight into it by running you through my usual kit for shooting live music and festivals.

Camera:

I usually take two camera bodies with me. The reason I do this is so I can use two different lenses and change quickly between them. My preference is the Fujifilm X-Pro2 and the Fujifilm X-T2 with the battery grip. Overall, the cameras are similar in terms of feature set but the build and handling of each make them serve a different purpose. The battery-gripped X-T2 has several advantages – Firstly, it allows me to shoot all day without needing to change batteries over. Secondly, I can switch to portrait and landscape orientation easily and lastly, the joystick for positioning the AF point is incredibly useful for accurate and quick focusing on specific subjects.

While the X-Pro2 is more than capable of shooting a live music event or festival, I like to keep the X-Pro2 free to shoot images of interesting people. These days I shoot with the X-Pro2 almost exclusively for my street photography, so bringing it to a festival makes a lot of sense for me. I’m taking my ever-faithful street photography setup and just applying it to a slightly different environment. For me, the main benefit is the rangefinder style. Unlike the X-T2, the viewfinder is off-centre and when you point it towards a subject, it doesn’t look like you’re aiming directly at them. This means people are far less likely to close up and act differently. Pointing a huge camera directly at a person usually means they’ll pose for their picture, but my aim is to capture the more candid, natural moments instead.

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Lenses:

With a lot of events, you will be firmly planted in what is lovingly referred to as ‘the pit’. This is the area at the front of the stage where you can see the performers and have the opportunity to take shots of them. For this, I will opt for the XF50-140mm lens. Its focal length suits subjects that are quite far away and it also allows me to zoom in enough to get a tight shot should I want to capture that. It’s also very useful for capturing people in the crowd on each others shoulder too.

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With the exception of the Fujinon 50-140mm XF lens, I mostly shoot with prime lenses. My kit bag usually comprises of the Fujinon 16mm f/1.4, Fujinon 23mm f/2 and sometimes the Fujinon 90mm f/2 lens too. I like to have the have fast, wide prime lenses, especially in low-light situations. I will alternate between the 16mm and the 23mm often and occasionally draw upon the 90mm when I want to capture close-up portraiture or to shoot a subject I want to isolate from the background.

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Alternatives

In general, I use primes as I just love all the characteristics they give. However, there are a couple of zoom lenses which are incredibly sharp and suit shooting events perfectly. Firstly, the Fujinon 10-24mm f/4 is a fantastic lens. It’s wide enough for big stage shots, capturing crowds and potential to get very creative too. Another great lens is the XF16-55mm f/2.8 this serves the purpose of all of the primes and it’s a bit more convenient not having to switch out lenses.

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What shots to look for

Many moons ago I shot club nights and festivals week-in week-out but these days I’m not shooting for a promoter or club, instead I’m shooting for myself. My brief is set by myself so I’m trying to look images that excite me. It’s all about capturing the mood and telling a story of the event.

Here are a few of the key shots to look for when shooting an event.

1. Performer shots

Capturing musicians in action is quite tricky. If they’re moving fast in low-light in can be incredibly difficult. The important thing to remember though is what the viewer is going to want to see – that’s the musician and possibly some environmental context if it adds to the composition. If the subject is the main focus I prefer to shoot wide open and isolate the subject. If there’s something interesting like a DJ with their decks or a rack of guitars I might stop down the aperture or shoot the scene with a wide angle lens to give a sense of the environment.

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2. Crowd shots

If you’re shooting from the stage or in the pit, it’s always worth spinning around and checking out what the crowd are doing. A well timed pyrotechnic or a person on another person’s shoulder makes for an amazing picture. Sometimes I walk along the front row and pick out a group of interesting people.

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3. People shots

Interesting people and music events go hand in hand. The crowd shots are always good, but I love to get into the crowd and capture the people having fun. Essentially, I take a street photography approach to this. I want people to be relaxed and natural around me, so before I start taking any pictures I walk around in the crowd, blending in and just enjoy myself. Once you’re in there amongst everyone you can begin to capture what you see in front of you which will be a unique perspective.

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4. Capturing the atmosphere

You simply can’t stage atmosphere – It’s either there or it’s not. The shots that I find myself looking at time and time again are the ones that tell the story of what the festival was like. It’s all about capturing the moment and the soul of the event. Now, there’s no hard and fast way to capture this kind of scene but if it sounds good, the crowd are noisy or the hairs are standing up on your arms, shoot what makes you smile!

