environment

World Environment Day 2025 | Five ways we contribute to help #BeatPlasticPollution

From packaging to components, the modern world is wrapped in a material that was designed to last forever but often used just once. And the clean-up efforts, while necessary, can’t outrun the sheer volume of waste being created. Every year, more than 400 million tonnes of plastic are produced worldwide – and less than 10% of it is recycled. The rest? It ends up buried, burned, or drifting through our ecosystems in ways that have become alarmingly familiar.

Plastic pollution has moved beyond a distant problem, it’s here – in our rivers, cities, and increasingly, in our choices. This year’s World Environment Day calls on all of us to rethink them. At Fujifilm, we’re proud to be part of the solution, leveraging innovation and commitment to contribute to ending plastic pollution. From industry-leading recycling practices to groundbreaking materials research, we’re taking actionable steps toward a more sustainable future.

Driving Circular Economies: Our Resource Circulation System

As early as 1995, Fujifilm Business Innovation introduced a cutting-edge resource circulation system based on the belief that used products are valuable resources, not waste. This innovative approach covers the entire product life cycle—from product planning, development, and manufacturing through to disposal.

By aiming for virtually “zero waste,” we are reusing components from collected products through advanced recycling technologies, ensuring that these resources find new life rather than contributing to landfills.

Recycled Plastic in Products

Since 1998, we’ve been pioneering the use of recycled plastic from in-house products as raw materials. For instance, ABS plastic components from used products – such as outer casings and paper trays – are expertly sorted, crushed, cleaned, and reformed into raw materials. These recycled plastics are subsequently introduced into Fujifilm products, maintaining the same high quality as virgin ABS resin and meeting rigorous standards, including UL (Underwriter’s Laboratories) certification.

Flame-Resistant Biobased Plastics

To reduce our reliance on petroleum-based plastics, Fujifilm is advancing its research and development of plant-derived biobased plastics. Our proprietary cellulose/ABS alloy technology has overcome traditional challenges like flame retardancy and dimensional stability, allowing us to use these materials in our products as interior components.

Combating Marine Plastic Pollution

Fujifilm is also tackling the crisis of marine litter. In early 2024, we began incorporating marine plastic waste as raw materials for our multifunction devices. This trailblazing initiative marks a significant step forward – one we’re proud to say is a first in the industry!*

*Based on internal research.

Re-Manufacturing Toner Cartridges in Europe

At the Circular Manufacturing Center of FUJIFILM Manufacturing Europe B.V., opened in May 2024, we collect used toner cartridges from across Europe to give them a second life. Through processes such as disassembly, cleaning, inspection, and remanufacturing, these cartridges are transformed into high-quality products, re-entering the European market as “new” toner cartridges.

This effort doesn’t stop there. Fujifilm also envisions expanding these innovative remanufacturing processes to other products, including multifunction printers and production printer spare parts. By doing so, we are working to close the materials loop and minimize waste even further.

FUJIFILM QuickSnap: A Model of Sustainable Design

Did you know that up to 60% of materials in our QuickSnap one-time-use cameras are reused? The plastic housings of these cameras are re-pelletized and remolded into new housings, while other key components are also recycled. Even better, this sustainable cycle can continue indefinitely, showcasing how we innovate to reduce our environmental footprint while delivering high-quality products.

Find out more about Fujifilm’s resource circulation initiatives here.

A Shared Mission: How You Can Make a Difference

World Environment Day is a vivid reminder that safeguarding our planet is a shared responsibility, and also a shared opportunity to create a better future. The challenges may be immense, but the solutions are within reach – if we act together. The power to make a difference lies within each of us. So, here are four simple ways you can contribute to a healthier planet, starting today:

Plant a Tree

Participate in a tree-planting initiative or plant one in your own garden. Trees play a critical role in reducing carbon dioxide while improving biodiversity. Every tree you plant is a lasting gift to the planet and future generations.

Join a Clean-Up Drive

Take part in a clean-up of your local environment, whether it’s a park, street, beach, or even your workplace. Not only does this help reduce pollution, but it also demonstrates the beauty of collective effort. Bring a team of colleagues or family members along!

Embrace the 3Rs: Reduce, Reuse, Recycle

Adopt daily habits that reduce waste. Carry reusable water bottles, coffee cups, or shopping bags to eliminate single-use plastics. Repurpose items wherever possible, and ensure proper recycling of waste materials to extend the life of resources.

Spread the Message

Your actions inspire others. Share your contributions to World Environment Day – whether participating in Fujifilm initiatives, local drives, or at-home efforts. The ripple effect of awareness can move mountains and turn individual actions into collective change.

1000 trees in Ratingen: Growing a Change

Each day, 42 million trees in the world are cut down. That is more than 15 billion trees per year. Humans have already destroyed more than 40% of all the trees on the planet, and speed and intensity of the destruction leaves no space for optimism. Deforestation is beginning to take its toll as global temperatures rise and the effects of climate change become noticeable.

Only two years ago, at the UN Climate Change Conference, over 130 countries representing 85% of the world’s forests made pledges to stop and reverse deforestation by 2030. And now, the WWF publishes its fresh Forest Pathways 2023 report, claiming that the world is already off track to reach the goal in time. Reforestation is struggling to catch up, and the lack of progress on commitments clearly puts the world at risk of missing key targets.

Taking a Stand for Nature

During the month of COP28, we launched a reforestation project in collaboration with the PLANT-MY-TREE®. After the 1000 trees planted last year in Düsseldorf, one more thousand of trees were planted in Ratingen on November 9th, aiming to reduce our environmental impact and contribute to biodiversity. This project also supports our Sustainable Value Plan 2030 which aims to eliminate CO2 emissions by FY2040 and reflects our ongoing commitment to protect nature and safeguard the planet. To ensure the long-term impact and strong and healthy tree growth while preserving the area, we will put our newborn mixed forest under the regular monitoring.

Why is it important?

Trees are what makes this planet “breathe”. They soak up carbon dioxide and generate clean air, helping reduce the concentration of greenhouse gases and being the devoted partner in a fight against global warming. Apart of that, a single tree can be a home for hundreds of plants, insects, moss, and mammals. Bringing back trees through reforestation supports their natural habitats and creates a safe environment for plants, insects, birds, and other creatures. It preserves biodiversity and helps stop the extinction of species.

“Planting trees is not only about creating a carbon reserve, but also about reducing the risk of flooding and erosion, improving the water cycle and air quality, and providing valuable resources to local communities, such as the one in Ratingen where we operate our European headquarters,”

Luana Porfido, European Head of Corporate Communication and ESG Management FUJIFILM Europe GmbH.

Through this collaborative effort, we aim to contribute to a safer future for new generations, and we encourage you to join. You can help directly by planting or purchasing trees, or you can also promote the initiative among friends and family, fostering the awareness. Step by step toward a change!