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Welcome to “Fujikina” – Fujifilm X Series’ 5th Anniversary celebration

What better way to celebrate 5 years of Fujifilm X series than by hosting our own event at our head office in Tokyo?! I was lucky enough to be here so I’m sharing the experience with you.

https://www.youtube.com/watch?v=mo1T7kN3iVo


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Counting down to the start of the event

The event started at 13:30 local time, while most (but not all) of you were probably tucked up fast asleep. We had a countdown that had been running on our X-Pro1 website for the last ten days.

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Mr Nakajima explaining our company’s strategy since the decline of film sales

At 13:30 sharp [3m 9s], Fujifilm President Shigehiro Nakajima gave an introduction speech about how our company has evolved in recent years. Film sales peaked in the year 2000 and since then has quickly declined. We took our core competencies and technologies and the diversified our business to ensure survival of the company. At the heart of our company is, and always will be, photography. This is why the X series is so important to us.

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Mr Takahashi makes a great case for using a smaller, lighter system

Afterwards, the top man in the whole Optical Division, Mr Takahashi, [13m 21s] took to the stage to explain in more detail about the last 5 years of X series. He explained the key benefits of using our APS-C system, including image quality, operability, and portability. He thanked all of the Fujifilm X users across the world, with a special nod to the Official X-Photographers, for not only using our products, but for helping us design future products. It has been the constant feedback that has enabled us to make these products we all love so much.

Next up, Toshi Iida, General Manager for our Electronic Imaging Division [40m 19s] (that’s Digital Cameras and CSC Lenses to you or I), took to the stage to talk about 5 exciting new products coming in 2016.

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And the new 2016 products are….

The products are the X-Pro2, the X-E2S, the X70, the XF100-400 and the EF-X500 flash. Click any of those links for more information about them.

X-Pro2 – Hybrid Viewfinder [41m 53s]

Toshi explained and demonstrated the advantages of the Hybrid Viewfinder. We all know that an EVF is great because it shows you the image you are going to get, including your exposure settings and any other Film Simulation or White Balance options you have changed. But in a world where EVF refresh rates and LCD resolution seem to make Optical Viewfinders redundant, why on earth would an OVF be required anymore? Toshi explained how having a Rangefinder style OVF allows you to see what is going on outside the frame. This is something that cannot be done on a D-SLR, nor by using an EVF.

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Fujifilm X-Pro2 – the first and only Interchangeable Cameras with both OVF and EVF

Also, two ‘problems’ still exist with using an OVF: “Parallax”, where the angle of the Viewfinder is slightly different from that of the lens making it hard to know precisely where the edge of the frame will be, and Manual Focus is virtually impossible because changing the focus ring doesn’t affect the OVF on a rangefinder. The X-Pro2 has overcome both of these problems by displaying a small LCD panel in the bottom of the frame. This can be used to either show the entire frame in a miniature form, or it can be used to zoom in to the focus point to allow manual focus while in OVF mode.

"Mr Iida talks up X-Pro2's advanced hybrid multi viewfinder. The only one of its kind in the world" - Wex Photographic
Using the ERF to manual focus while using the OVF to frame the shot (image by Wex Photographic)

X-Pro2 Image Quality [45m 53s]

The X-Pro2 contains the new X-Trans CMOS III – the third generation sensor, which at 24-megapixels, has 50% more resolution that our current. It contains technology that allows faster transfer allowing lower noise at higher ISO.

Fujifilm Colour [50m 50s]

80 years of film development gives us the expertise to recreate skin tones and other colours with exceptional realism. Toshi also talked about the new Acros film simulation monochrome mode that features smoother gradation, deep blacks and beautiful textures

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Acros tone curve, as demonstrated by X-Photographer Patrick La Roque’s son

X-Pro2 Magnum Photographer David Alan Harvey [57m 12s]

Next up, Toshi invited Magnum and National Geographic photographer David Alan Harvey onto the stage to talk about how he has found the X-Pro2 since using a prototype for the last few months. Here is the short movie that was played just before he joined Toshi on stage

David’s approach to photography is nothing short of inspiring. David likes simplicity. He wants his camera to be as simple to use as possible, while achieving the quality he needs to do his work. He used the camera in full-auto mode most of the time, wanting to spend more time worrying about the content of the image than what shutter speed to use. This attitude towards photography is exactly what we are trying to get to when we made this camera. We want people to enjoy photography and in order to do this you need to not think about the camera, and instead think about your art.

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Toshi held up a print of one of David’s photographs to demonstrate the quality [1h 8m 41s]. As many of us at the back couldn’t see it very well, he unveiled an enormous print. This photo below really doesn’t do it justice. To me, the photo looked like it was layered or something. It looked 3D, especially when compared to the screens either side of it.

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Now THAT is a print!

Photo by @zarias
Photo by @zarias

X-E2S [1h 10m 43s]

Next up, Toshi introduced the new X-E2S camera. It’s basically a rangefinder brother for the X-T10. All of the technical features that made the DSLR-style X-T10 a more attractive camera have been matched, leaving the user to choose between the style of camera rather than the specifications.

If you want to be able to shoot with your right eye leaving your face fully exposed to engage with your subject, or you want the classic retro look of a rangefinder of days passed, the X-E2S will be for you. If you prefer the more modern look of a D-SLR, plus the advantage of having a tilting screen for shooting high or low angles more comfortably, the X-T10 will probably be your preference.

Either way, you now get to choose your camera based on who you are, rather than which one was better on paper. Current X-E2 users can also rejoice in the fact that the software enhancements in the X-E2S will be coming to the X-E2 via a FREE firmware update in the very near future.

XF100-400 [1h 12m 17s]

"This new 100-400mm lens looks like it was worth waiting for" - DPReview
“This new 100-400mm lens looks like it was worth waiting for” – DPReview

Toshi showed a series of images [1h 13m 20s] that were all shot on the same camera + tripod. They were of a lighthouse and the showed the view at 10mm, and varying focal lengths right up to the final one showing the XF100-400 lens at its maximum zoom, with the XF1.4X converter on it. This did a great job of demonstrating just house varied our lens line up has become in the 4 years since the introduction of the X-Pro1. He then explained which of Fujifilm’s core technologies [1h 14m 0s] went into the creation of our new “Super Telephoto” lens, the XF100-400mmF4.5-5.6 R LM OIS WR.

Toshi then demonstrated the OIS [1h 15m 36s] by comparing a video shot at 400mm with no OIS to a video shot at 400mm with OIS on.

After that he invited the photographer that took the shots, UK X-Photographer Jeff Carter, to join him on stage [1h 17m 28s] to talk about how he uses the extremely versatile Fujifilm X system..

Jeff Carter, talking about his switch from D-SLR to Fujifilm X
Jeff Carter, talking about his switch from D-SLR to Fujifilm X

Jeff has been a professional photographer for many years and he switched to Fujifilm on a recommendation of a peer. His chosen subjects to shoot vary massively from shooting at The 24 Hours of Le Mans race, to shooting landscapes near his home in Scotland. He’s been fully converted to the X system since 2014 and has most of the lenses in our lineup and finds a use for all of them. They went through a number of Jeff’s shots and discussed the lens lineup and direction and also his reasons for making his final switch and going full-Fujifilm X.

Once again, Toshi proved the power of the camera[1h 24m 18s] by unveiling another print the size of the one by David Alan Harvey. The crowd was suitably impressed.

Toshi ended his interview with Jeff by talking about a product meeting Jeff had attended a few months ago. (You may or may not know that Fujifilm REALLY listen to their users for product feedback). He asked him if he remembered a particular request that Jeff had. This particular request was for a flashgun that could fire continuously and would also be weatherproof to suit his X-T1. Jeff confirmed that he remembered the request, to which Toshi then presented the next product…

Photo by @zarias
Photo by @zarias

EF-X500 [1h 25m 00s]

The only product not due to be released in February is the EF-X500 flash. Similar to our lens roadmap updates, we wanted our users to know that we listen to their feedback and we are working on a hotshoe mount flashgun to compliment the X series.

It’ll have a low-profile design that is perfectly suited to X-Series cameras, and will support high-speed sync up to 1/8000 sec. (the same speed as the shutter in the new X-Pro2). It will also be weather and dust resistant, just like the X-T1 and X-Pro2 cameras.

X70 [1h 26m 28s]

The final product that was presented was the X70,. This camera is essentially an X100T + WCL-X100, in a tiny body. It doesn’t have a viewfinder, which is the reason it can afford to be so small, but it does have a tilting LCD screen to compose your shot with.

"Awesome little compact camera" - Fujifilm UK's Theo Georghiades
“Awesome little compact camera” – Fujifilm UK’s Theo Georghiades

The same sensor as the X100T, the same processor as the X100T and an amazingly high-quality lens made by Fujinon (like the X100T). Now you can have a camera in your pocket at all times that won’t sacrifice image quality at all. Coupled with a 180° tilting LCD that’s pretty handy for selfies, the X70 really is the ultimate travel camera for someone that really needs to travel light but wants great results still.

Thanks

On behalf of all of Fujifilm, I would like to extend a huge thanks to David Alan Harvey and Jeff Carter for their contribution to our #5YearsofXSeries event.